REO MAINTAINS
HIGH STANDARD
Four-Cylinder Roo Sells For
<ssl)o Less Than Three
Years Ago
An examination of the Reo models
ydiow an absolute absence of novelty
or radicalism in either its "four" or |
"six" features. There is continued
that refinement and careful attention
to detail so characteristic of Reo, the
.smartness of design, the complete-j
ness of the equipment, marking the
new cars with a distinctiveness ex
pected of the products of R. E. Olds.*
While reducing the price for both
models considerably, each has been
enlarged, numerous improvements
made and conveniences added. In no
sense has there been a skimping in
quality of workmanship or mate
rial.
Reo the Fifth sells for $875. When
one considers that only three years ago
this same car, but lacking the refine
ments and improvements which have
come during the past three—electric \
starter and lights, one-man top, etc.;
—sold freely at $1,375, one is im- ;
pressed with the fact that the buyer
must get wonderful value in the j
present car at SSOO less.
In the matter of leather, for ex- j
ample, the Reo company has not sue- ,
cumbed to the general trend for art ill- [
cial leather. The upholstering of the 1
"four" is stil genuine leather, and |
that of the "six," which this year re- !
tails at $1,250, Is genuine No. 1, j
hand buffed, enamel finished leather. |
The value in the "six" is quite as ,
striking as that of the "four." This]
model proved very popular en
joyed a tremendous over-demand at i
its last year's price. This gear's j
model is a full seven-pasenger car—
ihe former one seated only live —|
wheel base is longer and tire equip-1
ment heavier.
There is no noticeable change in ;
the lines of the "four." It has been j
lirought up to date in design, but no j
effort has been- made to follow the!
fads of the moment nor to make it i
ultra-fashionable.
George McKarland states that there j
is a well defined line between the de
mand for "fours" and "sixes," and at
that point occurs also the division in j
demand between live and seven-pas-1
senger cars.
"No one can prophesy with any |
certainty," says one of them, "but it j
looks to us as if the future wifl re- j
solve itself Into a demand for five
passenger cars of the four-cylinder,
type and that those who want seven
passenger cars will also prefer six- i
cylinders. The extra two cylinders j
add just sufficient power to handle i
the extra load and without increas- 1
Ing the relative force of the impulses ■
or weight of the motor."
Notable in the improvements of Reo j
the Fifth are details of door fasteners, !
oil cups on front springs and rear
ends of rear springs. There is now
an oil cup on every moving part of
Reo the Fifth as well as the Reo "six."
Spark and throttle levers have been
placed on top of the steering wheel,
violating a Reo convention that is al
most as old as Reo. but indicating a
compliance with buyers' preferences j
even though the engineers still insist
that the old location was better from i
a driving standpoint.
Electric light switches and car-1
buretor adjustment levers have been
placed on the steering posts so that
it is now possible to turn the lights
on or off, dim the headlights and make
i-arburetor adjustments from the driv
ing seat. The cowl board, formerly
with metal. A new tire holder has I
been adopted—one that is supported
11 Cadillac 11
ITTiE motor car tlat created
j[ new and Mgier standards of R
motoring luxury andperfor- II
majitcc you nay rest assured Is ft
a safe car for you to buy. IK
I Crispei Motor Car Co. I
Jj 413-If S. Cameron Street E
:§! Harristourg, Pa.
Stock Transfer J I
Ledger j
The Pennsylvania Stock A
Transfer Tax Law (act of June 5
4, 1915) which Is now In effect, ?
requires all corporations in the 5
i State, no matter how large or %
| how small they may be. to keep 5
i a Stock Transfer Ledger. We J
j are prepared to supply these 5
i Ledgers promptly at a very i
' nominal price. /
The Telegraph I
Printing Co.
Printing—Binding—l>eslgning 5
! I'hofo Engraving %
| nARRIBBCRG - PA.
WWAWwv.i'/Aryww.vw^
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FRIDAY EVENING, HARRISBURG TELEGRAPH FEBRUARY 25, 1016
covered with leather, is now covered .
from the frame directly and has no
connection with the body. The gaso
line tank remains under front seat,
but a dash pump has been added for
use in emergency. Divided front
seats are a striking feature of this
model.
Prosperous Condition
Shown in Jeffery Business
j The prosperous condition of the
automobile business is graphically il-i
i lustrated by a recent-photograph taken
for the Thomas K. Jeffery Company
which shows 2,700 of its employes, I
| assembled at the noon hour in the!
courtyard back of the Jeffery offices.
The Jeffery company this year is em
ploying. including the night shift, I
nearly 3,000 men as compared to 1.300!
i a year ago. During the first six days
of" December the Jeffery company |
shipped more cars than were shipped
tduring the entire month of December
a year ago.
Tiliis tremendous increase in busi
ness during a month which is general
ly considered a slack period is due
j primarily to three factors —a. greatly
increased domestic business in pleas- j
ure cars and trucks: a heavy demand
from foreign countries which have!
heretofore been supplied by the war-1
ring nations, and the introduction of'
the Jeffery Sedan. The Sedan is built I
entirely from the ground up in the;
Jeffery plant, a custom-made inclos-]
i ed coach in every sense of the word, i
.vet the top is removable for summer
weather touring.
In spite of the tact that the Jef
i ferv facilities have been rapidly in
j creased in an attempt to take care of
new business, it is apparent that'more
; strenuous efforts will have to be made
!to keep up with the demand. Plans
, for a new three or four-story body
I building department and a large foun
| dry have already been completed, one
I look at the Jeffery models at the
i Bentz-Landis exhibit is sufficient to
: realize the reasons for this prosperous
'growth. The Jeffery sales in charge
of J. A. Bentz have shown a steady
I increase and many of them in use here
J testify to its efficiency.
Harley-Davidson Show
on at Heagy Bros.
| This week is proving of interest not !
| only to automobilists but to motor-1
cyclists as well, Heagy Bros., of 1200 1
|No*-fh Third street are conducting aj
I Harley-Davidson Motorcycles show
! that is bubbling over with merit. They
| have decorated their spacious show
room for the occasion; green and
I white being the general color scheme'
Their splendid big show-windows are;
j devoted to an exhibit of motorcycle j
! prizes in the form of loving cups and i
medals which have been won during!
1 past seasons by local cycling enthusi- j
| asts.
Music is furnished daily, but for'
j Thursday evening an orchestra was'
! engaged to make the occasion doubly,
enjoyable.
i "The Harley-Davidson motorcycle |
j has had a rather unique history," said
! Ray Heagy, to a Telegraph represents -,
I five to-day. "in 1902 the first Harley- j
! Davidson was built by the Davidson
brothers, Walter and Arthur, and
"Bill" Harley. Their tirst pttchlne
j was of necessity rather crude when
I compared to the perfect machine they
are putting out. to-day. Their "fac
tory" was a shed, 10x15 feet but this
soon proved inadequate and it was in
! creased in size from time to time un
til to-day they maintain a factory con
taining 30ti,230 square feet of floor
| space and employ 2,000 mechanics.
During the initial year of the enter
prise it required four months to com
plete a machine, their total output
amounting to just three machines. At
the present time, one complete ma
chine is turned out every five and one-
I half minutes, the yearly output be
ing valued at six million dollars."
The New Home of the Auto Transportation School
25-27-29 NORTH CAMERON STREET )
Tlic second floor is used for the instruction of stydents in the operation of motor ears. Actual ex
perience uiulcr the direction of expert automobile mechanics while they assemble aiul repair motor
car*. This gives students a practical knowledge of motor car mechanism. Complete course SSO, payable
on easy terms.
Car storage on lirst floor.' Cars delivered to all parts of city, FREE.
Fireproof, steam healed, expert repairing, charges reasonable. Magnetos, Self Starters and Car
buretors Adjusted Free.
5-Paßßenger Touring^
Thr mar* of sup* nor . _ 7-Pass .Limousine .... if*l23Gt> '!
motor car service J>
More Comfortable More Powerful and
More Beautiful as Economical as Ever
Your first ride in it will show you performance that proves the, car as Just as truly as first impressions are lasting impressions, you will always
good as it looks. " think of the Hupmobile as a big car— <[
And the ownership will give you daily satisfaction in its economy and its A car of surpassing beauty—A car of delightful comfort— J;
never-failing service. A really extraordinary value at its price.
Its riding comfort is even greater, because the cushions are two inches < >
thicker, built of real curled hair and the finest cushion springs and < J
covered with genuine leather.
An inspection of the car, with a ride in it, will establish the car, in your , J ►
estimation, for what it actually is—the best value in the market at < ,
anywhere near its price. -a '
The new car will go as far on a gallon of gasoline and oil, although its C6C fpV
On the score of quality and resultant durability and economy, it has been j '
In proof of this we need do no more than point to the Hupmobile repair >
cost record of less than *4 cent P er mile > and its well-known fuel, . ; ►
This car issues from the same factory—is produced by the same organi- j
made the Hupmobile sturdiness and
A keen auto buyer well knows that his character and stand
ing in the community will be indicated by the make of car that
will be seen standing in front of his residence this summer.
Pennsylvania Auto Sales Co.
J 58 SOUTH CAMERON
■
Model "34"~5985
/ HO I**o TO# DES»
A Revelation and Delight
is this Jackson Four. Its road performance is astounding to
those familiar with ordinary high-grade four. It flies up
hills and pulls through sand with an ease and freedom from
laboring of any sort that makes the driver loathe to believe
it is only a "four."
Vibrationless at 55 Miles per Hour
with the motor turning at 2700 r. p. m. When you see this
test you'll begin to appreciate that you're getting an extra
ordinary car in the Jackson Model "34."
A Four of Amazing Flexibility
Flexibility virtually means motor elasticity. It means
SUPPLENESS—the power to exert and recover without
effort. But you must let the Jackson "34" tell its own story;
we'll gladly offer you the opportunity.
Model "348" sl,l9s—Model "68" $1,685
IP. H. KEBOCH
Distributor For Eastern Pennsylvania
15 SOUTH THIRD STREET
JOL, PAIGE
f ' l l
& 7-passenger $1295 f- o. b. Detroit 1
I At the Auto Show 1
A tried and proven success. Will render unfailing service day in Sj
and day out. Staunchly built—mechanically efficient superbly
B designed. A car of known quality, known ability. An eminently safe j||
automobile investment. .
An inspection at the show will explain why "The Standard of Value
and Quality" is a very appropriate and truthful slogan.
Fleetwood "Six-38" five-passenger, SIOSO If
I Riverside Auto Co. |
II Rear 1417 N. Front Street* 1
I George R. Bent ley Bell 3731-R |
HERE'S a big roomy, high-grade Six—sold extensively for seven years, and manufactured
by a company that lias built quality carriages for 46 years.
This new Light Six is their masterpiece—and they're justly proud of it—because it cm
bodies the very best of the latest engineering ideas in practice. That's why we consider the
Paterson "6-42" the greatest motor value at $985.
Six-cylinder Paterson, new Continental Motor, 3^.\4 T /2-inch unit power plant, full float
ing rear axle, 117-inch wheel base, and many other superior mechanical features.
Crow Elk-hart "30"
"Made to Make Good"
MONN BROTHERS, 1637 Swatara Street
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