OVERLAND CUTS
PRICE ONCE MORE
Popular Model That Has
broken All Sales Records
Sells For $55 Less
A reduction of $56 In the price of
the big $760 Overland is the most
startling New Year's announcement
made by John N. Willys, president of
the Willys-Overland Company of To
ledo.
This is the model which in the last
six months has broken all sales records
for Overland cars. Since June, more
than 50,000 of them have been sold to
people in all parts of the world. But
in spite of the fact that it has been
the biggest seller of the year in its
i lass the Toledo concern now is able
to offer it, with improvements at
J695.
The remarkably low price is made
possible only through a combination
of circumstances which have placed
the Overland Company in a position
where they can offer more car for
less money than probably any other
concern In the industry.
Due to the foresight and keen busi
ness acumen of Mr. Willys, the ma
terials used in Overland cars this year
were bought before the war sent
prices soaring. To gain some idea of
these savings, it is stated that the
company has been able to save three
and one-half million dollars on alu
minum alone, while the saving on steel
and many other raw materials is in
proportion.
Quantity production is another fac
tor that figures prominently in the
reduced price of Model 8t!-R.
factory additions recently completed
have enabled the company to more
than treble its output of a year ago.
in the last few months more cars have
been delivered than during any pre
vious year in the history of the big
Toledo concern.
Production capacity has jumped to
a thousand cars a day and Overland
officials declare it is due to savings
on material purchases and to the
economies effected by such a tremen
dous output that they are enabled to
lower the price of this model to a
point which no other manufacturer of
medium priced cars can touch.
As evidence of the wonderful value
offered In the car. the Willys-Overland
company guarantees that Its price will
never be lowered. On the other hand
they reserve the right to advance the
price should the cost of materials
continued to rise.
One of the improvements in the car
is a new 35 horsepover four-cylinder
motor of the latest block design. The
cylinder heads off this type of motor
are cast in one-piece which can be
removed easily if occasion demands.
With a bore of 4 inches and a stroke
of inches the motor is capable of
developing power in excess of any
thing needed for ordinary driving. It
is simple but efficient in construction
and In operation lias proved smooth,
quiet and economical.
The long wheelbase of 10G inches,
quick detachable tires, measuring 33
by 4 inches all around, with non-skid
in rear, and demountable rims, are a
few of the features that have made
popular this low-priced Overland. The
four-inch tires afford the greatest
amount of riding; comfort and are
much more economical In the long run
than the smaller size tires usually
found on cars of this price class.
The appearance of this big, hand-
Home, fully equipped, five passenger
Overland stamps it at once as being
a car of unusual merit. The long
sweeping body lines and streamline de
sign give it character and poise, two
essentials demanded by all discrimi
nating purchasers of high-priced cars.
From the radiator to the full curved
back there is not a break in the lines
to mar its graceful appearance.
Frame, running board brackets and
battery box are concealed by the run
ning board shield, while concealed
door hinges and inside handles carry
out the smooth effect. Crowned fend
ers of heavy gauge steel add material
ly to the attractiveness of its exterior.
The body is finished in a dark Brew
ster green with striping of ivory
white. The fittings are of polished
nickel and aluminum. Fenders and
trimmings are black enameled.
The same care and attention has
been given to interior refinements.
There are large pockets in all doors.
The mohair top is a one-man type of
the latest design. Its single set of
bows permit it to be raised or lowered
easily by one person.
The new aide curtains cannot flap
as they fasten from the inside to the
top bows. The ease with which they
are attached fills a long-felt want on
the part of many motorists who here
tofore preferred to expose themselves
to stormy weather rather than go to
the trouble of adjusting the curtains.
When not in use, the curtains are
stored conveniently in the top. A
built-in. raih-vision, full-ventilating
type windshield affords the passengers
complete protection from the front,
it can be adjusted to any position to
meet all weather conditions and dif
fers from the type usually found on
medium priced cars in that it is
jointly at the tniddle as well as at the
bottom so that It can be folded for
ward.
The seats are wide and roomy with
high, comfortable backs. The' deep,
divan upholstery compares favorably
with that found In more expensive
cars. The seat cushions are built on
resilient, spiral springs that add
greatly to the comfort and easy riding
qualities of the car.
As In all Overland models, the steer
ing column is placed at the left with
ihe gear shifting levers In the center.
A switch box for electric control is lo
cated on the right side of the steering
column, two Inches below the wheel.
This little swltclrbox has four push
buttons, one for the electric horn —one
to switch the ignition current on and
off, an dtwo for the lights. One of
these throws the light full* on; the
other dims the headlights for city
driving. By simply turning a key in
a lock at one side, all the buttons may
l>e locked against unauthorized opera
tion, with the lights on or off as de
sired. The operation of starting the j
motor requires but a slight pressure
of the foot on a button in the toe
board.
All indicating devices, including the
magnetic speedometer, revolving oil
indicator and ammeter, together with
the carburetor priming button, are
arranged conveniently on the cowl
dash instrument board with the face of
each Instrument set flush. The angle
of the board allows a full, clear view
of the Instrument dials so that the
»«iver need not bend from his natural
.vsltlon at the wheel to see them. A
.small electric light just above the in
strument* illuminates them at night.
The 'starting and lighting system is
of the most effective two unit type, en
tirely separate from the Ignition, which
permits the simplest wiring. No dry
batteries are required.
The motor is cooled by a thermo
syphon or natural circulation system
which does away with the need for
a pump. The large fan runs smoothly
on ball bearings.
A constant level splash system pro
vides thorough lubrication under all
conditions of usage. The oil base has
a capacity of eight quarts.
The carburetor ts of an Improved
type with a hot air attachment. It Is
exceedingly simple in adjustment.
The rear axle is of the floating type,,
SATURDAY EVENING, HARR'SBURG TELEGRAPH JANUARY 8, 1916.
.
You Can Now Get the Big Comfortable
35 Horsepower Overland for
$695
En bloc 35 horsepower motor Ro , ad8 j te !,* 67s Demountable rims; with one extra
% % f.o.b. Toledo *
Electric starting and lighting system 106-inch wheelbase
Electric control buttons on steering column Deep divan upholstery
Four inch tires One-man top; top cover
Model 83 B
With unerring judgment of value — So again we have broken all records. And though the price is reduced the
With a rush that swallowed up a Again we have planned and bought car * S * m P rove< *«
record production in jig time — material for a bigger production It has an up-to-the-minute power
The public took more than 50,000 of program. plant, en bloc type, developing full
the $750 Overland* in six months. And again wc are setting a new and
In six months we've absorbed all the supreme standard of value — ally quick get-away.
men^expense" realized on'llUheex-
perimental cost that is usually spread /i, horsepower
over a year. Overland for $695. We guarantee that the price for this
We covered our material require- **. ere is the value which has clearly model will never be lower,
ments at before-the-war prices—saved dominated the automobile market for this price reduction is made in
three and a half million dollars on the last six months now made even face of a rising material market—
aluminum and another million on more clearly dominant. we cannot guarantee that it will not be
Btee *" Here is the car with a performance higher.
We have increased our production record never even approached by any See the Overland dealer now—an
capacity of 300 cars per day last June car of its size ever built—fifty thousand ticipate your requirement if need be
to 1000 cars per day, in every day service. —but make sure of your delivery now•
BELL 388 3 THE OVERLAND HARRISBURG COMPANY, HARRISBURG, PA.
The Willys-Overland Company, Toledo, Ohio
"Mid* in U.S. A."
with four bevel differential gears. Thel
front axle is an I-beam section drop-1
forged In one heat without welding. I
The slecring knuckles are designed to
give an unusually short turning ra-'
We Make Old Batteries Young
Storage Battery Service it our business.
- We can show you how to keep a young bat
- tery in good condition and give an old ona
j a new lease of life.
Styt IMU Ampmtt Tho Willard Station in Your Towtu
*t Vwillnrd Baurry J. G. DUNCAN, JR., CO.
« N ° rth lt,v " I ? , v„„ , i» rrish^r *' p «-
Wt.te. Bell 3007
dius. The brakes are large and pow
erful with a braking surface ample for
a much heavier car.
The front springs are semi-elliptic.
[Those In the rear are three-quarters
elliptic and are slung under the axle
in supports which swivel on the axle
housing.
The transmission is of the selective
slitting gear type, with three speetls
forward and reverse. The gears are
made of nickel steel, double heat
treated and of the stub tooth type.
The AUTOCAR TRUCK
lias the Capacity, Power, Simplicity of Control Accessibility and
Ruggedness of Parts—Gives Efficient Service under all con
ditions, even when subjected to overloading or other similar
abuses.
IT PAYS TO INVEST IN
THE AUTOCAR
For Business Expansion
Andrew Redmond, Distributor Third and Boyd Sts.
A leather faced clutch of the dis
tinctive Overland cone type is used.
Small, spring pressed studs placed un
i der the clutch facing assure smooth,
gradual engagement. The pedals of
both the clutch and service brake can
be adjusted to the reach most conve-
nient for the driver. Their roughened
surfaces insure a Arm foothold at all!
times.
In addition to the features already|
mentioned, Model 88-B includes in it»i
regular equipment a muffler cutout, j
headlight dimmers, combination tail- 1
Built of Standard
/\1 Silent and Powerful
$640 Compiete Delivered
RAUL, D. iVIESSNER
1118 JAMES STREET
light and license bracket, hinged rob*
rail, foot rest, tire carriers in rear,
extra demountable rim, full set of
tool*, tire repair kit, jack and pump.
This car also is offered to the pub
lic with a twn-pas«enKer roadster body;
at sti7s f. o. I). Toledo.
11