14
I Complete
Motor j
I T N addition to the element of con
venience, motoring can and right
: ly should be a pleasure and recrea
tion —free from endless annoyances j
I due to inadequate equipment.
- It is true that electric starting and
lighting systems, demountable rims
and other refinements can be pur
chased and added to the car that
- lacks these devices. But experience
has shown that to buy the entire
and finished car from one manufac
turer is not only less expensive, but
much more satisfactory in that re
sponsibility for the whole product . I , j
can be centered in one institution.
j Maxwell Motor Cars, being
otherwise designed to earn and re
tain the approval of particular peo
ple, are, of course, provided with '
■ every accessory of established merit
I that would add to the convenience
and comfort of their owners.
IS One Chassis, Five Body styles I
Two-Passenger Roadster $035
i fl Five-Passenger Touring Car ASS I
1 Tonring Car (with All Weather I
Top) 71(1
1 | Two-Passenger Cabriolet 885
II Six-Passenger Town Car 915
H Full equipment, including: Electric L
I Starter and Lights. All prices F. O. B.
Detroit. jj '
| MOTOR COMPANY, DETROIT MICHIGAN \
E. W. SHANK
120 MARKET STREET
Bell Phone 3HO
nwm^
D
JLlLepays
E
JL^very
0
V/ wner
Harrisburg Auto Co.
The Telegraph Bindery
Will Rebind Your Bible Satisfactorily
—' i t —i ———
SATURDAY EVENING, HAKRISBURG TELEGRAPH MARCH 4.
PROSPERITY ALL [
OVER COUNTRY
Sales Manager of Chalmers
Company Back From Month's
Trip Through the South
Returning from a 30-days' trip
through the Southern States, Paul
Smith, vice-president of the selling di-!
vision, Chalmers Motor Company, I
brings reports of unparalleled busi- I
ness prosperity throughout the entire j
territory covered on his tour.
"Southern merchants, ranchmen I
and planters agree that conditions
have never been better since Civil War I
'times," said Mr. Smith, upon reaching!
Hetroit. "Whether traveling through !
the broad prairies of Texas or in the
' heart of the cotton belt, we found evi- ;
dences of prosperity on every hand,
and the demands of our Southern j
dealers for cars indicates that a gen
erous share of the profits are being
I spent for automobiles.
"Cotton, with only 40 per cent, of
the crop sold, is bringing 12% cents)
l>er pound, so that the people who in- !
vested in the Buy-a-bale movement \
lust year are not losing anything by
1 iheir purchase. It is estimated that I
1 the remaining 60 per cent, of the cot- !
'ton crop will easily bring 15 cents!
per pound.
! "Probably the most encouraging I
sign from an economic standpoint is
the great amount of diversified farm
ing now being done by Southern plant
' ors and ranchmen. 1 talked with one |
) planter in the town of Cleveland, Mis
; slssippi, who had raised 800 acres of
1 corn in the past season, or consider- I
: ably more than was grown in the I
[entire county of Bolivar, the year pre
vious. Heretofore cotton was raised :
I almost exclusively with the result j
| that when hard times came, the plant- j
I ers were unable to purchase even the|
I common of life. To-day. I
| through raising their own crops, they j
j have been placed in an independent j
j position, regardless of the colton mar-1
! kcts, and are enjoying the best year
: in their history.
: "At the Dallas meeting, 157 dealers
from all over Texas reported at ourj
i headquarters. When we reached Tex-,
lis there were 19 Chalmers dealers in
|that State, but at the expiration of!
I the two days' convention, our dealer
: representation totalled over 80. Over!
|I2G dealers from Tennessee. Mississip- |
!>i. Western Alabama, Western Ken- |
tucky and Arkansas gathered at ]
Memphis February t5 and lti. Just i
148 dealers from Georgia, Florida.!
both Carolinas and Eastern Alabama'
came in for the session in Atlanta. ;
An example of how fast Chalmers ears j
are selling in the South was furnished '
by Eugene Polk, a dealer who attend
ed the Memphis meeting, lie has only;
represented us about two months, j
but has taken his full allotment to
date and has sent in a telegraphic or- j
der for 30 additional cars.
"Enthusiasm over the performance
of the new Chalmers Bix-30 is general,
throughout the South, many dealers]
! having staged special endurance runs,
and hill climbing contests in which the!
| ear has established remarkable rec- j
I ords. We confidently expect the
j greatest year in our history for the |
l entire Southern territory."
Winter Demand For
Autos Greatest Ever
Reports from the big automobile j
factories In Detroit indicate that thej
demand throughout the country for
motor cajs is contininuing unabated, j
even through the winter months.:
which are usually the lean ones in the |
automobile business. The larger fac- •
tories are running now at capacity in
order to meet the demand for cars.,
Detroit has never seen anything ap- }
proaching this unprecedented winter
business, and the fear is now that j
when the really big selling season ;
opens in April, it will be absolutely]
impossible to get out cars fast enough j
to supply the demand.
When the stringency in the mate- j
rial market first held up orders last
! Kail, the skeptical said that the situ- |
•ttion would soon be remedied, and
that the normal slack in business (lur
ing the winter months would allow
time for the parts and material people
,to catch up with the orders. But,
I nothing of the sort has happened.
The skeptics were fooled, because tlie>
j (lid not take into consideration the
i extent of* the demand for enclosed
1 cars of all types. The year round, se- 1
! dan, coupe and limousine types have
! become so popular that the sale of
these cars has iised up the usual win
ter storage supply, and the country
! faces a big motor car shortage when
the touring season opens.
A statement from the Hupp Motor
Car Corporation, one of the Detroit
i concerns which is enjoying particular
! success with its series "N" Hupmo
: l>ile. shows the trend of motor car
selling and production.
"The present is without
precedent in the motor car industry,"
i stated Lee Anderson. Commercial
j manager of the Hupp Motor Car Cor- j
poration. "With our increased facili- J
; ties, we are turning out more cars j
than ever before in the history of the 1
corporation, but all our efforts seem
to be of no avail in keeping up with
the orders. They come in faster than
we can care for them. In the winter'
| months, the motor car makers have j
| been in the habit of building and
'storing machines for the big rush in j
the Spring business, but nothing of
thatsort is possible this season, be-1
cause we cannot fill our immediate
j shipment orders.
\ "With our factory working at ca
pacity, we are turning out cars at
: Spring and summer rate and still wt
make no headway towards preparing
, Cor the Spring orders. Thursday,
| February 17, was the banner day for
! the winter season at the Hupp factory,
when Works Manager Young produced
a total of 101 finished Hupmobiles.
: This is the high water mark for the
! winter season. We had not planned
j on any such winter demand, although
I we were far sighted enough to double
our output. Even with Hupmobtle
plants in both Detroit and Jackson
| working at capacity, we are over 700
[orders behind the Immediate demand,
| to say nothing of the hundreds of or-
I ders we have for future delivery,"
Pullman Is Popular
Among Physicians
I Medical journals throughout the
country, which only a few years ago
i would not have dared discuss the re
lationship of the automobile to the
l medical fraternity, are now solidly
! united in commendation of the motor
] car as the greatest requirement of phy.
siclans.
I Records just compiled by statlsti
citns connected with the motorcar In
dustry show that doctors who hut n
| few years ago championed the electric
j vehicle as their best means of convey
ance are now users of the gasoline
type of car. in fact to-day many phy
sicians utilize their spare time In
studying motorcar construction and
are conversant with mechanics in terms
, unfamiliar to the layman.
' "In discarding the electric for the
gasoline twpe," says A. R. Cosgrove,
' general salesmanagcr of the Pullman
Motor Car Company, of York, Pa.,
"physicians find that their monthly
'upkeep' is greatly reduced when It is
considered their mileage is largely In
creased and their car at their service
I at ail hours of the day and iiight. The
3 |i I! MMMBM M
ss Tomorrow's Es
111111 l
Now comes the riezv Case 40. Born and I S^JjV
mmm bred in the midst of Case ideals, it looms forth EraS
mm as a car that is bound to carry the Case stand- ||im>r
11111 l ard even higher and higher . Illttill
mmmm This new car is far advanced in its lines and curves —still
mmm it does not plunge into eccentricities. It is designed for the §*&«»
Willi substantial sort of man—for the one who is not swayed by |li!|l||l
mmm passing innovations—for the man who wants a genuine car. ILaas®
I For 74 years Case executives With its 120-inch wheelbase, new j
Kill IB and workmen have been building method of cantilever spring sus- |l||l||l
11111 l I according to the Case standards pension, both to the frame and rear g J
11,111 1 —never leaving that straightaway axle > its three piece steel body, re- H'Willi
a—J path called Quality, which has movable upholstery and numer- B
SSI , brought such world-wide reputa- ?. us . °" er fea | u . res - > ou ,f" , ESS
" ■ ' „ .. . , ... find its equal in any other car i fe.......
1 Mill , ' on ' Casecar f are e " ,irel ? ( at this price. 1 1
llllfllE by Case-trained workmen in the „ , ...... S®" 11 1
» „ . May we show you in detail this
SZ3 6 P Tomorrow's Car Today? Your K*
The new Case 40, at its price of time so spent will bring you good
illllii SIO9O, is an unusual opportunity. results. H||||f II
j iiEi Conover & Mehring I'''""
I One great automobile expert UIt avER tLD e Distributors lor Central Penna.
a «SK==s? mm . B
SIM
greatest drawback physicians found in
the use of electric cars was the fact j
that their cars would be tied up In
garages 'on charge' when It was most
necessary for them to have them.
"We hav just received special reports
from our distributors In all parts of
the country in reply to our inquiry in ' ■
effect 'What percentage of your buy- •
ers are physicians and what model do i
they prefer'." A careful analysis indi- I
cates that the Pullman car has made
a decided impression with doctor.*
everywhere because our line is out of;
the litter car's class and at the right
price. It was our belief that the Pull- i
man De Luxe Coupe, the two-passenger j
roadster and the Clover Leaf three- '
passenger roadster were the most de
sirable models for physicians but re- I
ports show that our IlilO tlve-passvn
ger touring car model is equally pop
ular on account of the roominess and
comfort afforded the doctor and his !
family.
"The distinctive feature in all the
Pullman models Is the seat arrange- I
ment. When you consider the price
of these cars and the fact that a man
or woman as large and bulky as Jess
Willard has ample leg space while
seated In either of the roadsters or
the touring car it Is easy to see why i
the Pullman is out of the 'small car'
class, ttach model is so designed that
the front edge of the seat Is several
inches hack of the door line, thus In- '
creasing the leg room and leaving the !
doors absolutely free for entrance and
exit.
"This is an improvement over many i
designs among the higher-priced !
makes, in which the front edge of seats j
extended several inches beyond thej
door line, thus reducing the door space ;
and at the same time encroaching upon !
the leg room in the seat compartments.
This has been accomplished without i
decreasing the depth of the seats, which j
are especially comodious and comfort- |
able. The designs of the roadster and j
touring car are exquisite in their pro- ]
portions and lines, giving each the ef- i
feet of much larger cars."
Jeffery Man Predicts
Great Shortage of Cars
That this Spring wil! see the greatest
shortage of automobiles, this country
has ever seen is predicted by J. A.
Hentz, of the Bentx-Landis Auto Com
pany, distributors of Jeffery motor
cars.
Last Fall, when business conditions
were only fair, there was a big short
age of automobiles. This Spring, with j
business condiiions tho best they have i
ever been in this country, the shortage i
will be lar greater than it was last j
Fall.
A few years back it was possible for !
a manufacturer to increase his output i
| upon very short notice, because thej
| production was simply an average one. \
! This applied not only to the manu- ;
! facturer of the complete car, but also
to the parts maker. This year parts
makers compelled their customers to ;
j specify a venr ahead, no Increase over j
,the original order is accepted at pres- j
| ent. and, consequently, no manufac- j
I turer ran in- rease hi* output beyond
j Ills original plans for the season.
The sedan type of cars, such as i
I manufactured bv the Jeffery Company, j
made possible the best winter business |
! the Industry has ever seen. It set the j
fashion for winter motoring to such j
! an extent that even open cars were in i
' use throughout the winter. A very !
small percentage of cars were laid up '
this winter. This has resulted in 1
earlier buying for this season.
The month of February is, with us,
400 per cent, better than any previous
February. Indications point to a ree
ord-breaking March. The prospective
nurchasers of new ears are not delay
ing their purchases until April or May,
as In other years, because of the fact
that they know that at that time there
will be a serious car shortage, which
will mean an unreasonable delay in
dalivery. '
WHAT MEANS A !
GALLON OF GAS?
It All Depends Whether It's an
American or an Imperial
Gallon
When is a gallon not a gallon?
That all depends on the point of
1 view.
It is not a gallon when mentioned
by a Canadian in the United States.
It is not a gallon when alluded to by
a citizen of the United States, tem
porarily in the Dominion.
This startling fact recently came to
| light at the Maxwell headquarters in
1 Detroit, in the progress of an effort
to reconcile some performance of j
Maxwell cars in Canada with feats of
record In the States.
tt. F. Oirdwood. Montreal Maxwell
distributor, was telling of Maxwell
economy as demonstrated by cars un
der his observation.
14 Miles Per Gallon
i "They often average around forty
miles to the gallon of gasoline," he
declared. "I have myself driven one
of them on a trip where we undoubt
edly scored better than 4 4 miles on
| a run of more than 200."
I The man to whom the statement
; was made was bewildered. He
knew that authentic records existed
of long trips in which Maxwells had
1 scored averages around 3ti and 37 j
j miles to the gallon. Mr. Olrdwood's
' feats were, however, out of line, sug
gesting road conditions or inflamma
: bility of atmosphere altogether un-
I known south of the Canadian border. '
I "What do you mean by 'gallon of i
gasoline'? he asked at random.
"Why, regular, Imperial measure
gallon, of course." replied Oirdwood. j
A great light dawned on the fac
tory man. Investigation disclosed that
the English gallon, on sale in Can
ada, Is almost 20 per cent, larger than
the gallon measure provided in the
United States. Incidentally, it costs
correspondingly more.
With this data it was easily seen
that the Maxwell ears in Canada were
no more generous in their yield of
i miles to the gallon than are the Max
j wells on which record has been kept
1 in the States.
Easy to Sot Records
Motorists who have toured in both
1 the United States and Canada will now
j understand why their uer gallon mile
age has been so much greater north
of the border. Those desiring to es
! tablish economy records for their cars
I will also be Interested to know that
in Canada it Is perfectly easy to im
prove their best United States per
formances. Similar conditions also
■ hold true with regard to oil and its
I consumption.
j Conversely, Canadian motorists who
j make light of sunposedly meritorious
] feats In American economy—feats
| which they themselves can readily ex
cel without half trying, will wisely
! mftke allowance for the fact that the
! American gallon is onlv part of the
I gallon they pour into their tanks.
Whv Case Company Uses
the Eagle as Trade Mark
When asked their opinion of the
use of the trademark en automobiles,
Conover & Mehrlng. the local Case
representatives, said:
"The rase Company has always used
the eagle as its symbol, and wherever
one sees 'Old Abe' decorating manu
factured products, whether in the great
< flalda of the West or an automobll*
traveling tlie boulevards of Paris or!
the highways of Iho South American
continent, lie is .sure (hut it means the
best that tho J. I. Case T. M. Com-1
pany has to offer."
The J. J. Case T. M. Company;
adopted the eagle as its trademark
shortly after the close of the Civil
War.
The Case ?agle decorating the radi
ators of the Caw cars .it the auto show
is an exact replica of "Old Abe," the
famous ~ mascot Which wont through
thirty-six battles of the Civil War and
law die half et the noblest regiment |
sent to the front by tlio State of Wis
consin. ,
The Case eagle before he was able
to use iiiri mighty pinions to mount the
air was captured by Chief Sky, of the
Chippewis, in northern Wisconsin, and
sold to a resident of Kau Claire for a
sack of yellow corn. Ht was adopted
by Battery Eighth T sconsin. and
taken to war.
Keeping Tire Repair Men
Posted on New Methods
Within the past week repairmen in
every part 01 the country have been
notified by the R. F. Goodrich Company
of an improved method of tire repair
which will save <ar owners thousands
of dollars.
This is the result of more than a year
of study and scientific Investigation by
tlie repair department of the largest
rubber factory in the world.
Two principal difficulties have been
found with repairs as made heretofore.
The repairman often lias not taken the
tnjurv out of the tire. Plies of fabric
have' been heaped upon the injured
parts, but the injury itself remained.
The repair was no more than a patch,
1 a makeshift, and often the patch was
as stiff as a piece of armor plate. The
stiff patch and the resilient tire body
parted and the tire "t-hufflcd off" bc
! fore its time.
As-ain. in some cases repair materials
i have been used which were not designed
to harmonize. As a result, part of thu
, tire was either over-cured or under-
I cured.
l T nder the new method the same
tools and equipment are used, the re
. pair cost practically the same as here
tofore. but the tire goes back on the
road nearly as strong as before In
-1 juVy. , . ,
The Goodrich otnpany s latest im
j provement has caused a great deal of
I comment both among the trade and
, also anions: car owners, many of whom
! have heretofore felt that it was im
! possible to repair a badl" blown-out
j tire effectively. Instructions are fur-
I nished to repairmen without charge.
"Three It Company" in the
New National Roadster
i The old adage that "two is a com
i pany and three Is a crowd" does not
I apply to the new National "Highway"
i Roadster, according to J. M. David
! son, the Ilarrisburg distributor of Na
tional cars. "This roadster," he said,
"not only has new, snappy and dis
j tinguished body lines, but has a
Exclusiv;l|
HOTTENSTEIN & ZECH£r.2£££F~
! three individual arm chair scatft
unique arrangement which provides
There is an aisleway between the two
front seats, making easy access to
the third or rear seat. The three pas
: scngors are cozily and comfortably
housed in such a position that they
can easily carry on a conversation,
but are in no sense crowded. When
tlie third passenger is not in the rear
seat, the car has the appearance of a
| regular roadster, there being no con
spicuous empty seat. The popularity
| of this new type car is evidenced by
the vast number of orders which were
instantaneous as soon as the public
become acquainted with this new crea
tion. It is often equipped with wire
, wheels, and in the fashionable social
centers of the East, the debutantes
; have nicknamed riding in this new car
j "Three-some Motoring."
CITY COMPLETES MILK TESTS
Tests of thirty-seven samples of milk
and seventeen samples of cream were:
made during February by the city
Bureau <>f Health and Sanitation and
1 examinations show the presence of
, colon in but five of the milk samples.
! In most of the supplies the bacteria is
i well below .",0,000, only three above
1 .100,000 and one above 1,000,000.
m
; i Ensm nger Motor Co.
Third & Cumberland Sts.
DISTKIHI TOUS
' I
"Tlie Car of No It egrets"
The King is the second oldest auto
mobile in the United States; JOlii
model .... sllsO
. i 7-Passenger Touring . . $1350
' King Car Sales Co.
80 S. CAMERON ST.
1 i Good Territory For Live Dealers