10
BOSCH VISITS THE
TIRE FACTORIES
Predicts Some Remarkable
Changes in Tire Production
Due to War Conditions
After visiting th® factory of the Mil
ler Rubber Company, at Akron, last
week. Frank B. Bosch, of the Sterling
Auto Tire Company. 14E1 Zarlter street,
returned on Saturday last, bringing
with him many new ideas and a lot of
* fresh enthusiasm over the progress be
ing made at the 'home office."
New buildings have been con-tructeu
no rapidlv since the last visit there
that Mr. Bosch could scarcely remember
some of the old landmarks. He was
surprised to note the largely increased
manufacturing capacity, made possible
by enormous stocks of rubber and -&h
rics. and the installation of new and
up-to-date machinery, and improved
methods discovered by the experimental
department and the laboratories.
At the present time a new six-story
building: is nearly completed and will be
occupied in January next, nnd already
plans are under way for a duplicate
of this building, to better care for a
rapidly growing demand for Miller
quality products.
While the tire output has grown by
leaps and bounds. It may be of interest
10 state that the toy balloon output
has grown to an annual production or
'sixty millions, and the production of
rubber gloves is now eight millions
per year, whilst the production of
water bottles, etc.. is keeping pace
with the increase in other lines.
"I was able to get into intimate
touch with the process for the reten
tion of the natural wax and oil in the
cotton fabric used in building tires" ex
plains Mr. Bosch. "It is merely a mat
ter of vulcanizing for a longer period
at a lower degree of heat, as compared
to the general method of curing or vul
canizing the rubber at higher temper
atures for shorter periods." Mr. Bosch,
being started, goes on to say: "This
is simply an additional detail of the
painstaking care used in the produc
tion of every Miller tire. It was clear
to me. four years ago. that the Miller
Company was sincere in their intention
to build tires and tubes that would ap
peal to the buyer who demands quality,
snd who would appreciate the mileage
built Into such goods by attention to
detail.
"Year after year T have seen new
methods adopted. I have made sugges
tions for improvement and have seen
some of them adopted, and now, 1 am
at a loss to suggest further change.
Our local rfcords bear out the claims
made by the factory, and our custom
ers are apparently quite content with
the service they are receiving. In the
factory I find a system of semimonthly
•appreciation, of a substantial nature,
extended to the operatives in the tire
department, for merit obtained In the
assemblv of the units entering con
struction. That this is proper with the
men. goes without saying, and the su
perintendent tells me, that it has re
sulted in an improved output, as the
prizes given depend on punctual and
regular attendance, as well as on per
fection of output.
"Mv visit to the service department,
which has to do with adjustments, dis
closed an astonishingly low percentage
of claims of that character. The com
pany keeps six motorcars constantly on
the road as testing cars for tires, these
:-ars range from Pierce-Arrow down to
the Ford, and they average one hun
dred and fifty miles per day. In all kinds
of weather. Just now they are trying
••ut some new tires which I expect to
see on the market for the 19T6 season.
They are also trying out the Miller
molded tires, and trying out new tread
compounds, as the European War has
caused a scarcity of some materials
entering into tire treads, and changes
will soon have to be made that will
change the color of tread, on part of
the output, at least, from the familiar
white to dark slate or black When the
new tires cpnie through, the tests
given, will he a basis -lor our recom
mendation 'to our patrons, and our
recommendation will be, as in the past,
conservative. It is surprising that In
Forney's New Drug Store
31 NORTH SECOND STREET
Wishes You
A Merry Xmas
AND
A Happy New Year
-
felllll
I v May the spirit of Christmas
Fill your holidays with cheer.
POLLECK'S GROCERY
-- 3 Stores---
COME AND SEE THE "CHANDLER SIX"
1 * T-Pmmwtr Tom** Cm
Jf 1 me Hi«rfiHi. |UM
The Best Value Obtainable at a Price So Lor.
The Chandler Removable Winter top, $200.00
,™ Andrew Redmond, SUSS??*. "ET
FRIDAY EVENING, HABJUSBURG SSSfiIS TELEGRAPH DECEMBER 24, 1015
Christinas Motor Car Sent
1,000 Miles by Express
In order that Mrs. F. J. Robertson,
well-known society woman of Birming
ham, Ala., may grasp the wheel of her
new Chalmers Six-30 touring car on
Christmas morning, A. U Boorse, Chal
mers dealer in the Southern city, has
essayed the role of Santa Claus with a
promise of delivery on December 26.
In a conversation with Mr. Boorse
last week. Mr. Robertson intimated his
intention of buying his wife a car as a
Christmas gift. Mrs. Robertson had
her heart set upon a Chalmers Slx-30
thourlng car. Tne only detail interfer
ing with the deal was the fact that
Boorse had sold everyl Chalmers car
on his salesroom floor.
To make good his boasted reputation
for service, the Birmingham dealer
grabbed the next train for Detroit.
Reaching the Motor Metropolis on the
evening of December 20, Boorse char
tered a taxi and hurried to the resi
dence of Paul Smith, vice-president of
the Chalmers Selling Division.
"Got to get a car away by express to
Birmingham—ought to go to-night,"
was his breathless message to the
Chalmers sale pilot. "To-day's output
has been shipped, but we'll tlx you up
in the morning." replier Mr. Smith.
Boorse camped on the job next day,
until he witnessed the crating of the
car for its rapid transit trip South. The
car left Tuesday evening by express
and will cost about $l5O extra, due to
Its de luxe style of travel. But Boorse
is happy because he made good his
proftlise. and Mrs. Robertson ought to
be happv, as the Chalmers traffic man
states that the car will reach Birming
ham on Christmas eve. barring wrecks
or washouts.
Medium-Priced Cars Appeal
to the Wealthy as Well
The degree of perfection attained in
the medium priced cars makes its ap
peal not only to those of moderate
| means, but also to people of wealth.
! An excellent example of this may be
I found in the list of owners of Over
j land cars. During the past few months
Overland dealers have reported an in
' creasing number of sales to prominent
and wealthy people who might hereto
fore have been considered prospects for
l far higher priced cars.
Champ Clark. Speaker of the House
of Itepresentatives. and A. L«. Mohler,
president of the Union Pacific Rail
road. are among the most recent to add
i their names to the long list of Over
land owners. Congressman Clark pur
chased a Model 83 Overland touring car
jin Washington on the same day that
Mr. Mohler bought his in Omaha.
Either of these men could have in
' vested in any one of the high priced
j cars selling at five or six times the
price of the Overland if they so de
sired. In fact. Mr. Mohler already
I owns two of the highest prlcefl cars
made in this country. But the practi
cability of the Overland, with its de
tachable top and numerous other ad
vantages. appealed to him strongly as
a car of exceptional value.
A few years ago. men of their stand
ling were considered nrospects exclu
j sively for dealers handling high priced
I cars. Automobiles at that time were
| judged solelv from a price standpoint
and it was a rare event for a sales
j man to interest a wealthy man in any
car that did not sell at a top figure.
! But quantity production methods now
in vogue in this country have enabled
i big manufacturers such as The Willys-
I Overland Company to put the maximum
j of quality and workmanship Into their
! a citv having some fifteen tire factories,
that the Miller service station handles
over tlfty per cent, of the local retail
trade, in the replacement of tires on
I the local cars: at present they operate
j three side carrier motorcycles and one
•Ford car. and in the Akron auto show,
! which was on during my visit, t saw
! another service car, a Ford, labelled,
j No. 5. Tltese service cars operate day
land night, every day In the year, and
j are subject to telephone call at any
'tick of the clock.
| "I found tire circles -very optimistic
lover the outlook for I»1S, and to a man.
I convinced that standard goods would
! command, higher prices, owing to the
i recent heavy advances In prices for rub-
I ber and tire fabrics, so that 1 would
advise motorists generally to prepare
for such a contingency. The continu
ance of the foreign war will aggra
vate conditions: whilst a cessation of
the war will remove the embargo on
rubber, that has existed for a year, and
make for a greatly increased demand."
"FILL 'EM UP AGAIN; TH
I ffivTW^TEW^MILLIONS)
( MOUE MEN APIECE l
AND LOTSiOF CANNON r~/.. TZJirT\
,thfy>PP rPTT,K,„ x-JVHAT SHAU-V
RE GETTIN6 I GIFT BE TO/
OF BOTH) V * clNr \
* J THE wAkkiNG* \
| MARS?\
cars and yet sell them for a reasonable
figure.
As the second largest consumers of
raw materials In the Industry, the To
le.io concern is able to not only buy in
enormous quantities, but are able to
take advantage of every favorable turn
of the market, anticipating their re
quirements and paying huge sums in
csah. The initial saving on the cost of
materials alone runs into millions of
dollars in the course of a year. But it
is due primarily to the Improved meth
ods of manufacture, made possible only
in a plant of its size, that the Overland
is able to put quality first in the con
struction of its cars. Each part of the
Overland is made by men who have be
come proficient in their work through
constant application at one task. These
Farts when assembled must of necessity
orm a more perfect car than would be
possible to build in a factory where the
production was limited or where the
comparatively few workmen were com
pelled to turn out a great variety of
parts.
It is manufacturing methods ruch as
these that have placed the Overland in
a position where the car itself, as well
as its price, now appeals to all buyers.
Value of Trademarks
to the Manufacturer
That a good commercial name is of
intrinsic value is evidenced by the ef
fort and money expended by come of
the laige factories to protect their good
nam«-.
The United States Patent Office at
Washington has just Issued copyright
papers to the National Motor Vehicle
Co.. of Indianapolis, which protects
them on the name of the National High
way models which Is their latest series
of automobiles.
Firms who spend large Hums of money
in advertising their product are afford
ed protection by the Government from
unscrupulous parties who might en
deavor to trade on the good name and
imputation of a well-known article
"Trademarks are the 'John Han
cocks' of business." said George M.
Dickson, general manager of the Na
tional Motor Vehicle Company. "The
revolutionary hero signed his name to
the Declaration of Independence with
an emphasis which showed that he was
going to win with the new cause—or
hang.
"The signature was unmistakable evi
dence of his responsibility.
"The manufacturer who sterns his name
to his goods—places his trademark on
them—gives unmistakable evidence of
his responsibility. If the goods win,
his business wins. If the goods are not
right, lie will hang—commercially.
"Trademarks and advertising are the
two most valuable puhlic servants in
business to-dav. Their whole tendency
is to raise qualities as well as reducing
prices and establishing them.
"Our new National Highway models,"
continued Dickson, "are establishing
sales and performance records through
out the country. The name National
has been the means whereby these cars
have been received so enthusiastically.
For fifteen years we have been endeav
oring to make this name mean some
thing and during recent years our en
tire sales policy has been built around
the slogan of "buy a whole car, not a
collection of parts.' By this we men
that the name of an automobile should
be insurance that parts are right. The
practice of building cars to conform
with this policy has proven successful
as evidenced by the remarkable in
creases in our sales.
Cole Car Makes
Economy Demonstration
One of the most interesting: tests of
the ability of the Cole 8 in traffic was
recently made in Boston, Mass., and
word of it has just reached Harry
Myers, of the Excelsior Auto Com
pany.
A Cole 8 with the shifting lever re
moved and the transmission locked in
high gear was run through one of the
most congested districts of the eastern
city. «The spark plugs and throttle
levers were sealed in such a position
that the car could not exceed a speed
of live miles an hour. The suction and
supply lines to the Stewart Vacuum
tank were removed and the tank tilled
to capacity (2 quarts) with standard
motor gasoline.
The car was started from the sales
room of the Cole Motor Company at
Boston and covered 6 % miles through
the crowded traffic in one hour and
forty minutes. When every drop of
the two quarts of gasoline had been i
used, it was found that the car had
averaged 12 V« miles to the gallon at I
the very low. average speed of 3,675
miles per hour.
The test of the Cole 8 in Boston was
observed by a number of the news
paper men of that city, as well as sev
eral engineers and they all agreed
that it was a real revelation to them.
Not long ago when the Liberty Bell
was touring the country, a parade in
which it appeared was held in Los
Angeles. A Cole 8 was called upon
1o head the procession. Throttled
down to little more than two miles
an hour, the car rolled through the
streets of Los Angeles for a period
of three hours. Not once did the mo
tor buckle nor did it overheat—the
car running smoothly all the way.
i The passengers who rode in the car
were Oencr:U Waukowski, head of the
California National Guards; R. W.
[ Pridham, chairman of superviors Los
| Angeles county; former Senator Bulla,
I president of the Los Angeles Chamber
;of Commerce; Mayor Charles Sebas
: tian, of Los Angeles; Congressman
.Stevens, of California, and former
I United States Senator Cole, of Los
Angeles, the man who stood beside
| President Lincoln when he made his
memorable Gettysburg address. All
of them were loud in iheir praise of
I the car. Its showing was a new ex
| perience for all of them.
"With its powerful 70 horsepower
[ motor that is 30 flexible as to have a
speed range of from two to more than
sixty miles an hour in high gear, the
Cole 8 recommends itself for any kind
of driving that the motorist may de
sire," said Mr. Myers.
Local owners of the cars are most
enthusiastic in their praise and dur
ing the last few days when the ground
has been covered with sleet and ice it
has demonstrated more than ever its
ability to stick to the road and the
owners of Cole B's here tell us that
they have experienced less trouble
from skidding on the icy pavements
with this car than any other they have
previously owned."
The most conservative buyer for an
article like a piano where high rents
and elaborate expenses are not pre
vailing. Spangler Music House. —Adv.
Origin of Term "Sedan"
Credited to Jeifery Model
An interesting bit of motorcar his
tory has come to light with the an
nouncement of the new Jeffery Four
Sedan.
In the Pall of 1911 the Jeffery!
Company produced an enclosed car
without foredoors —access from the j
tonneau to the front compartment be- !
ing afforded by divided front seats.
The convenience, comfort and good
looks of this car attracted wide atten
tion, and the Jeffery Company con
ducted a contest to get a name which
would fittingly describe it.
The name finally selected and
awarded the prize was "Sedan." No
attempt was made to copyright the
name, and other manufacturers see
ing the immediate popularity of the
Jeffery Sedan, began to build similar
cars that they also called Sedans, with
the result that to-day the term ap
plies generally to all enclosed motor
cars of this particular type.
This story of the origin of the
trade name is particularly Interesting
at the present time in view of the lat
est development of Sedan type an
nounced by the Jeffery Company. The
new Jeffery Four Sedan, it Is claimed
at the Jeffery factory, is the most sen
sational enclosed car proposition on
the market to-day. In spite of the
fact that the car has all the charac
teristics of the original Jeffery Sedan
—the divided front seats, extra wide
windows, long unbroken lines, and
finish which would do Justice to the
highest-priced enclosed coach yet
the price is only $ 1.105, and the top
is detachable, providing the owner
with both a winter and summer car.
The car looks in every respect like
a permanent enclosed coach. It is
built complete as a unit in the Jeffery
factory—the coach work and uphols
tery being of the usual high standard
for which the Jeffery has become fa
mous. Yet the top can be removed
quickly, providing an open touring car
complete with summer top.
OM.V OXE "BROMO QUIM\K"
To get the genuine, call for full name,
LAXATIVE BROMO QUININE. Look
for signature of E. W. GROVE. Cures
a Cold In One Day. 25c.—Advertise
ment.
"Pocahontas" Soft Coal"
IMMEDIATE SHIPMENT
Lehigh Valley OohJ Sules Co.'s
LEHIGH COAL
Highest grade coals in the U. S.
D. W. Cox & Co., 222 Market St.
IFarrlsbiirg, Pa.
__
\
HrecT
Trucks and
Pleasure Cars
j Harrisburg
I Auto Company
I —————————^
FRANKLIN
Ensminger Motor Co.
Third & Cumberland Sts.
DISTRIBUTORS
V
f %
Tarofth* Amtriem
ENSMINGER
MOTOR CO.
THIRD AND CUMBERLAND STS
Distributors.
S^FVI^
We don't know what yon wish for most,
Rut in unbounded measure
May Christmas bring you everything
That gives you greatest pleasure.
The Overland-Harrisburg Co.
212 NORTH SECOND STREET
================================
Stand the Pullman five-passeng ei at the curb be: ide any
car in its class or out of it and it retains its own air of snap
and distinction. It is heavy enough to hug the road at any
speed—light enough to save tires and gas. The roomy luxury
of the Pullman sets a new standard for cars at anything like
the price-
Two, Three and Five-Passenger Models
SPKCIFICATIONS: 114-Inch wheel base, 32 H. V. four-cylinder mo
tor. 3% by 4Vt non-skid tires all four wheels, cantilever rear springs,
independent electric starting and lighting system, separate high ten
sion magneto. Mayo radiator, one-man top, full floating rear axle,
extra large bodv to accommodate seven passengers if desired.
ANDREW REDMOND, SsT
BENTZ-LANUIB AUTO CO., DISTRIBUTORS
I A Merry Christmas and a jfj
Happy and Prosperous New :J.
j: Year to All Our Cadillac a
p Friends $
1 Crispen Motor Car Co. S
1916 WISE $1295
A central location lias been arranged where we will display the new
1916 model to the best advantage, and where literature or other Infor
mation may be had on request. This beautiful model commands the admi
ration of all who pass the window of Bretz Bros. Hardware Store.
109 Market Street
RIVEIISIDE AUTO CO. GEORGE R. HENTLBY,
Bell I'honc 3731-It. Dealer.
_ /
Built of Standard ♦
c mmi V Parts
/\ /\ Silent and Powerful ♦
$640 Compiete Delivered ;
RAUL, D. MESSNER
1118 JAMES STREET J
5 Batteries Young £
{JfcUPsJr- Storage Battery Service i« our busine*. T
•3 We can ihow you how to keep a young bat- JT
tery * n lO<x * condition and give an old on* jj)
Y Sty Littu Amfn: Th» Willmrd StmtiOO in Your TowtU r
of > Willi rd Bltuir J. G. DUNCAN, JR., CO. J
r 11 North River St. llarrt S l»ur K , Pa. C
% hMli.w. 801 l 3907