BRISCOE MOTOR CO. BUYS PLANTS Now n S6.OO very part of its cars, in view of the large production which public de- j inand has made necessary. "This in turn made advisable an as- | sociation with some outside business- ! men of very strong financial standing, who would be both able to see and equipped to realize the wonderful fu ture of the company. We were very fortunate in finding a number of Chi cago capitalists who welcomed the op portunity to enter the automobile In dustry in a prosperous, going concern, and who had demonstrated In other lines both their largeness of vision and tiieir ability to achieve stupendous fi nancial success. "The company is thereby enabled t<> take its rightful place in the fron ranks of quantity producers and I have achieved my own great hope—to be able, having surrounded myself with ef ficient associates, to devote my own time to improvements in design and appearance and to increasing tne au tomobile value of a dollar under the Briscoe name." The announcement goes on to give the details of the new organization. For some time past 1,. E. Willsoii, the rep resentative of the Chicago financial in terests involved, has been making ; careful study of both present and fu ture conditions in the automobile In dustry and it is on his recommenda tion that the deal was finally consum mated. Necessarily, owing to the mag nitude of the amount involved, no de tails were permitted to be published until the matter was finally closed. Kvery step has now been taken to provide for the complete manufacture of Briscoe cars in factories owned by the company itself. Beeent purchases have included the plants of the Ma son Motor Car Company of Waterloo, lowa. the machinery of which was moved to Jackson the Jackson Motor I'arts Company and the Jackson Metal Products Company. The final step was the announcement, of the acquirement of the million-dollar plant of the Spring & Axle Company at Jackson— perhaps the hest equipped of its kind in the country. This in itself gives the Briscoe a complete forging. axle and motor plant. Considerable additions to it are con templated for the near future, includ ing the erection of a SIOO,OOO building in which the final assembly plant and general offices of the company will be housed. The capital of the company lias been increased to $6,000,000 and this, with its remarkably complete facilities for manufacturing, makes it one of the big factors in the popular-priced field. Present plans call for an output of 30,000 cars during' the next fiscal year, ihough tills production will be increas ed if necessary. 15,000 of these will be of the Briscoe "Twenty-four," a nev li«ht model which will be announced at the big national automobile shows. 10.000 of the present popular Briscoe four and eight-cylinder models will be made. In addition, the company will manufacture a light delivery wagon, of which the initial production will b 6.U00. Benjamin Briscoe will be president of the company. Frank Briscoe becomes vice-president in charge of manufac turing operations a post for which his experience peculiarly qualifies him. In a similar capacity at the old Brush nlant he brought the output up to 10.- 000 cars. Prior to this he was in charge of the Briscoe Manufacturing Company at a time when it was the largest man ufacturer of automobile radiators in the world. He will devote his entire time to seeing that cars are gotten out on schedule and in satisfactory shape. L. K. TVillson c.omes from Chicago to assume entire charge of the market ing of the product with the title of vice-president and director of sales and advertising. This presages an aggres sive marketing campaign. Mr. Willson was raised in the gas engine business his father having been in it before him and so came naturally Into the automobile fi"ld. He was sales manager of the Pathfinder ■Motor Car Company for four vears and i s well remembered for some distinctly novel selling and advertising policies which he inaugurated and which have been widely adopted since. His "101 Reasons" A Pathfinder catalog of half a dozen years ago was perhaps the first piece of automo bile literature to break awav from the generalities then in vogue. a"nd to ana lyse in convincing form the different talking points of a car for the lav man. „ Another booklet "Honesty is the Best Policy" outlining the actual re lations of manufacturer, dealer and buyer also started something which siill influences sales work. For the last two years Mr. Willson liß.s operated retail automobile show rooms in Chicago and Kansas City, In -n inch he still retains an interest." He was the first automobile man in Chi ■ ago to use the coupon service book— good anywhere in the world." The company plans to inaugurate im mediately a thoroughly complete and extensive advertising comnaign on Its product, using a very wide selection of mediums and including big national weeklies, general magazines, trade pa pers, farm papers and newspapers. MRS. MAGGIE A. WOOD Mrs. Maggie A. Wood, aged 79. wife of Isaac Wood, died Thursday even ing at her home, 1006 South Ninth street. She is survived bv her hus band. one son, Charles." and two daughters, Mrs. Joseph Liddick and Miss Jennie Liddick. Funeral services will be held at the home of her son, '"•00 Race street, Monday afternoon at o'clock, the Rev. R. L. Meisenhelder, pastor of the Trinity Lutheran Church. • fflciating. Burial will be made at the Paxtang Cemetery. ROYS' CLASS SALE New Cumberland, Pa., Feb. 26. Frank Fcncil's Sunday school class t*f boys will hold a sale of home-made pics, cakes and candy in the basement > it is just another striking example of how our of a new automobile value —a car complete in every larger production enables us to build a bigger and sense of the term at a price which was hitherto better car and still keep the price within reason. thought impossible. You'll want one, so order it now. Yet here it is—a powerful five-passenger touring car com- , , f plete for only $615. Don't wait, debate or argue with yourself. See that your order is placed immediately. Note that word "complete. I*" This means electric starter and electric lights, electric horn, 1 ,ie!l own^ar y° ur ami ly wi *l be magnetic speedometer—in fact, every necessary item. JOP Nothing is lacking. There are no "extras" to buy. Remember it comes complete —only $615! The Overland-Harrisburg Co. Both Phones l The Willys-Overland Company, Toledo, Ohio "Made in U. S. A." ACCURACY CLAIM OF CHALMERS ■ Appeals to Race Drivers Like j Mulford, Chevrolet and Other Famous Pilots "As a class, the racing drivers who have made a name for themselves in , American road and track content*, are l probably quicker to appreciate ad- j vances in motorcar manufacture, than ! any group of men connected with the industry." reminisced C. C. Hlnkley, j ! chief engineer of the Chalmers Motor' j Company, who was among yesterday'* | , arrivals at the auto show. 1 "For some timo past the Cliaiiners' Company has claimed the distinction of being the only concern manufactur ing on a quantity basis, that tests out crankshafts to balance at 2,00 ft revo lutions per minute. While we have > made no special capital out of the fact, ] news of the Innovation seemed to reach ! i the various racing camps with the. speed of n wireless. 1 "immediately the news became known, we received letters from Mul- I ford, Chevrolet and other famous driv ! ers, requesting permission to have the I crankshaft of their racing ears tested at our factory. Permission was grant ed as a matter of courtesy and we ; have tested the crankshafts of a good | many prizewinners in the past six I months. j "The careful balancing of crank | shafts and flywheels Is of the utmost importance in the manufacture of high : speed motors. As the two most im ; portaut rotating pnrts of the motor, the I flywheel and crankshaft must be In ! perfect balance to insure a smooth running. vlbrationless car. "in the first place, » small ovcr ! weight on opposite ends of a shaft ' may not show up at all uudor ordinary X. HARRISBURG TELEGRAPH tests, yet when the ear Is running; at j high speed, the vibration will cause serious disturbance. Then too, in the | flywheel, the density of metal may vary ; and cause a vibration in the motor. I "One ounce of overweight on the 1 I periphery of a 16-inch flywheel will , result in a disturbing force of 14.2 pounds at J,OOO revolution and will ob . i tain the weight of 66.S pounds at 2,00 • \ : revolutions per minute. , "The Chalmers balancing machines .specially designed for the purpose, will register irregularities so small as to i Ibe infinitesimal. The preliminary op eration of balancing is identical for : j both the flywheel and the crankshaft j I The part to be tested is supported on | stationary steel parallels of triangular \ shape. As perfectly as possible, skilled \ ; operators balance each flywheel and j | crankshaft. Small pieces of steel, the I ; weight of which is known, are pasted | jto llie revolving part, until it will stand j ' still at any position on the parallels. 1 | A weight corresponding to the weight \ of the pieces of steel is then drilled 1 out of the flywheel »r crankshaft pins.! as the case may Ue. The different.' ! weights indicate the depth of the hole to be drilled. I "Apparently in perfect balance, the] | flywheel and crankshaft go to the j 'separate balancing machines which are supported in the air by an overhead I , framework. The machines are then set i in motion and the parts revolve ex- I i actly as they perforin their functions! lin the completed motor. The revolu- I j tions per minute are recorded on a j tachometer. If the flywheel vibrates j b'efore It attains a speed of 2,400 revo ' lutlona per minute, the operatotr knows i it Is not in perfect balance and slaps | on pieces of putty on the opposite side | until it runs vibrationless at 2,400 rev olutlons. Holes are then drilled, repre \ senting the weight of the putty, the ■ flywheel goes back to the stationary j parallels once more, and again to the j balancing machine to see that it is ab j solutely noiseless at the required speed, j ] tti place of the putty used on flywheels, i the crankshafts are balanced with I j small bands of steel of a measured weight, which snap over the opposite. I pins of Ibe crankshaft. 1 "TUe crankshaft must revolve with-1 FEBRUARY 26, 1916. out vibration at the rate of 2,000 revo lutions per minute before it receives 1 the O. K. of the inspector and is re i leased for the motor assembly. "Whfle these balancing operations are only one of the hundreds of tests \ prescribed by the engineering and pro ! duction departments, they serve to il- I ctfmSnZl | !; A keen auto buyer well knows that his character and stand- >; ![ ing in the community will be indicated by the make of car that !| j! will be seen standing in front of his residence this summer. Pennsylvania Auto Sales Co. ;! 58 SOUTH CAMERON { 11 lustrate by motorcar manufacturer* to safeguard the interests of the auto mobile buyer. The car is judged right ly by the performance of lis motor, anil the best possible reward of the maker is the steady service and satisfaction rendered by his product In the hands of owners."