A utomobile Industry Figures
Are Staggering in Size
Compiled by Alfred Reeves, General Manager National Automobile Chamber
of Commerce
The motor car production for 1915 will exceed 1,200,000
On the basis that any person with an Income of $1,200 can own
a car, there is market for automobiles to the number of 5,000,000
Retail value of ears and trucks sold in 1915 $691,778,950
PaaJenger cars sold in 1915 842,249
Retail value of passenger cars sold in 1915 $565,850,450
Motor trucks sold in 1915 50,369
Retail value of motor trucks sold in 1915 $125,922,500
Motor car sales one decade ago (1905) 25,000
Their value .. $40,000,000
Motor car sales, 1915 592,6t8
Their value $732,600,000
Money spent on highway construction last year, tending greatly
to increase real estate values $250,000,000
Automobile exports to 80 different countries in 1915 increased
250% and will exceed $120,000,000
England is our hest buyer pf automobiles, taking 5,306 trucks
and 8,321 pleasure cars in 1915, valued at $21,000,000
Freight carloads of automobiles shipped during 1915 exceeded. . 200,000
Miles traveled annually by motor vehicles (average of 5,000
miles per car) 12,000,000,000
Gasoline consumed annually by automobiles (average of 100
gallons per car), gallons 950,000,000
Lubricating oil consumed annually (average of 12 gallons per
ear), gallons 28.800,000
Tires used annually on motor cars 12,000.000
Number of brands of tires used on motor cars almost 125
Number of types and sizes of tires 140
Cars registered in New York 231,713
Chauffeurs registered in New York State 79,899
Registered in leading 10 grain States 677,000
States in which automobile factories are located 34
Proportion of motor vehicles to number of families in United
States 1 to 19
Proportion of motor vehicles to miles of road 1 to 1
Scientific engineering standardisation of main parts, skilled
manufacturing, big production and efficient selling brought
the passenger car to an average price in 1915 of $672
The average price of automobiles in 1899 (or steam runabouts
"'as $1,284
The average price in 1907 went to $2,123
Automobiles and Improved roads In localities have increased
land values 100% to 400%
Automobilists pay registration fees in all States $14,000,000
Keen competition in the automobile industry brought failures
In the past five years of 400
The birth of the industry was signalized by the tirst automobile
race in Chicago in 1905 won by Charles E. Durvea. There
were many entrants, but only 6 started, onlv 2 finished. The
time for 55 miles was 10 hrs. 28 min.
lowa leads per capita with onu car for every 19 persons; total
car » 117,407
| Conservatism i j
; "LJIGH-SOUNDING and cxtrava- j
gant phrases, as applied to motor
| cars, are all too common. Thus their
- force is lost, and they convey no thought :
(other than the impotence of the user.
Unfortunately,too,generalities are often
. resorted to in the absence of significant :
facts and convincing evidence.
For every effect there is a cause. The
prestige and favor acquired by Maxwell
p Motor Cars are due to tangible and :
(commanding reasons.
The comeliness of design, the solidity of
structure, the economy in upkeep and :
I operation, the ease and comfort in
driving and lastly the innate integrity |
of the whole (exemplified by the
b World's Motor No-Stop Mileage :
Record, recently established by one
of our stock touring cars) —these are
the powerful contributing factors to
: Maxwell eminence. :
I Maxwell Motor Car Owners are people
who recognize the wisdom of economy.
| ; They expect surpassing service and i
1" everything that such service implies.
They pay tribute to Value and Worthi- I j
ness whether in man or car.
| One ChuMi. Five Body Stylet |
; Two-Passenger Roadster .... $635
I Five-Passenger Touring Car. . . 655 J
Touring Car (with All Weather Top) 755 i
Two-Passenger Cabriolet .... 865
Six-Passenger Town Car .... 915
lj t Full equipment, including Electric Starter _
| and Lights. Ail prices F. O. B. Detroit -
! MOTOR COMPANY, DETROIT, MICHIGAN :
MAXWIXIi MOTOR CARS AT THE AUTO SHOW and
arc sold in Harrlsburg by our representative
E. W. SHANK
Hell :S«6; United 120 Market Street
Try Telegraph Want Ads
SATURDAY EVENING, HXRRISBURG TELEGRAPH FEBRUARY 19, 19T6.
SCRIPPS-BOOTH
MEETS SUCCESS
Company Only One Year Old,
but Has Won Recognition
With Distinctive Models
A car that has had remarkable suc
cess for a newcomer is the Scripps-
I Booth, represented in this territory by
the Universal Motor Car Company, of
which Charles 11. Maulc is president.
Xo automobile concern in the past
ten years lias made so immediate and
certain a success, and obtained so ex
clusive a class of sales as has the new
Scripps-Booth which made its appear
ance on the market for the first time
at last year's automobile shows.
Starting from small beginning, this
firm this year, has taken a front rank
position in the automobile industry In
but twelve months production period.
The first five months, over a million
dollars' worth of business was trans
acted by this firm, and in the tirst
year, over a million dollars' worth of
cars have been shipped abroad for
pleasure purposes in spite of war con
ditions.
Reasons For Success
There are a number of reasons for
this success. In the first place, the
company had exceptional financial
backing, so that it was free from the
troubles which usually beset a com
pany during its first year. In the sec
ond place, the design of car which
was produced by its engineers was so
happy a combination of clever design
ing and distinctive art work that an
appeal was at once created for the
product which lias made sales very
easy. Road performances during the
year's production lias entirely proved
out the theories of the designers, of
the car regarding comfort in light
weight, and have made the Scripps-
Booth proposition practical, stable and
attractive.
The new car was designed by Wil
liam B. Stout and six months were
spent in the study of development of
art lines and luxury in the body itself
outside of the long period spent on
the design development. Following the
designing period, an advertising cam
paign was undertaken, based on the
luxury of the car and aiming to reach
the big car owners us the most logical
prospects for the light car which had
been built with the same class of
mechanism, finish and equipment that
they were used to in their limousines
and high-class foreign touring cars.
Is a Roadster Type
The tlrm has been conducted under
the general managership of R. IT.
Spear who has brought the company
up from a very minor position in the
automobile industry to its. present po
sition.
The Scripps-Booth car is so well
known that a description is hardly
necessary. It is a roadster type with
the seats stepped—driver's seat being
a number of inches in front of the
passenger's so that each is individu
ally seated and either can get in or
out without disturbing the other. The
car is equipped with cantilever springs
and is luxuriously upholstered in real
buffed leather of the best quality. The
equipment is complete from five Houk
wire wheels and five tires to Bijur
starting and lighting outfit and all
dash and control instruments.
A new model has been added to the
Scripps-Booth line for 1916, this be
ing the identical type of body and pas
senger accommodation, but fitted with
on eight-cylinder high-speed motor of
the overhead valve type, which in a
car weight of under 2.000 pounds,
gives a road performance in accelera
tion and quick attainment of speed up
to sixty-five miles an hour which it Is
claimed is equaled by no other stock
car in America.
The new modei Fight ia being ex
hibited at the show and one of the
four-cylinder models.
JACKSON LINE
HAS TWO EIGHTS
Retains Four-Cylinder Model;
All Have High Duty
Motors
That the Jackson Automobile Com
pany has jumped into the "Eight"
field with both feet —and two mighty
good feet at that—is indicated by the
fact that it offers the public the choice
of two eight-cylinder models and so
far is the only manufacturer produc
ing Eights at different prices, viz.:
$1,195 and $1,685 respectively. These
two models are in addition to the
Jackson "34" —a four-cylinder car
with high duty motor that has a rec
ord of 55 miles an hour without mo
tor vibration.
"In presenting two eights, the Jack
son Company is simply expressing its
sound conviction that the "Eight" is
the ultimate car for buyers of all
classes who seek that ultra smooth
ness of operation characteristic of the
type," states Treasurer Howard A.
Matthews. "Our Model '6B' at $1,685
is a big seventy horsepower seven
passenger touring car —while model
'34B' is a light five-passenger car of
moderate wheelbase. We have not
abandoned nor do we intend to de
sert four-cylinder construction. In"
this field great progress has been
made in refinement and development.
Our now model '34' with its remark
able high speed motor has a degree of
flexibility and balance that up to the
present year was considered impos
sible to secure without adding more
cylinders. We have always been ad
vocates of powerful motors but these
new Jacksons are really creating new
standards even for the Jackson Com
pany. There will always be a demand
for a high efficiency four and it is to
this circle of buyers that our Model
'34' makes its appeal.
All three models are proving very
popular and it is an open secret that
the Jackson volume of production
will this year exceed all previous
records.
The eight-cylinder models have
cylinder dimensions of 2%x4% for the
light eight and 3%x4',6 for the seven
passenger eight. It will be noted
that only the large eight has seven
passenger capacity, the other two
models being supplied with five-pas
senger touring bodies. A conspicuous
feature common to nil three models
Is the unusually high finish and the
use of extra good leather for the up
holstery. The "four" is finished in
Brewster green with wheels of the
same Color while the light eight has
dark green body with natural wood
wheels. The large eight is finished
in dark blue, of a very attractive
shade.
On all the Jackson chasses both
front and rear springs are full ellip
tic, giving an unusually wide range
of spring action and the ability to
take bad roads in comfort. The use
i of long full elliptic springs is empha
sized by the Jackson Company who
i have unfalteringly adhered to this
; type of spring suspension for eight
[ years. Long experience indicates
that besides adding comfort full ellip
tic springs promote lire economy,
i The rear axles of all models are
SAXON SIXES ARE
PROVING POPULAR
Recent Shipments Nearly One
Thousand Per Cent. Gain
Over Same Period Last Year
I Saxon cars are manufactured in De
troit, by a s6,ooo,OOOcompany. H. W.
i Ford is president and general man
ager: Percy Owen, vice-president, in
, charge of sales and advertising, and
Lincoln Seafe, secretary and treasurer.
; Factory facilities have recently been
greatly increased by a doubling of
the factory floor space. This is the
second large increase in the Saxon
plant within the past year. It was
made necessary by the constantly "in
creasing demand for low-priced quali
ty cars. Saxon shipments in Novem
ber and December were nearly 1000
per cent, ahead of Hie corresponding
months a year ago.
In Harrisburg Saxon cars are han
dled by the Hudson Sales Agency, of
1139 Mulberry street. According to
L. H. Hagerling, the new series mod
els. now being shown, include many
refinements that mean a good many
dollars in added value. The price of
the cars are not changed, less than
SBOO, for the "Six" touring car and
less than SIOO for the "Four" roadster.
The new "Six" roadster is priced un
der SBOO, and a "Six" touring car with
all-season top at less than SI,OOO.
The six-cylinder models are equip
ped with two-unit electric starting
and lighting system, thus giving the
Saxon the same efficient type of elec
tric starting as high-priced cars use.
Electric starting and lighting system
is extra equipment on the four
cylinder cars.
The New Series Saxons show no me
chanical features of an experimental
or freakish nature, and no radical
changes have been made in the
chassis. However, a number of re
finements In the design have been
made.
Among the new features of new'
series Saxon "Six" are: The two-unit
starting and lighting system, Timken
axles and Timken bearings through
out the chassis, silent helical bevel
gears, roomier rear seat, linoleum
covered running boards and floor
boards. Improved body finish, body
raised by addition of molding around
top of body.
The tonneau seat has been widened,
and is now forty-six inches wide. The
front seat lias been changed slightly
to make it more comfortable. The
seat has a more pronounced tilt than
previously. Upholstery is flusli at the
sides and seat arms, and is not tufted.
However, it is tufted at the seat
backs.
Refinement in the motor is obtained
by using Burd high compression pis
ton rings for the top ring on each
piston. This is a feature of high
priced cars, and its advantage is the
maintaining of proper compression at
all times, resulting in higher uniform
efficiency from the motor.
Spari: plugs have been nipved over
the intako valves instead of over the
exhaust valves, where they were
formerly located. The result is that
the plugs are kept cleaner and last,
longer. The gasoline tank is changed
from a soldered tank to a two-piece
sheet metal drawn tank, thus securing
greater strength.
The new features of the new series
Saxon "Four" roadster include: Three
speed transmission instead of two
speed, body lines improved by doing
away with windshield filler skirt, the
cowl now coming up and meeting
windshield, ventilating windshield
larger in size, signal lamps at sides
as regular equipment in addition lo
the gas head lights, adjustable pedals,
both brake and clutch: improved
brakes of increased size, Timken axles
front and rear.
floating and the gear ratios on the
high are 4.4 to 1 on the four and light
eight and 4.25 to 1 on the large eight.
The two-unit Auto-lite system is
used on all models, the distributor
being combined witli the generator.
The starting motor is carried low on
the erankcase side, and the genera
tor Is between the cylinders on the
eights, being mounted in the usual
place on the four. Fuel is supplied
by a Stewart Vacuum fuel tank draw
ing from a rear tank.
Referring again to the power
plants, each of these includes a cone
clutch with external springs and a
three speed gear set. Both eights are
of the same general design, having the
crankcaso divided vertically, the cylin
der blocks being cast integral with the
halves of the case. Pressure oil sys
tems of the most efficient type furnish
economical lubrication. Cylinder heads
are detachable, making it extremely
easy to keep motors clean at all times.
The wide steering lock which is a
feature of all models makes all Jack
sons exceptionally convenient and easy
to handle for city driving or for rough
country roads. The light four and
the light eight each have wheelbase
of 112 inches and are equipped with
32x4 times, while the large eight has
a wheelbase of 124 inches and is
equipped with 34x4 X inch tires all
round.
In addition to the regular touring
bodies, roadster „bodies can be sup
plied if desired on the light four and
light eight chassis, but the large eight
is furnished with seven-passenger
body only. The company also pro
vides a special "Transcontinental"
body in which the seat-back of the
front compartment can be lowered
and a comfortable bed made with the
upholstery and cushions. This latter
body has met with great success since
its introduction a short time ago.
P. H. Kebocli, factory distributor for
Eastern Pennsylvania, has made re
markable progress with the Jackson
line within a few years and assisted
by 11. F. Willoughby, the Jackson is
making rapid headway in this terri
tory.
A Motorcar built to cover the widest field in delivery work
with power enough to meet all requirements:
——of sufficient size, yet compactly built to facilitate case of opera
tion :
with accessibility of parts, minimizing labor In maintenance;
with simplicity of control;
of rugged construction.
Such a mr is The Autocar. 1 -et us demonstrate Its ready applica
tion to YOUR transportation problems. /
Andrew Redmond, Distributor
TIIIRI) AND lIOYD ST*. HARRISBURG, I'A. At the Auto Show
_
| A Rare Exhibit
of PACKARD TWIK-SIJL CARS at
the//ARRISBURG motor show display
ing the TWELVE - CYLINDER engine
destined to guard land, air and sea.
A com pact combination of stealth and
strength, fusing power with silence,
activity with control, speed with
security. Not to see it, not to
examine it part by part, is to dis
regard the one mechanism that is
a record of motor car progress.
PACKARD MOTOR CAR COMPANY
■ o/PHILADELPHIA 107 Market Street, Harrisburg, Pa.
\ TVWN'SJ^
HOLLIER EIGHT
AND SIX MODELS
These Cars Built Complete in
One of the Largest Manu
facturing Establishments
The Lewis Company are now located
In their new factory at Chelsea. Mich.,
which alls been equipped with new ma
chinery of the latest typo, required for
the quality of workmanship found in
the new 1916 Holliery.
The new models list at $785, $986,
$1,185 with roadsters in all models at
same prices.
The manufacturing equipment, for
merly used at Jackson, Mich., for many
years, some of which was worn and ob
solete, has been sold to another auto
mobile company, and nothing but the
finest kind of equipment is now to be
found in the Chelsea factory.
The Spring and Axle Co. are
one of the largest builders of complete
cars, chassis, motors, transmissions,
differentials, sprig, axles, and other
parts, which they have been furnish
ing to leading auto builders for many
years. The Hollier Eight can be term
ed a car built strictly within its own
factory.
Lewis spring plant will now confine
their efforts to the production of the
New Ilolliers, and with their past ex
perience and production facilities ao
plled exclusively to the building of their
own car, the trade can depend on satis
factory deliveries and a car of unusual
merit, regardless of its popular price.
The leading model, known as Model
168. being a beautifully lined and pro
portioned five-passenger car with Roth
child type body, divided front seats,
improved eight-cylinder motor, full
floating rear axles, cantilever springs,
3fx4 tires, 115-inch wheelbase and lists
at $1,185. It will be found unusually
high powered in proportion to its size
and weight, and ride with every pos
sible comfort. A clover leaf type road
ster is furnished in this model at the
same price.
Model 158, listing at $985, carries the
same motor and 112-inch wheelbase,
tank in rear with Stewart vacuum feed
and all of the modern refinements found
in the higher priced 1916 models.
The same model fitted with a six-cyl
inder motor will be known as IS6 and
sells at $785, being a car with the
largest assembly of proportions _ and
Packard Cars
The following are offered
for immediate delivery at attractive
prices:
PACKARDS
1914 —"38" 6-cyl., 5-passenger.
1913—"48" 6-cyl., 7-passenger.
1910 —"30" 4-cyl., 5-passenger
Packard chassis suitable for de
livery body.
1914—6-cyl., 7-passenger Chalmers
1911—6-cyl., 7-passenger Wlnton
Martin 1,500-lb. truck chassis
PACKARD
Motpr Car Co.,
of Philadelphia
107 MARKET STREET
HARKISBTJRG, PA.
specifications for its price found In the
season's trade.
All models --e trimmed in long
grained genuine leather upholstery,
and axles are full floating in nil mod
els.
C. D. Paxson, sales manager of the I
Lewis Company, reports having prac
tically sold out a season's production
Economy—in low first cost and small cost
to operate and maintain. Strength—ability
to stand up under the hardest sort of use.
Simplicity—a plain sturdy motor in a won- 111
derfully strong and light car, easy for any
one to run and care for. The Ford car
your necessity. Runabout, $410: Touring
Car, $460; Coupelet, $615; Town Car, $665;
Sedan, 765. On sale and display at
Ford Sales Co. I
147-55 SOUTH CAMERON ST.
BROCKWAY TRUCKS
Capacity 1500 lbs. to 4000 lbs.
All Prices Delivered In HnrrlsbiirK.
CAR COMINGI
or if Necessary,
Well Go and
Get It!
O ur location on the State High
jgVkJ V' way, leading through Lemoyne, be
in £ awa y f rom *h e high rentals of
the city locations enables us to pro-
Jjf r| duce the highest quality workman-
> ship at prices that prohibit competi
tion.
Ours is the oldest Auto Shop in the Capitol Dis
trict —devoted exclusively to rebuilding and repairing
automobiles. Next time you're in trouble, give us a
call by phone.
Used Car Department
We always have a stock of used and rebuilt cars
for sale; we can save you money in the purchase of
your next car whether it be for pleasure or business
purposes.
Irvm H. Heigea
Lemoyne Auto Skop
I lattery Service Stat'"*" State Highway, l.emoyuu
at the recent Chicago Show, where the
car was received with an unusual
amount, of favor.
I. W. Dill, who has the wholesale
and retail distribution for this terri
tory, announces a decided improvement
in tills season's car over the one intro
duced last year. Three new models
are featured for the 1916 season.