Newspaper Page Text
Washington's Birthday Is Observed in All Parts
LXXXIII— No. 46
VICIIS OF TRIPLE
MURDER AT PHIL!.
Three of the Principals at One
Time Lived in West End of
RESULT OF A LOVE AFFAIR
Drunken Brawl Suddenly Brought
to End by Drink Crazed
Man With Gun
During a drunken brawl Saturday
night in a lodging house at 681 North ,
Kleventh street, Philadelphia, a young
man killed two women and himself,
shot, two others, both of whom will
probably die, and caused the injury
Three of the womrn In the case at
one time lived at 32 9 Ueily street, this
city. They are:
Mrs. J/illian Biosser, who will
recover from contusions of the
.Mrs. Margaret Snyder. daugh
ter of Mrs. Biosser, who died
from wounds in the liead and
Mrs. Jjouise Ida Barman. sis
ter of Mrs. Biosser, shot in right
breast; not likely to recover.
The slayer, who killed himself, was
Herman Peters, 46 years old, a ma
chinist. He lived at the Eleventh
street house where the tragodv oc
curred, kept by Mrs. Biosser as a
lodging house. A love affair in which
Mrs. Biosser was Implicated is be
lieved by the Philadelphia police to
have been the primary cause of the
Besides himself and Mrs. Snyder,
Peters kiileu a Mrs. Annie Tennson,
aged 26, of 706 Franklin street, Phila
delphia, Ole Tennson, husband of
Annie Tennson, Peters shot in the
right breast and his death is expected
I'rinciiwU* Well Known Here
Mrs. Biosser, her daughter and sis
ter are well known in the West End
of llarrisburg. having lived in Reily
street near Third for a number of
years. Mrs. Biosser was aged 4it; her
daughter's age was 28; Mrs. Garman
was 36 years old.
Mrs. Blosser's husband, who was
William Biosser, a Pennsylvania Jla.il
roud conductor, died hero a number
of years ago, leaving Mrs. Biosser quite
a large sum of insurance. She then
moved to Philadelphia and opened
a lodging house.
Edward L>. Biosser. a son of the
Biosser woman, is a Pennsylvania
Itailroad fireman, living at 415 Dela
ware street, this city. l
The first authentic story of the
shooting was told early yesterday
morning by Mrs. Garman when, in
her dying statement, given before
Magistrate Morris, she told of the
events leading up to the actual shoot
ing and what she could remember of
ail that transpired as the tragedy was'
enacted ill the back room of the North
Kleventh street house.
Dying Woman's Statement
Speaking with a great effort and I
with a nurse bending over the cot on |
which the dying woman lay in order
to catch the feeble words she spoke so
slowly, she dictated the following
"Myself, my husband, my sister,
Mrs. Biosser, and her daughter, Mrs.
Maggio Snyder, were seated in the.
fContinued on Page 1]
Electric Train Held Up;
Passengers Lose S3OO
Special to The Telegraph
Seattle, Wash., Feb. 23,—Three
masked men held up an interurban
train on the Seattle-Tacoma Electric
Railway Saturday night and robbed
the passengers of more than J3OO.
After the robbe-s had collected their
tribute they leaped from the moving
ear and escaped.
The killing of three railroad passen
gers by a. train robber in Whatcom
i-ounty the night before is thought to
have been a factor in the meekness
with which the interurban passengers >
submitted to to-night's levy. '
Late News Bulletins
FIVE PRIESTS KILLED BY BOMB
Debreczin, Hungary, Feb. 23.—Five priests were killed by a bomb
explosion to-day in the ofliee of Bishop Mlklossv, a prelate of the
Greek Catholic Church. The bishop, who is supposed to luive been the
object of the outrage, had a narrow escape.
MRS. PANKHURST MAY SEE KING
Feb. 23.—Mrs. Kinmellne Pankhurst, tlie militant suff
ragette leader will personally head a deputation, which the Women's
Social and Political Union purposes to send to Interview King George.
Tf lis announcement was made at the weekly meeting of the militant or
BAIL IS REFUSED WOOLSEY
m Alonzo >l. Woolsey, teller in the Plaza branch
of the Inion Trust Company, who Avith Joseph T. White a book
keeper. is charged with peculations estimated at .$60,000 was
arraigned in court to-day. Both men had a preliminary hearing ves
tertay.bnt Woolsey appeared to-day and ask.nl to be admitted to bail,
which had been set at $3,000. The magistrate refused lo accept the
THE REV. B. H. KRICK DIES
Reading, Pa., Feb. 23—Rev. B. 11. Kriek, aged 35 vears head of
the theological department of Schuylkill Seminary, an Evangelical instl
tuton located here, died to-day as the result of an operation. He was
a native of Hazleton and a graduate of Drew Theological Seminary
SILK WOVEN PORTRAIT PRESENTED
£ lttsbur gh, Pa., Feb. 23. —Yellow with age and nailed in a cheap
gilt frame, one of the three silk woven portraits of George Washing
ton, made by an unknown French woman from Stuart's palntinc has
been recovered by the Rev, T. N. Weaver, of New York, after it liad
been lost many years. Announcement of the (hiding of the treasure and
Its presentation to tho University of Pittsburgh v.as made to-dav
CONFER ON APPOINTMENT
Washington, Feb. 23.—Attorney General Westcott, of New Jersey.
w ' M) Jl (>n I l l nate( ® Wilson at the lialtiniore convention, conferred with
the President to-day about the appointment of a federal Judge to llie
IrtifiUlet1 rtifiUlet of Rastern Pennsylvania. He is interested in the Vaiididacv
of his son, Henry D. Weseott. of Pennsylvania.
SIOO,OOO FIRE AT ALLENTOWN
...... cntOM " n > T* ll - Feb. 23.—F.rc from an overheated Hue did SI 00.-
000 damage to-da.v lo the store of Shankweiler and Lehr, In the heart
of tho city.
MAY WIN DIAMOND
To the woman who returns the
largest amount of cash from her booth
at the big fair of the Reily Hose Com
pany, now on in White's hail, James
and Verbeke streets, a diamond ring
Will be presented. As may be ex
pected there is quite a bit of rivalry
among the members of the Woman's
Auxiliary of the Relly company. Mrs.
Charles Hay, wife of one of the most
popular Keily "boys," is said to be
well up in the contest
HOFFERT GIVES UP
POST TO MAKE WHY
FOR GRIT FORRER
Assistant Superintendent Declares
Efficiency of System Would
J. Raymond Hoffert, assistant super
intendent of parks, to-day tendered
his resignation in order to provide a
way for <he retention of his imme
diate superior, V. Grant Forrer, as
Forrer is scheduled to lie dropped
from the park superintejideftcy in the
J.yncli so-called "ripper" resolution to
By the same measure Hoffert is ap
pointed to be assistant to M. Harvey
Taj lor, conimlnsio%ei of parks and
Hoffert has been connected with the
conduct of the park system for a
number of years and ho bus aided
materially in the Improvement, of the
system under the superintendence of
When interviewed on the subject
Commissioner Taylor said he had no
comment to make. Asked whether it
was true that the firms of Forrer
would be reconsidered in view of the
contemplated action of the Civic Coun
cil of Federated Churches to-night ask
ing for Forrer's retention, the petitions
[Continued oil Page S]
Sunday Gets $35,000 For
His Work in Pittsburgh
Special to The Telcgntfh
Pittsburgh, Feb. 23.—1t is estimated
by the committee having in charge
the Billy Sunday free will offering
that the evangelist will receive more
than $35,000 in Pittsburgh as his share
of the receipts of tlie eight weeks'
The revivalist claims as his own all
tho money collected on Ihe last day
of his stay. At the conclusion of the
morning service in the Tabernacle It
was announced that collections up to
Iliii.l time totaled $24,000, and it was
fully expected that the amount taken
at the evening service, t igether with
the envelope collection in tho various
churches which have joined in the
Sunday campaign, would swell the
amount to fully $36,000.
In a local bank, as early as Satur
day afternon, there was a deposit to
Sunday's credit of SIB,OOO. Checks for
various amounts, many of them large,
have been rolling in on tho evangelist
and his party all the woek, and there
have been gifts of purses of gold and
HARRISBURG, PA., MONDAY EVENING, FEBRUARY 23, 1914.
Mill) LINETIKEII OFF
Length of Others to Be Reduced!
by Dropping of Sleepers
ORDER EFFECTIVE MARCH 1
Crews Running East and West Out
of Harrisburg Affected
Fourteen trains on the main line of
the Pennsylvania Railroad running be
tween New York city and Pittsburgh
are to be, withdrawn March 1.
Orders to this effect were issued Sat
urday evening by G. W. Creighton, gen
eral superintendent of the Pennsylva
nia company, at the eastern division
offices In Altoona. Together with the
order withdrawing fourteen of the!
most Important trains on the system
go instructions to reduce the length
of certain other trains, by dropping ,
sleeping and dining cars.
The new orders are in line with a
recent announcement tljat other re
trenchments would be made in addi
tion to the furloughing of shopmen.
Passenger traffic has shown a big de
crease on many trains and the rail
road officials say they concluded that
business could be handled satisfac
torily with fewer trains. The cutting
off of these trains will greatly affect
Harrisburg, as all the trains except
one run in and out of this city.
Passengers crews running out of
Harrisburg, oast and west, will also
be changed about, a new arrangement
of the various pools now being in
progress. While it is understood that
few men will go back on the extra list,
passenger trainmen running in and
out of Harrisburg will have longer
The changes are as follows:
"Dise6ntinue Train No. 43, New
York to Pittsburgh, leaving Harrisburg
at 1.49 a. m. Transfer parlor cars to
train No. 27, leaving Harrisburg at
2.45 a. m.
Discontinue Train No. 47, New
York to Pittsburgh, leaving Harris
burg at 4.25 a. m.
Discontinue Train No. 36, Pitts
burgh to New York, leaving Harris
burg at 11.56 u. m. Handle St. Bouis
fContinued on I'ajje 18]
FOES OF RUM TODAY
RESUME BATTLE ON
Most of Morning Taken Up With
Hearing on Hotel at
Derry Church •
Foes of the liquor traffic to-day re
sumed their battle against, the grant
ing of new licenses and the renewal
of several old ones in city and county
at. the closing session of Dauphin coun
ty license court.
Most of the morning was taken up
with the continued hearing; of the ap
! plication for the re-licensing of the
llaeffner House, conducted by Jacob
Page at Derry Church.
Following this, President Kunkcl
began the hearing of the application
of Isaac Marous for a wholesale li
cense at Third and Herr streets. *.V
feature of the protest against the
granting of this—one of the new privi
[Continued on Page 3]
States of Middle West
in Grip of Worst Snow
Storm ol Present Year
By Associated Press
Chicago, Feb. 23.—The worst snow
storm of the winter which started yes
terday continued to-day over a large
part of tho Middle West.
Throughout Missouri, lowa, Central
and Southern Illinois, Kansas, Nebras
ka, Indiana and Ohio a heavy snow
was falling, accompanied by a high
wind. Telegraph and telephone wires
were demoralized, especially south and
west of here and steam railroad traffic
was badly delayed.
In Central Illinois and Missouri
many trains were reported stalled by
the deep snow which has drifted bad
Interurban lines were put out of
c ommission and in several cities street
car traffic was entirely stopped.
Around Lake Michigan the storm
abated during the night and early to
day it was clear and cold, the ther
mometer registering sixteen above
zero at 7 o'clock. Cold weathei and
snow was the forecast to-day for Chi
Age<i Woman Brutally
Assaulted by Negro
Mrs. Mary Peters, aged 60 years,
residing in Hickory street, near the
Herr street subway, was the victim
of a brutal assault at her home early
Sunday morning at the hands of a
burly negro, described as being a maji
six feet in height.
The negro broke into Mrs. Peters' j
home about 5 o'clock yesterday morn
ing and threatened to kill the aged
woman If she made an outcry. In
a, weakened condition Airs. Peters
called at the police station yesterday
morning at 9 o'clock and told her
story. 'To-day she was confined to her
bed as a result of the severe shock
to licr nervous system. The woman's
assailant it still at large.
IS CELEBRATED TODAY
Banks, City, Connty and State Of
fices Are Clc:ed as Mark
LAMBERTON CONTEST DELAYED
Winners in Essay End of Exercises
Are Announced; Delivery
One hundred and eighty-two years
'ago yesterday George Washington was
born in Westmoreland county, Vir
ginia. Yesterday and to-day Harris
burg celebrated that birthday not so
much in formal celebration as in
thought and meditation.
Banks, county, city and State of
fices were closed throughout the day
as a mark of respect. The annual
celebration of Harrisburg Chapter, i
Daughters of the American Revolu
tion, was held this afternoon In the
assembly hall of the Y. M. C. A.
Exerplses were held this afternoon
in nearly all the public and private
schools of the city. At the Central
High School the annual Washington
birthday exercise,—the Bamberton
Oratorical Contest,—was postponed
until Friday of this week.
The four boys of the Central High
School who have been selected to com
pete in the oratorical contest are Har
old Germer, Russei Lindsay, Roland
Renn and John Whiteside. These hoys
wrote the best essays in the contest.
The judges in composition were the
Rev. Thomas Reisch, Professor J. F.
Ferguson and Professor J. F. Kob.
The judges who will decide on the de
livery are George B. Reed, the Rev.
Dr. J. A. Lyter and Professor C. S.
Birth of Washington
With Military Pomp
, By Associated Press
Alexandria, Va., Feb. 23. With
great military pomp and ceremony
this historic city to-day, following its
" rContinued oa Pa«e IS]
LITTLE GIRL FOUND
111 ARKANSAS IS RIOT
; PHYSICIAN'S CHILD
' Youngster Found in Company of
Man Was Dressed as a Boy
j When Taken Into Custody
J Special to The Telegraph
| Springdale, Ark., Feb. 23.—The
I child held here as Catherine Winters,
| thekidnapped daughter of Dr. W. A.
| Winters, of New Castle, Ind., to-day
was declared by the physician not to
be his child. The little girl was kid
napped from Now Castle on April 20,
Tlio child believed to be the doctor's
daughter, was found with a man who
gave his name as Edward Stuart. The
two were brought here from llunls
ville, an overland journey through
the mountain passes of 25 miles, by
Sheriff S. M. Sinister, wjio established
1 himself and the little girl at a town
So intense is the interest in the
case that crowds about the hotel last
[Continued on Page 7]
Minister, Who Deserted
Wife For Anotl Zi Woman,
Is Barred From U. S.
By Associated Press
Niagara Falls, Ont., Feb. 23.—The
United States immigration authorities
have refused to permit Canadian of
ficials to transfer the Rev. J. T. W.
Williams to New Castle, Pa., across
the line into the United States in de
portation proceedings. Mr. Williams
who was formerly pastor of a Con
gregational Church of New Castle, was
arrested in Toronto Thursday in com
pany with Mrs. George Thomas with
whim it was alleged he had run away <
from the Pennsylvania town, leaving
a wife and family in New Cattle.
The immigration officers on the
American side deelaro that Williams
is not and never was a citizen of the
United States. He came, they say,
from Australia and was never natural
The Ottawa authorities to-day were
notified of the situation.
Quarrel Over New Hat
Leads to Fatal Duel
Special to The Telegraph
Vienna, Feb. 23.—A fatal duel, In
which an advocate named Babocsay
shot his brother-in-law, the military
airman First Lieutenant Hajdu, oc
curred in Budapest. Babocsay and his
wife had a serious quarrel in connec
tion with a new hat. She called her
soldier brother to the rescue and
Babocsay made insulting remarks,
which the officer resented.
Hajdu's superior officer, hearing of
the affair, commanded him to fight for
the honor of his uniform. The duel,
which was kept secrejt, took place in
Budapest on Friday. Uabocsay, who
was in bed, shot and hit his brother
in-law, nore by accident than design.
Babociay's wife, horrified on hearing
of her 'brother's death, twico attempted
suicide and finally was conveyed to an
, atsj lull.
f SOCIETY WOMAN 1N SEARCH OF NEW THRILLS |
MRS. DAVID DOWS.
New York, Feb. 23.—Mrs. David Dow-s, one of New York's most ad
venturesome society women, has about concluded that this is o. humdrum
existence lived by the inhabitants of Mother Earth.
Mrs. Dows believes she has run the entire gamut of worldly thrills, but
is still on the lookout for something new. Mrs. Dows has ridden the most
tiery of steed, taken them over the most dangerous jumps. She has driven
racing auto-cars at blinding speed. She once captured a burglar single
handed. She has piloted all manner of water-speed craft. She has tired
of Hitting through the clouds on anl aeroplane, and is impatiently waiting
to hear pf some sort of dangerous venture tliat she has not already ex
| PLANNING ERECTION
OF SISOIOO CHURCH.
New Edifice Is Likely to Be Built
on Old Site or'
Messiah Lutheran Church is plan
ning to erect a new $150,000 church
building to be located on the -present
site at Sixth and Forster streets, or in
that neighborhood, according to the
announcement made this morning by I
the pastor of the church, the Rev.
Henry W. A. Hanson.
For some years the congregation has
been planning and raising money for]
the erection of the new building, and
$20,000 ts now in the building fund;
The old church structure has been
found inadequate as the congregation
has grown rapidly, and far-sighted
officers of the church laid plans to
collect funds so that »he ehnrch would
not bo heavily burdened by the erec-.
[Continued on Page 7]
Wealthy Members of
Old Church Worship in j
Edifice For Last Time |
By Associated Press
New York, Feb. 23. John D. Rocke
feller, his son and other wealthy mem
bers of the Fifth Avenue Baptist
Church, yesterday attended the final
services in the famous old building
which is one of the last places of
worship in the shopping district to give
up tho fight against the encroachment
The congregation has voted to com
bine with that of the Calvary Baptist I
Church for one year and if the experi- |
ment is successful as it Is to be. the i
arrangement will remain undisturbed. .
Mr. Rockefeller, Sr., has chosen a new !
pew in Calvary. The new sitting is i
well toward the front on the right side, i
almost identical with his former pew in !
the Fifth Avenue Church. The Rev. Dr. ,
Cornelius Woelfking, pastor of the
Fifth Avenue Church, will hereafter |
head the combined congregations.
The Bible class headed by John D.
Rockefeller, Jr., the Fifth Avenue
Church ushers, the Young Women's
Bible Class and other distinct organiza
tions of the two churches will main
tain their separate entity for a year.
Colored Wigs to Match
Gowns Appear in Streets
By Associated Press
New York, Feb. 23.- Colored wigs
to match the gowns they wore were
introduced in New York yesterday bv
two actresses. The appearance of the
latest fad from Paris created a sensa
tion in two fashionable uptown ho
tels and there was some comment and
some remarks. Under the latter head
ing Dr. Anna Howard Shaw, the suff
rage leader, expressed a philosophical
"To say the leas-. . they are frank,"
Mrs. Shaw sai'* "They do not pre
tend to be what they are not."
Une of the young women wore a
green wig to matcjh a nile gown and
the other a purple one that blended
with the. plum colored suit. (
OF IIIHG CUP
Schuylkill and Dauphin Traction
Company Must Exercise Care
The Public. Service Commission Ims
refused to make any modification of
its recent order for individual drink
ing cups at railroad stations and on
railroad cars and has ruled In the
case of cam plaints against water com
. pitnies for imposing penalties of live
per cent. 011 bills not paid within a
specified time that utility companies
may have reasonable rules and regu
lations governing the conduct of their
I business provided they are made pub
lic. Notice was also given to the Alt.
Union and other water companies that
changes In rates must be posted
thirty days before they are made ef
The management of (ho Schuylkill
& Dauphin Traction Company was
notified on .Saturday by the Public
Service Commissioners to exercise all
possible caro in the operation of its
cars over an overhead trestle at Wicon
isco and to see to it that the car brakes
are in satisfactory working condition
[ before the movement over the trestle
begins. The complainant In this case
[was A. M. lianna, of Lvkens, who
I suggested that .the trolley line bo per
[mlted to cross the Pennsylvania rail
road tracks at grade. This the Com
mission refused ,to grant.
The. Mutual Film Corporation of 9
North Fourth street, was advised in
connection with its claim against the
Adams Express Company, that the
Comission has 110 jurisdiction over
claims for transfers, as it is a matter
for the courts. The complainant al
leged delay in shipments from Ilar
rlsburg to Scranton and from Alex
andria to Harrisburg. The express
company contended that in the latter
case it could not transport the ship
ments because of the restrictions of
the federal law, requiring films to be
placed in proper containers. The
complainant was advised by the Com
mission that the' shipments should be
packed in accordance with these rules,
and the express people were notified
to use diligence in forwarding.
BROTHERS ARE SAID TO BE
MEMBERS OF ARSON GANG
By Associated Press
Toronto, Ont., Feb. 2 3.—Leopold A.
Melnick and Felix A. Melnlck, broth
ers, were arrested, the former here
and the latter in Montreal, on Satur
day on suspicion that they were mem
bers of an arson gang whose op
erations In Chicago in the past fifteen
months are. said to have resulted In
approximately $200,000 losses to in
surance companies. The men waived
extradition proceedings and left for
Chicago yesterday in charge of Police
Sergeant Murphy and a private de
TRAINING INSTEAD Ol' TRIP
Washington, Feb. 23. —Substitution
of a gear's course In practical train
ing at some agricultural college in the
place of the annual trips to .Washing
ten for the young prize winners of the
corn, canning and poultry and other
agricultural clubs, is the recommenda
tion of the Department of Agriculture
12 PAGES * POSTSCRIPT.
LEAD SENATE TO ACT
IN MEXICAN AFFAIRS
Penrose Resolution, Sidetracked
Several Months Ago, About
to Be Taken Up
ENGLAND NOT TO INTERVENE
British Foreign Office Outlines Its
Attitude in House of
By Associated Press
Washington. D. C.,. Feb. 23.—Upon
the developments of the next day or
two In the case of William S. Benton,
the British ranchman executed by\the
Constitutionalist General Villa at
Juarez, seems to rest whether
Senate will take a hand in the
Acting Chairman Shively, of the for-
eign relations committee, after a con
ference with President Wilson to-day,
said if the Senate discussed Mexico, It
probably would be upon some of the
pending resolutions which for months
have been sidetracked that the ad
ministration might be left free to deal
with the problem.
One by Senator Penrose proposes
that United States troops be placed In
Mexico as a constabulary for the pro
tection of Americans. Another by
Senator Fall proposes to put the Sen
nte on record to the effect that Ameri
cans and their property must be pro
tected. Still another by Senator Sliep
pard concerns recognition of the bel
ligerency of the Constitutionalists.
May Act on Two
If admnlstration leaders let the
Mexican situation break out in Senate
debate, it probably would be upon
either or both of the first two.
; Secretary Bryan to-day declined to
discuss, deny or affirm whether he
had demanded production of Benton's
body. -An examination of its wound
it was pounded out, probably would
disclose whefher the Englishman was
executed by a firing squad, or killed*
jby one shot, and also whether his
I death was caused by rifle balls or re-
I volver bullets.
Meanwhile no additional details of
: the killing had been received here, nor
| had further reports been made of the
safety of Bauch, an American, held
i as a spy Ht Chihuahua..
Ambassador Awaits News
' Sir Cecil Spring-Rice, the British
| ambassador, continued to await of
ficial reports and the result of tlio
investigation into the killing of Ben
ton beorc reporting to his government
| at London.
; The senator stnd afterward that the
; Benton incident was "still in the pro
| cess of Investigation." Tie added that
[thus far only Villa's v. rsion of the af
j fair had been received.
I Senator Shively was of the opinion
[Continued on Pago 3]
WILL UKGK BILL'S PASSAGE
By Associated Press
Washington, Feb. 23.—The resolu
tion introduced by Senator Morris, of
Nebraska, which would direct the at
torney general to communicate all
facts relating to pending negotiations
between the Department of Justice
and the New York, New Haven and
Hartford Railroad for the dissolution
of that road was before the Senate
to-day. Senator Norris was prepared
to call up his resolution and to urge
its passage when the Senate met.
For Ifarrlaburit nnit vicinity; Knon
until lute tlila Rl'lerauoni clear
■mil cold to-nlghti temperature
nhuut SiO d<-itrreni Tuesday
For l-'.nNtcrii I'ninayHnnln: Knon
to-nlghtf warmer weather Tiles
A llolcnt ntorm sweeping ni'rau thr
roullneiit from Colormlo, will
••mine rain to-day In the Southern
Mule* mid anon In 'the IIIMIIIIMI
mill Ohio valleya, the lake region
mill North Atlantic States to-day
unit part of Tuesday.
Temperature: S n. in., I2| ii p. m., 18.
Sunt Hide*. <l|44 a. iii.t seta, Si 44
Moon: New moon, February 34,
7:02 ii. m.
Jllver stnse: 3.8 feet above low
t esterday'n Weather
Highest temperature, 31.
l.owent temperature, 14.
Mean temperature, 24.
Normal temperature, .11.
Quite a natural text for a little
talk on the anniversary of Wash
There is some sentiment and
also good, plain, business sense
in the Idea that an advertisement
must be an exact statement of
fact that it must be without
The old policy of "let the buyer
beware" has become obsolete. In
the same way the tendency to
have alluring advertising with
out the goods to back It up has
gone into the discard.
"It did not pay.
There Is more care exercised
to-day in the .preparation of an
advertisement than ever before.
People are greater readers of
advertising than ever before, and
are more severe critics.
They know the ring of the true
from the noise of the counter
The advertising in the good
newspapers like the Telegraph
Is subjected to careful scrutiny.
Publishers are jealous of the
character of their column*.
Standards are getting higher
the business world is getting
more exacting In its Ideals and
Its practices. j