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| ANNOUNCEMENT! |
As it seems to be the fashion to make June, or mid-season, announcements, here is Reo's. We will
continue to maintain Reo Standards in every regard and in every detail of the product and we
will redouble our efforts to make more good Reos in hopes some day to catch up with the demand.
IT WAS THIS FOLICY of adhering to the high standards set by Reo in THEY HAVE BOUGHT REOS BECAUSE they knew the Reo standard of
the beginning that placed Reo in the splendid position it occupies today "50 per cent oversize in all vital parts" could always be depended upon even
—so that policy will not now, or at any time, be departed from. though the maker had to pay more for steel and other metals.
REO IS ONE OF THE TWO OR THREE makes of automobiles that enjoy REO POLICY HAS PAlD—it has justified itself in every way that gratifies
practical immunity from competition—one that can shape its course without the hearts of men who like to make honest goods. And it has paid hand
regard to anything any other maker may choose, or be forced, to do. somely those who were so wise as to select Reos, for they have found that in 9
EXPEDIENCY NEVER HAS been a controlling factor in the Reo policy all the world there is no other automobile of so low upkeep cost —such
■ because the product has always been so good that, never since the first Reo wonderful consistency of performance and so few repairs.
kft the factory has it been possible to make enough cars to supply all who TODAY THERE ARE 60,000 Reo the Fifths in use. Think of that number
wanted Keos. 0 f delighted owners singing the praises of Reo everyday. For you never yet
REO POLICY FROM THE FIRST was based on the one idea of permanent met a Reo owner who wasn't a Reo booster. Never one that wasn't more
satisfaction to the user. And only by building cars of quality regardless of all than satisfied —never one that was quite willing to admit that any other make
other considerations could that Reo objective have been attained. of car could be as good as his Reo.
TODAY, PRICES of many materials that go into motor cars are higher than OF COURSE IF YOU ACCEPT mere "specifications" as value there are H
ever before. Leather, steel and all products into which copper enters are several claimants
■ higher than when the present prices of the two Reo Models were established. DTTT T ~ . rnTT MPAermr. i .., - Bhß
R NNV TTT> TOT AT TATATTOMC A HI * «.U «. • BUT IF YOU MEASURE values as they are and compare every detail of
LOO UP HE QUOTATIONS and you will learn that that is so. design and of construction —the work, as well as the material: if you appraise
NOW IT HAS BEEN OUR PLAN to increase the price of Reo cars whenever experience as an asset and the Reo guarantee a bigger one:
we felt that, by so doing we could make them better. Reo preference never -c atm-* „ ..
was based on price but on the quality of the Reo product. AI I D »™U ADD the good intent that you know goes into Reo cars-then
r —no peer. And today there are
■ , DISCRIMINATING BUYERS have always been glad to pay Reo prices for few who evra t to di te the d xhat field h b common consent,
Reo standards of excellence and the backing of the Reo guarantee-financially becn yie i ded to Reo-and Reo quality was the reason,
second strongest in the world and in integrity —good intent —second to none.
SO AT THIS JUNCTURE the logical thing to do would be to increase the AND ™ E NEW REO SIX, "the Six of Sixty Superiorities" is today the
H price of both Reo models to make up for the additional cost of manufacture most popular S,x m America if demand is any criterion.
■Ell —for materials average higher and cost of labor —as we make Reo cars—is SO WE'LL CONTINUE to maintain Reo standards in every detail. Well con
not less than when the present prices were established. tinue to make Reos just as big and just as good and at the present prices
THAT WOULD BE THE LOGICAL MOVE at this time did we believe that even . thou §h prices of some commodities that are vital to the permanent
the high prices of good materials would obtain for long. But we don't. We stability of the car have advanced.
believe it is the result of an extraordinary condition and so is only transitory. THAT IS OUR "ANNOUNCEMENT" and that is our attitude toward the
OF COURSE THERE WOULD BE another way; namely, to cut the size of tens of thosusands of friends who have bought Reos on the basis of Reo
the car —wheel base, width and length and depth of seats —and to skimp the quality and Reo standards of making cars —and of doing business,
quality in countless ways that it could be skimped. Ways, too, that the average WE HAVE TO APOLOGIZE for only one thing in the Reo policy—our inability
buyer could not see and would not discover for a few months. to make enough to supply you all. And that is because our policy has been
BUT THAT IS UNTHINKABLE —such an expedient never has and never never to run after the fleeting fantom of quantities—never to seek the kind
oould occur to the men who make Reos —the men who set the Reo standard. of prestige that mere numbers gives—but to make only as many Reos as we H
H NOR WOULD REO BUYERS—*hat select clientele that has always shown could make 8X1(3 make ever y Reo good.
such a preference for Reo cars—accept such a product at any price. FOR WE FEEL that every Reo car carries with it the Reo reputation—and
THEY ARE ACCUSTOMED to wearing real leather shoes —and they will so in each car must be incorporated all there is of Reo engineering skill,
not consent to wearing paper or cloth shoes now just because the price of Reo experience and Reo integrity.
leather has advanced. SO IF YOU ARE LUCKY ENOUGH—which means if you hurry and get your
NOR WOULD THESE ACCEPT a car so skimped in size you could get five order in at once —to get a Reo this season, you'll get that kind of an auto
ftill grown adults in only by using a shoe horn I Nor one with a "safety mobile and at a price that cannot be equalled for the quality—because there
factor just sufficient to "get by." is only one concern that makes cars of Reo quality and at Reo prices.
H REO M °T°R COMPANY HARRISBURGAU CO. 8
PQ Lansing, Michigan, U. S. A. Third and Hamilton Streets M
SATURDAY EVENING,
HARRISBURG TELEGRAPH
JUNE 12, 1915.