t " V • I;;'; x ' Tank Steamer Sinks and Members of HARRISBURG TELEGRAPH LXXXIII — No. 4 PRESIDENT JUDGE KIINKEL SWORN IN FOR SECOND TERM Entire Dauphin County Bar and Visiting Attorneys Attend Ceremony Today HOLLER ALSO TAKES OATH County Commissioners and Poor Directors Organize For New Year HHH BHr «R WBBB% ' wbs BMf mm * jsßr " 4 '' mm B Big tBHIv GEORGE KUNKEIj, President Judge Before tlie assembled bar, visiting attorneys and many other friends, President. Judge George Kunkei this morning took the oath of office as the presiding jurist of the courts of Dau phin county for another term of ten years. The ceremony, while simple in itself, was unique In that it marked the be ginning of another ten-year incum bency by a presiding judge of the county who had been re-elected on a nonpartisan ticket without opposition. Additional U\v J.idge S. J. M. Aio Terrell who ?at with Judge Kunkei throughout much of the latter's term, is suffering with a severe cold and did not appear in court. Harry I<\ Holler, the new prothonotary, administered the oath. The ceremony was held in No. 1 courtroom. Prothonotary Harry F. Holler suc ceeds Lockwood B. Worden. The Boards of County Commission ers and Poor Directors reorganized' for the year to-day and one new county official, County Controller Henry W. Gough, was also inducted into office. He succeeds the board of county audi tors. Jacob Eeklnger was sworn in lor another term as coroner of Dau phin county and Edward Dapp assum ed office as the Republican jury com missioner. Samuel Taylor is the new Democratic jury commissioner. Court Holds Little Reception Following the administration of the oath to Presidont Judge Kunkel the members of the bar and other friends and attaches of the court formed a receiving line and passed before the bench for a handclasp and a word of congratulation for the presiding jurist of the Dauphin County Court. Frank B. Wiekershatn and Robert Fox. assistant, district attorneys, were sworn in by Prothonotary Holler. Prior to going into court the pro thonotary administered the oath to Harry A. Walter, the new Democratic Poor Director. In reorganizing for the ensuing year the County Commissioners re-elected Isaac,S. Hoffman, president; D. Frank Lcbo, chief clerk, at ?](I8 per month; J. H. Strock, J. H. Stroup and William A. Mcllhenny, as clerks. The latter succeeded Joseph A. Miller, who re signed to accept the seeretar.v-treas rContinued on I'nge »] '( -\\ Late News Bulletins SIR LIONEL GARDEN TRANSFERRED London, Jan. s.—Sir Lionel Carden, British minister to Mexico, Is shortly to be transferred to Rio De Janeiro as minister to Brazil. He was appointed to Mexico July 1!»,. 1918, to succeed Frances William St rouge. Sir Lionel's actions and general demeanor since the outbreak or Hie Mexican troubles liavc been considered somewhat Indiscreet by tile general public. NATION-WIDE STRIKE NOT NECESSARY Detroit, Mieli.. Jail. 5. W. I). Malum, of Detroit, president of the union of street car and eiectrict railway employes of America, believes that it xvlll not l>e necessary to seriously consider the advisability or calling a nation-wide labor strike in sympathy with the Calumet miners. "I am one of those who think the governor of Michigan will abl ® to bring the warring parlies together," said Mahon to-day. TO PRAY FOR TEMPERANCE Ministers of the city will conduct all-day services In Grace Metlio ■ , J P' SOO T I "' Church on Thursday, .January 15 In support of the Na tional Prohibition law now in Congress. No particular speakers have yet been designated. CHOKES TO DEATH ON CRACKER Shortly after he had returned from church services last evening Michael Gruber, 16, a well-known resident of Hlglispire. choked fo death while eating soda crackers. A piece of the cracker lodged in ruber's wind pipe, shutting off his breath. Tin* funeral arrangements arc not yet completed. INHERITANCE TAX SECTION UPHELD Washington. Jan. s.—That section of the Illinois inheritance tax law prohibiting safe deposit companies from transferring deposits of dead patrons to executors or administrators without retaining a sufficient nor th e' Supreme' Court?'*' tttnee tax VVas upheld as constitutional by Chicago, Jan. s.—The Farmers' Bank of Schauinhiirg, Ills., opened j I6BB a ? ,lsual lhls morning after the twenty-two stockholders tion Tlwl u dclielt of «10,000 said to have been caused by specula tion of Frank Henning, assistant cashier, who disappeared New Year's Washington, Jan. s.—Aliens who may have lived in the United StaUs for years are still subject to deportation under the immigration rin rnn lO, l ld .Vr* vls ". thelr foreign homes and within three years »« » i country engage In Immoral practices, according to a decision to-day by Jhe Supreme Court in the case or Anna I^pinu. New \nrk, Jan. ft.—The market closed strong. Stocks displayed » strong upward tendency in the last hour, despite a two-point reaction h. Canadian Pacific. Union Pacific. Union I'l.clHc adva W ovTr two points and various other leaders about a point. WUI MING TO DE DETUNED IS CITY PARK ENGINEER Commissioner Taylor Will Ask Board to Remain in Ad visory Capacity FEW CHANGES CONTEMPLATED Has His Eye on Economies and Improvements in Fire Department In an interview with a representa tive of the Telegraph to-day City Com missioner Taylor, head of the Depart ment of Parks, Playgrounds and City Property, made this important state ment: "In view of (he fact that a loan of J 100,000 has been authorized for the completion of the park system as originally outlined and to provide per manent playgrounds, which must he properly located and established, 1 Bhall undoubtedly recommend the re tention of Warren H. Manning, the distinguished laudscapo engineer who has already done such admirable work for Harrisburg. T have been much Impressed by Ills quick grasp of the problems which have been dis cussed in our consideration of further park and playground development. "It Is nlso my purpose to request the gentlemen of the Park Commis sion to continue as an advisory board, unless action shall be taken meanwhile to transfer tlicir activities to a city planning commission created by the last Legislature. Their services will be of great value to the city, inasmuch as they are familiar with all the plans and negotiations Involved in the crea tion of our parks. "I find that there is much to do In the completion of the park work and lit is my intention to make no changes in the organization at the present time. Until I shall have had full op portunity to familiarize myself with what must be done and how to do It an efficient discharge of my duties would seem to require careful thought and the most conservative action. It is fortunate that the Park Commission is willing to give me the support which will be so helpful under exist ing circumstances. "Regarding the fire department," continued Commissioner Taylor, "1 rContinued on Page 91 Public' Library Is Popular Here Already In spite of the bad weather on Sat urday, 450 books were drawn from the Harrlsburg Public Library, and probably as many more will go out to-day. There is a great demand for popular technical works and a fine collection which will aid people in the various industries of the city has been made. lu addition the maga zines dealing with such activities have been put on file. The registration has passed the 1,1200 mark and it is expected that it will reach 2,000 by the end of the week. The library hours are from 11 to 9 and everyone is welcome to read books, magazines and papers at the library. Beachey Sets Another Record For Aviators Special to The Telegraph San Francisco, Cal., Jan. s.—Turn ing seven somersaults in a biplane in one flight to-day, Lincoln Heachey es tablished a rtew aviation record. One of the loops was executed directly above more than 20,000 persons. In another lopp Beachey did what Is known as the "corkscrew" twist, while his aeroplane was In a perpen dicular position. One somersault was performed around a hydroaeroplane. Since he turned his first somersault in the air five weeks ago, Beachey has done the act 43 times. HARRISBURG, PA., MONDAY EVENING, JANUARY 5, 1914. ( WALLS OF BUILDING FALL IN Y V - J ' ~ ~~ ' V ' . ' '■ : • .. ; v .' The roar end of a three-story brick building under course of construction at 671 to 677 Brlggs street, own ed by Simon Cooper, 600 North street, collapsed last evening shortly after 6 o'clock. The accident was due to the thawing of mortar laid during cold weather. No one was hurt. The 1) uilding extended from Brlggs to Prim rose streets. It was to be used as a stable. CHURCH CLUBS. BOY SCOUTS «ND MOVIES BITTERLY ITTICKED Dr. Swallow Says Church Is Trying to Trim Satan at His Own Game AI a meeting of the Steelton Minis terial Association held in Trinity par ish house. Pine street, Steelton, this morning, the Rev. Dr. S. C. Swallow, D. D., of Harrisburg, read an intense ly interesting paper on "Religious De nominations; Sane and Insane." In his paper Dr. Swallow, after bit terly attacking the present worldly methods of "reaching the masses," scored the Boy Scouts, moving picture shows, church clubs, church ball leagues and church and spoke of the 170 different denomina fContinued on Page 10] National Guards Must Conform With Standards of Regular Army Men By Associated Press Washington, D. C„ Jan. 5. —A clean issue has been made between the War Department and the National Guard Association of the United States upon the point of organization of the mili tia forces of the country. By direc tion of Secretary Garrison, Major Gen eral Wood, as chief of staff of the army, has issued a circular —No. 13— announcing the decision of the judge advocate, General Crowder, that the militia must conform In organization to the standards of the regular army, else they will he deprived of all Fed eral financial support. This decision is of the greatest Im portance If the government Is to bo able to make use of the mtlitla in an emergency. But one important re quirement was ignored by many States because Immediate compliance with it was not insisted upon by the War Department. That was that the State militia should be organized into brigades and divisions. At the office of the Adjutant Gen eral It was stated to-day that the Ad jutant General had requested that the Pennsylvania militia lie recognized as a division. It was also stated that the organization of the auxiliary troops required was in progress. TEN PER CENT. POUT/TRY AND EGGS NEVER REACH CONSUMER By Associated Press Washington. D. C., Jan. s.—At least 10 per cent, of the poultry and eggs produced in this country never reach the consumer at all, hut go to the dump, crematory or some other place not meant for foodstuffs, declared Dr. M. K. Pennington, chief of the food research laboratory of the Depart ment of Agriculture, in a statement to-day setting forth the enormous waste of perishable agricultural food products. GOVERNOR RALSTON ASSISTS By Associated Press Indianapolis, Ind., Jan. 5. New city officials were Inducted into office In practically every city in Indiana to-day as the result of the municipal elections held throughout the Stave last November. In Indianapolis, where Joseph E. Bell. Democrat, became mayor, there was a parade and Gov ernor Ralston assisted in the cere monies. EGG CONSUMERS STRIKE By Associated Press St. IJOUIS. MO., .lan. B.— An egg con sumers' strike, which is to last a week, was Inaugurated here to-day by the People's League. a civic organization "FIFTY" TO MEET Another meeting of the "Committee of Fifty in charge of the canvas fo secure members for Harrisburg's com mercial organization, will be held to< morrow at noon at the Engineer's < 'llib. LIBOR TROUBLES IN WEST MAY RESULT IN IHTIOII-WIDE STRIKE At Meeting in Washington of Ex ecutive Committee Matter Will Be Discussed By Associated Press Chicago, Jan. 5.—A meeting of the executive committee of the American Federation of Labor at Washington at which the copper strike in Michigan would be considered will be called by Samuel Gompers, president of the or ganization. This was learned from Charles H. Moyer, president of the Western Fede ration of Miners here to-day. He was ashed concerning rumors that an at tempt would be made to call a nation wide strike in sympathy with the Michigan and Colorado minerß. "Any such demand must be made on the American federation of La bor," he replied, apparently choosing his words carefully. "If such a thing is considered it would be considered by that body." "Have you asked for a nation-wide strike?" he was asked. "There has been considerable pres sure exerted that such a demand be made. However, it may be said that most of our plans are in the status QUO. 1 will confer to-morrow with Charles E. Mehoney, vice-president of our federation; Guy A. Miller and Yanco Terzlch, members of the execu tive board and we will determine what further action to take now that Mr. Densmore has been unable to nego tiate a peace plan and the governor of Michigan is about to make a per sonal investißation. Mr. Mahoney Is due here at 9 o'clock to-night and It Is doubtful If we can do more than have an informal talk at that time." Moyer will leave the hospital this af ternoon but his physicians have or dered him to rest quietly in his hotel for another week. Dies While Waiting For River Steamboat While waiting at the New Cumber land wharf for the 6 o'clock boat to take him to work in Steelton this morning, John Miller, 60 years old, of Reno street, New Cumberland, dropped dead. < Miller was talking to several men when his voice suddenly failed him and he fell forward on his face. A doctor was summoned, but the man expired before help could be given him. Death was due to heart trouble. Miller is survived by a wife and four children, two sons and two] daughters. The daughters, who are unmarried, live at home, and of the sons, Robert lives at Spangler's Mills and Amos on a farm near Bowmans dale. Funeral arrangements have noti been made. SAMUEL VNTERMVKit TAIjKS TO MANI!FACTORERS' ASSOCIATIC)N By Associated Press Chicago, 111., Jan. s.—Samuel Unter myer, counsel for the Pujo House committee which investigated the so called money trust, to-day told the Illinois Manufacturers' Association that leaders of big business must first purge their minds of prejudice and must subordinate personal desire for gain to the puhlic good. Next in importance, he said, is that the laws under which business is conducted must be so plain that the business man can tell instinctively what con stitutes a violation. OFFICERS REFORFJ COURT By Associated Press Strasberg, Germany, Jan. 6.—The second court-martial arising out of the Zabern Incident was opened here to-day when Colonel von Reuter and Lieutenant Schad. of the Ninety-ninth Infantry, were brought before the military judges. One of the counts of the indictment alleges "illegal depri vation of liberty," which, by the Ger man code, is punishable with a Jail sentence. CITY SCHOOLS OPEN The city schools opened to-dav af ter belnK closed for more than two weeks over the holidays. OSTRICH FIRM CO. HEADS UNDER FIDE FROM STOCKHOLDERS Officials Expostulate and Explain When Told Minority Wants Information Officials of the African Ostrich and Feather Company were busy explain - if? and expostulating at Uvelr otllces in the Calder Building this morning over a dispatch from Wilkes-Barre that stockholders in the company were planning to cause trouble. Although W. H. Hile, the president, was not in his office, the secretary, D. S. Drake, private secretary to Mr. Hile, was in charge of the office, hand ing out words of encouragement to the somewhat dispirited stock sales men and preparing statements for the local newspapers. Mr. Drake denied that there was any reason for the kick-up in Wllkes- Barre. "To be frank," he said, "all this is caused by a crowd of knockers in Wilkes-Barre who are complaining be cause we have not been able to pay a dividend as we promised. We have been unable to take up the peat bog proposition because the man who has a mortgage raised a kick, but we started the lime-making business last July. We have also started to breed fine cattle, horses, sheep and hogs, and in this there will be much money." Those Ostriclies Beat All At this point Mr. Drake's son began to tell of the ostriches on ths farm. "One of the greatest experts In your State here has appraised eight of the thirty-two ostriches we have there at $25,000 each. They are becoming more valuable." Mr. Hile. it was said, would be In this city this afternoon. He was said to be in Bloomsburg, showing the owner of a big Cleveland park over the bstrlch farm. Mr. Drake said this rContinued on I*agc , Investigation of Charges Against Ratliff Demanded By Associated Press Washington, D. C., Jan. s.—lmme diate investigation of the charge that Harry Ratliff, superintendent of Fed eral Forest Reserves at Steamboat Springs, Col., lfd a mob that took strikers out of jail and deported them, was de.manded to-day by Representa tive Keating, of Colorado. Immediately upon a receipt of a tele grom charging that Ratliff led the crowd, Mr. Keating arranged for a conference with Chief Forester Graves and got in communication with acting Secretary Galloway, of the De partment of Agriculture. Keating de manded that if the charges be sus tained Ratliff be removed. JEWISH BAKERS MAY QUIT By Associated Press Cleveland, Ohio, Jan. 5.—A strike of all Jewish bakers in the city was threatened to-day as the result of twenty-seven of the number, all union men, walking out at the shop of Jacob Makoff, Woodland avenue. Makoff Is the largest baker of Kosher bread in the city, supplying 50 per cent: of the trade of Orthodox Jews. GI-DEBT NEW ENGIiANDEK DIES By Associated Press Norfolk, Conn., Jan. 5. - John Weeks, aged 105 years and the oldest man in New England, died to-day at the home of a nephew in the outskirts of the city. He was born at Ford ham. N. Y., in June, 1808, and had retained all his faculties up to a year ago, when he became blind. FENCING TEA THE I/ATKKT By Associated Press Washington, D. C„ Jan. 5. The fencing tea, said to be a bra id new idea, has been originated by members of the Washington Fencers' Club and their wives. The club Is planning a series of bouts with outside teams at these teas, when" tho wife' of some member will be tho hostesß, who will be assisted by the wives of other members. 'Tank Steamer and Twenty two Members of Crew Lost ia Storm Along Sea Coast Wireless Reports Meager Bee ause of Conditions Which Continue to Exist; Many Vessels Reported in Dis tress at Headquarters Along Coast; Atlantic City and Other Summer Resorts Swept by Raging Waters Hy .Associated Press New York. Jan. S. Tlio tank steamer which sank off Sandy Hook yesterday was the Oklahoma and twenty-two of her crew perished. Eight were saved. This was the sub stance of a wireless message received here to-day. Although several vessels were stand ing by the distressed tank liner, the Hamburg-American Line freighter Ba varia, bound from Philadelphia to Boston, was the only one able to ren der assistance. She reported by wire less shortly after 9 o'clock this morn ing that she had been able to take off Captain Alfred Gunter, Chief Mate Bert Iverson, Second Mate Knute Dahle, Third Mate Carl Eklunde, Op erator William Daviß. Boatman Chris tian Rassmussen, Quartermaster Ham ilton Howell and Herman Ericksen, the ship's carpenter. No mention was made of the remainder of the crew, thirty In number. The Oklahoma WHS owned by the J. M. Guffey Petroleum Company, was 2,796 tons net and 419 feet long. She left here Saturday for Port Arthur, Texas. Although the disaster occurred less than 100' miles off Sandy Hook, wire less reports throughout the night were I meager and conflicting. The name of the distresssed vessel was variously reported n» the Wasca, unheard of and unregistered In shipping circles; the Pennoil. chartered by the Stand ard Oil Company, and tho tank steamer Delaware. The Spanish liner Manuel Calvo. the Royal Mail liner Caribbean and other vessels stood by the distressed craft throughout the night, but were apparently unable to Identify her. The Caribbean reported this fore noon that the crew had been rescued, but did not give the name of the vessel. In announcing the saving of part of the Oklahoma's crew the Bavaria added that the vessol had not sunk entirely, but was partly submerged, and drifting helplessly. Heavy Storm Sweep* \ Piers and Buildings at New Jersey Resort J . W ftptcial to The Telegraph AtlanMc City, N. J.. Jan. 6.—With the arrival of dawn yesterday the havoc wrought by the furious storm that assailed the entire beach front from the Inlet to Longport was re vealed to view, and while the damage was not as great as was expected, It was sufficient to spread gloom among residents of the flood-ridden area. Tho combination of flood tide and north east gale, always a terror to residents of Absecon Island, left its trail of de struction In Atlantic City, Margate City, Longport and Ventnor, and in the breathing spell afforded by its slight cessation during the day, they are taking account of the storm's toll and preparing to light its further In roads. A freshening wind blowing from the northeast and threatening to again assume the proportions of a gale is causing grave concern. The hundreds who hurried to the Boardwalk were treated to a spectacle that has seldom, If ever, been witness ed here. Of Young's ocean pier, at the foot of Tennessee avenue, there re mained only pilings crazily swaying before the waves at the seaward end, and that portion fronting on the Boardwalk bore mute evidence of the furious onslaughts to which it had been subjected during the night. Wreckage Several Feet Peep No further damage was done at tho Million Dollar Pier than the destruc tion to Its extreme seaward end, 600 feet in length, but the structure front ing on the Boardwalk was completely surrounded by a mass of wreckage several feet In depth. At the Inlet, a short distance away in the direction of the Ul-fated Vani man's hangaar, the Inlet yacht Mas cotte, owned by Captain Charles Gale, has been drtven ashore and is being pounded to pieces. The greatest damage to the beach front was done at South Carolina ave nue, where two valuable pavilions, sur mounting immense concrete founda tions. have been closed to the public through fear that they may collapse. The foundation? of stores fronting on .the Boardwalk ; t North Carolina ave nue are In so weakened a condition ithat fears of their collapse are enter tained. I*arge forces of workmen la bored here and other places during the night, working In water that reached waist high and guided by Im provised lights that presented a weird spectacle to daring spirits who re mained on the 'Walk during the night, |unable to resist the lure of the ocean iln its ugliest mood. Irfingport Damage Severe By far the greatest damage was done at T>ongport and Margate City, two miniature municipalities on the extreme southern end of Absecon Island. Maintaining an anxious vigil during the night, residents of these two communities discovered at dawn that heavy damage had been done, al though their worst had not been real ised. A half score cottages In the two cities had either fallen before the fury of the waves or stood tottering before their fall; concrete bulkheads, design ed to withstand the shock of the heav iest seas, had crumbled like papier mache before the Irresistible waves; sections of the boardwalk that had not been washed away stretehed or twißt ed, distorted mass of lumber and steel for a distance of two miles, and the seas, biting huge chunks out of the beach front, had encroached to the doors of many homes hitherto consid ered Immune from the heaviest storms. Numerous Thrilling KPSCUPR When victims of the llood met to discuss their misfortunes they learned that the terrors of the night had not failed to bring to light men of heroic action. To a half score of these, some of., whom modestly, refused to disclose their Identity, does Abdel Kader, a well-known artist, residing In Margate City, owe his life. Asleep In his home at Monroe street and the beach, he was * POSTSCRIPT. 14 PAGES. unaware that tho tide had him com pletely surrounded and was quickly eating away the foundation of th« structure. Many Vessels Between Baltimore and Hatteras Are Reported Adrift By Associated Press Washington, D. C., Jan. 6.—Wire lean reports from points between Cap® Hatteras and Baltimore received at Revenue Cutter headquarters to-day tell of vessels in distress and of fights in stromy seas to save them and their crews. The cutter Seminole on her way from Norfolk to Wilmington, N. C., found the schooner Thomas Wins more In distress and in danger near Lookout Bight below Cape Hatteras. and is standing by. An attempt was made to-day to reach the cutter O®- ondaga by wireless so that she might stop long enough on her way from Norfolk to Cape May to help the barge John B. Sage, reported adrift near Cobb Tsland, in the vicinity of Cape Charles. Information here is to th« effect that the two men who made up the crew of the Sage have been saved but the service desires to get the barge out of the way of traffic.' The barge General Knox, an un usually large one. Is reported adrift about 80 miloß off Cape Henlopen, Del., and the revenue cutter official# at New York have been ordered to send assistance. Revenue Cutter Aground Off Point in Chesapeake By Associated Press Washington, D. C„ Jan. s.—The revenue cutter Androscoggin went aground off Cove Point in the Chesa peake Bay about 75 miles from Bal timore early this morning while run ning in, thick weather. Captain Hall made no report of the condition of his ship in wlrelefis to revenue head quarters. Captain r. H. Überrokb or dered tho cutter Apache to the Andro scoggin's assistance. Damage at Sea Will Exceed ,500,000 By Associated Press Sea Bright, N. J., Jan. s.—Although Sea Bright is torn and desolate from the effects of the disastrous storm which raged from Friday night until last night, relief came to-day with a shift in the wind and the sea began to moderate. The stiff northeast wind which prevailed for days drove tho Atlantic far behind, but an oft shore wind set in this morning with anow. For Hnrrlsburg and vicinity i Fair and colder to-night, with lowtat temperature about 24 degrtM) Tuesday fair, continued cold. For Eastern Pennsylvania I Cloudy' and colder to-nlghti Tuesday generally fulrt moderate north and northeast winds. River No Important changes will neenr In river atages. The area of ffown surface will Increase In north ern and the quantity of slush lea In southern districts to-night. General Conditions The severe storm that was central over North Carolina Saturday morning;, has moved slowly north eastward and Is now located some distance off the New Jersey coast. It has caused rain and snow In the last twenty-four hours nlong the eastern and southern shores of the Great 1 .iikes. In the Ohio \alley, and thence eastward to the Atlantic coast. Temperature! R a. in., 82| 2 p. m., BH. Suni Rises, 7.21) a. m. | aets, 4tß« p. m. Moon ■ New moon, llrst quarter, to day, at 4 p. m. River Stage: Four feet above low water mark. YcWerday's Weather Highest temperature, US. s I.oweat temperature, 88. Mean temperature, 39. Normal teniperatnrc, 80, f 1 " > To Business Men Who Do Not Advertise When you fail to receive your \ daily newspaper are you annoy ed? Try going without your favor ite newspaper for a day or so and you will realise what an import ant part it plays in the lives of our people. To most readers the advertise ments are as important as tho so called news. They are the bulle tins of commerce. Newspaper readers soon grow to have an unconscious Intimacy 1 with advertisers whose names they sec day after day. When they want anything they natural ly turn to these advertisers be cause they know them. If you do not advertise you are hampered from the start. You do not got the trade of the great and the growing army of news paper advertising readers unless j it Is by accident. There Is another question you • might ask yourself: "Does my -.business Increase as It should?" Then put the same question to I some of your friends who are in- ? vesting money in advertising.