LUCILLE LOVE ~Ltrs in LheTdegraph^n^aowdiy THE GIRL OF MYSTERY HARRISBURG 1&&B& TELEGRAPH LXXXIII— No. 85 [TELL ALL THE BOYS THEYCANTBEATTHE GAWIE"-LEFTY LOUIE Gnmnan, Condemned to Die Mon day, Sends Message to For mer Associates EFFORTS MADE TO SAVE MEN Memotandum, Found by E. M. i Browne, May Help to De lay Execution By Associated Press . New York, April 10. —The friends of he four gunmen sentenced to die in he electric chair at Sing Sing prison Jonday morning for the murder of he gambler, Herman Rosenthal, to lay based their hopes for a reprieve or the condemned men on the al jged evidence discovered by E. M. trowne, a former active rabbi which e has prepared to present' to a Su >reme Court justice together with an for a new trial. This evidence—a note or meinoran um—Mr. Browne submitted to Gov rnor Glynn at Albany yesterday. Its uthorship was admitted by Frank toss, until recently assistant to Dis rict Attorney Charles S. Whitman, ho prosecuted the gunmen. It read: Be careful of anything from Luban nd Margolls," and was sent to for ler Governor Sulzer who at the time ■as preparing for his trial for tm eachment when it was reported that ruban and Margolls were to be em loyed to seek evidence in behalf of ulzer. Luban was a witness against lecker and the gunmen and Mar- Dlis against Becker. This note, abbi Browne believes, discredits Lu »n and Margolis on authority of the ! istrlct attorney's office. Ready for Last Appeal C. G. F. Wahle, counsel for the .inmen, to-day prepared to make his st appeal to Governor Glynn for a ay of execution until after the ecker trial. Ho based his argu lents on the signatures of ten of le jurors who tried the gunmen to i appeal for executive clemency, and so on the fact that the Court of ppeals had discredited the testimony ' Luban. In the death houst- the indemned men receive their relatives lily and hold long conferences with j leir spiritual advisers. To his other Morris "Whitey Lewis" Seld lshner yesterday reiterated for the mdredth time that he was innocent. "Lefty Louie" Sends Message "Lefy Louie" Rosenberg sent a word warning and advice to his gangster id gunmen associates on the East de through Rabbi Goldstein, liis | mgster and gunmen associates on | e East Side through Rabbi Gold- I ein, his spiritual adviser. He said: j "I want you to tell all the boys; the East Side —that crowd on Sec- j id avenue that I used to run around ; ith, those who are going around now, 1 at they can't beat the game. "They may get away with it for a ne and think that they have the me whipped, but look at me—look here I am now. They are making e mistake I made. I could have olded it, but I thought that I was jarter than others. Here is where am now. "Just give them this message, doc r, and tell them it from me, I ought ; ,kijow and they know I ought to i I'VV. Tell them that the synagogue their best home and God Is their! st friend. When they understand ' at. doctor, they will not land as I ' ve landed. Carry that word to! em and give it to them straight." j UNION MINERS IN SESSION By Associated Press Pittsburgh, April 10.—Union miners the Pittsburgli district assembled Union Labor Temple here to-day j thresh out the wage situation. They •re ordered by the union leaders to ] turn to work pending the refer- | dum vote on the acceptance of the 1 lie, but thousands of them de- I jrred. and some local unions have en in open revolt against the order. ' Late News Bulletins ARRESTED AT UNION STATION Arreted as he stepped off n Pennsylvania train at 2.50 this after noon from Yorlc, on a warrant charging him with obtaining goods valued at probably more than $250 under raise pretense from the Bon Ton store at York, .James Stengon, 28, of Pittsburgh, awaits a hearing. The arrest was effected by Detective Harry White, ami Pennsylvania Railroad Detective Townsend. HUERTA MEN SHOT BY REBELS Nognles, Sonora, April 10.—Standing blindfllded on the brink of their open graves, Francisco Flmbres and Jose M. Ganoba, members of a Hnerta junta on the American side of the line, were executed In the cemetery to-day.. Flmbres wa6 captured several days ago while car rying a message from tlie junta to Gunoba who was then at Monte toma. ANOTHER EMBASSY PROPOSED Washington, April 10.—Senator Shively, acting chairman of the foreign relations committee, to-day Introduced an administration bill to raise the legation to .Chile to an embassy. A similar bill Is pending In the House. FEDERALS DENIED INJUNCTION Grand Rapids, Mich., April 10.—.fudge Clarence W. Sessions, in the United States District Court, to-day denied the application of the Chi rago Federal League Club for an injunction enjoining Catcher William KlUlfer, Jr., from playing with the Philadelphia National I/eague Club. EXCHANGED RATIFICATIONS Washington, Apill to.—Secretary Bryan and Sir Cevil Spring-Rice, the British ambassador, to-day exchanged ratifications of the arbitra tion treaty, which will continue for another live years. 1 UNFILLED TONNAGE DECREASE New York, April 10.—The unfilled tonnage of the United States Steel Corporation as of April 1 totals -1,653,825 tons, a decrease of 372,617 tons from the preceding month. HEARING ON TOLLS POSTPONED Waslilngton, April 10.—Hearings before the Senate canals commit tee on the repeal of the Panama tolls exemption were postponed to-day jntll probably Monday. At that time several senators who have pro josed substitutes for the Sims bill will urge their plans and E. T. Cham terlaln, commissioner of navigation, and Judge Thomas Burke, a mem jer of the Seattle Chamber of Conunerce, also may appear. GET OUT YOUR GLAD RUGS! EASTER DAY'S GOING TO BE EINE! Parade of the Afternoon Will Be Along Harrisbnrg's "Front Steps" FLOWERS CHEAPER THIS YEAR Carloads of Glooms Arrive in City This Morning and More Are Coming Easter—FAlß and WARM. ; This is the forecast for Sunday from ; both the local bureau and the United ' States Weather Bureau office at Wash- I ington. So get out your glad rags! Riverside Park, along Harrisburg's ! "Front Steps," Is where the big pa ' rade's to be. And take It from Mabel i it's going to be some parade. Will 'Harrisburg's folk be dolled up? Say, I will they? What? With an abundance of beautiful i flowers, an endless supply of eggs, I Spring delicacies at reasonable prices, and the promise of fine weather, Eas | ter in Harrisburg should be some day. Harrisburg has already entered into ! the Easter spirit with enthusiasm. The , homecoming of hundreds of college [ boys and girls for the Easter holidays ;is adding to the general holiday at mosphere in this city. In the Churches | Special services and music in ail I churches will attract large congrega tions. In many churches new mem- I 'ners will be admitted with appropri (<iiv services. The unfortunates who ! may be ill in a hospital or who are i unable to get out to see the Easter ! beHUties will not be overlooked, for the charitable organizations through out Harrisburg are busy. Carloads of beautiful flowers ar rived here to-day. There has been ft reduction from last year's prices, and with a further supply of flowers an nounced for to-morrow still lower 1 prices are promised. In spite of the recent cold weather 1 hyacinths will be the prevailing Eas- I ter flower. They can be had from !1 0 cents to 25 cents a plant. Tulips, in a variety of colors, are selling at 3 cents a bloom. The narcissus is plentiful and can be had for 5 cents rContinued on Page 8] HEAVY DAMAGE IS REPORTED AS RESULT OFFIGHTATTAIfICO Rebels Reported to Be in Posses sion of Dona Ceclia and Arbol Grande By Associated Press Washington, D. C., April 10.—Con tinued fighting at Tampico with great damage to the valuable oil properties there was reported to the State and Navy Departments to-day in dis patches from the warships on the Mexican coast. An official statement al the State Department described the situation as to the oil properties this way: "Several oil tanks have been struck, one is on fire and oil is running Into the river. A number of refugees are on the warships." The fighting at Tampico was de scribed as heavy, with the rebels in possession of Dona Ceclia and Arbol Grande. Rear Admiral Fletcher reported that Rear Admiral Mayo had delivered an other letter to General Zaragoba about the shots fired Into the Pierce Oil [Continued on Page 7.] HARRISBURG, PA., FRIDAY EVENING, APRIL 10, 1914 ■SBTCHII CHOKES TYPIST WHO WOULDN'T ID HIM i Arrested in Richmond For At tacking Pretty Stenographer Says This City Is His Home WRITES "I'LL GET YOU YET" Alleged to Have Threatened Girl's Life When She Would Not Marry Him Special to The Telegraph Richmond, Va„ April 10.—John N. i Bretz, who said he was a son of Ben l jamin Bretz, a retired business man of Harrisburg, was charged in police court here yesterday with choking and threatening Miss Gabrielle Dawson, a pretty young typist employed in the ! office of the clerk of Henrice county. [ Bretz said he came here from Har i risburg four years ago. | Charges were preferred by the girl ; following the receipt of a letter in I which Bretz, it is alleged, threatened !tt re-enact a tragedy which occurred I here recently in which a police ser ! geant killed a woman and then took : his own life, unless Miss Dawson would marry him, which she had re peatedly refused to do. Bretz is al leged to have attacked the girl while j she was alone in the office at the ! courthouse, and she wrested her ' self loose him and ran out in the cor | ridor. The letter ends with the j words, "I'll win you yet." It is understood that the case will Ibe dismissed this afternoon when Bretz makes a public apology and agrees to leave the state. I Search of Harrisburg fails to dis close anyone of the name which the young man gave as that of his par ent; nor is there anyone to be found who knows of his identity. TOQJL TEACH HORSESHOEING By Associated Press Fort Wayne, Ind., April 10.—The art of shoeing a horse will be taught at Purdue University, if the master horseshoers of Indiana have their way. At the annual convention, which was concluded here to-day, a resolution urging that horseshoeing be made a part of the curriculum of the univer sity was unanimously adopted. I WAS PRIWTERY SET ABLAZE? FIRE CHIEF SMILES IN ANSWER Copy For AD State's Publications Has Been Found by Superintendent Fire Chief John C. Kindler to-day would not even hint at the probable origin of the fire which destroyed the plant of the Aughinbaugh Press, Wed nesday night. With several contrac tors and insurance men. Chief Kind ler visited the ruins to-day. Asked about the probability of it being an incendiary fire Fire Chief Kindler smiled but would say nothing. When told about the story of a strange man being seen around the plant about the time the fire broke out. Fire Chief Kindler said the man might have been an employe of the Ober stable. William Henry Cumberland, the lad who rang in the alarm declared the man was a stranger. He said he knows the men who work about the stable. Young Cumberland added: "The man was tall and I thought he came out of the building. I asked him if he sent in an alarm but he did not answer me." John L. L. Kuhn, secretary and treasurer of the Aughlnbaugh Press, was busy to-day getting his insurance papers and other records together in [Continued on Page 7.] City to Use Subways Excavation For "Fill" In a few days bids for the important subway work in South Second street and at Front and Mulberry streets will be opened by the Pennsylvania Rail road Company. This undertaking will mean the excavation of 150,000 cubic yards of dirt and the city authorities are interesting themselves in securing this dirt for the completion of the River Front treatment under the plans adopted a year or two ago. Such an opportunity has not Leen presented to the city since the begin ning of the public Improvements, twelve years ago, and It is the purpose of the municipal authorities to make available this filling material, if pos sible. POOR OLD DOOR BELL WAS WRENCHED It's a pathetic story, but It's all true. Every word of It. Man up town had a house for rent. Put a lit tle "for rent" ad. in the Telegraph. Things happened. But let the man tell it: "Say, take out that ad, the Tele graph hadn't been out more than a few minutes when our door bell be gan to ring. Never had so many calls for a house before. Most everybody in town who wanted to rent a house saw that ad!" MANY CANTRACTS SIGNED The local reading notices, a new ad vertising feature that will shortly be started In the Telegraph, covering dally notices for a period of three months, with changes of copy twice a week, are meeting with much success. Mrs. Dunham, who Is conducting the work for the Telegraph, has. already secured a number of contracts for the service, while many others are under considera tion. The notices are prepared by an experienced advertising writer for all those who contract for the feature. SCHUYLKILL NOW FURNISHES THE HOLD-UP STORIES Hot Statement Issued by Demo crats at Pottsville Accuses Wilson Bailey SAYS HE DUNNED POSTMASTER Split Among the Democrats Get ting More Pronounced as Money Is Needed More charges that the Democratic State machine has attempted to hold up postmasters for contributions for support of the dominant faction are being made and the scene now shifts from the York-Adams district to Schuylkill county. k This time the charge is made that Wilson Bailey, the "collector" of the Democratic State committee, offered to take notes for cash. Fourth Assistant Postmaster Gen eral James I. Blakslee, whose home is in Carbon county, adjoining Schuyl kill, figures in an odd light in the statement given out, us Wilson Bailey, the accredited solicitor of funds for the State organization from the post masters, is said to have quoted Blakslee as having already contributed S6OO himself, thus setting a good ex umple to postmasters who were, how ever, only asked to give 6 per cent, of one year's salary. Ix-e Very Sore The charges, coming as they do after s'milar alleged events In other parts of the State, have caused a big sensation in the great coal county. A Pottsville dispatch to a-Philadel phia paper says: "The Democratic county organization is controlled by Congressman Robert E. Lee and his friends, and all the Democratic post masters were warned by him several weeks ago not to allow themselves to be grafted by any political scheme. For this reason none of the Schuylkill county postmasters contributed to the State collector, although none posi tively refused, but left the door open for further negotiations, so they might obtain full information of the extent of the operations of the State organ ization. Congressman Lee's friends do not hesitate to declare their opinion that part of tho money collected was to be used to defeat him* for renomi [Continued on Page 8] I PARCEL POST IS GROWING HERE BY LEAPS Al BOUNDS Easter Business Even Greater Now Than It Was During Christ mas Rush Showing an increase of 15 per cent, over a corresponding period last year, parcel post receipts at Harrlsburg are going up by leaps and bounds, ac cording to Postmaster Frank C. Sites, who to-day expressed the belief that the parcel post was as yet "only an infant in arms,' and predicting a vast volume of business for the parcel post next Christmas. Mr. Sites said that even the Easter parcel post business here exceeded that of last Christmas, and judging by that it would not be hard to predict that the business next Christmas would be enormous. The Post Office force here is now at work keeping count of all outgoing mall, with particular attention to the parcel post. In the latter class of mail three factors must be Itemized: Weight of package, zone to which it is sent, and amount of postage. For fifteen days the Post Office here must keep account of its outgoing mail. This work began April 1 and will terminate the 15 th. It is done in ac cordance with a special order from Washington, with the view, It Is be lived, to secure data on which to base further parcel post extensions. A similar order was issued last Fall and carried out at the Post Office here. State Treasurer Defends His Sale of State Bonds By Associated Press Boston, Mass., April 10. —In defense of his recent sale of an Issue of $6,000,000 State bonds "over the coun ter" rather than through a syndicate of bankers. State Treasurer F. W. Mansfield said in a public statement to-day that the net loss to the State was $75 compared with the last bond sale under the old methods. "The big thing that I sought to ac complish," said the treasurer, "was to increase the interest of the people in their own State, to advance civic pride | and patriotism, and to bring the gov ernment closer to the people." The public bond sale netted $450 more than would have been obtained had the bid of the syndicate been accepted, but the advertising cost off set this advantage. Stock Exchange in U. S. Observing Good Friday By Associated Press New York, April 10. —The stock and commodity exchanges of this country I and Europe are closed to-day in ob-j servance of Good Friday, The New York stock exchange, the Consolidated stock exchange, the curb, the New York produce exchange, th« Boston stock exchange and the Chi cago Board of Trade will reopen again to-morrow, but the New York cotton exchange and the New York coffee exchange will not resume business un til Monday morning. In Europe the custom is to cele brate Easter by closing up business on the exchanges on Thursday night, Ito be resumed on the Tuesday follow [lng. Don't Marry Rich Old Man, Is Advice of Girl Who Did / iHH^ MRS. FLORENCE C. WELLINGTON New York, April 10. —Mrs. Florence world." Mrs. Wellington was a mani- Cushman Wellington had her mar- cure girl at the time she was wooed riage to Samuel Barney Wellington and won h * Wellington. She says he 7« vonrs niH mi iii n n' showed her a receipt for a grave at >cars old and a reputed million- p atc j 10i?ue L j„ to prove that his hrst aire, annulled. He is now in the j w jfe was dead. After their wedding Tombs Prison awaiting trial on a thev lived at the Waldorf-Astoria tor charge of bigamy. She is still in her a time. Airs. Wellington says it was early twenties and says that money is not long before her husband began to a necessity, but money without love is treat her brutully, even throwing her a mockery. "I have had my fill," she down flights of steps. She then dis said. "I would not marry an old man covered that his first wife was living again if he had all the wealth in the I and that he had not divorced her. Swimmin' and Eatin' and No Guns,-Well, This Is the Life! Big Flock of Wild Ducks Is Living De Luxe on the Dreamy Susquehanna Being a wild duck must be lots ol fun these days. At least every one of the flock of 200 or more that have made the river in the Immediate vicinity of this city a sort of stamping—or rather swim ming—ground seem to be getting much, much pleasure out of it. The flock Is the largest that has been seen in this section in years. For a couple of hours each day the ducks get together above Maclay street. There is a good deal of gos siping and then the leader, a big. fat veteran of a size that makes many an envious gunner's mouth water, leisurely separates himself from the crowd and paddles down stream. After a dozen feet he stops, turns 'round, lets out a squawk and the flock aligns Itself for the swim. Observant rivermen say that when Body of Captain Sucked Through Dredge, Passes Out Pipe Into Meadow By Associated Press Newark, N. J., April 10. —Captain John Hanson, master of a stone barge, l was knocked into Newark bay yester- ! day afternoon and drawn into a gov- j ernment sand-sucking dredge half aj mile away and then cast, through a j 14-inch pipe 2,000 feet long, out into I the Newark meadows. In passing l through the dredge the body was cut j into four pieces. The barge May Madison was being | towed from Newark to New York by a I tug. In passing through the draw of | a railroad bridge the barge butted into a stone pier and the jolt threw! Captain Hanson overboard. An hour after Captain Hanson had I fallen from the barge the men at the I farther end of the pipe In the mea dows were surprised to see parts of a man's body shoot out of the pipe with the flood of sand and water. The sections formed a complete man's body. In a pocket papers were found Identifying the body as that of Captain Hanson. King Gustav Reported in Good Condition Today By Associated Press Stockholm, Sweden, April 10.—King Gustav's condition was "satisfactory" 10-day, according to the surgeons who operated yesterday for the relief of ulceration of the* Btomach. Their bul letin this morning said: "His majesty passed a quiet night, sleeping three hours. He suffered some pain which, however, did not interfere with the cicatrization of the' wound. The KlnK was able to take| water rthd tea without any ill effects."] CARS BEING OPERATED 1y Associated Press Hazleton, Pa., April 10.—Manned by nonunion crews composed of men of Italian and Polish extraction, trol ley cars were again run to-day In this city and West Hazleton and the service was extended In the northern section of Hazleton in the efforts be ing made by the Lehigh Traction [Company to break the strike of mo- c Itormen and conductors. j >fall is In readiness the leader lets out a "honk-honk" and they all start a-ridln' down the Susquehanna. At the lower point of Independence Island the procession stops, the ducks take to the wing, fly back to Maclay street, take water, and start down again; at the lower point of Independ ence they again take to the air, drop to the river at Maclay street, start to swim—well, then the 200 go 'round and 'round again. "Drat 'em." or words to that effect, cussed a soft-voiced huntsman who Idly spat some tobacco juice into the river and watched the performance from the shore, "they seem to know ihat Uncle .Sam's w'th 'em and that they can put It all pver hunters at this season because the national gorne laws protect "em." Truly, if you're a wild duck, this Is the life —this is the life. Give $4,000 to Adorn City For Firemen's Convention in October A proposition from the Harrisburg Chamber of Commerce agreeing to as i sume charge of the decorations for the , firemen's celebration- next October, will : be gumbitted to the Firemen's Union at its meeting to-night. The directors of the Chamber of | Commerce, at Its meeting last night, I considered the budget recommended by i the general finance committee of the , union. This budget calls for $4,000 for | decorations. This expense the Cham : ber of Commerce is willing to assume | under certain conditions. I The Firemen's Union will receive an ! Invitation from thj IJope Companv to participate In the funeral of William : H. Harris, the fireman whose death j occurred during the fire at the old State Printery. Every company in the de partment will be requested to attend ' the funeral in a body. BOROUGH AM) TOWNSHIP OFFICERS TO BE INVITED By Associated Press Philadelphia, April 10.—The Uni versity of Pennsylvania Is making a special effort to give invitations to the officers of the various municipalities of Pennsylvania and the t iwnshlps of the first and second class to attend a lecture to be given by Professor Wil liam Easby, Jr., on Saturday after noon, April 11, when he will speak upon "The Improvement and Recon struction of Suburban and Country Roads to Withstand wear From Mo tor Driven Vehicles." Professor Eas by will answer all questions that may come up after the lecture hour. PROFESSOR COMMITS SUICIDE By Associated f'ress Newport News, Va., April 10 i , Prof. Henry H. Savage, formerly of Liberty, Mo., head of the Hampton | Woman's College near this city, com- 1 mltted suicide to-day by shooting. ' CONFER ON RAII.ROAI) By Associated Press Washington, April 10. Attorney General Mcßeynolds and Chairman Howard Elliott, of the New Haven Railroad, conferred to-day at the De partment of Justice to settle the per-i connel of the trustee boards to take 1 over the Rhode Island and Connect!-j cut trolley systems now owned by the I jv'ew Haven. ' 20 PAGES. * POSTSCRIPT. EGA ACCUSED OF KIUIIK MEDIA MAN PLACED UMR ARREST Plumber Who Went to Convent of Notre Dame Found Him in Building MAY RECEIVE LARGE REWARD Man Wrote Note on Wall, Expect ing to Die Before Being Captured Media, Pa., April 10.—A negro, ar rested near here to-day on suspicion cf having murdered William McKniff here Wednesday night, confessed, ac cording to the police, that he had killed the yong man out of revenge be cause when McKniff's father was chief of police of Media he had sent him to Jail on a burglary charge. Young Mc- Kniff was found dead in the street and It was at first believed he had been the victim of highway robbers. The negro was found : 1 a bed In the unoccupied Notre Dame convent at Moylan by a plurnber who had gone to the place to do repair work. The man had a bullet wound in his chest, and it was stated by the police that he had attempted suicide when ho found he had killed McKniff and that a search was beihg made for him. On the white plastered wall of the convent was found this writing: "I have been lying here for two nights and two days trying to make up my mind to do this thing. I had not the nerve to do It though. I made myself drunk. Dig a hole and put me in it and cover me with quicklime, j My home is in Kansas City, Mo." ] The writing was not signed, i The negro was not badly injured. The plumber who found the negro will claim rewards aggregating $2,750 for the arrest and conviction ol! the slayer of McKniff. LIQLOK MEN PROTEST AGAINST SONGS PLACED IX SCHOOL BOOKS Special to The Telegraph I Carlisle. Pa., April 10. Carlisle I liquor dealers are wrought up by tho j introduction of temperance songs in | the borough schools, j The school board recently gave per i mission to teachers to paste "Come. Loyal Friends of Cumberland," a tem perance song. In the books used In tho schools. When the board met this week It received a protest from the Cumber land County Hotelmen's Association against the use of the soug in the schools, and its attorney, Herman Berg, appeared to argue the case. FIRES PROTECT TREKS By Associated Press Macon, Ga,, April 10.—Bonfires and smudges were burning throughout the peach belt of Georgia last night to protect the young fruit from injury by the cold. The normal' peach crop of this region is about 5,000 carloads. There also was fear that young cotton might be killed. I THE WEATHER For Harrlaburg and vlclnttyi Fair to-night and probably Saturdays warmer. For Eastern Pennsylvaniai Fair to night and Saturday with rising temperature! moderate south winds. River The Juniata, North and West branches will fall to-night and Saturday. The main river will be gin to fall this afternoon or to night and citntlnue to fall Satur day. The rive# at Wllkes-Barra exceeded the flood stage slightly yesterday, as forecast, aad la now falling. The maximum stages at Sellnsgrove and Harris burg will occur to-day and to night practically aa stated yes terday. Tempers I ii re i 8 a. m., S2| ? p. re., 44. Sunt Rises, si3tt a. m.« aets, 6i3S p. m. Moon i Full moon, to-day, S:2B a. m. River S'tagei 11.1 reet above low water mark. Yesterday's Weather Highest temperature, 42. Lowest temperature, 20. Mean temperature, 3#. Normal temperature, 48. MARRIAGE LICENSES Vujo Loncar and Yanja Teplslo, Steelton. Hallle H. Porter, Staunton, Va., and Maude O. Wise, Lykens. S———— You Have a Backyard or Lawn— Why not give some man out of work a job putting the lawn or backyard In order. A line or two on the Want Ad. page of the Telegraph will bring the out-of-work man to your door. DO IT NOW. Building Business Recently, a large store of very honored name became Insolvent and passed Into the hands of a new owner—an energetic young man. Little was left to the business but the good name. There were strong stores all around It. The first thing this merchant did was to emphasize In ills ad vertising that he kept well known, popular, advertised arti cles mentioning those adver tised In the local newspapers by the manufacturers He did not advertise them at a cut price. He merely let It be known that he carried them and would give good service. That was a few months ago. Already the business has started to revive to an extent that com- Fietltors are sitting up and t*k ng notice. This man makes It a rule to mention every day In his ad vertising the naifte of dome well known, branded article that he carries—a name that stands for character In the mind of tha public.
Significant historical Pennsylvania newspapers