10 \i ; °r Pleasure \CtOV* \For Business \ li Use \ ■ <• Up N° matter what your need \ til | may be, you can depend upon get \ ting from us just the car best for your purpose at a great saving. 1»1S (-cylinder CHALMGRB : run T»rr 1»»« OAKLAND t-erMndar T«rtM; UltJ*. fttUr wttlimil. factor* equipment: *ooM OVBRLAW) Toiirlag yr ftrity HiiSi&ur'Verr rood eonlooed In rood shape. 1a26 condition, will sell to quick buyer It 14 HUDSON 6-cylinder Touring; 5 for 1751. aad 7 pe—anger. S9OO to 11000. Isl| MBRCER: overhauled end In I 40-H. P. BUICK. eulpped with top. *err rood ah ape: owner wants offer rLaas froot. :»peedometer: snap $275. 1910-11-11 CADILLAC Touring care: 1114-11-1? 9TUDBBAKKR. ->-v+s9*n- all equipped with top. gtasa front; rer Tourinr cars. eouii>oed with top. men* estras; some with starters; g'.ass front; other estras; s£& to tilt to 1500 1451. 19!2 LOCOMOBILE* Tourinr oar.-has 1114 BUICK. 25 H. P.; equipped been all overhauled and repainted; with electric lights and starter; a srtao at 1475. aierant shape; 1525. 1112 IMPERIAL Roadster; rood. 1115 R C. H. Roadster, thoroughly husky oar. for a little money: 124t overhauled and painted, can be MORA Ruraabout eonlooed with top. bourhf for 1100 *!am front: snap at 1175. 1112 HUPMOBILE Roadster, over- 1M! PIERCE Limousine, hanled and painted; in rood shaoe: HUP Runabouts, fully equipped. llto. ssoo 111$ MITCHELL. In very rood condi -1114 MAXWELL Runabout; very tion: owner moet sell, rood condition: equipped; owner ltll REQAL Undvrslung Coupe: very will sell for $250. hundsom- affair 1500. AND HUNDREDS OF OTHER TOURING CARS AND ROADSTER* FROM $l5O UP Gorson's Automobile Exchange ■SSS.'&iIK? 238-40 N. Broad St. 1 PHILADELPHIA. LARGEST DEALERS N VttD AUTOS TN TW» V H. A. - PACKARD IH< NEW HKrORI) | On April 12 the Packard established a new record by shipping the largest r.i.mber of motor vehicles turned out in any one day since the company ' st u-ted !n business. The day's output, w ten loaded aboard freight cars, rep resented a value of J^i;.TS5. When some of the motor carriages wore being slipped into the cars. Vice- This is the most Important Advertise ment I Ever Caused to be Published— Read Every Word--and then Marvel! I On a personal visit to Mr. Henry Ford I broached llllj the subject of a possible August Ist Rebate. (The Ford Company announced last year—as you well remember —that if their total sales reached 300,000 cars between August 1. 1914, and August 1, 1915. each purchaser during that period would receive hack a refund of $40.00 to s>>o.oo.) "Mr. Ford," I suggested. "Is there anything I can say to our I people with regard to the Ford Motor Company's 300,000 car rebate plan?" "We shall sell the 300.000," was the quiet reply— in 11 m i months, a full month ahead of August 1st:" "Then a refund is practically assured?" "Yes—barring the totally unexpected. We are 50,000 to 75,000 cars behind orders today. Factory and branches are sending out 1,800 daily." I then said to Mr. Ford: "If I could make a definite refund statement wfe would increase our local sales 500 cars." "You may say." was Mr. Ford's deliberate and significant reply to this—"You may say that we shall pay hack to each purchaser i||l of a Ford car between August 1. 1914, and August I, 1915, bar ring the unforeseen, the sum of SSO. Y'ou may say that I author ized you to make this statement!" What can I add to the above? $15,000,000 cash cominjg Itack to Ford owners: And to prospective Ford owners up to August 1. 1915, it actually means—Ford Touring Cars for S49o—less the SSO rebate: Ford Runabouts for Sl4o—less the SSO rebate! What is there left for mc to sav'.' FORD SALES CO- Cameron and Mulberry Streets Union Tires and Self Sealing Tubes Put the "AGE" In Mileage Union Sales Co., Inc. Second and North Sts., Harrisburg, Pa. WM—l^———— Try Telegraph Want Ads Try Telegraph Want Ads SATURDAY EVENING, t President and General Manager Ma oaulev remarked: "Thev are all first class tickets for the See-A'merica-First ' excursion." Present reports indicate the April business for Packard will exceed any previous April In the number of ve hicles shipped and. with good weather, it will beat tile largest month's record I In the company's existence. » MOBILES USED BY ALLIES John L. Poole, European Export Manager, Writes of Heavy Strain on Motor Cars The Hupp Motor Car Company i» Just in receipt of a letter from John 1.. Poole, Hupmoblle export manager at Paris, in which he tells of some of the terrific conditions under whlcto motor cars are forced to travel dur ing war time. Mr. Poole arrived in France shortly after the outbreak of the war. He Immediately received a commission from the Krench government to con struct a number of special armored Hupmobiles equipped to carry a 14- millimeter mitrailleuse battery for rapid firework. The success of the Hupmobiles was so great that the military authorities placed an order for a large quantity. According to Poole, there are now nearly 300 Hupmobiles in use with the allied armies. "These armored Hupmoblleß,"writes Poole from Paris, April 5, "are used principally for reconnoitering work. When a detachment wishes to tind out just the exact position of the enemy on their front, one of the Hup mobile armored scout cars is put into commission. This car. with a com plement of three men, officers in charge, gunner and driver, makes a hurried trip to the front and reports conditions. "Again when it is learned that the enemy has commenced an aggressive forward movement, a number of Hup mobiles are rushed out to cover the enemy's front and Impede their ad vance until troops can be sent to the battle lines. It is in this last phase of the work that the stamina and speed of the Hupmobiles has proved to great advantage. "Xot long ago when at Calais in specting a squadron of Hupmobiles.the commandant in charge notified me that one of the cars was About to make a trip to the enemy's lines, and asked if I Care to join the party. T was very glad of the opportunity of seeing a Hupmobile in action and we started out. "The car, which was one of the spetial armored Hups, had its full complement of men, together wlt'.i a big supply of ammunition and extra petrol and oil, enough to last the en tire journey. "The journey to Dunkirk was un eventful, for the roads all along the way were guarded by the French. Upon leaving Dunkirk we were forced to abandon the highway and had to cut across a field which had lately been the scene of a big battle. To make matters worse a rain had set in, which made the field well nigh Im passable. . "Deep ruts had been cut in the ground by the heavy artillery, the driver following these as best he eould., I though we would never reach the end of this terrible field, but the Hupmobile plowed through magnificently and at last reached good roads. "Earthworks were thrown up on either side of the road that made driving very difficult. But the driver paid no more attention than If they were not there. We sped along at forty miles an hour, over ruts, rail road crossings, floundered in mud up to the axles, and I thought the car would be dashed to pieces, but the Hupmobile acted wonderfully and at last we reached our destination. "The drive back was made at night, with only the side lamps burning. It is impossible to describe the re turn trip. During the time we were in the enemy's territory we had to go full speed ahead so as not to give the enemy a chance to stop us. I shudder to think what would have happened had an earthwork been thrown up in front of us. "The Hupmobiles in service here have been highly praised by army officers. If you could but see the ter rible treatment the cars are given over here you would realize more than ever the Hupmobile's ability to withstand far more than the strains of ordinary driving. There is no speed limit, the cars are driven as fast as possible over all sorts of roads and still the Hupmobiles hold up. It's a tribute to American manufac turing methods of which we should all feel proud." Case Does Excellent Work in Desert of Africa "Recognition of accomplishment is mighty sweet to most of us." says B. M. Pettit, advertising manager of the J. I. Case T. M. Company." To find real commendation of ones work find real commendation of one's work welcome, and so the words, praising the performance of one of our cars in Africa which have just come to us through a letter from a large grape Juice concern. Their export man, Mr. R. R. Pelton, quotes to us from a let ter which he has received frotn South Africa, which says: " "The work of the motor car in rounding up the rebel commandoes was certainly a big endorsement for the capabilities of the American cars to keep going under adverse circum stances. •• 'When the columns struck the sand in the desert the heavy English cars were unable to make any headway whatever and the Case car took the lead, ita big tires and powerful engines enabling it to plow a road which the others followed. " 'lt certainly was a more exhaustive test than the Case people can ever hope to repeat. Incidentally, the driv ers of the cars were a scratch lot —not specially selected, highly trained dem onstrators —hence the work was more meritorious. '• 'lt was largely due to the untir ing cars being matched against the horses of the rebels that enabled the rebellion to be so speedily terminated. " 'The Back-veld and malcontent had never realized the possibilities of a motor car—for that matter, neither had anyone else.' "From this letter .Mr. Pelton had nothing to gain, except his own satis faction in passing along a good word; surely not inconsiderable, except from a commercial viewpoint. "This incident permits us the use of the much worn phrase that 'the sun never sets on Case cars.' Of course, this is of minor Importance, but look ing to the larger field of the doing something for the general good, this performance should not only be found of help to this company, but to all American-made goods, as it is one more demonstration that things made in this country are made Just as genu inely as Is possible to make them. Now that the European source of sup ply is almost entirely cut off, the other parts of the world must turn to us for I that which Europe has previously civen them With such demonstra tions as this, they can turn to us with complete confidence. "Thus this unusual demonstration helps all along the line, applying to grape juice as well as to automo bile*." HARRISBURG TELEGRAPH Eight-cylinder Cars Are Shipped in Trainload Lots Various reports have been prevalent over the country.on the future of the eight cylinder motor car. Here In Detroit there seems to be no doubt of Its future. Both the Cadillac Motor Car Company and the King Motor Car Company, the pioneer American man ufacturers of eight cylinder motor car» have a big business. Both factories being taxed to their capacity on pro duction. The latest move to attract the attention of the car Industry on .the eight cylinder motor car is tho shipment by the King Motor Car | company of a trainload. over SIOO,OOO worth of their eight cylinder product 'to Chicago. This King trainload Is the first ship ment of its kind for eight cylinder motor cars In the history of the In dustry. Automobile men here are now debating as to whether or not the fu ture of the Industry Is not to see a big Increase In the shipping of automo biles by the trainload. The Chicago trainload of King eights was contracted for by R. J. Morgan and C. F. Woods of King Chicago dis tributing house. The factory's inter est being in the hands of Sales Mana ger \V. L. Daly and Treasurer F. A. J Volbrecht. While Buick, Franklin and ! Reo have in the past sent trainloads of automobiles to the Northwest, the King tralnloßd is the first shipment of Its kind to be sent to Chicago. Reaching Chicago the cars were put under their own power, driven by men and women, they paraded Chicago's .business loop. It was one of the I most Inspiring sights of the return of I big business for the Middle West I metropolis since the Chicago automo bile show. The King Motor Car company en tered into the manufatcure of their eight cylinder product soon after the Cadillac Motor Car company's an nouncement was made it was generally known that Cadillac had been work ing on an eight cylinder motor. The King officials began their experiment ing early and had only short delay after the Cadillac announcement, be fore the King eight cylinder procla mation was circulated. The King Mo tor Car company to-day occupy a posi tion all their own in the automobile selling field, being without competition tin their class and price. '•Generally speaking," Sales Mana ger \Y. L. Daly declared op returning from Chicago, where he wint to over see the unloading of the King eight trainload, "business for this year looks to be a record breaker for the indus try. Interest in the eight cylinder proposition is keen. Everybody wants to know it when considering the purchase of a car. While salesman ship sometimes loses a sale for the eight, this will eventually be straight ened out, for the public themselves will buy the eight instead of having it sold them. N'o, 1 do not think the eight will take the place of fours and sixes, but 1 believe the time is com ing when the markets will be eights and fours. 1 have no doubt hut what next season will see a twelve, maybe one, two or three different models, but 1 believe the public will proclaim by their purchasing power in favor of the eight." PKOPLE LOOKING rOR FACTS A Tost Conducted by the Manufac turers of Diamond HITS "Do people read advertisements?" This is a question" that those who have never had any experience in ad vertising are continually asking. Another of their questions Is this: "Do people, even if they happen to read advertisements, pay any atten tion to them?" Such questions appear foolish to the man who has tested for himself the effectiveness of good advertising. He knows that people do read advertise ments and that they act upon the ad vice or in accordance with the facts presented. The Diamond Ttre people recently put advertising to the test without having intended deliberately to do so. Referring to the manner in which it came about, a Diamond official said: "Several months ago we invited tire dealers throughout the country to write to us and tell us frankly how Diamond tires had served purchasers during tl^#'season of 1914. We want ed this information for our own guid ance in building tires for this and future years. We knew that dealers would be sure to hear of any defects in the tires they sold and that they would be able to give us firsthand in formation concerning the service Dia mond tires had yielded. "The letters that we received from dealers throughout the country were remarkable for one thing. That was the unanimity with which the writers praised Diamond Squeegee Tread Tir«s and assured us of the great sat isfaction that purchasers had secured from them. So extraordinary was the service record that Diamond tires had made, as shown by the reports of the tire dealers, that we decided to pub lish the letters in book form. "Incidentally, I may say that of the many hundreds of thousands of Dia mond tires sold last year less than one per cent, of them were returned to the dealers for adjustment. I don't believe that record has ever been equaled by any other tire. It cannot he beaten until perfection in tire making has been achieved. "It was that extraordinary service —that distinctive freedom from tire trouble which Diamond users en joyed—that caused us to decide upon the publication of the Book of Let ters from Dealers. "Now, here is where the test of the value of advertising comes In. We put into the Diamond advertisements which appeared In the newspaprs and farm papers throughout the country a line mentioning the fact that we were publishing the book, and advis ing the reader that a free copy would be sent to him If he would advise us of his desire to get it. "The thousands of requests that we have received for the book constitute undeniable evidence of the fact that people read advertisements and aj-e swayed by them. "For every State In the Union these requests are coming to us. I might almost say from every town In the country they are being received daily. And the stream grows broader and deeper as the days pass by. It is the most convincing proof of the value of advertising that has ever come to my notice." CADILLAC LINE SHOWN' AT 'FRISCO EXPOSITION The exhibit of the Cadillac Motor Car Company at the Panama-Pacific Exposition at San Francisco includes, in addition to a cut-open eight-cylin der chassis, every body type the com pany is producing this season. In the front part of the display are the three open models, the seven passenger and salon touring cars, and the roadster. The salon is the five passenger type with individual front seats and one door on each side of the body. On the other side of the space are the company's three enclosed types, the limousine, sedan and coupe. Be cause of the remarkable flexibility of the eight-cylinder motor and its no table lack of vibration, the Cadillac enclosed cars are proving more popu lar this year than over before. The sedan might be termed i the family enclosed car. inasmuch as the owner can drive without being sepaxatod from the other occupants of the car. The coupe Is of the cabriolet type, the top arranged to fold back for tour ing. Hupmobile CAW OFBTHC amkwican Ask the Farmer /Z—The average farmer judges the average man by ( his capacity for hard work—his productiveness. 1 Vg f\J And the qualities he admires in a man he admires V — an d finds—in a Hupmobile. He likes the strong pull of the long-stroke motor. He has proved that the Hupmobile will stand hard knocks and rough going. It is always ready for service. He knows that it is as nearly trouble-proof as a motor car can be. He knows that it will ask him next to nothing for its board and keep. Repair expense is almost zero. He needs no technical knowledge to make such simple adjust ments as the Hupmobile may require. Hupmobile history can be summed up as one good car after another—each season a bigger value. He figures that mighty few motorcars can show so clean a record. His own experience is backed up by the experience of farmer friends and neighbors. They are all Hupmobile boosters. So he keeps on buying one Hupmobile after another—always getting a high second-hand price when he sells—always get ting a better Hupmobile when he buys. He is one of the best friends that the Hupmobile has in America." The Hupmobile case is safe in his hands. Ask him about Hup mobiles; and see the cars at our showrooms. ENSMINGER MOTOR CO. ~ - Distributors Salesroom 3rd and Cumberland Sts. Bell Phone 931 J It Substitution a Problem For Motor Car Maker "We. in the automobile business, i have to deal with the problem of sub- j stitutlcn in its most aggravated form." i says R. C. Rueschaw, sales manager of the Reo Motor Car Company. "By that, T mean* that we pre con- | fronted with the evil of substitution not on the part of competitors merely, j but right in our own house as it were, i By the very dealers who handle Reo I cars in some coses. "ust at this moment, because of the I extraordinary condition that exists as 1 a result of a tremendous over-demand I for Reo cars, we are wrestling with ' the substitution problem as never be- I for?. "One would naturally suppose that the ideal condition for any manufac- | turer or dealer, would be an over-de- | mand for his product. Rut that is not necessarily the case. In fact It may prove a very dangerous condition. And that is why we are watching it so closely at this time. "You see, it is known everywhere in ' the trade and anion* motorists that because of their splendid reputation ; and their values, we have more orders ] for Reo fours, sixes and even motor j trucks than we can supply at once, j Eventually we hope to supply them all, of course. "It would be but natural that dealers handling other competitive lines of ' cars, should use that argument to In- | duce prospective buyers to accept cars other than Reos. Rut one unfamiliar with this kaleidoscopic business would hradl.v expect the very dealers who | handle Reos to do that. Yet It is a fact in several cases. "Few people realize that, because of the fact that this Is a strictly cash business It calls for the most careful watching from the sales department. Where the watching of credits is the firoblem In other lines of manufactur ng. the watching for changes and sub stittulons is the Important thing In the automobile business. "I'll explain that In a few words. Be ing a cash business, it Is a fact that, j the moment a dealer has taken his car load of automobiles off the sidetrack I and paid the sight draft that is always j attached to the bill of lading, he owe>, 1 nothing to the manufacturer— not even j allegiance. t'nless ho be a man of i more than average integrity and sta bility and foresight, that Is how he interprets the memoranda that. In this business is erroneously called a con tract. "So it happens, that when there is a demand greatly in excess of possible i supply, for a certain car, there is a j great temptation for the dealer to take ' on another line temporarily and try to ' substitute It for the more reputable model while the big Spring demand is i on. "Of course, he ni»y have no Idea of j continuing that line. Tie mav have hough up a job lot at a big discount in fact. Its n case of cashing while the cashing is good. "Of course, this practice Is generally confined to the less responsible dealers —and certainly to the short-sighted ! ones. When we find a case I make a 1 mental note of the fact that another year Reo will look for better repre- ; sentatlon In that town. "Rut, meantime, we have to wrestle i with a problem that Is met in all lines, , but in an aggravated form in this ! business—substitution, and by those 1 from whom you would least expect it. • "To warn buyers of this we have , found It necessary to publish an adver- ■ tlsement treating of and explaining this I remarkable condition." Scripps-Booth Designed For Dignity and Comfort A newcomer in the light car field has adopted a policy based upon a question. Here is the query: "Why. in the nam« of all the effici ency we have read about, should a lone man. no matter how Important he m»7 be. want to ride down to busi ness every morning in a limousine built to rarrv seven instead of one, have that big car sro all the way home again, only to return for him at 4 or 5 o'clock? Whv? The Pcripps-Roofh people sav they know the reasons, snd that there •re Just two—either that man ha* ap preciation of comfort or a sense of dig nity that prevents him from buying a small car. They have set to work [to remove both these reasons, so he APRIL 24. I