Federals Unable to Long Hold Out Against Fir
HARRISBURG t£S63i£ TELEGRAPH
No. 2
LXXXIII —
ALL PLANS MUST BE
APPROVED BY BODY
ON CITY PLANNING
Under Section of Recent Act, New
Commission Must Endorse
1 Proposed Work
MAY APPOINT PARK BOARD
Recorder Believes Plots Must Be
Submitted by Planners For
Acceptance
Section n. All plans or re
plots of lands laid out In building
lots, and the streets, alleys or
other portions of the same In
tended to be dedicated to public
use, or for the use of purchasers
or owners fronting thereon or ad
jacent thereto and located within
the city limits, for a distance of
three miles outside thereof, shall
be submitted to the City Planning
Commission and approved by it
before it shall be recorded. And
it shall also be unlawful to re
ceive or record such plan in any
public office unless the same shall
bear thereon by endorsement or
otherwise the approvnl of the
City Planning Commission.
That section of the act of July 16,
1913, which provides for the appoint
ment of a City Planning Commission
by Harrlsburg and other third class
cities of Pennsylvania will be looked
Into carefully by County Recorder O.
G. Wickersham with a view to de
termining just what effect this will
have on the future filing of new de
velopment and Improvement plots.
The application of the city planning
act and Section 5 in particular to
Harrisburg is being watched with pe
culiar interest here in view of the fact
that ma .y of the other third class
cities lia\ e appointed their commis
sions. Harrlsburg's commissioners have
not, or at least stty t.hey haven't, con
sidered the matter as yet. Further
more. the city will soon have available
the expenditure of SIOO,OOO for new
park and playground development.
In municipal circles it is generally
held that the commission is created by
the passage of the act and that It is
now up to Mayor Royal Jo recom
mend and Council to approve the ap
pointment of five members.
Will l/lkelv Name Park Hoard
The Park. Commission, it Is gen
erally expected, will bo named as the
first-City Planning Commission unless
Commissioner of |'aik» and Public
Property M. Harvey Taylor decides to
follow the action of Commissioners
Bowman and Lynch and retain the
Park Hoard in an advlsorv capacity
Mr. Taylor has said thai he doesn't
know what he will do about It. as Vet
That Mayor Royal had intended to
appoint the present Park Hoard as a
< 'lty Planning Commission at the last
meeting of Council was the general
rumor in municipal circles, but the
Mayor, it is believed, preferred lo
await Council's action relative to the
Park Commission before taking anv
steps.
Recorder Wickersham means to
fake it up as soon as possible and
probably confer with his , ounsel on
the subject.
"From a cursory survey of the act,
however, said lie, "it seems to me
that all these plots and plans will
have to be submitted by the new com
mission before we can accept them for
record. T haven't gone into this at all
very fully and I'll have to familiarize
myself with It as soon as 1 can iret
to it." K
Shoots Wife, Injures
Two Others, and Then
Blows Off Own Head
r<v Associated Press
Grovetown, Ga.. .Lan, 2. ln a fit of
insanity. * lautlp .lordan shot
and killed his wife, seriously Injured
two other persons and then.'after be
had barricaded himself In his house and
withstood for an hour efforts to arrest
him, blow ofT his own head with a shot
gun.
Jordan's first victim was .1 R Beale
his intimate friend.
Jordan was .|3 years old. lie had
twice been an inmate of an insane
asylum.
Late News Bulletins
HELD FOR DEATH OF INEBRIATE
iMiiicaniion, Jan. 2.—GeorgeMorrision. employed at the. local Iron
in 11,0 W,,M of S". 1)0 liail to-day. on a charge of having
furnished liquor to AV. K. Miller. llarriNhurg. a man of known intem
perate habits, who was round dead on December 21, as a result of a
result or a debauch.
MEXICAN PRISONERS RELEASED
prisoned by 1 rovisional President Huerta last October were released
„ n ' ~ Penitentiary to-day. This nunilier does not Include Rodolfo
e *- ,n "' , ster or justice, nor Jorge Vera Estanol, ex-minister of
public Instruction.
TRADING AT STANDSTILL
,lnn 2 - —The only effect on the stock market of Mor
r,ni m ariy 8 Rnn > uncement was to bring trade virtually to a
?{~ n , <>n 'he news was ashed by telephone and news ticker to
Jkl £ i Exchange brokers dropped their business, and ror some time
"as practically given over to discussion or the announce
~ J™: P r °hably was a complete surprise to every man on the
noor. The announcement, had n > Influence upon the market.
ATTACK EXPECTED EARLY
(h . ,' ,a ". 2 -—Artillery and ammunition are reaching
t,» 3£ ? ' a nlann <*r as to Indicate that an early attack may
af SSI™ " r on the force of 1.200 federal troops entrenched
■- 3 . idles from the coast. Several pieces or artillery and a
to-day ammunition were delivered to the rebels at Cervantes
CONSPIRATORS SENTENCED
Y " 2 — Bapt Dunn, a Tammany leader, Joseph
former emplove of the State Department or Highways, and
. Contracting Company, convicted or conspiracy In connection
''O'Wftructlon In Rockland county, were sentenced to-day.
and^*Kootwf , ? ; Ki Was . monLh f Imprisonment at Black well's Island
2 -~Wilso was told to-day of the re-
I • Morgan and Company rrom the directorates of many
corporations. He made no comment. In his next message
Wilson expects to deal with interlocking dlectorates.
Closing Minutes in Wall Street
New York, Jan 2.—The market dosed heavy. Further selling or
American Telepliona. with some weakness in Steel and New York
Central finally proved effective ami prices yielded In the last hour to a
level generally under Wednesday's close.
*
CHARITY TICKETS
CUT OUT ON ALL
ROADS IN PENI.
Union News Company Hit Hard
by New Public Serv
ice Law
FARMERS ARE KICKING ALSO
Many a Railroad Man's Wife Will
No More Get Produce
Fresh From the Farm
Each day something new turns lip
making more complicated the tangle
caused by the new law affecting pub
lic service corporations. To-day came
the information that charity tickets
have been cut out and that the Union
News Company must pay for all privi
leges they receive at the hands of
railroad companies In Pennsylvania.
Heretofore Colonel Hutchison, the
Poor Directors and Associated Chari
ties were able to buy tickets to Phil
adelphia for SI.OO and to Altoona for
$1.32. Unfortunates reaching Harris
burg' will have to be given full fare to
get out of the city. In the opinion of
Colonel Hutchison it puts a serious
question up to local authorities.
The Union News Company is hit
hard. The order relating to this com
pany Is as follows:
"The privilege heretofore ex
tended to the Union News Com
pany, of transporting free of
charge, to and from regular sta
tions, the personal property and
supplies necessary for conducting
the business of the Union News
Company, on our lines, will be
discontinued on and after Janu
ary 1, 1914-."
Seriously Affected
Another class seriously affected by
[Continued on Page 7]
IS HEIO SAKS
1913 IS UNSAVORY
111 DESTRUCTIVE
Literature Reeked With Immoral
ity; All Economic Laws
Were Disregarded
General Superintendent G. W.
Creighton. of the Pennsylvania Rail
road, who passed through Harrisburg
early to-day on his way to attend the
annual dinner in Philadelphia, says
1913 was a year of immorality and
destruction. Mr. Creighton expresses
himself in pungent language, saying:
"The year 1913 closes with tin un
savory record. Its literature reeked
with subtle and illy-concealed vul
garity and immorality. Its stage over
flowed with nastiness.
"All economic laws were violated by
the pursuit and annihilation of those
whose industrial activities had builded
structures and plants capable of the
most, economical output but which
were disintegrated and rent asunder by
those In authority in defiance of every
law of economics, and certainly to the.
detriment of the ultimate consumer,
the public.
"It is to be hoped that each will
contribute his or her mite toward
making of the year 1314 one of com
mercial and Industrial progress, a year
fraught with good and pure things,
and full of happiness and contentment
for all mankind."
THERMOMKTKR AT 25 HKI.OW
Rii Associated Press •
Glen Falls, N. Y., Jan. 2. The
thermometer registered 25 degrees be
low zero here to-day. Tt was the low- j
est temperature in this vicinity In sev
eral years.
HARRISBURG, PA., FRIDAY EVENING, JANUARY 2, 1914.
MANNING SHOULD BE
POOR BOARD CLERK,
IS BUR'S OPINION
I But the Director Insists That It
Cannot Be Done
Legally
II APPOINTMENTS ARE DOUBTFUL
:
I Forty-two Physicians, a Watchman
and Nurses to Be Given
Places Monday
While Poor Director Charles L.
1 Boyer flatly refused to discuss the
, probable appointments of Dauphin
i county's Poor Hoard for thi ensuing
year until after Monday's reorgan
ization meeting, he intimated to-day
1 that Thomas H. Manning, the sole Re
publican member of the board and
the purchasing agent, might be elected
to the position.
Mr. Boyer said he believed this
could bo done legally and econom
ically; Mr. Manning stoutly insisted
that it couldn't be done. The Poor
Board, he said, couldn't vote salaries
i to any of its members. Mr. Boyer
holds that all the work of the board
could be done by the board members,
; as it is done by ljancaster county.
Director and President J. J. Cole
man, the retiring member, met with
j the board for the last time to-day.
i He got a salary of S6OO annually,
j while Messrs. Boyer and Manning get
t SI,OOO under a later law.
"Now why," asked Mr. Boyer,
"couldn't we vote, say an additional
\ S2OO a year, to Mn Manning and make
I him clerk? That would give him a
' salary of $1,200."
"Can't Be Done"
"Can't be done," promptly declared
Air. Manning.
rCoiitinued on Page 7]
OWNERS RECOMMEND
REORGANIZATION OF
TRI-STATE LEAGUE
Favor Placing Three Phila. Sport
ing Writers in Charge of
of Affairs
Lancaster, Pa., Jan. 2.—owners rep
resenting five of the Tri-State clubs
met here this afternoon and decided
unanimously to recommend a com
plete reorganization of the Tri-State
at the meeting to be held in Harris
burg Tuesday afternoon next. H. Kis
ter Free, of York, presided and he out
lined a plan of campaign, which if
carried out, is expected to place minor
league baseball in the Tri-State on a
higher standard.
While no decision was reached, the
owners favored the placing of the Tri-
State in charge of three sporting writ
ers from Philadelphia, it was also
agreed to have the owners of the club
properly represented at future Tri-
State meetings. Heretofore represen
tatives have voted for some things
which the owners had not agreed to.
The meeting started at Hotel Wheat
land at 1 p. m. and later adjourned to
the Elks, where the session was con
tinued until late this afternoon. Those
present were:
A. H. Ballletts, Allentown; Tom
Brown, Wilmington: J. H. Myers, At
lantic City; 11. Kister Free, York, and
W. Harry Baker and Mercer <!. Tate,
Harrisburg. Trenton was not repre
sented but Owner R. M. Morris was
expected later in the day. A set of
recommendations will be adopted and
copies sent to each representative.
Princeton Alumni
Re-elect John Y. Boyd
Sixty-eight men of Princeton gath
ered at the home of John Y. Boyd,
124 Pine street, for the annual meet
ing and luncheon of the Harrisburg
Princeton Alumni Association. Un 'er
i graduates and alumni from this city
j and the nearby towns met at Mr.
Boyd's home at. noon. At the annual
business meeting the officers for the
year were elected and reports made
by the chairmen of several com
mittees.
John Y. Boyd was re-elected presi
dent for another year. These other
officers were elected: Vice-presidents,
Charles 11. Hergner, of this city; Dr.
AV. M. Irvin, of Mercersburg; George
S. Schmidt, of York, and J. Howard
Neely, of Mifflintown; secretary and
treasurer, W. Harry Musser.
Roy G. Cox reported for the execu
tive committee and Edgar Z. Wallower
told of the work of the new students
committee, which throughout the
year sees that this city sends its quota
of men to Tigertown.
At the luncheon which followed the
meeting Dr. John D. Spaeth, of the
English department of Princeton Uni
versity, spoke. He was follpwed by
several other 'of the specially Invited
guests. Among them were Dr. F. E.
Downes, superintendent of the city
schools; Professor W. S. Steele, prin
cipal of the high school, and Professor
L. E. McGinnis, of the Steelton high
school.
BOY SKATING ON RIVER
In their ileslre to try out tboso new
skates, which came at Cnristnias time,
the small boy is taking great chances
these days and flirting with death. One
boy was seen this morning skating
along the shore of Island Park. Two
boys were chased from the old canal
bed near Steelton.
MUNICIPAL TREE DOWN
Harrlsburg's first Municipal tree >
passed into history shortly after noon
to-day, when It was taken down. It
will be cut Into cord wood. A big crowd
watched the lowering of the giant pine.
STII.Ij AT OI.D STAND
Not having received any notice to
quit the premises. Mayor Royal Is of
the opinion that the police department
will continue at the old stand. In Iho
Board of Trade Bulldlpg, for an Indefi
nite period
Penbrook Man Wages Pistol Battle With
Two Burglars Trying to Break Into Store
{ BULLETS WENT THROUGH DOOR 0F STORE
David T.entz points nut to Telegraph photographer, hole where bullet passed through door during battle
with burglars last night.
Bank Clearings Total 14
Millions More in 1913
Than During Year Before
Bank clearings in the city during
1913 totaled over $14,000,000 more
than during 1912. Hunkers of the
city attribute the remarkable increase
to good general business conditions.
The total bank clearings for IS 13 were
*84,346,822.1j5. In 1912 tlwy were $70,-
220.GT3.81.
Never in the history of the Harris
burg Clearing House Association has
there been so great a total for the
year, and the Increase over last year
■SON PERMITS
| MEXICAN REFUGEES
TO CROSS BORDER
Secretary of War Orders General
Bliss to Allow Federals in Texas
if Lives Are Endangered
By Associated Press
Washington, D. C., Jan. 2.—Briga
dier General Bliss, commanding the
Texas border forces, hns been instruct
ed by Secretary Garrison to permit
Mexican refugees lo cross Into Texas
from O.iinaga if that is necessary to
save their lives. The latest order to
General Bliss, which reiterates former
orders on the some subject, follows:
"With reference to possible situa
tion at O.iinaga incident to people
crossing the river, you will have to
meet demands of the situation which
cannot be foreseen at present. IGxtend
such aid to wounded as humanity in
dicates and permit refugees to cross
the river if crossing is necessary to
rtkmtinued on Page 71
WILLIAM ROSENTHAL. AMONG
OLDEST PUBLISHERS, DEAD
* Py Associated Press
Heading. Pa., Jan. 2. William Ro
senthal, aged 90 years, one of the old
est newspaper men in the United
States, died Here to-day. He was born
in Germany, came to America In 1846
and was at llrst engaged In newspa.per
work in Philadelphia. He published
the German Adler, a weekly; the I tan
ner von Berks and Die Blene (both
weeklies) and the Heading DaUy Post,
all of which have gone out of exist
ence.
NEW CITY ALDERMEN
When the time arrives for the city's
five new aldermen to take the oath of
office next Monday, Alfred Rodgers, of
2141 Moore street, who is one of the
five, succeeding Alderman Smith, of
the Tenth War' 1 , will not, be present.
Mr. Hodgers was taken to a Philadel
phia Hospital last Monday suffering
from ptomaine poisoning.
LACK OP WORK RESPONSIBLE
By Associated Press
Albany, N. Y., Jan. 2. Lack of
work, not labor disputes, was respon
sible for an increased percentage of
Idleness among union workers in New
York State during 1913, according to
a statement to-day by Labor Commis
sioner Lynch. His reports show a
greater percentage of Idleness than
for any year since 1886 with the excep
tion of 1908.
MEDAL FOR LATE PROF. KING
Washington, Jan. 2.—A medal of
honor has been awarded by the Na
tional Geographic Society to the. late
Professor F. H. King as a recognition
of a warning he gave to the United
States to follow the conservation
methods of China if it hopes to en
dure. Professor King has been dead
for several months. Announcement, of
the award was made by the S9ciety to
day.
is four million dollars greater than
the increase of any other year.
Al. K. Thomas, secretary of the as
sociation. said the increase Is due to
good business conditions in the elty
and the fact that the Harrisburg as
sociation has added Buncanno'i and
Mcchanlcsburg to Its list of clearings.
The clearings as shown by the rec
ords during the past six years since
the association was formed Indicate
f Con tin ued on Page 71
MILLION II IF
SPENT DURIHGI9I3
ON CITY BUILDING
Figures Show Increase of $300,-
000 Over Those of
Year 1912
Harrisburg's building operations in
1913 cost nearly a million and a half
dollars, almost $300,000 more than
was spent in 1912.
The report of the number of per
mits and the value of the operations
represented has not neen officially
totaled, but the figures show that the
sum expended during me twelvemonth
ended December 31 was $1,407,040.
In 1912 the operations cost $1,167,125,
just $299,915 loss.
Some of the largest buildings that
have been erected In several years
were constructed in 191", chief of
which was the Mechanics' Hank build
ing, the Harrlsburg Light and Power
Company's new steam plant and nu
merous other great jobs.
The comparative tables of the val
ues month by month for the two years
follow:
1913. 1912.
January $54,475 $6,675
February 42,575 95.875
March 111,555 99.075
April 185,025 58,240
May 124,050 239,025
June 81,275 1 19,830
July 409,055 161,626
August 95,565 77,725
September .... 53.800 101,050
October 153,61 5 51,175
November .... 84,800 57,480
December .... 11,250 99,350
Totals $1,467,040 $1,167,125
SUFFRAGISTS AT NYACK
By Associated Press
Nyack. N. Y., Jan. 2.—The band of
suffragettes, led by General Rosalie
Jones, who left New York on New
Year's Day to march to Albany, set
out from Nyack at 9 o'clock this
morning. Their route led through
Haverstraw and Stony Point to-day
and they hoped to spend the night at
Tompkins Cove, eighteen miles north.
GOMEZ AND ARMY RETURN
By Associated Press
Caracas, Venezuela, Jan. 2. —Presi-
dent Juan Vicente Gomez returned to
the capital to-day after an absence of
five months. He brought with him the
army of 7,000 men with which he had
been encamped at Maracay since early
in August, when General Clpriano Cas
tro, the former dictator, made an un
successful attempt to bring about a
revolution.
SEAL SWIMS TO NEW YOHK
By Associated Press
New York. Jan. 2. The first seal
ever known to have been seen in waters
near this city was killed in Gravesend
bay, Brooklyn, yesterday. Two fisher
men, while rowing about 400 feet off!
shore, saw the animal moving a few !
feet under the surface. One of them j
stunned it with a boat hook. A hoavv I
layer of fat showed that the seal hail I
suffered no privations on Its Journey In- I
to these waters. •
MORGAN & COMPANY
RESIGN FROM BOARDS
OF GIG CORPORATIONS
Step Taken Voluntarily, Says J. P.
Morgan While Making
Announcement
By Associattd Puss
Mew York, Jan. 2. —J. P. Morgan A
Co. to-day announced that they had
severed their connection with some of
the greatest corporations In the coun
try with which they have long been
connected. This step, the firm an
nounced, was taken voluntarily in re
sponse to "an apparent change In pub
lic sentiment," on account of "some of
the problems and criticisms having to
do with so-called interlocking direc
torates." Among the companies from
which they retired are the New York
Central and the New Haven Railroads.
J. P. Morgan made this statement:
"The necessity of attending many
board meetings has been so serious a
burden upon our time that wo have
long wished to withdraw from the di
rectorates of many corporations.
"An apparent chance in public sen
[Continued on Page 11 ]
Eskimos Have More Back-
Bone Than Any Other
Member of Human Race
By Associated Press
Tjondon. Jan. 2. Charles Dawson,
who found the famous Plltdown skuli,
has made another discovery of consid
erable interest to anthropologists.
He has discovered that the members I
of a certain Ksklmo tribe have literally
more backbone than the rest, of hu
manity; that is to say, they have one
extra vertebrae to which small ribs are
attached.
Mr. Dawson has lately been making
nu examination of various skeleton re
mains brought from the Arctic region*
and has found that both men and wo
jnerr lie Eskimo tribe In question
have tffls abnormal development.
MURDERER HEARS WORKMEN
ERECTING HIIS DEATH HOUSE
By Associated Press
Windsor, Vt, Jan. 2.—From his cell
In the State prison Arthur Bosworth,
sentenced to be hanged to-day for the
murder of could hear the
workmen erecting the death house In
which will be placed an electric chair.
Hereafter all murderers condemned to
death In Vermont will be electrocuted.
21,000 EXECUTIONS CARRIED
OUT IN SZ V CHUEN IN 1013
By Associated
Peking. China, Jan. is offi
cially estimated that 24,0t Executions!
were carried out in the pn-, irince of!
Sza Ohuen alone in 19IS. float of!
those killed were robhers, bur fe large !
number weer political offenders. It is
hinted by officials that the actual fig- i
ure.s -egarding the, executions would i
exceed ihe estimate. J
WOULD PROTECT PARKS
Washington, Jan. 2. —The War De
partment bus sent to the IT use pro
posed legislation for better protec
tion o fnational military parks. The
measure submitted defines as misde
meanors the wilful dlstructlon, deface
ment, injury or removal of any monu
ment, statue, marker, guldpost, fence
or other structure or tree, arbor or
plant within the limits of any national
park. The bill Imposes . maximum
penalties of S.IOO fine or one year's
imprisonment or both.
FIND THE MUNDUS"
Home, Jan. 2.—Professor Giacoma
Boni, director of excavations in Ro
man forum and on the Palatine, dis
covered yesterday in the center of the
Palatine urea the "mundus" or cen
tra 1 point of the ancient city, marked
out by the famous furrow or formulus
It is retailed that on New Tear's
day. 1N99, Professor Boni discovered
in the forum the "Niger Lapis" which
marks the legendary grave of the
Xoundar of Home. I
* POSTSCRIPT.
14 PAGES.
David Lentz, Groqeryman,
Catches Robbers After
Waiting For Them Every
Night For Five Weeks;
Store Was Entered Three
Times Before
ONE FELLED BY SHOT
FIRED THROUGH DOOR
Efforts Will Be Made to Trace
County Detective
Waiters Will Make Inves
tigation; Search For Man
With Bullet WourJ; No
Results as Yet
!
For five weeks David has been
sitting up at nlglit In the back of his
grocery store on the outskirts of Pen
brook waiting for the return of tha
burglars who robbed the place in No- j
vember. They came last night. To*
day a burglar somewhere near Pen
brook has a bullet in li*a body as a mo -
mento of the visit.
< j r ', shot one of two men who
fried to force an entrance to the store
shortly after midnight this morning.
When Lentz fired the man who was
prying at the door fell back against
•?i. r on the porch and slipped
with a groan to the floor. His com
rade dragged him away.
Since the store waa robbed five
weeks ago, Mr. Lents has made his
bed in the store, waiting for a return
of the burplars. He suspected two •*-
men of committing the last robzerv,
when they got away with $25 worth of
groceries but no money.
The robbers who attempted an en
[Continued on Page 7]
Skating on Wildwood -
Not Yet Sanctioned^
Skating on Wildwood Park lake was
not. officially sanctioned to-day. The
Ice on the lake Is In good shape but
should be watched closely for a few
days before taking chances.
There are some good skating spots,
but there Is also some thin ice and
skaters follow their favorite sport at
their own risk, says V. Grant Forrer
superintendent of parks.
- *
For llarrlsburg and vicinity i Snow
and warmer to-night, with low
*«< 'l«nper«»iir(i about 80 d«CNni
Saturday snow or rain ana
narmrr.
For Eastern rrnniylTMitu Snow In
north and nut, mow or rain In
•onthnrit portion to-nl(kt,
warmeri Saturday snow or rain
and warmer* moderate ■•rtktul
to aoutheaat winds.
River
The river will continue to fall slow-
Ir or remain about stationary
to-night, except local rlaea may
occur on account of the channel
becoming clogged Tilth lee. Tho
W'e»l n ranch and posalbly other
•trrami of the system will prob
ably rise aomewhat Saturday.
General Condition*
A storm of conalderahle Intenalty,
central over Southern Minnesota,
I* canning anow In North and rain
In South districts over a broad
belt of country from the north
ern border of tbe Great Lakes
southward Into Mississippi an* '
Alabama.
Temperature: 8 a. m., s«i 2 p. m., 80,
Sum RJsea, Tu2» a. m. | seta, 4>BB
p. m.
Moon i First Quarter, January 4.
4ifl3 p. m.
RJver Stage i 2.8 feet above low
water mark.
Yesterday's Weather j
Highest temperatnre, 84.
lioweat temperatnre. 28. '
Mean temperature, 28.
Normal temperature, 80.
MARRIAGE LICENSES
e.. l ff rn i a . n Solomon, Mlddletown, a«
Stella Sliver. Steelton.
Thorna* Earl Brown and Fern Al
berta Bnnker, Seward.
Can You Write
"1914" Yeti
"N
Bvery now and then to-day you
will catch yourself writing 1911
in the same old way.
Do you know why?
THE NEW YEAR IS NOT TET
SUFFICIENTLY ADVERTISED.
In n day or so—after you have
seen the date in your favorite
newspaper, on calendars, on let
ters. everywhere the fact will
he hammered home to you that
this really is 1914. Advertising
will do it.
Did you ever stop to think
that everything in this life that
suggests a desire or the ability to
satisfy a desire Is advertising—
that the infant's first cry is ad
vertising, and very likely to com
mand immediate reaponse.
, Newspapers did not create ad
vertising. They merely opened
the easiest channel for this ««.
sential part of Ufa to express
itself.
Newspaper advertising Is of
ficiant for business men Just as
the Panama Canal will ba effi
cient. Each Is the moat direct
and the easiest way for Ha user's
purpose.