10
The New
BRISCOE
II Is Here
It 1-inch wheel base
Two Great Models
A New Four S7SO—A New Eight $950
i
Beauty---Comfort--Price
The new Briscoe Four is an exceptional
car. More stylish than ever, roomier and
more powerful.
Ownership of the Briscoe fosters pride.
While low-priced, it is first-class in con
struction, stylish in appearance, and
makes you feel at home in the most select
I company.
It's here now—come and see it
The best designed car in its class
It's the best designed car in its class—most carefully
made. too. Looks hundreds of dollars more than it costs.
It has a 114-inch lieelbasc—roomy R-passengcr body—
D. rims and 32-inch Ajax tires—3B li. p. motor with
tlirec-boaring crankshaft—cantilever springs and evcrj
thing in the way of electrical equipment.
I'nique features of the Briscoe Eight include overhead
valves with cylinders and upper halt' of crankcase in a
single casting, insuring perfect piston travel and bearing
alignment. Valve tappet* arc quickly adjustable l'rom top.
See this distinctive car
Ride iu it. Test if in any way you wish. You will find
the Brisooc oilers most in the way of |>ower. comfort and
style.
CONNOVER & MEHRING
DiSTKIBI'TOUS for Dauphin, Cumberland, Franklin. Perry.
Juniata. Lebanon and upper end of York. Good ojicn territory
available.
i 1713-1717 N. Fourth Street
BEIX PIIOXE SH.V.F
Thrilling Trip in a
Dodge Brothers Carl
The Toledo Ncws-Liee prints an in- :
teresting story of a thrilling trip!
made by Adam Volk, of the paper's i
delivery department, in carrying ex- j
1 ras to the towns adjacent to Toledo |
after the recent election in that city. ;
The trip was made in a Dodge j
lirothers motor car and the News-Bee
enthusiastically describes the trip as!
follows:
"Volk left the News-Bee with sev- |
i-ral thousand papers at 2:30 a. m. >
Driving at full speed he made Mau- \
mee in the record time of 11 minutes j
(about seven miles.) He passed j
iMfIW 111 —lll——Kß——
r \ Coal in the cellar
Hay in the barn
Money in the bank
—that's the good-all-over, fur
/MBm coat feeling that just naturally takes I
owner °f a Diamonded Car,
now at beginning of the cold and
stormy weather.
99% perfect, only one tire out of
/ a un<^ returned for adjustment, was
fj/MLMf y the remarkable vote of confidence cast i
V youT own enc^s ' on your own roads
/ 1 last year, as well as by the many thou
itm 11 \ 1 sands who rolled along the highways i
If Mir t : ■ " I byways of every one of these forty
' illJf ■: I eight United States on Diamond Tires.
f 1 ISSi f i■ ' r There's a record for you to tie up to,
I lift \ ■ for, no matter where you are, remember it
! I was made on the same identical roads you
i iffi ; I motor on every day.
, ||T r fl Ask your Diamond dealer to tell you
i Ilk S more of this, and to put on Diamonds now.
Ity ■ Then we know you will be an all-year
' l»\> ■ Diamond enthusiast.
j DIAMOND " FAIR-LISTED" PRICES:
mW/ / s '" 1 s °' a;?.."".
\\VIV V**/' 30 * 3 $ 9.45 34x4 $20.35
J- YtftV // 30x3Vi 12.20 36x4«/ 2 28.70
/ Wa f Jt 32 X 31/2 14.00 37x5 33.90
/ 33x4 20.00 38x5% 46.00
J. C. Werner Tire Co. s JL o „*iw
Distributor For
Diamond Tires, Gasoline, Oils and Accessories
SATURDAY EVTiNITTO,
I through Bowling Green. Cygnet.!
Jersey City, North Baltimore and Van j
i Buren and arriving in Findlay in one
| hour and 25 minutes (almost 50 miles
1 of night driving over country roads.)
"Between Pindlay and Titfln, Volk
! encountered a bridge that was closed
: Tor repairs. To avoid an 18 miles de
; tour he took to an open field, climbed
j onto the riulit of way of the Tiifln and
| Fostoria Electric Railway and crossed
:on a suo feet trestle. Clear of the
1 bridge he ran down the embankment
I and through a corn field to reach the
road.
i "Returning to Toledo Volk exam-1
> ined the Dodge Brothers car thor-!
| oughly and found it absolutely unin- !
jured by the wild ride through the I
| country."
New Concern Takes Over
Springfield Metal Body Co.
The tremendous demand of automo
bile buyers for the "Springfield" typo
of ear. is emphasized by the announce
ment that a new concern called the
Springfield Body company has been in
corporated with a capitalization of
51.000,000 l<i take over the business of
the Springfield Metal Body Company,
of Springfield, Mass.
The new corporation will be. headed
by W. L. Fry, New York city, as presi
dent; vice-president and director of
sales. E. W. McGookin, Detroit, Mich.;
! vice-president and chief engineer,
| Hindsale Smith, Springfield, Mass.;
j treasurer, A. P. Smith, Springtleld,
Mass.
! The board of directors includes as
members Walter U Fry, E. W. Mc-
Gookin, Hindsale Smith, A. P. Smith
and Frederick Fuller.
About a year ago W. L. Fry, presi
dent of the new corporation, became
interested in the old company. At
• that time, the general public was just
I beginning: to realize that an enclosed
car was a great luxury in the winter
time and to grumble about the high
price of limousine bodies. M.viut'ac
turers were quick to recognize
demand and all sorts of cheap, make
shift winter-tops appeared on the
1 market.
The only convertible body which
combined the beauty, comfort, and
utility of both the limousine and tour
ing car without sacrificing any of the
advantages of either one, was the con
vertible body manufactured by the
Springfield Metal Body company.
The great demand in eastern cities
for this type of body by users of high
priced cars, together with its already
apparent popularity among owners of
medium priced automobiles, convinced
Mr. Fry of the practicability of the
convertible body as a business propo
sition.
He realized, however, that the trend
of the automobile business was toward
medium priced cars and that in order
to reach this market which was grow
ing by leaps and bounds, he must
lower the price of convertible bodies.
His problem was, therefore, one of
organization—of securing men of
proven ability to handle quantity pro
duction and a large volume of sales.
Just how well Mr. Fry analyzed the
possibilities of the market for con
vertible bodies and solved his problem
of organization is best shown by the
tremendous increase in business se
cured by the Springfield Body Com
pany. amounting to 3000 per cent, in
about 120 days, which in turn necessi
tated re-incorporation with an in
creased capitalization.
The convertible body made by this
company is one of the most popular
on the market and is being used by
I some of the biggest automobile con
cerns in the country. The Studebaker,
Maxwell, Chandler. Mitchell and
Paige-Detroit companies all furnish
Springfield convertible bodies as regu
lar equipment on their cars.
Ail the officials of the new corpor
ation are men with established repu
tations for having done "big things"
in their particular lines of work. Some
of them are particularly well-known
in automobile circles. The Smith
brothers invented, designed and con
structed the first metal bodies used on
automobiles. They also built the first
six-cylinder motor constructed in this
I country.
E. W. McGookin, vice-president and
director of sales, who is directly re
sponsible for the great increase in
business during the last four months,
is known as one of the most successful
distribution experts in the country.
His own individual sales in seven
years, were a major factor in increas
ing the capital of another concern
from $25,000 to $11,000,000.
That the increase in business se
cured by this company is not even
larger than the phenomenal record of
;sOOO per cent., is solely because of the
lack of manufacturing facilities which
is responsible for the loss of over sl,-
000,000 worth of business during the
iast few months. Plans are under
way, however, for the erection of an
enormous production plant in Detroit,
but this will not interfere with the op
eration of the Springfield plant which
will continue to run full capacity as
long as there are no further "labor
troubles.
It has been reported that a large
amount of the stock of the new com
! pany has been taken up by both New j
; York and Western investors.
Reo Adds Four and One-
Half Acres to Large Plant
If you happen to be passing
through Lansing on the Grand Trunk
railroad you will likely get the im
pression of a new city in the build
ing.
The Reo automobile factories are
directly opposite the Grand Trunk
station in that thriving city, and the
numerous additions that are being
made to the factory give an impres
sion similar to that mentioned above.
"As a matter of fact," says Mr.
j Scott. vice-president and general
j manager of the Reo Motor Car Com
pany, in,his modest way, "we are not
adding so much to the factory—prob
ably not more than eight or ten acres
in all."
"Those walls," indicating by a ges
ture an enclosure that would com
pare favorably with the Yale Bowl,
"inclose what will be the new Reo
truck plant. That does not belong to
the Reo Motor Car Company—it is an
entirely separate concern, although
manned by the same executives."
"We are enclosing within those
walls a little over four and one-half
acres, but (again in his modest way)
that will be only a one-story build
ing. It is of modern saw-tooth roof
construction, with plenty of light and
air for the workmen, and so arranged
that the heavy parts, such as go into
motor trucks, will not have to be ele
vated."
"The floors, by the way, will be of
concrete block and I think the con
tractor said it required some 30,000
square yards of blocks to cover it.
That would be. let's see. how many
I : square feet?—oh, well, figures aren't
I interesting anyway."
Leading the way a couple of blocks
to the East, Mr. Scott indicated an
other plot that looked like an acre
or two, where excavation was being
made for still another addition to the
Reo plant.
"This will be used mainly for the
storage plant, where we hope if we
can ever catch up with the immediate
j demand, to carry a few cars over win-
I ter for some of our dealers who like
|to buy thom in the Kail and hold
I them against the Spring demand, but
who have not the storage capacity to
do so. We constructed a similar
building last year but never managed
to get a car into it. Before we realized
it we had it full of machinery and
had increased the factory capacity by
that much. We are now trying it
again, and wondering to what real
use this building will be put. Looks
as if there would be no chance to get
a car in it this year at least."
At another point Mr. Scott indicated
where streets were being closed and
utilized for railroad sidings Inasmuch
as the Reo Company now owns sev
eral adjoining blocks and the streets
are useless for any other purpose.
Between the new motor truck plant,
and the main machinery building is
still another enormous tract of land
just being enclosed by steel frame and
brick walls as rapidly as men can do
so. "This." explained the general
manager,' "is to bo used as a ware
house for incoming materials. One
of the reasons for our getting behind
f in deliveries this seauon was our in-
HARRISBURG !s££& TELEGRAPH
You Buy a House / Why Not This Maxwell
on Easy Payments And Pay As You Ride
The Pay As You Ride Maxwell
can be purchased just as easy as a piano. And the Health of your entire family the increased energy you will put into
your business after getting out into the open each evening—will many times repay 17 _D ~, I, jOl
you for the payments you make on this car. Talk it over with EW. Shank the J_j3.SV 1 3.V1H011l *l2lll
man who made it possible for the citizens of Harrisburg to own a car on the J J
The 1916 Maxwell—complete in every detail—electric starter and electric lights—one-man top demountable unis the
biggest automobile value on the market to-day— —and Pay As You Ride.
WHh 1 "Shank** E. W. SHANK ! distributor ||
Cumberland i95-x 120 Market Street
UrHlern H. S. Mrlclf. Cumbrrlaml; I.yken* Motor Or Co.,
I.ykrnx; S. I*. Ulllrr. Hotline Si»rlnK»; Wni. M. Ilnnchoro, ShlppciiNhurß.
adequate facilities for taking tare j
of large incoming supplies. From 1
time to time we have tried to pro
vide for it and always our factory ,
growth has absorbed the additions we
built for the purpose."
"It is becoming necessary for con
cerns who are financially able to do
so, to not only buy, but to actually
get possession of the necessary ma
terials months in advance of the need
for manufacturing them.
"The tremendous demand hit us j
with a vengeance this year, and we j
hope never to be caught again. Natu
rally one would think when you had !
bought goods you would be certain of j
getting them—but there are exeep- j
tions to every rule, and we now feel j
safe only when the material is ac
tually under our roof."
"The building which will occupy I
] this space which is being enclosed |
next to the Grand Trunk Station will
not be for manufacturing purposes.
You see we in Lansing believe in play
interspersed with work, and we Ueo
folk devote a great deal of thought to
the healthful entertainment and re
creation of Keo employes. This will
be a modern clubhouse, with all that
term implies. There will be a mam
moth swimming pool, a gymnasium,
with bowling alleys, billiard card
rooms, and all other appurtenances.
"Inasmuch as this is a co-educa
tional institution the. ladies' comfort
and pleasure have not been neglected,
so that there will be recreation rooms;
first aid restroom; separate dining
room for them as well as the mam
moth diningroom for the shop men.
And special eating rooms where the I
officials can entertain dealers, news- i
paper friends and others."
Asked what was the total amount |
involved in the construction now un
der way, Mr. Scott said he thought
it would run about a half million dol
lars —perhaps a little more than that.
During the tour of inspection the
executive head of the Heo Company
stated a significant fact, "a perma
nent inventory of stock rooms would
show an average at all time of more
than two million dollars' worth of
materials on hand—in addition to
which it is now custom to maintain
at all times a cash surplus on hand of
about the same amount."
"Seems as if, no matter how fast
we ship them, Reo ears just melt
away before they reach their destina
tion." said Sales Manager Rueschaw
despairingly as he pointed to a pile
of telegrams on his desk.
"There's the morning's grief—the
first batch of it"—said the sales man
ager, "and it will be coming in stead
ily all day long.
"We are shipping about 100 carp a
day now and it would seem as if it
would satisfy the most avaracious lot
of dealers. On the contrary, it seems
only to whet their appetites and make
them more ravenous.
"I thought we touched high wa
ter mark in demand last year, but
pshaw! It was as a zephyr to a cyclone
by comparison to this.
"Both new Reo models have made
a tremendous hit with dealers and
buyers alike, and it seems as if the
dealer who got a carload yesterday
Is most insistent in his demands for
two carloads to-day.
"Here's Wichita, Kan., and Minnea
polis and Chicago and Boston—all of
them Just received or will receive
several carloads —and yet look at
these telegrams demanding more Im
mediately. It's got me going for fair.
It's about the most serious situation
that we ever bumped into—and the
only light phase to it—the only joke
Is the factory is still seriously work
ing on the big warehouse where they
expected to store the surplus output
of the winter months. Fine chance
they'll have to store any Reos this
year."
Electric Starters on Trucks
Just as Essential
When the electric starter had been
developed and perfected it became rec
ognized as a necessary adjunct to a
pleasure car. but few considered It
necessary to apply them to motor
trucks. __
They seemed to reason about this
way:
"The driver is paid for his time any
way. and it won't hurt him to do a
little cranking."
The Uco Folk were the first to dls-
cover that thorp was a move important
angle to it—viz., that of the owner.
A motor truck starts and stops
oftener than a pleasure car and the
saving in time alone, is of considerable •
importance. That is to say. it is. if
the driver could bp compelled to stop
the motor every time he stopped his |
truck. But experience proves that he I
won't and no method has ever been
found to make him do so, even if the
time he would consume restarting
from the ground was not more than
off-set by the cost of gasoline wasted
and the wear and tear on parts of Ihe
motor.
When the Reo Xlotor Truck Company I
turned out the new 1500-pound speedj
wagon, they applied an electric start- I
cr. Keo engineers made a series of I
exhaustive tests in which it was thor
oughly demonstrated that the starter
on a vehicle of this kind will more
than pay for itself in the first year in
the saving of gasoline alone, not to
mention the great saving on the mo
tor bearings, etc.
If every driver were careful to
throttle his motor down to the lowest
speed when he stopped the car it would
be different. But hero again, he is out
of the control of the owner, and the
result is the excessive wear and noisi
ness which-we frequently notice in mo
tor trucks.
When the owner's interests had been
considered, it was found that the driv
er's good will was also enlisted, and
as a result it is found that he in
variably shows his appreciation of the
self starting device which saves him
so much physical exertion not to
mention the constant menace of brok
en arms by returning a better day's
work and a more careful handling of
the vehicle.
Motorcars Lead to Love
of Outdoor- Life
It is doubtful whether the automo
bile industry ever produced a more
eloquent apostle of the joys of auto
moblling than Benjamin Briscoe,
president of the Briscoe Motor Com
pany. "The love of outdoor life," says
Mr. Briscoe, "has never received an
impetus like the one given it by the
automobile. And when I speak of the
automobile I do not have in mind the
costly limousine or the elaborately
equipped town car of the ultra-fash
ionable, but the present-day car of
moderate price which has done more
for the popularization of motoring
than its higher-priced predecessors of
years gone by.
"For one thing, the automobile Is
a leveler of classes. The minute you
add a motorcar, no matter what kind,
to the list of your worldly possessions
you revise your notionß of a few
things that In your mind seemed im
mutably fixed. You find, for instance,
that there is nothing more enjoyable
than to go out. on the highways of the
country, in utter oblivion of the dust
m
Ensminger Motor Co.
Third & Cumberland St*.
DISTHIUUTOHS
> -J
/ ~
American
ENSMINGER
MOTOR CO.
j THIRD AND CUMBERLAND ST*.
Distributors.
1 »■ 9
• I •
DECEMBER 4, 1915.
that fills your system and of tlie wind
that puts a complexion on cheeks that
had none before. Occasionally the
goggles are the only means enabling
the roadhouse man and the hotel
keeper to distinguish the motorist
from the rest of humanity and it is
often said that some of our most ex
clusive hotels wouuld hesitate to turn
away a fairly well-dressed vagabond
for l'ear that he might be a wealthy
motorist. That, of course, may be a
good deal of an exaggeration, but the
fact is that the new motorist soon
learns how much fun there really is
in going out and becoming saturated
with the dust of mother earth and
then to wash up again.
"Even milady of fastidious taste
Stand the Pullman five-passenger at the curb beside any
car in its class or out of it and it retains its own air of snap
and distinction. It is heavy enough to hug the road at any
speed—light enough to save tires and gas. The roomy luxury
of the Pullman sets a new standard for cars at anything like
the price-
Two, Three and Five-Passenger Models
SPECIFICATIONS: 114-Inch wheel base, 32 H. P. four-cylinder mo
tor, 3% by 4*4 non-skid tires all four wheels, cantilever rear springs,
independent electric starting: and lighting system, separate high ten
sion magneto. Mayo radiator, one-man top, full floating rear axle,
extra large body to accommodate seven passengers if desired.
ANDREW REDMOND, S s a T n S D
BKNTZ-LANDIS AIITO CO., IMSTIIIHITOKS
1916 WI6B $1295
A central location has been arranged where we will display tho new
1916 model to the best advantage, and where literature or other infor
mation may be had on request. This beautiful model commands the admi
ration of all who pass the window of Bretz Hros. Hardware Store.
109 Market Street
HIVKIISIDK A I'TO CO. GEORCJK K. BEXTLEV,
Bell Phone 8781-R. I»rnlrr.
5 w< Make old Batterie * Young ?
Storage Battery Service i» our business. T
We can show you how to keep a young bat- C
C tery in good condition and give an old oal 2
{ _J < a new lease of life.
Br Smys Litiu Amptri: Thm Willmrd Station in Your Towm r
3 j. G. DUNCAN, JR., CO. \
r II Kortl. River St.. Hanisbur B , Pa. K
bMltnU. BcH
gradually comes to the conclusion
that it is well to discard the hitherto
inevitable box of cold cream, the pow
der puff and various other aids to
beautitication and to appear more like
her male companion, like a genuino
motorist. Everyone who has had
the good fortune to observe the crowds
of motorists at the bi« races -and this
statement includes the feminine ele
ment as well—how they camp on thu
ground or bunk in their cars, rough
ing it in the full sense of the word,
must have realized that there are joys
of automobiling quite apart from the
mere exhilaration afforded by rapid
motion, and health-giving advantages
to which our unfortunate brother, the
nonmotorist, is a total stranger."