12
Chalmers Completes One
Addition, Builds Another
To meet Increased demand for
manufacturing space, ground was
broken at the plant of the Chalmers
Motor Company early in the week for
a main building 400 feet long:, HO feet
wide and four stories high, to cost
$150,000. The building will have a
wing 60x50 feet, and with the recently
completed Service Building will add
156,000 square feet of floor space to
the Chalmers plant.
Although the Chalmers factory has
long been known as one of the largest
and most completely equipped auto
mobile plants in the city, the recent
jump In production from 10,000 to
over 4 0.000 cars per year has made
necessary' the new additions.
Building Number Two, as the new
structure will be known, is an exact
duplicate, both architecturally and in
size, of the three main buildings now
facing Jefferson avenue. Albert Kalin
is the architect, and he has provided
space on the main floor for factory
offices and store rooms. The rest of
the building will be devoted to manu
facturing, over $75,000 in machinery
having been purchased for this pur
pose. The structure will be modern
throughout and will be modern
vidua! locker and wash bowl space
and other conveniences for em
ployes.
The new Service Bulifting will be
used exclusively for manufacturing
parts for Chalmers models of past
years. It is estimated that there are
now some 60,000 Chalmers cars in the
hands of owners, and the added facili
ties of the new building will aid the
service department in promptly tilling
parts orders. To furnish this build
ing with machinery, the entire me
chanical equipment of a big Detroit
machine shop was purchased, together
with additional machines at an out
lay of SIO,OOO. An entirely separate
battery of drop-hammers has also
been installed for making forgings, to
obviate the necessity for interrupting
work in the regular factory forgeshop.
King of Spain Buys
American-Made Automobile
In a recent shipment from the
\Villys-Overland Co's. Toledo plant,
particular interest attached to a stout
packing box marked as follows:
Per S. S. "Antonio
Compania Transalantica
S. M. Elßey Don Alfonso XIII
Palacio Real, Madrid.
This case contained a model 84
Wilys-Kniglit stock touring car, such
as can be seen in local streets any
day in the year, yet this particular
car is singled out to be the first Am
erican-made Knight motored automo
bile actually purchased for personal
use by an European Crowned Head,
and the honor falls upon The Willys-
Overland Co.
The motor used in this ear is of the
Knight type, a sleeve valve motor
that is exceedingly popular abroad and
used in practically all oft he tine ears
of European manufacture.
Cars of this sort sell for several
thousand dollars in Europe, and with
closed bodies as high as eight thou
sand dollars.
Under the present embargo on
shipments of rubber it is not possible
to ship cars with tires- to any of the
neutral countries of Europe without
routing via London, but In this case
of the king's car, a special decision
was obtained from the Rritish am
bassador at Washington and the car
was shipped complete with tires direct
to Madrid.
This purchase is a pretty good in
dication of the world-wide reputation
the Willys-Overland Company is
gaining for its products.
ran
Ensminger Motor Co.
Third & Cumberland Sts.
DISTKIUL'TOItS
' ~L
"zro/ thrAmrrrctn Famijy^r
ENSMINGER
MOTOR CO.
THIRD AND CUMBERLAND STS
Distributors.
»
AUTO STORAGE—
First class, fireproof garage,
open day and night. Rates
reasonable.
Auto Trans. Garage
vIII^WIIHIIIIIUiHIii
Sixes Exclusively
t° $1485, and Bui c k
| Chevrolet, SSBO to S7BO.
ALL PBICES F. O. 11. FACTORY
HOTTENSTEIN& ZECHSJ™
v
M((ft J5 —T ; I 10x14 feel, palmed C7l flft
II I I J Jra '• '*• factory
■flKMsklr SM *K H,, K e —**«'««• Window Wire
C. FRANK CLASS
iaii!• uuru(' aoxv. Union Trust Bld-g.
"RECIPROCAITAUTOMOBHIEINSURANCE
;!.% |»rr ITIII. 11l (irciiiiiiiiiM rrliunfril tu»t jenr.
Pennsylvania Indemnity Exchange, Philadelphia
\»k For I.Mciaturc V 1,. Il \|,l,. \gl„ I>ntriot ItUlg.
SATURDAY EVENING,
King of the Mountain Road
*' * : ''V 51 •' ? J.« / :'3[
( •• £ JI j., : t ' ' - " / ' J/* i. /
- ■nMiv
Ray McNamai* and the Maxwell car in which he drove. Feb 11, MroMthe
Allegbeniefi, from Philadelphia to Pit in eight hours, nineteen
minutes, breaking ail records for the famous 294 mile testing course.
Rutherford Becomes Sales
Manager of Goodrich Co.
■Si a
* m
W. E. RT'THERFORD
H. F. Raymond, second vice-presi
dent of the B. F. Goodrich Company,
of Akron, Ohio, relinquished the office
of general sales manager to W. O.
Rutherford, at the January meeting
of the company's board of directors
just concluded. Mr. Raymond will
continue actively as vice-president
exercising general supervision over
sales and advertising policies. ,
The change was made- necessary by
the enormous increase in the Akron
concern's business.
"Mr. Rutherford will begin his new
duties at once," states E. C. Tibbitts,
advertising manager of the Goodrich
Company. "The announcement of the
change was made by the board of di
rectors of the company after their
meeting in Akron.
"Mr. Rutherford has been con-
I nected with our company for 17 years.
He has been a branch manager at
Denver, Detroit, and Buffalo, going
from Buffalo to the home offices as
Mr. Raymond's assistant 9 or 10 years
ago."
Coal Cars and Flats
Used For Auto Shipments
fiver see automobiles shipped in
, coal cars? Never. Neither did we un
til this year. In fact we never ex
pected to.
The railroads all over the land,
| realizing the importance of handling
automobiles as freight, constructed
special cars for their transportation.
At present there are about 70,000
automobile cars in existence in the
j-U. S. A.
But 70,000 has proved entirely
inadequate. At this time shipments
are badly complicated through the
fact that over 150,000 freight cars
are lying along the Atlantic seaboard
and inland as far as Buffalo, Pitts
burgh, Chattanooga, Atlanta and
Mobile, because of lack of ships to
take their cargoes to foreign ports.
Other little things like snow storms
in the West and floods in the South
have meant more cars unavailable
and given traffic managers of auto- 1
mobile companies a serious problem to
solve.
Because of their inability to secure!
enough automobile freight cars The
Willys-Overland Company of Toledo
has hit upon the expedient of ship
ping a part of its output tarpaulined ;
in flat cars and gondolas—in order j
that its huge daily output be kept !
moving as fast as manufactured.
The sight of several Overland or the
Willys-Knight automobiles, in gon
dolas or in flat cars-, securely lashed
to the car floorings, and covered with
heavy tarpaulins, is daily becoming'
more common in the railroad yards,
and is good evidence of the endeavor;
of the company to fill with all possible
dispatch the orders that have been
flooding the factory for tnese popular]
cars.
Empire Factory Rushed to
Meet Spring Demands
"This season probably more than
| evep before a problem which will con
| front automobile buyers and dealers
i more strongly than any other is the j
.question of deliveries from car manu- !
; facturers. Basing our judgment on '
the conditions of last Fall as well as !
indications of early winter, there is
going to be a huge demand for cars
next Spring, a demand that under
normal conditions would tax manufac- j
turers' facilities to the utmost. This
demand, coupled with the conditions
which exist in the material market
make the situation acute. Raw ma
terials are hard.to buy in the first i
Place and after the manufacturer has |
them, he is faced by another huge
tas\s in refining and fitting them for |
use in his car. War conditions and
the huge amount of war contracts |
placed in America are, of course, re- !
sponsible for a great portion of this
! material shortage in the automobile
j field. This is easy to understand when
jlt is considered that practically the
| same raw materials and same tools
for machining this material are re
! quired in completion of these war
I contracts as in construction of the mo-
I tor car," says F. A. Babcock, sales
manager of the Empire Automobile
| Company.
"Months ago we realized what this
| condition would bo and in order that
our dealers might be taken care of
and deliveries assured in Spring, plac
ed all contracts for materials for im- '
mediate delivery. As a result we now
have in our factory, in transit to us,
! or will have delivered before March 1,
| every bit of material required to pro- 1
\ duce our 1916 models. Our factory
throughout the season will work full
time building these cars. This fore
i sight means that Empire dealers will
1 be taken care of on deliveries through
out the season and our production will
be larger than ever before., for be- !
tween now and June 1, we will build
!; twice as many cars as we have ever
| before produced any entire season,
and to assure all dealers of deli\*er
; ies, we will contract with only as
i many as whose requirements we can
j meet. Our factories, of course, for
: production this season are greater
[ than ever before with the occupancy
of a new factory at Indianapolis, which
| will allow for the production of the
; vastly increased number of cars which
! we have scheduled."
February Shows 117 Per
Cent. Gain For the Paige
February, 1916, showed an extra- 1
| ordinary increase of business for the j
Paige-Detroit Motor Car Company j
over the total business for the same I
month last year. To be exact, the in-!
crease in the number of cars built |
and dellivered was 117 per cent, fori
that single month over the February, !
| 1915, record.
Comparing the total number of
cars built and delivered during the
one month, February, 1916, with the
total number of cars built and ship
ped during: the entire twelve months
of the company's first season five
years ago is even a more striking com
mentary on the extraordinary de
, velopment and growth of the Paige.
! This comparison shows that the busi
ness for February, 191G, was 137 per
cent, greater than the business of all
I twelve months of the first year added
: together. And if we compare the
! business of the first February with the
same month in 191G the increase is
1 16 4 4 per cent.
Two factors explain this enormous
advance: The popularity and prestige
the Paige has won and the develop
j nient of manufacturing facilities
i which now make it possible for the
| Paige to turn out 175 cars a day.
Advantages of Aluminum
Pistons Told by Hoin
; "Aluminum alloy pistons are super
ior lo the cast iron type and are be
j ing universally adopted by the manu
i facturers of the better class of nro
j tor cars," said C. E. Hoin. of the Mi!-
I ler Auto Company, local distributor
| for the Haynes "Light Six."
1 "The aluminum pistolf is consider
ably lighter than the east iron pis
ion. The weight of the aluminum
variety, roughly speaking, is one-third
that of a cast iron type of the name
design. It follows that the inertia
forces needed to move the mass of the
piston is reduced approximately 67
per cent, by the aluminum piston.
At the same time side pressure or
thrust is reduced in the same ratio.
"The use of aluminum lowers fric
tion between piston and cylinder wall.
The coefficient of friction of alumi
num is approximately one-half that
of cast iron. The gain in this fea
ture is increased driving power. Si
multaneously a smaller quantity of
oil is required to lubricate the cylin
ders whfch means a considerable re
duction in operating expenses. TCx
i tended road trials ljave proved that
aluminum pistons give greater and
cheaper motor power per gallon i.f
gasoline.
"A distinct advantage that will he
appreciated by many motorists is the
fact that aluminum pistons, in case
they sciao or buckle in extreme heat,
are damaged only in rare instances.
The cylinder is seldom, if ever, dam
aged. Cast iron pistons, under like
conditions, would probably score the
cylinders, necessitating reborlng, fitt
ing new pistons and frequently a new
cylinder block.
'j "There can be little doubt that prop
erly installed aluminum pistons will
j pay the car owner big dividends. He
will be amply reimbursed not only
in saving dollars and cents in gaso
line. oil. and repairs directly traceable
to the vibration of heavy Iron pistons,
but also in the smoother running,
I quicker acceleration, and increased
l power of his car.
, "The fact that nearly all late model
KARRISBURG jftt TELEGRAPH
h
' !
———^ —— ——
$615
A Powerful Roadster $595
a r owen ui aw./75,/«. A.
Motor
Here is the car that all America has waited for.
Here is the car that all America is buying
faster than we can produce.
You've got to have a car.
Electrically But you don't have to pay a large price. Nor
do you have to be satisfied with a small, uncom-
Started fortable car which keeps you n a state of mental
dissatisfaction and physical discomfort.
The $615 Overland solves the problem.
Seats five comfortably—no crowding or jam
ming.
Cantilever rear springs—
Electrically Soft, deep upholstery bu up over long
Lighted spiral
And four-inch tires.
These features make it ride easier than many
of the big high-priced cars.
It has a powerful and snappy en bloc motor —
Is electrically started and electrically lighted—
* Has electric control buttons on steering
Complete column—
And all the very latest touches of up-to-date
ness and refinement.
It is light and economical,' but with good
style, beautiful finish and phenomenal riding
comfort.
Unusually ° nly $615
- And that's complete. w»th
Large tires Nothing extra to buy.
You've got to have a car. Order this Over
land.
"Overland Service Satisfies"
THE OVERLAND-HARRISBURG CO.
DISTRIBUTORS
212 North Second Street Both Phones
The Willys-Overland Company, Toledo, Ohio
" Mad* in U. S. A."
cars of the better types use aluminum
pistons In their motors, bring the
aluminum piston from the doubtful
class and places it in the foremost
rank of automobile achievements of
late years."
Cadillac Curtains Quickly
Placed in Position
Time, was when the motorist over
taken by a shower, was compelled to
disturb the other occupants of the car:
in order to dig out the storm curtains
from underneath the seat cushions.
Kven after he had succeeded in extri
cating them, it required some time to
sort the mover and find the right cur
tains for their respective places.
In tho meantime, everyone was
painfully conscious of the fact that It
was raining.
A good example of how this annoy
ance has been overcome is seen in the
Cadillac, in which a most convenient
method has been devised. When not
in use, the curtains are held neatly
overhead on the under side of the
top. Being attached to the top frame
work, they are not apt to become lost
or disarranged.
The simple turn of fasteners releases
the curtains from their pockets end
allows them to fall into their respec
tive positions. They are always acces
sible at times when quick action is
desirable atid_it is a simple matter to
secure them In their correct positions
without even getting out of the car.
Another convenient feature is (he
manner in which provision is made so
that the cui'tains open with the doors.
Economy in Production
Permits Greater Values
By B. It. Harrington,
Local Manager of the Packard Motor
car Company, of Philadelphia.
Tn the models of this year is seen
more clearly than ever before the ten
dency of the motorcar industry in this
country towards a sound and practical
basis of manufacture and marketing.
Many influences have been respon
sible for this movement of the automo
bile business in tills direction, but the
chief reason may be traced to the gen
eral use of the motorcar among all
classes of people. In those days when
the use of the automobile wns conflneo
to a comparative few, excessive prices,
ilue largely to extravagance In produc
tion and selling methods and to limited
j manufacturing- facilities, were the rule. |
| The motor-driven vehicle was a new j
| thing;, must establish its own prece- j
I dents, and those who could afford them •
j as luxuries paid luxury prices for them. !
But evidently this Held proved too ,
: constrained and a demand arose from ,
| less exclusive sources. To meet this
i the cheap car was developed, and for
some time two extremes, the very ex
pensive car and the comparatively very
cheap one. dominated the market. In
the last seven years this price-sap was
I fairly bridged by the development of
j several types of medium-priced auto-
||| Enger Twin Six, $1095 §s
The first popular-priced Twelve. The car that has taken the coun
try by storm. The car that fulfills every desire of motorcar lovers.
Beauty, comfort, power, flexibility, smoothness. The Enger Twin
Six has all of these and more. It contains everything you need or
want in a motorcar—yet it sells for only $1095.
Twin Sl*—l2 cjrllariera. Cantilever Spring*. Klretrle llghta.
2%-la. I.nre, SV.-ln. atrokt.
Valvr-ta-Head Motor. 115-lnefc whrrlhaxe. Kleetrte atarlrr.
Develop* 11-IM H. P. A'ttre yaeht-llne body. Complete In every reapeet.
—agents Wanted J,
j Be S° r *
ENGER MOTOR CAR CO.
131 South Third Street
J H. DeHART, Manager. Both Phones
MARCH 11, 1916.
| mobiles of generally satisfactory per
' formance; but it was not until the sea
!son just passed that the producers ot
• the highest grade cars realized the sig-
Iniflcance and the aermanent quality of
this central market and set about to
1 supply it with their product,
i Tne three considerable elements In
the cost of motorcar manufacture are
cost of material, cost of labor and
overhead expense. In these and in the
cost of marketing must ie effected the
economics that would permit these pro.
dueers to bring their product to *his
market at a price within reach.
Savings in the purchase of material.
I other than through Increased buying
' facilities, were impossible if the manu
| facturer would bring to this market a.
| car of tlie name quality as he had hlth
j erto produced. Tne answer lay in re-
I ducins the cost of labor through in
| creased and improved manufacturing
facilities, and in reducing: the over
head expense by enlarginug his out
put.
How well the leaders of the industry
adjusted themselves to this new con
dition is seen in the values offered at
the present time, when better cars are
marketed at lower prices than ever be
fore.