10
500,000
Strong «(|p
Lined up for your review
by General Service
Talk about an army of facts—we have
been able to check up the returns from 500,000 '
Diamond Tires.
Just think it over for a minute.
This is no puny group of isolated tire /v y V
testimonials, it's a real report from hundreds • " . MitMßeWk y
of Diamond Tire distributors on tires sold and / aMffMl |
tires returned for replacement or adjustment. / [tj/slr l'
No tire manufacturer ever dared to , (fvf|r IS
speak in public about such a report, let alone ' MjfgjK |■ s
offer to place it in the hands of every interested / ||g ttf 1 1 j
tire buyer. ill VI ' I'
Use the return coupon and receive the book of * Jftf if j I
compelling tire facts showing that on an average but 111K I
one Diamond Tire out of every hundred toai returned 1 ? I
for replacement or adjustment. 111R: ■ I
Added to tha wonderful Diamond service you can now II ilk I.
buy Diamond Squeegee Tread Tire* at the following i I|M]U II
"FAIR-LIST" PRICES: / !!«V t : M*t
tt( _. Diamond nl „- Diamond ill «flV> r M /
»"* Squeegee slze Squeegee / /Mlilf&l*/ *
30*3 $ 9.4S 34x4 $20.35 />
SO x 354 12.20 36 x4K 28.70 f / Vi**V tWJ l'
32 3>4 14.00 37 x 5 33.90 X -/ ✓
33 4 20.00 38x5% 46.00 I
PAY NO MORE / /
; Diamond Tires, Akron,
ffll A H me your book antltled
; strone"
• AMrtu •
■HWAfiI 1.///;.//..;//;;.;...;;;;/.........., 1
PLANK-WERNER TIRE CO.
Distributer! DIAMOND TIRES Territory '
4th and Chestnut Streets 801 l Phone 3559
Increased orders for immediate
shipment of cars have been received
by Dodge Brothers from the Automo
bile Company, Limited, of Christlania,
Norway. The steamer Guerth, which
sailed from New York for Norway
on March 5, carried ten cars for the
Christiania dealers, and others are be-
Arena, 3rd and Delaware
wL Crlspea Motor Car Co. Jpif
Stanley Steam Cars
s
fi-FASSENGER -0 H. I». TOIJ HI NO
THE NEW STANLEY.
A large, roomy, comfortable, 5-passengcr, 20-horscpower touring car,
with 130-inch wlieelbase, 150 to 200 miles on a tilling of water, hand-made
aluminum body, deep upholstery, one-man top, clear vision, rain-vision
windshield, crowned mudgunrdß, clear running boards, electric lights
with dynamo and storage battery. No clutch to work. No change
speed lever. Entire control is governed by the brakes and a single
little throttle lever on the steering wheel. yio7r> f. o. b. Newton, Mass
PAUL D. MESSNER
1118 JAMES STREET
SATURDAY EVENING, . HARRISBURG TELEGRAPH MARCH 20,. 191.5
ing prepared for shipment. Foreign
dealers in all parts of the world arc
vielng with one another to secure
the sales rights of Dodge Brothers
cars abroad. The Dublin Motor Com
pany, Dublin, Ireland, cabled Dodge
Brothers on receipt of their first cars,
congratulating the company on their
product.
LICIT WEIGHT IS
1 TO GOOD ROMS
Small Upkeep Expense Astonishing
on Boulevards Where Heavy
Traffic Is Not Permitted
By ltoy It. Cltai>in
Chairman Good Bonds Committee,
National Automobile Chamber of
Commerce.
To build and maintain good roads
would bo comparatively easy and in
expensive were wo assured that the
bulk of their use would be by light
weight automobiles. It is from very
heavy cars and from trucks that
roads receive their hardest use.
Boulevards and parks where travel is
restricted to light travel require an
astonishingly small expense for uiy
keep. Moderate weight on fairly large
Bectlon tires should be encouraged 4>y
all municipalities interested in build
ing and maintaining good roads. To
be sure this can hardly be attained by
legislative action but much may be
done by educational campaigns tend
ing toward the fostering of this idea
in the public mind. The oiled roads
of California are famous. Yet many
of them cost but a nominal sum 'to
build and maintain. Florida seems re
cently to have hit upon a method of
building a combination oil and sand
road that promise to revolutionize
road-building in that delightful State.
1 look to see great improvement in
the construction of cheap and excel
lent roads in the near future. Could
we but be assured that only light
weight motor cars would be used on
them tlio problem really is simple.
Even a good dirt road however is a
big improvement over the highways
that usually are found in the major
part of the United Suites, and a good
dirt road, excepting In the very worst
season of the year, can be had with
the expenditure of practically noth
ing but a little labor. Tho King split
log drag can be made by any one
with the expenditure of almost no
money and very little time, and its
regular use by those doing roadwork
in any community will vastly improve
even the poorest of dirt roads. It is
perhaps too much to expect that con
crete or brick roads could be laid
through all the rural districts but it
is not too much to expect that the
cheap improvement of roads that al
ready exist, is somothlng which should
be taket up by every municipality.
What is needed is not so much money
as it is energy, and willingness to im
prove the roads. The fact that very
many farmers are buying automobiles
is a big assistance, because no sooner
docs a farmer become possessed of a
motor car than he realizes as he never
did before the advantage of the good
road and the ease with which it may
be constructed and maintained.
Orphans' Home Band Will
Have Special Reo Truck
The Harris-burg Automobile Com
pany received to-day the chassis of the
two-ton Rco "J" truck that Is beinr,-
equipped for the Trcssler Orphans'
Home at Loysville to accommodate
their band of thirty odd pieces and to
do general work around this very ad
mirably conducted Lutheran Homo for
I orphan children at Loysville, under
ithe management of the very efficient
superintendent. Charles A. Widle. The
! body for this truek in being made by
the Hoover Wagon Company of York
I and is being so constructed that it
will accommodate tho band of thirty
boys with their instruments in their
numerous trips throughout tho coun
try visiting the different Lutheran in
stitutions that contribute to the sup
port of this home, as well as being
built to be used for other purposes,
if it is thought advisable. The body
will be finished next week and the
truck will be brought to Harrisburg
for inspection by a lot of Lutherans
in this territory before it is taken to
Loysville.
Remarkable Test of
Hill-climbing Ability
I What is declared to be the most
I strenuous hill-climbing feat ever per
i formed by a motor car in the South
west is a trip made by an Overland
Model 81 touring car to the "Hole-in
the-Rock" near Phoenix, Arizona.
In lieu of a road up the steep cliff,
the car was forced, to push its way
up n incline of :50 per cent, over a
loose gravel trail. There were two
bad turns with the path on the bare
face of the cliff. This necessitated
slowing down to a speed little faster
than a walk, eliminating any advan
tage which might have been gained
from a flying start. Consequently the
car was forced to make the climb en
tirely on its own pulling power.
The "Hole-in-tlie- Hock" has al
ways been said to be inaccessible for
vehicles. So far as is known, tho
Overland is the only motor car which
ever successfully negotiated the climb.
A remarkable feature of the test
is that the car was equipped with
smooth tread tires and no chains were
used.
and
CHEVROLET
Motor
At the Automobile Show
Kelker St. Hall
Hottenstein & Zech
JUDGMENT SHOWN
IN BUYING AUTOS
Economy a Strong Factor in Mind
of Prospect, Says Head of
Chalmers Company
"If the year 1915 is to be marked
by one tendency more than another in
automobile buying, that one thing, I
believe will be greater discrimination
than ever before on the part of the
automobile buying public," says Hugh
Chalmers, president of the Chalmers
Motor Company.
"People these daya are exercising
better judgment in their selection of
motor cars. They are far sighted.
They are choosing their cars on the
basis of the economy they will securo
in the item of tire expense no longer
the logical way.
'"* he difference of a few dollars in
first *cost between one car and another
is no longer the determining factor.
Neither is the difference of a few dol
lars one way or tho other In the cost
of gasoline or oil during the course of
the year. Even the slight saving
which one car may show over another
in the item of tire erpense no longer
clinches the decision of a motor car
buyer.
"It is tho saving possible in repair
expense that is the big, important
saving. One way in which good de
sign and good building evidence them
selves Is by cutting down repair ex
pense. One reasoji why some cars
are better than others is because they
do not roll up big repair bills.
"So when I predict that this year
will be remembered as a year of econ
omy In the automobile industry, I do
not mean to imply that people will
buy lower priced cars than they did
before. First cost is only one phase
of the question, and wise motor car
buyers, when hesitating between two
cars of almost equal price will buy the
more expensive machine of the two
providing that car can show better
performance at a lower all-round cost
of operation.
"To the argument advanced in
favor of one car over another that it
is economical In gasoline consump
tion, the best thing to do is to admit
it—and add that In an entire season
the entire saving of one 'light six,' for
instance over another In gasoline is<
less than $25.
"Economy in oil consumption is a
still less important item, for the
greatest possible saving In oil expense
Is a negligible factor.
"Repair economy is the economy
that counts. One repair bill may
wipe out all the saving of a year in
gasoline .and oil. That is why motor
car buyers to-day are casting their
verdict in favor of oars that keep re
pair expense at a minimum. There
are four things that people these days
look for when seeking motor car
economy which is real motor car
economy.
"In the first place, the car that is
the most economical in the long run
must possess right construction. It
must be well built. The workmanship
in it must evidence painstaking care;
It must be absolutely accurate.
"Closely associated with construc
tion is the matter of materials. So in
the second place, the really, economi
cal car must be built of high quality
materials. The best car In the world
will not hold up unless the materials
in it are also superior.
"My third point suggests the ques
tion of weight. I can dismiss the too
heavy car merely by stating that peo
ple are not buying such cars any
more. On the other hand, however,
they should not run the risk of buy
ing a too-light car. In my opinion a
too-light, car is P. worse purchase than
one that it is too heavy. Surely, it
wears out more quickly. Right weight,
then, is the answer.
"The matter of proper balance and
scientific distribution of weight de
serves a place among the 'big four.'
The car that is so designated and built
is the car that provides better riding
comfort for a longer time, and holds
the road more easily than any other.
"These, then, are the things that
motor car buyers seek, because in
these things are embodied true motor
car economy. This year will be re
membered as an economy year. By
that I mean that it will be known as
the year of the newer und saner way
of Judging economy."
Studebaker Automobile
Plants Work Overtime
Using every possible man that effi
ciency will permit in the five Stude
baker automobile factories at Detroit,
the company is for.ced to work some
departments at night to keep up with
the demand for cars. Not only is the
American demand far larger than at
tho same time a year ago, but orders
from both England and Australia far
exceed those on file at this time last
year. Reviving business conditions in
Canada have caused an influx of or
ders to the Canadian factory at Walk
erville, Ontario, and 200 additional
men have been added to the force
there.
"The present situation, demanding
maximum production, is gratifying in
the extreme," said E. R. Benson, vice
president. in charge of sales of the
Studebaker Corporation, in comment
ing on the necessity for night work.
"Wo ure crowding every department
to get 100 per cent, production and
100 per cent, efficiency. Just now we
are turning out over 200 automobiles
a day, and still we arc not able to
catch up with our orders.
"In a sense, we were prepared for
the jitney bus demand, which, origi
nating in tho west, is now sweeping
the country. We already had a body
adapted to the economical carrying of
passengers. But wo were not pre
pared at first for tho great number of
orders that have been pouring In upon
us from excited dealers who are *• Mng
pushed for immediate delivery ny men
who want to get the cream of this
business with our 12-passcnger bus.
Fifteen of these vehicles were sold in
Kansas City in one week. Other
western centers of population were
not far behind.
"The demand for another Stude
baker type—the delivery wagon—ls
indicative of better business condi
tions and tho further development of
a new system of freight transporta
tion. We have found on Inquiry that
these are for suburban and even in
terurban use, as well as for city de
livery purposes. All an enterprising
man needs Is a machine to work up a
profitable business in the handling of
lighter freight. It can be done
cheaper and more expeditiously by
the auto than by any other means.
The men who are first in the field,
of course, will monopolize the better
routes and the good roads. Perhaps
that accounts In part for the present
rush to buy Studebaker machines.
"As for touring cars, It seems as If
everyone In the country Is trying to
buy at the same time. I believe the
great advertising of California exposi
tions with the attendant publicity
given the transcontinental highways
may have a great deal to do with the
automobile activity. Out of 600 sta
tions on the Lincoln Highway, about
500 are the homes of Studebaker
Service Stations." J
These Three You Should See
AT THE AUTO SHOW IN KELKER STREET HALL THIS EVENING
Qldsm^
---Because It's a Studebaker
A favorite with the ladies. Large / j |'J I 'll I'
battery capacity; bng mileage and g BB ''' 1 I
high speed; short turning radius I n<
roomy body design; posi
operation; automatic
\:-*::r.\..:.: .:/:•■ . ;. • •':;.. a:.:.: '. '.:. ..■ .«v.
. PKICES F. O. B. FACTOIIIBS
East End Auto Co.
Both Phones R. C. BARRETT, Mgr. 13th and Walnut Sts.
Empire Salesman Puts
Car Through Hard Test
"Break It up it you can" demon
stration is the kind that appeals to
the prospective automobile buyer.
The salesman in keen competition to
swing favor to his car in preference
to others is eager to grasp any new
feat that will show his car to advan
tage; any stunt that will emphasize
the power and sturdiness of his ma
chine.
Something decidedly novel along
this line is originated by the Stimson
Automobile Company, Minneapolis
distributors for the Kmpire car. The
extreme strength of the Empire trans
mission and other driving parts has
always been held as a big talking
point of the sturdy chassis. Such vir
tues are, of course, best demonstrated
by long, hard service, but as this is
manifestly impossible in the case of a
new car, something out of the ordi
nary was required.
As a test the stunt finally decided
upon v.-as most convincing. It was the
last word in punishment of the car
and an extreme effort to "break it up"
if possible. The oar was run at as
high a speed as possible in low gear
and without stopping was shifted into
reverse. When the shift is made tho
shock is so great that the car? mo
mentarily pauses, all four wheels
leave the ground before It starts back
ward. The strain on transmission and
LAST DAY TO BUY
| AT THE KELKER STREET AUTO SHOW
Come Early For Early Delivery
| ENSMINGER MOTOR CO.
Sales Room, 3rd and Cumberland
SERVICE STATION GREEN AND CUMBERLAND
axle gears is something terrific and,
as a test, could not bo surpassed. So
convincing l was it to prospective cus
tomers of the Stimson Company says
«-» » « »»»«»«»«««■«««»«»»»»»»»»»«»»» «-« ««»«»«»«
America's Greatest "Light Six" $1485
is the result of correct design, selected materials,
accurate workmanship and 22 years' experience
in motor car construction.
It is made manifest to Haynes owners day
after day —year after year—by dependable per
formance under all conditions.
THE PROOF IS IN THE CAR ITSELF
Arrange for demonstration at Auto Show in Kelkcr Street Hail,
or phone.
ROBERTS & HOIN
Salesroom Central (.arase
331 CHESTNUT STREET lIAIUUSDI'IIG, PA.
H. A. Fishburn of the Penbroolc Ga
rage, that it was put on as a regula
demonstration stunt and has attracte
widespread interest in that territorj