[ I JKaxWell I
OS o\(pxt)l9lsJV(octe/IH
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n| 17C\(ezi)Teatures ill
The biggest automobile value §
ever offered for less than SIOOO |
A powerful, fast, full grown, 5-pas
seng~r, really beautiful and fully
equipped automobile; a car with li ,
a real high tension magneto, sliding / /
gear transmission, left hand drive
center control, anti-skid tires on. j| '
p===ll A car that has practically every high
l priced feature of high priced cars. ||jl|B
a tsornlcs
jf E. W. SHANK, Distributor I
9 334 Chestnut St Central Garage 9
The Pri<;e
Of the Eight-Cylinder Cadillac
could have been
Raised
And a larger discount given to the dealer, so that he could
"slip over" (so to speak) a "special figure" to you because he
is "especially anxious" to have you running "our car." Or, so
ho could allow you several hundred dollars more for your old
car than he can sell it for, while quietly letting you flatter your
self that you are a "good buyer."
But the policy of the Cadillac Company is to play fair with
the public. And in order to secure this end, thev put a fair
price on their car, and restrict the agent's discount to such an
extent that he has no margin for "juggling." That is why
Cadillac cars are sold on a different basis from many other cars.
One recent Cadillac purchaser said:
"I am fully convinced the Eight-Cylinder is the coming car,
else why would the other fellows be cutting prices so?"
You owe it to yourself to seriously consider the. Eight-
Cylinder Cadillac.
Crispen Motor
413-417 S. Camefcn Street
Union Tires
and
Self Sealing Tubes
Put the
"AGE"
In Mileage
| Union Sales Co., Inc.
Secend and North Sis., Harrisburg, Pa.
Try Telegraph Want Ads. Try Telegraph Want Ads.
1
SATURDAY EVENING, iiARRISBURG TELEGRAPH APRIL 3, 1915.
Hollier Eight Among
Surprises of Motor World
The new Hollier Eight, the dis
tributing agent for which I. W. Dill has
| assumed, la one of the surprises of the
I motor world. It was only lately that
J the trade learned that two million dol
jlars' worth of the new cars had been
•old to the large distributors, with the
understanding that the company was
In position to deliver *he goods.
Fred Lewis is the mechanical genius
responsible for the many clever ideas
Incorporated in the new car. Mr.
I jew Is I® well and favorably known in
the trade, his father having been the
originator of the Lewis Spring and
Axle Company, and the present head
grew up accustomed to the heavy thud
jof the trip hammer, and the glow of
the molten mrtal !n the plant of the
I Lewis Spring and Axle Company.
! Thi& ccmjony has for many years
been building cuis and parts for dif
ferent makers, nr.d arc now building
the New Hollier Light, strictly within
Its own factory. Mr. Lewis' experi
ence in building both automobile and
aeroplane motors has especially fitted
him for the designing and production
of this new candidate for popular fa
vor.
Every feature in the new Hollier has
proven its efficiency and durability, as
the work has been under way for many
months, and the new eight offered is
a proven product in which all of the
"high spots" have been removed.
Mr. Lewis' inventive genius is shown
in many practical Improvements which
he has made in the eight cylinder mo
tor. The method of attaching canti
lever springs, and the improved meth
od of connecting the piston rods to
shafts, etc.
The Hollier is a light weight ma
chine. but is fitted with a three inch
bore motor which is only one-eighth
inch less than a well-known car of al
most double the weight. The abund
ance of power divided with eight im
pulses furnishes high power and speed
as well as economy of tires and ma
chine.
The ample capital and the enor
mous production facilities of the Hol
lier Company has enabled it to gain a
lead of a full year in marketing the
new "Eight."
Deliveries will be made from dis
tributing centers in the near future to
dealers. Harrisburg is ono of the
points of distribution from which
fourteen counties will be supplied. Re
gardless of the popular price of the
Hollier it is a car of the highest
quality, both In workmanchip and ma
terial. and carries every ear mark of
the experienced designer.
An electric starter of unusual power
is installed on the car, and one on
which it is possible to move the
car on high gear. The car establishes
a new criterion of automobile value,
being listed F. O. li. Jackson SOBS. De
liveries to owners are promised in the
immediate future.
Paige Factory Besieged
by Anxious Dealers
Where is the man who said these
were hard times, that business was
bad and every day a Blue Monday?
If this pessimist is about, Henry
Krohn, sales manager of the Paiggo-
Detroiter Motor Car Company, would
like to meet hini. If he does meet
him Mr. Krohn would like to ask him
what particular brand of gloom he is
smoking.
Mr. Krohn has been hustling about
the country at a pretty lively pace ever
since the opening of the New York
show in January and he has yet to
find any evidence of business depres
sion or arrested prosperity.
"Within my experience and from
the viewpoint of our company," said
Mr. Krohn, "conditions were never bet
ter, nor have they ever promised'more
for the future. These are not mere
pleasant generalities. They are based
upon actual facts. For example, our
factory Is now overwhelmed with or
ders and there is a constant procession
of dealers, twenty and thirty a day,
coming to our headquarters to hasten
the completion of their allotments and
to beg for more cars. Almost every
important dealer we have wants more
of our Sixes than he contracted for.
"In Chicago the Bird-Sykes Com
pany since the first of the year have
sold and delivered more than 200
Paige Sixes in Chicago territory, which
I believe is a record unsurpassed in
the Six field. As a result their allot
ment is gone, and Mr. Bird joinod the
procession to the factory to beg for
more cars. The Bird-Sykes Company
will celebrate this exceptional pros
perity with a Paige Jubilee Month,
keeping open house all through April.
"Just about the same story can be
told of New York. Philadelphia, De
troit and all other big distributing
points. The result is that our factory
has, for some time, been working dou
ble shifts to meet the orders and will
continue to do so indefinitely. That
is why I wonder why any one should
imagine all is not right with business.
If conditions were any better we
couldn't stand it."
Saxon Engineer Says
Lightness a Big Factor
! "Lightness in weight is a great big
I idea In motor car building," says R.
jE. Cole, chief engineer of the Saxon
Motor Company.
"Everone is striving to cut down
excess weight. Even the higher
priced cars to-day are lighter than
i they were one, two or three years ago.
(Why? Simply because light weight.
| when accompanied by strength and
proper balance, means economy .
"The more pounds a car weighs the
more expensive it is to build, and nat
urally. also to sell. The more pounds
a car weighs the more gallons of gaso
line it take.; to haul these pounds
around: the more quarts of oil, the
more tires.
"A few years ago it was different.
People rightly expected then to get
quality and durability only in bulky
heavyweight cars. But materials
have improved. Answering the de
mands of automobile builders, the
makers of steels, for instance, have
found ways to secure lightness and at
the same time greater strength in
these materials.
"The best oars to-day are those that
are built pretty much after the fash
lon of a well-trained athlete, a thor
oughbred horse, or a greyhound. In
other words, they are strong, durable
and carry no excess weight.
"Mere pounds are no longer a cri
terion of how a car will perforin. In
building the Saxon car, for instance,
we have made it heavy enough for its
size and the work it has to do. We
could not build it any stronger by
adding weight to it.
"Along with this quest for lightness
in weight has come another change,
that is equally impressive In motor
oar development. Thlq other change
is the tendency toward economy—the
elimination of false pride. It used to
be fashionable to be extravagant in
motor oar buying. Now it is fashion
able to be economical, to get the
greatest return in service in relation
to the price paid. The motor oar to
day is no longer a luxury for a limited
few; but is p. necessity for nearly
everyone. One of the ideals of the
Saxon Company has been to bring
automobiles out of the luxury )cla«s.
People buy oars to-day, not for the
sake of 'show,' but for the purpose of
getting the joys of touring and effi
cient performance from their cars."
THE NEW MACK FURNITURE
EsPl
The above illustrates the new Mack truck just received by Gately &
Fit7gerald. It has a forty-horsepower motor. 130-inch wheelbaso and a ca
pacity of 4,000 pounds. This Is the now 1915 type fitted with furniture
body and is the second truck recently installed by this firm to caro for local
deliveries. The first was a Ford, to bo used for light delivery.
Rfeo Factories Running
to Limit of Capacity
"It's awful hard to have to tuvn
down two orders for every one you
can accept and fill, but we'd rather do
that than force the factories to the
limit, put on a lot of unknown, untried
men and send cars out that might
not be up to the standard," says R. C.
Rueschaw. sales manager of the Reo
Motor Car Company.
"There's an almost irresistible temp
tation to "shoot them out.' as they sav
in tho trade, and try to fill all dealers'
demands. We have, however, become
so accustomed to an over-demand and
to resisting that kind of temptation,
it has now become a habit with us and
so it's easier than if it were a new
experience with us.
"Our plan is to make every ear sell
two others. Only way to do that Is to
be certain every car is fully up to
standard. That isn't easy at any time
—it Is almost impossible when working
under pressure with the safety valve
tied down. We neveij do it.
"Business is certainly wonderful."
continues Air. Ruesehew. "We have
never seen anything like it. I.ansing
post office will be in the first division
in a few weeks of the mail keeps up.
And wo keep telegraph operators from
both companies busy all the time catch
ing the orders off the wires.
"No, it isn't all due to the high prices
farmers are receiving for grain in the
West. In fact, the East is buying as
never before. Our Boston and New
York business, as well as away up in
Maine, is unprecedentedly heavy. 'Ship
when you can and all yon can,' is a
typical telegram—and that was from
staid oid Bean-town. It is really won
derful.
"But while wo are reveling in the
biggest business of our history, we
are not. for a moment, losing sight of
that which made the Reo reputation.
And so we are more than ever solicitous
that every car that goes out is one we
can be sure will sell another just like
Strong Indorsement For
Service of Hupmobile
E. C. Ensminger, distributor for the
Hupmobiles in Central Pennsylvania,
received a strong letter from Ben
Mack, proprietor of the Conneaut
garage at Conneaut Lake. Pa.
This garage Is at Exposition Fkrk
and stores as many as four hun
dred cars on big days and makes
many repairs to all kinds of cars. With
twelve men employed, Mr. Mack
states that they have never been called
upon to repair anything on the inside
of a Hupmobile. This speaks well for
the serviceability of the Hupmobile.
Mr. Mack contemplates operating a
jitney line during the winter months
at St. Petersburg, Florida, and says
he will use Hups on account of their
staying qualities, economy of upkeep
and ability to negotiate the distance in
Florida sand.
Rear Suction of Cars
Considered by Designer
One of the successful racing drivers
several seasons ago won a' leading po
sition in a big Indianapolis event be
cause he took advantage of the suction
behind the oar of the favorite. Com
parisons afterward showed that this
maneuver addeda ppreeiably to the
average speed of his own machine.
This incident is mentioned to illus
trate how powerful is the draft in the
wake of a rapidly moving motor ve
hicle. Itacing ear designers endeavor
to shape the car bodies with torpedo
or turtle-back lines that the suction
may be reduced.
On the other hand, many designers
of cars for everyday owner's service
have added materially to this back
draft by fenders, which sweep far down
behind the rear wheels. While the non
racing driver docs not object to the
small reduction in speed, he does dislike
the resulting swirl of dust which hangs
over the tonneau In dry weather and
the muddy sorav which bespatters the
occupants of the rear seats in wet
going.
The Packard type of rear fenders Is
typical of a common sense design by
which these disagreeable occurrences
are entirely eliminated.
The eighteen-hour Southern Indiana
endurance run of the Indianapolis Mo
torcycle Club, wil be held on June 19-
JEFFERY FOUR REDUCED IN PRICE
T it ry i e • ij r • ■ ir>-tr>rr\ T' le Bentz-Landis Auto Company, of
Jetiery Clearfield Light Six,
T tt form the motor-buying public that the
jeiiery olX*4o, v Jeff cry "4"' which heretofore sold for
$1450, was on April 1 reduced to
JEFFERY POUR HAS
BEEN CUT I PRICE
Formerly $1,450, Now Sells at
$1,150 With Rotchild
Body
With the April first changes come*
the announcement tliat the Jeffery
"Four" will be sold for less than here-I
tofore. The Information was received I
this week by tho Bentz-Landls Auto
Company, agents for Harrisburg' and
vicinity. Without change in the quality
of the rar the Jeffery Company reports
it possible to do so because of their
increased output which necessitates
three shifts of mechanics operating the
factory twenty-four hours each day.
The company has twenty.six acres de
voted to the manufacture of Jeffery
pleasure cars and trucks. A $3,000.00
order from foreign countries contrib
utes materially to the reasons that
make it necessary to produce a greater
number and thus make it possible to
reduce the cost of manufacture. The
Jeffery Four which formerly sold for
51450 will now be marketed at sllsO,
Including Rotchild body, nnd f]275 if
the full French streamline type is pre
ferred. This four was the ear that
started the trend towards the use of
smali motors and light weight.
J. A. Bentz reports thirteen cars sold
since the opening o fthe local automo
bile show, and wears the self-satisfied
expression of the man who is getting
his share of the business. The little
Pullman has found a ready sale, and
since its introduction in the local field
twelve of them have been placed in
this territory. Quite a number were
sold preceding the show period.
and NOTES I
The Canal Zone Motorcycle Club, of
Ancon, Canal Zone, is planning to af
filiate with the Federation of American
Motorcyclists.
On Decoration Day the Portland
(Ore.) Motorcycle Club will hold a
series of races on the Rose Park speed
way.
Motorcyclists of Asheville, X. C.:
Hendersonville. Greenville and Spartan
burg. recently .joined In a day's run to
the summit of Mount Pisgah.
Mr. and Mrs. New Place, of Tampa, I
Fla.. have just completed a 1,000-mile
motorcycle trip through the New Eng
land States.
In a motorcycle contest for the great
est number of miles run from Novem
ber to March, Mat Smith, of Minne
apolis, was winner, having traveled
3.412 miles on his two-wheeler during
that time.
The greatest motorcycle race meet
ever held in Pennsylvania is being
planned for April 24 by the Blair
County Motorcycle Club, of Altoona.
A new motorcycle club has been or
ganized at Birmingham. Ala., known as
the Jefferson Motorcycle Club.
The Steamer Arabic which recently
arrived in New York from Liverpool,
carrying the largest mail consignment
ever brought from England to tlr -•
t'nited States, brought nearly one hun
dred inquiries to Dodge Brothers. De
troit, on the new car. Foreign interest
in Dodge Brothers' car Is shown by the
great volume of mail and the numerous
cablegrams received daily at the De
troitt plant from all quarters of the
globe.
E. G. Willems, Foreign Representa
tive of Dodge Brothers who is at pres
ent enroute to Panama, was forced to i
sell his demonstrating car before leav
ing Cuba owing to a trlct quarantine
maintained by the Cuban authorities.
Mr. Willems wanted to ship his car to I
Jamaica, but an epidemic of the bu-|
bonic plague caused the health officials I
to forbid shipments of motor cars be-!
twoen islands. While in Santiago '
Willems signed up Messrs. Juan Gusoi
rs. en C.) as dealers for that citv, and!
he has also a Dodge Broth. I
ers dealer Jamaica Another'
demonstrating car has been'shipped to i
Kingston, Jamaica, for Ills use I
It's a REO!
What a wealth of meaning those little words convey! Whether
you select a four or six-cylinder pleasure car or A truck to solve your
transportation problems, when you say, "It's a Reo" you have chosen
one of America's most famous motor cars, whoso success has been
the wonder of a wonder Industry.
R. E. Olds, the man whose initials spell the name of Reo, stands
in the front rank as a motor car designer and is a pioneer manufac
turer of automobiles. What he demands of the Reo organization is
integrity of purpose—to make an honest product, to sell It honestly,
and honestly to stand back of It. That is the Reo policy, and it has
made good—plus.
When in doubt as to the best car for your purpose, let your deci
sion be, "It's a Reo" and you'll have no cause for regrets.
The Six of Sixty Superiorities $1385
The Incomparable Four 0-"s€>
• One and One-half to Two-ton Truck #1650
(Including: chassis and driver's cab, only.)
Three-fourth to One-ton Truck $1075
(Including body, electric starter and lights.)
Harrisburg Auto Co.
Third and Hamilton Sts.
F. A. M. UEHBEBSIQP CONTEST
April 1 the Federation of American
Motorcyclists will launch its annuul
nation-wide campaign for new mem
bers. The contest will extend over
three months. April, May and June,
and every motorcycle club affiliated
with the F. A. M. is eligible to com
pete for the prizes, which consist of
fifteen Old Sol motorcycle lamps with
universal brackets and one Old Sol
electric lighting system. To the club
securing the largest number of new
members during any of these three
months will be awarded live old Sol
motorcycle lamps with brackets. And
then as a grand prize a complete elec
tric lighting system will be given to
the club affiliating the largest number
of riders during the entire three
motnhs' period.
Xo club will be eligible for more
than one of the monthly prizes, but
all F. A. M. clubs are eligible for the
grand prize—the electric lighting sys
tem.
It is the- understanding that the
clubs winning these motorcycle lamps
and the lighting system will in turn
hold some sort of competitive events
whereby the lamps will be awarded to
individual members ol' the club. Thus
every rider who takes part in the caui-
"The Standard Of Value and Quality." Whether you consider the
motor, the body design, the electric system, the spring suspension, the
clutch, or any other of the vital parts of Paige cars, you wljl find un
surpassed quality for the price you pay.
4-36—five-passenger, $1,075 Prices f. o. t>. Detroit
RIVERSIDE AUTO CO.
11F.1.1, PHONE 373111
It MA It 1417 NORTH FRONT ST. (iEORGE 11. BENTLEY, Proprietor
'Real Comfort at Little Cost," "Most Simple Device of Its Kind."
SXMFLEX
Qaj j Automobile Shock Absorbers
I 'WJ They do all that any other absorbers do at from one-half
KjjSH to one-third the cost. BE FAIR TO VOIR CAR! Give it
Wr!j| longer life. Ride In comfort and case. Simflex will allow It.
Ask us about them.
Eureka Wagon Works, Agents
WAGON HIILDINK. REPAIRING AM) PAINTING A SPECIALTY
A. 11. BAII.EY. HEI.Ii PHONE 1340 J. 011-18 NORTH STREET
MILLER
to the Road TIRES
Add the "Class" Mark to Your Car
STERLING AUTO TIRE CO., i«l Zsrk„ street
THE VULCANIZERS
P&ign to secure new members for the
P. A. M. stands a chance of winning
one of these lighting outfits for his
own machine.
All horse-drawn vehicles of everv
sort must go! That's the verdict of the
Milwaukee post office department. Bv
July 1 Postmaster Schultz expects to
have only motor-driven equipment in
the Milwaukee postal service.
Howry & Son
Wagon Works
Wc build wagons and sell
direct to the consumer and
saving you the retail profit.
Also build auto truck bodies,
paint and trim auto cars.
Shiremanstown Pa.
13