THE SCRANTON TRIBUNE-SATURDAY, FEBRUARY 2, 1901.
4
Jd.
I'nbiiw t'Aiiy, ntcfrt suntar. fy ti Tr"..
line I'ulilUhh'tr Company, t Kilty Cents a Mown.
i.ivv s. nitiiAiiB."E3lfot.
OV. VI:BvUlneM Manager.
r j- -i
Yorls'Omc.l "150 hElxAN.:i
'Sole'Ajcnl for Foreign Advertising.
HMcrcJ it the I'oUofScc nt Scranlon, Pa ,
Second Claw Mall Hatter.
When tpare wilt pcntilt. The Tribune Is ')
glad U Mint short letters from IU friends beat
Int on ciincnl topics, Imt Its ruin is that the'e
6 iilC be, signed, tor publication, y the vrllci
real name; and the condition precedent to ac
ceptance li that nil contributions shall be aubject
tn editorial revision.
Till: HAT HATE TOR ADVERTISING.
Tlio follewlnc table aliown the price P lncl
tarli Insertion, ipaco to bu used within one yeaj
jHun of Sblltig on
DISPLAY J'aper Heading,
i'rss than 600lncheV " .25 .'.'73
SCO Inches. 20 .22
J0il " 1(1 .15
rooo " ijs .1"
l(X " 1J .105
lull
Position
' '.30
.It
.10
.IS.!
.18
Hates for Classified Advertising furnlvhtd on
I plication.
TWELVE PAGES.
SCKANTOX. Fi'imUAIlY 2. 1901.
In refusing to pose as a candidate
for nt least neoral mouths hence, Mr.
nrynn shows better judgment than
somo of his hysterical friends.
The Strenuous Life.
COLONEI, IIOOSKVEITB Inllu
ence for progress upon Amer
ican public life, shown more
recently In the pnrt ho took
toward equipping the navy for the war
with Spain: toward the placing of the
light naval officers In the right place,
as Instanced by Dewey's assignment to
Manila; and toward the forwarding of
iirmy ofTIccns like Leonard Wood and
l.uwton to posts of conspicuous use
l ulness, has lately received a new Il
lustration, pei haps the greatest of all.
It Is well known that Mlihu Root's
appointment as secretary of war was
Htiongly pressed by Uoosevclt nnd but
for his insistence might have been de
foaled. Theiefoie In a measure Itoose
velt Is lesponslble for what Koot has
done In the war department. The lat
est of Root's achievements the reor
ganization of the army staff, now writ
ten Into peimanont law Is unquestion
ably tlio most fai -leaching in my re
fonn consummated In a genoiatlon. It
will be In after years a monument to
the memoiy of Its author and a source
of untold advantage to the nation. Yet
it might ha'o been postponed for an
other generation, with Incalculable cost
In the event of ttouble, but for the
clean-cut and lelentless persistence of
the present secretary, for whose f elec
tion as General Algol's successor we
ate Inclined to give Roosevelt the chief
ciedlt.
The clicumstunce Hlustiate.s one of
the phases of "the stienuous life"
which Colonel Roosevelt preaches nnd
pi actlces namely, the poweiful Im
petus which It Impnits to the conduct
and activity of others. Not only do
men who au accustomed to do things
nehlevo dhectly by virtue of their per
sonal exertion but they Inspire their
associates to do things also, thus sot
ting In motion elides of energy which
widen geometrically as the circular
wave, caused by the stone dropped
into the mill pond.
Mr. Lanham will be for a reason at
least entitled to wear tho belt as De
mocracy's weeping Jeremiah.
The Cuban Problem.
WHAT ought the r nlted
States to exact of Cuba
as a fair equivalent for
what tho United States
has done for Cuba? This Is the ques
tion which underlies the present per
plexity of the administration and
which, sooner or later, will form the
subject of animated popular discussion,
perhaps constituting the paramount
Issue of a presidential campaign. Tor
it must not be forgotten that the
American people luxe a habit of
threshing new problems out uutll they
arrive finally at a solution which satis
fies their sober second judgment.
The Cuban problem is entluiy new.
Nothlns llko It has ever occuried In
the history of this or any other coun
try. Protectorates have been formed,
as in Egypt; and benevolent assimila
tion has been practiced in numerous
instances by great nations nt tho ex
pense of smaller ones. But there Is no
precedent for tho people of one country
forcing an armed Interference In the
domestic relationships of another coun
try for tho purpose of rcconstiuctlng
tho affairs of that country for the
benefit of its inhabitants, and coupling
that lnterferonco with a specific, dis
claimer of selfish Intent,
But charity can bo overdone. Nations
us well as men can stand so stlllly up
right as to lean backward. Tor a hun
dred years Cuba, by virtue of Its
peculiar geographical situation com.
iiiandinc strategically the Caribbean
pea, gulf of Mexico and entrance to the
inevitable Nicaragua canal, us well uJ
constituting a Unit in Ameilcan sani
tary precautions, has been lecognlzed
by our-foremost statesmen of nil par
ties as coming close within the neces
sary sphere of American political In
iluenco and constituting In effect an
American outpost. Mora than ever is
this recognition prominent in view of
the possibilities of foreign entangle
merits, Inherent In Cuban independence.
Il'.ljtf unfair 'to tho Cuban people to
re,iu'lro'l!i?i they shall grant as cart
rf their organic law not subject to the
mutations of tropical politics (1) a per
nnncnl naval base for the United
States; (2) the light permanently to
nialhtaln military gairlsons in the
tpjontf 'If nccessaiy for tho protection
of American property mid as a safe
guard against Intel nal revolution; (3)
control by the United States of all the
public debts and credits of Cuba; and
(4) tho ilsht to contiol all foreign
treaties made by Cuba? This is the
present-Cuban questlonstatPd In prao
Ucdfeims1, and It ncVda to bo, under-H-io'd
(hat powerful ftrgunicnts aie be-
IjL'S presented In support of tiro fore
going prepositions'.
An Amerlcnn naval bnso In Cuba Is
as necessary to Cuba ns to us, since
Cuba cannot hope to have a fot mid
able navy and must In any circum
stance lie within the opemtlon of the
Monroe doctrine. Concession of the
light to maintain American ganlsons
111 Cuba would do nway with tho ne
cessity for a Cubiin standing nrmy, nl
ways a dangeious toy In a tropical
clime, anil would invite financial In
vestment nnd development because It
would be nn assurance of stable gov
ernment. Amerlcnn cojitrol of debts
nnd credits would deliver tho island
f i oin the Intrigues of unset upulous ex
ploiter; mid Ameilcan supei vision of
foreign tieatles would prevent nn un
filendly or ovet -ambitious Cuban ad
mlnlstintlon fiom plotting dangerous
alliances with foreign powers.
Should these restraints not be im
posed, the United States will sooner or
later have to do Its woik over again
and do It the second time under the
guidance of lis common sense rather
than Its emotions.
All things come to him who waits
except In the case of a Delaware sena
toilal deadlock.
The Need of Cool Judgment.
IN CERTAIN primitive communi
ties when a man Is suspected of
anything objectionable the cus
tom Is to shoot first and Investi
gate afterward. The result Is that
those communities do not attract a
desirable class of immigration but are
nt a standstill. Life and property be
ing insecure, peaceful men keep away.
Just now there seems to be a tenden
cy In Scranton to apply this hair-trigger
method to the adjustment of dif
ferences between those who work and
those who employ. Every day tolls of
strikes or threats of strikes, often
upon flimsy foundation. No man seems
to know how soon his factory, mill or
mine will be rendered non-productive
by the going out of some or nil of his
employes, either for grievances which
ought to bo considered by both sides In
a conservative and fair-minded spirit,
or In misguided sympathy with disaf
fected employes In some other enter
prise. A little teflectlon ought to teach the
Intelligent woiklng men and working
women of our community, whom we
believe to be in the majority, that this
tendency, while annolng nnd expen
sive to employers, Is In the long run
suicidal to the lntcicsts of tho em
ployes. Tho manager of the mill or
factory wheio these troubles become
too thick and too costly for further en
durance can pack up his machinery
and move to a new location, as has been
done In a number of cities where the
rule of "strike first and Investigate
afterward" came into general vogue.
Many of Scranton's silk mills, for ex
ample, were induced to come here by
the assurance of abundant and Intelli
gent labor, after they had been driven
out of former locations by chronic
strikes and labor disaffection. It would
little profit labor to kill or chase away
the goose that lays the golden egg.
The most inoppoitune time imagina
ble for this epidemic of restlessness in
labor circles to show itself is now,
when with the steel mills about to
move away Scranton has more than
at any prior time need of tho haimon-
ious pulling together of Its citizens for
tho pieservatlon and development of
Its industrial future. Those who have
tiled to interest capital In new enter
prises do not need to be told that the
task Is difficult at best. It will be made
Impossible so far as Scianton Is con
cerned If tho conservative Influences
among our working people do not Im
piess their common sense upon the
flighty mlnoilty so at to halt the mul
tiplication of purely capricious strikes
and to enfoice In the consideration of
real Industrial grievances a due regard
for the broad interests of the com
munity. The Philadelphia Times almanac for
1901 Is on of the neatest and most
complete publications of Its class that
we have lecelved. It contains caieful
astionoinlcal calculations, iccords of
political and sporting Interest and
much other valuable Information, nnd
is typographically up to the high
standard of the Times.
Mm Mcllenry, of Topelsa. la the
latest to enter the war In the Interest
of tempi-! ance In Kansas Mrs. Mc
llenry makes a specialty of ding
stoics, and when her task has been
completed It will no longer be of any
uso to wink when ordering soda water
in Topeka.
An exchange suggests that as Slbutu
and CayaEan de Jolo ate ours, they
.should be given names which tho
American tongue can pronounce with
out getting twisted. How would Punx
sutawney and Tullnlah do?
IOLD BY THE STARS.
Dally Horoscope Drawn by Ajacchus,
The Tribune Astrologer.
Astrolabe Cast:
1.18 a in., for Suturdn, IVti. 2
Till,
U&
y s5
A rlilld born on thU daj slll nolu that mall
pox lias not jet apptircd, but kcmal ai of
vaccination nave hrm li poind.
A lie will tracl faster than the truth, aid
the fucrMj cf ioma alleged ic.r-aprrn lead,
to the supposition that the jwcplc like It licltei,
The popular slanj will ecui be (preeil
"Where the thicken sot Mia, Nation's itra.ii.
mtnt."
It U only the boin diplomat Mho can woik
up admiration for his neighbor's pet do.
hneial hopeful Scrsutonlars do not trim to
reallie that they are ui.dr tl.t InllueiiM of
political knocL-nut droji.
Merit which turn up In unpectii placu
has to do so without atiltaiire,
Alirot any man may become ' pionitnent
citlu." when lis tets away from home.
Ajacchus' Advice.
Keep your eje on the srvound hoj todaj mid
jou msj become a nestber proplut.
GROWING POPULARITY of ihe
FLAT RATE lot ADVERTISING
REQUESTS FOR THE TRIBUNE'S RATE CARD RECEIVED FROM ALL PARTS OF
THE COUNTRY. OPINIONS OF THE TRADE PRESS. FLAT RATE EXPLAINED
THAT TUG TRH1UNU is stirring
up interest among newspaper
men for fair nnd honorable rates
for advertising Is evldencedby theconi
ments thnt are made In tho leading
tude journals, nnd by the number of
requests that are being received from
all parts of the country for "copies of
Its card. Honest, business-like deal
ings always command respect, nnd
none realize this more than tho men
who are conducting thu newspapers.
The papeis which have adopted the
flat late for advertising have Invar
iably found that they were honotcd for
having put their business on an equit
able basis, nnd having once taken the
step they only regret that they did not
take it sooner.
When The Tribune idopted the flat
rate It was considered to be somewhat
of an experiment, but the experimental
days were soon over and merchants
are unanimous In their commendation
of this straightforward method of
dealing with advertisers.
Trade publications, issued in the in
terests of both newspapers and adver
tisers, have devoted considerable space
to The Tribune's move, commenting
favorably upon It, nnd even The Scran
ton Times stamps the Hut rato with
Its approval. Somo of these comments
nre published herewith. They will bo
found interesting, as they show what
men who arc thoroughly familiar with
conditions thioughout the country,
think of The Tribune's action.
Many Letters Received.
Letters requesting copies of Tho
Tilbune's rate card and asking infor
mation have been coming In for several
months, but the last two weeks thev
have become qulto numerous nnd some
of tho later ones ate reproduced be
low: Wcsteilj', It. I,, Jan. 13, 1001.
Manager Scranton Tribune,
Pcranton, l'j.
Pear fclr: Will jou favor us with simples of
jour paper anil rato cards. 'Dunking jou in
alliance for the same we remain
Very lcspectfully,
Morton Msccc,
IKiom New spipcrdom
WtlGRE FLAT RATE WORKS WI3I.L
WHY I Pa EVCRV WAY BEST
Afler nenly nine months' experience wltli
a rato card bucil on tho "liat" principle,
BmineM Manapcr O. V. Iljibcc, of the
Scranton Tilbune, nssuics Xintpapcrdom tint
ho Is contlnccd it I tho only proper basis
on which to deal with Ms customers. More
oer (that gentleman justifiably concratulatcs
himself), Ida patrons arc rccognlilng the
justness of the new programme,
Tho Tribune's schedule Is as plain M It is
brief. Quotations for display tire made on
the bulk sale plan, with graduated prices
per incli for less than 600 Inches, 600 inches,
1,200 Inches, 3,000 Inches and 6,000 inches;
and the adtanccd rales for "sldlne on read
ins" and "full position" are (fiven In plain
figures. It is unnecessary to explain thit
charges are conditioned on annual contracts.
No schedules are printed for either transient
orders or display in fixed space.
In The Tribune of December Sill there was
"Talk by the Publisher" that merits 'e
production here In full, since it not only sets
forth the considerations that led The Tribune
management to adopt the Hat rate principle,
but dUcusses In in able way problems ami
experiences familhr to advertising managers
and publishers generally:
"When The Tribune, on April 1st last,
adopted tho flat laic tor advertisers, putting
all on an equalltv, It took a long step for
ward toward dignifj Inir the bualress side
of local JoumallMii. The locil custom usul
to be, and to ome extent still Is, to solicit
admtMng by quoting a high price, and then
falling to whatever price the adiertlser would
pay. This gate the latter the generally er
roneous Impression that he was getting a
rare bargain, but it led to all kinds of (Hi
crinilmticn, somo adurtlscrs pajlng twice
as much as othern for the same scnioe; it
was unbusinesslike, unfair, and, from the
standpoint of newspaper relf-respect, Milcldal;
moreover, It was i 1 uslncis method that
the advertiser would not for n moment tol
erate in the sale of his own goods to the
public.
"The absence of a difinlte flscd price for
advertising, and the taking cf Imslne on
the anvthlng jou can net plnclplc, led to an
other result unfair to the local adiertUer,
It eniblcd the foreign advertiser the patent
medicine and proprietary article firm
through cxprlcmcd advertising agents, to
haggle with the tlcxlble publisher for the best
posltioas in the paper at the lowest raies,
and to larry his point nine times out of ten
We know of inst-iiices in vvhlili the bet
spans in some papers have been firmed out
to foreign adveitiseis at fiom one half to
one third tho price demanded of the local
merchant for inferior positions. This is
grossly unjust, ami utterly demoralizing to
newspaper values.
"The flat rate, applied by The Tilbune lo
all but oldconlrjct business, puts every
advertiser en an euuallty with veiy other.
The merchant who taken spice in this paper
under Its terms can nt assuied that his
competitor In the next block is not receiving
a rebite or disiount. Nor can any outsider
get Into the piper on I ettei teims than a
local patron. We could print double, per
haps tnble, the qumtlty of foreign advertls
liu which we are now earrjlng, If we would
elude the price. We could double our local
volime, but not xalue, of business, It will
ing to join In a scramble for advertising
quantltj-, regardlebs of price. We charge
n fair price for a service than which there
is none better in our fieldj and we stick to
the price. This, we contend, Is the only
buslneMi and equitable way,"
Yearly Exports of
Mineral Prodticis
Washington, Tib, 1
MlM.lt U. pioducts, crude and nianufaituinl,
haie become in recent jears a vcrj im
portant fcatuio of tho domestic expoits
eif the United States. Of the fcl 503,22's,
60J exports of domestic product, Including gold
and silver, In the je.11 l'KW, 9I30J27, 1.7 in value
were co'iipo.ed of mlneial pioduetr. 'Ihus 28 per
tent, of the totil clonio.tic eports originated be.
ncatii tho suifacc of the earth, though, of
couise, iiicie)) of Hit Ir telling value vras added
by tlio labor which tuincd lliein Into forms ie
milled for tho ue ol man. Thu exports of Iron
and steel, fui instance, amounted in 1000, In
lound teiiiu, to &130,UCu,uoe); mlneial oils of all
1 lasses, to fr'.'.OOO.itOO! topper, to nearly frGO,
000,000; coal and coke, over .',000,000; parafflnc,
111010 thin 8 000,000; phosphates, moio than
$.1,000,000, while the gold piodiietlon exported
amounted to J!,7oT,WJ, nnd the silver to $,
U72,fias.
0 -A
comparison ol Hum) enormous c..i:ts of
metals and minciali ami their products with
tho.e of a d:cado a;o shows tho rrmaikable
progress which Ins been inado lu this bunch of
American imlutlij tho pioductlon nnd manu
facture of the mineral wealth with which nature
h.u so lavlslilj endowed the United States. In
lion and steel manufactures, for Instance, the
Dilly and Wtrkly dinette,
"llllwatcr, Sinn., Jan. II, 1WU,
0 l'. tljxbee,
"cratiton, Ta,
Pi-ar fclr: Xulldd n ultriiiie lo jour :lit
lale cird In the newspapers. Will jou kindly
mail I's a enpy? c ,ue endeavoring to nuke
use of this rjstein. I'riiternillj jouto.
i:nt',n i Mistnmui
Pally Tribune,
lead, b 1), Jan. 10, 1'JUl.
O. T. Pyxbee,
Sicranton, fa,
Dear Mr: I em lose stamps; will jou ploxo
send me one of jour recent rale caids spoken of
In Ncwrprperdom tor .Ian. 3? Anjlhlng i bi
jou may have that will give Inlornullon to a
"fellow surterei" will be appreciated. I iroy
be ablo a little htr to send jou something that
mljlit be suggestive, Yours tnilj',
Jos. D. HeJe.
Di'.ly Record t'nion,
Sacramento, Cal., Jan. 21, 1P01,
Siranton, r Tribune.
Gentlemen! Will jou kindly send me a few
simple copies of The Tribune containing some
of the arguments In fivor of the fht rate, iu
referred to In enclosed clipping from tho National
Advertiser. It Is a mibjcct In which 1 havo
been interested for omc time and I will bo
gieatly obliged to jou.
Very respectfully,
Flnicnco J. O'nrien,
Adv. Dept., Ilecord Union, Sacramento.
Hocky Mountiln News,
Denver, Col., Jan. 25, 1P0I.
Business Manager, Scrai.tim Tribune,
Scranton, Pa.
Hear Mr: t want to know how the flat rato
for advertising works, that Is to wj, have jou
lest any business Irom hrgc advertisers? Have
jou gained materially from small advert!?
1 am aware that to answer these questions will
take considerable of jour valuable time. If,
however, jou can give me, briefly, results on
jour trial of this rate I will be under muiy
obligations to jou
Yours liulv,
A. D. lIMiop,
Advertising Manager
It will be noticed thnt these requests
come from all parts
of the countiy, but
piinclpally from the
West, where new
n a d progressive
ideas take root
qulcklv.
The Tribune does
not claim to have
originated the flat
rate. Tho rato has
been In uso to somo
extent for several
years, principally
with the magazlnei
and some of the
larger dally papers.
Hven with those paperi In the laiger
cities which hae not adopted a flat
rate based on a certain price per line
or per Inch, the tendency lias bcpn
to simplify as much as possible the
various charges. Some of the mote
recent moves have been the abolition
of extra charges for breaking column
rules and the use of cuts In advertis
ing, but classifications are yet &o nu
meious that an advertiser has gieat
difficulty, without consulting nn ex
peit, to ascertain Just what head his
business would come under.
The Flat Kate Explnlned.
Those who are not familiar with the
full meaning of the "flat rate" and all
it implies, will probably be interested
In a description of It. In a few words
i i i.i.. n,io. s ,.io no,- innt.
based on the number of Inches con
traded for.
To explain it clearly we will use The
Tribune's figures. For all conttacts
not aggregating 300 Inches The Tribune
charges 25 cents an Inch. A man may
wish to inset t a 6-Inch adveitlsement
one time it will cost him 4 times 2"
cents, or $1. If he wishes It to continue
for one week, li Insertions, It will cost
6 times $1, or $0. Could any teckonlng
be more simple? Thus, a C-lnch ad.
would cost 6 times 23 cents, or $1.50 an
Insertion: a 10-lnch ad, 10 times 25
cei.ts. or $2.50 an insertion.
This form of teckonlng continues
until the amount of ndvci Using desired,
exceeds 600 Inches In the aggiegate,
when the pi Ice per Inch Is 20 cents.
Thus the merchant may deshe to In
sert his 4-Inch ad. for a cot tain pcilod,
say five months. Theie aie 20 Issues
of The Tribune each month, and 5
times 20 In five months, or 130 issues In
all. Four Inches in each Issue would bo
4 times ISO, or 520 inches In all, which
at 20 cents an Inch amounts to $104, or
$20 80 a month.
On laiger coutiacts. calling for 1.200
S,000 and 0,000 Inches, the pi Ice per
Inch Is i educed to 1C, 13'fc and 15 cents
lespectlvelj-.
Some Advantages of the Flat Rate.
In nddltlon to this simplified nnd
equitable basis of flgutlng, then are
other advantages to the adveitlser
which are not secured under tho older
foim of contract. An advertiser for
merly was obliged to conttact for a
certain space dally, with "extra space
pro rata," possibly, and he was obliged
to use that space right tlnough the
year, or pay a higher piopoitlonate
pi Ice. Under the flat late he can
contract for 1,000 Inches, or any other
number, jun a small ad. regularly for
a while, drop out when business con
ditions aie such that advertising
would be unprofitable, and then uso
a quaiter page, or half page, at his
discretion.
He can lun his ud. every other day,
exportation of 1S00 amounted to but $27,000,131,
and in 1000 they wire, exclusive of iron ore,
)12jlo.H,460l or nearl.v flvo times as much In
1000 as a decade earlier. Of copper tho expor
tation! of 1890 were fJ,01C,C0J, and In 1500,
$8,!M,t2'), or nearly ten limes as much as in
1S0O, a decide earlier. Of mineral oils the ex
porlatlons of 18X) were $.r2,270,!iH and In 11)00,
$71,4!),7-'7, n increase of about CO per cent.
o
Ol coal and coke the exports of lS'tfl weie
$7,277,00.', and In 1000, $2,8st,OI7, or about three
timet as much as In 1SH), and of phosphates the
exports of 1S"0 were $l,tilS,(J9, and in 1000,
(si, 217,'iiA 01 about time limes as much as a
dec ado earlier, Taking Iho entire group of mln
eiaU, metals and the manufactures thereof, ex
tlusive of gold and silver, thu total for lfeJO was
.10J,M3,ra, and in 1000, 321.107,StK1 or more
than three times as much as In lS'KJ, a decado
earlier; while of gold the domestic pioducts
exported In 1S90 amounted to i2,7n7,62 1, and of
silver tho exports of 1690 wcro $10,000,160, and
those of 1D00, $Ki,272,CGS
Meantime imports of this character have mate
rially decreased, except in case of natural pro
ducts not obtained from the mines of the United
Matt, but required for use in manuficturlng.
Imports of manufactures of Iron and steel, for
Instance, fell fiom tMlO.Ml In 1SD0 to $20,.
413,008 in 1000; whllo pig used In tho manufac
ture of tin plate has Increased from about six
ami a half millions in 1590 to $19,15jjS0 In 1000.
o
Ihe following table, compiled by tho treaiutr
It's
Worth
the
Belter
Price
twice a week, once a week, or when-t-ver
and lit whatcer space ho dcsltcs,
thoie being but one stipulation ho
must uso the space contracted for
within one year fiom tho beginning of
tho ndvci Using.
He Is at libel ty to change his ad.
every isauo if he desires, using hla
space one, two, throe, or nnv number
of columns In width, at his discretion.
These benefits did not nnd do not
now 'accompany contracts of the old
stylo, which is fast becoming nnclent.
Tho Flat Rate a Fixed Rato.
A feature of the flat rate, which The
Tribune has emphasised from time to
Scranton Times, Dec. 2 1(W.
I beliove that the flat rato is
coming in this country and X be
liove it is & (rood thing.
time, Is Its absolute fairness to every
advertiser. If the advertising man
ager of The Tribune gives a pi ice on
a certain quantity of space, the cus
tomer can have full assurance that
the price quoted Is the lowest he can
secure, that It Is absolutely the same
ns would be given any other adver
tiser, and that If he asked a rate from
any other ofllclal of the paper he would
get the same figure. If the man calls
at The Tribune ofllce It Is unnecessary
to ask htm. "Have you seen our Mr.
tjoiand-So," or to Inform him that
"Mr. So-and-So Is out Just now, can't
you call again?"
The Tribune's late card can be had
for the asking, or it will be found in
The Tilbune each Issue. Anyone can
flguie tho cost of the acHertlsIng he
pioposes, or any employe of The
Tribune can flguie It for him. The
Pi Ices aie based on the cost of pio-
Vo roncetn ran continually aslc and receive a
nr.lTKil Plllri: for its product than Its com
pitltois unless tint proline t is of superior qual
ity. If someone tells jou that thej ein sell jou
advertising space "Just as good" as Tribune ad
vertislng spare for less monej-, exercise the same
Judgment that jou would use in purchulng other
products. lOU KNOW jou cannot buy wool for
the price of cotton, fn stating that thcli space
is "just as good" as the Tribune's, others prac
tically a lmlt the Tribune's .SU1T.UIOIHTY. 11
their article WT.nH of the same grade, they
could ami would obtain as high a price. You
cannot expect to get Tribune quality at lack-o'-sjstcm
price.
ductlon and the value of The Tilbune
ns an advertising medium, and there
Is no "cutting."
An Endorsement.
In December, a copy of The Tilb
une's rate card and an editorial con
cerning it was sent to Ncwspapei
dom, a progressive trade publication,
and the following leply was promptly
lecelved:
Nevvspaperdom,
New Yolk, Dee. 14, 1000.
Mr. O. F. Djxbee,
"Tribune," Scianton, l'.i.
Dear Mr. Hj xbec : Thank jou heartllj for en
closures with your letter of 12th Instant. De-
sides the demonstration of superior, progressive
policies pursued by jcu in (lie office of The
T.rl';'."" ,1,", '" i'"' ffratlficatloii to me in
vindication of my rather liberal ideas as to
paper. So, jou see, your experience i3 mightily
encouraging.
What jou have ssne me furnishes a splendid
text for another ellsiertatlon In "N'ewMiaperdom,"
on what has como to be with ine a well grounded
conviction. let me urge that jou frcepjcntlv
"""" "' communions, nouevcr Dri-r, on
any theme pertinent to the newspaper business.
lours very tiu'j,
Chas S. Patteton.
I rom the National Advertiser.
PLAT RATK IN 5CRANT0N.
Unfairness of Old Discriminations Tersely
Told
Prom time to time the Scranton (Pa.) Irib
une publishes concise arguments in favor of
the Hat rate, whlih It adopted lat April.
In Seranten, as elsewheie, Ihe Tribune sajs;
"The local eu.tom used to be and to some
etent still Is to solicit advertising by quot
ing a high price and then falling to what
ever price the adveitl-er would paj, This
gave the latter the general erroneous Impirs
Ion that he was getting j rare baigaln, but
it led to all kinds of discrimination, some
advertisers pajing twice as much as others
for the same- seivlcc; it vm unbusinesslike,
unfair, and, from the standpoint of newspaper
self respect, suicidal; moreover, it was a
business method that the advertiser would
not for a moment tolerate in the sale of his
own goods to the public.
"1 ties absence of a definite fixed price for
advertising and the taking of business on the
anjthlng-jou-can get principles led to another
reult unfair to the local advertiser, ft en
abled the foreign advertiser the patent medl
lino and proprietary aiticlc firm through
experienced advertising agents, fo haggle
with tlio flexible publisher for the best poki.
tions In the paper at the lowest rates and
to cany his point nine times out of ten.
We know of instances In which the best
spaces in some papers have been farmed out
to foreign adveitlseni at from one half to
one third the price demanded of the local
merchant for Inferior positions. This is
giossly unjust and utterly demoralizing to
newspaper values."
An absolutely flat rate puts The Tribune
advertisers mi the samo level The dally
averago circulation for the first eleven months
of this j car is stated to be 10,517.
bureau of statistics, showing tho expoitatlons
In lb'K) and IWX) of the principal products ol
minerals, metals and the mote Important manu
factures thereof, Illustrates the great devclep
ment during the decade of this branch of oui
domestic industries:
Calendar j car
Articles exported 110 pjoo.
Iron and i-tcel mfm. ...$ 27,00'j,l'H $120,7t3,2!0
Mineral oil 12,270,01.1 71,403,707
Copper and mfrs 3,019,30," 64,001, Ij)
Coal and coke 7,277,(102 22,SJ,0I7
l'aranhie '2,020,202 e,lh.i,fllH
ielentlfle Inntiiuuents . l,0i),'j B,7SS,'H3
I'hojplutcs l.SH.yi f,217,ViO
Cjc'e K.OoO.KIl
Zinc and manufactures, .141,001 2,'iPMM
Clocks and watches ,,, 1,601,81(1 2,10,1IH
llrass and mfrs 2,iH,s,072
Copper sulphate 'J,liM,,i')
Jewelry, plated waie .. 1,225,077 1.S10.4SO
Marble slo.ic and tnfis. 013,321 1,5M,0M
Mckcl 1.1S2.727
Till 202,343 407,J"!3
Lead and infix ,121, Wil 450,671
Quick silver 621,001 425.SU
Cement 223,300
Total domestic mcr-
thandUo $101,(111,06:. $321,107,200
Domestic gold exported 20,031,000 62,787,323
Domestic silver export- ,
cd 0,031,000 63,767,623
Total minerals, met
als and mfrs ?UcU7,lCH $139,227,157
ALWAYS BUSY.
Our Everyday Sales
Go Along Right Smart
25c. 25c. That's All.
Ladies' Rubbers Hoc
Ladies' Comfort Houco Shoes. . . 20c
Misses' and Child's House Slip
pers 20c
Men's Rubbers, toes a little
narrow 25c
Established 1888.
Wholesale and Retail.
Lewis t&Reilly
Wyoming Avenue.
00000000000000000
S
The
People's
Exchange.
X Afoi,i"'t ruiuuNa nousr for the
O r Jjcncfit of All Who Have Houses to
A Itert, Heal (Mate or Other I'rop-rtv lo Sell
J or Fxchangc, or Who Want Situations or
O Ileln Thcso Small Advertlsemen's Cost
A One Cent a Word, Six lnseitlons for Use
v uents a We.rel i:ccpt Situations vvaiucu,
u vvmen Arc Ircerted Tree.
oooooooooooooooo
Wanted.
WANTED TO 11F.NT, V HOfSIl Oil 1TAT: STATU
number of room, kind of belt, location,
when leady and pi lee Address box 300, cltj.
mm)I.ouds oixkimi ti:nni S on ii'.v.wrs
seeking bouses should see W. T. IlacKitt.
I'lice building.
w. t. imcki.it urns., si.u.s iirxrs, in-
sures, exchanges, appraises and cares for
propertj'. Olilce in Price building.
ir you ham: ntoiTitTV kou itr.xr, see
Hackett, l'rleo building.
ir you havj: ritopr.mv rou svli:, ski:
llaekett, I'rho building.
Help Wanted Male.
WAN1KD V OOOf) I'll vCIICAfi 1'AIMKP. WHO
can paint pipes nnd cooperage. Apply at
Kejstone Hrcvvlng Co , Dunniuie, 1'4.
rebmoss umiku tiii: covkknmhnt uioir-
sands of appointments will be made from
the civil servile examlnitlons to be held everj--where
in March ami April. Catalogue of In
formation free. Columbia Coriespondcnce Col
lege, Washington, I). C.
MAN WITH HOBSK AM) WVCOV vVAYTKD 10
deliver and collect; no canvassing; t-il per
week and expenses; MM cash deposit required.
Collector, Ilox 78, I'hllaeUdphia
Help Wanted Female.
wanti'd miti, rou Or.M'.RAI, itoisr.uoitK
In family of time; must le 11 good cook
and come well reeonimeided; wages, $10 p"i
month. Mrs, .1 II. Jones 1112 1'iescott avenue.
WAMTD-v. Oll! r.l)V "sTrAOOHArilKIt
and tjpev.iltcr e ipabli of keeping single
entry books. Addre-e, stitiig experience and
references, l)., 'tribune oltce.
WAvri:i)-r.tit.s to no wonic on silk
waists, IP) Wjomini avenue.
Salesmen Wanted.
svviyssvstH'it ssss
si(Sxs vys.
KM.ItGl.riO bM.ISMAN SUIOOf, SITPMI.S;
countrj woik; s.100 salaiy and loinmisslon
It. O. Kvans & Co , Chicago,
Honey to Loan.
STIIA1GUT I.OS3 NO J.OMsU.NSr, ItlU'
logle, Altornej.
MOM:Y TO LOAN OS 110.ND -N'l MOHlOAOi:.
anj amount. M. II. Ilolgate, Conunenn tilth
building.
ANY AMOUNT 01" 1IONKY TO I OA-'jUlCK.
straight loans or Iluildinij and 1.01,1. At
from 4. to 11 per cent. Call on X. V, Walker,
311-115 Conncll building.
Lost.
i.ost- nitoot if. M.r wnif two rwi.o,
either on Petersburg tar, vviiinisdav even
Ing, or on Mulbeny s'rut, between Clay and
Webster avenue. llnchr please return to
Sebultz'a Ding Store and receive uvvaid.
Found,
foi si)-i)o(Tr ivji'inf a. r m'uowan, m
Uriel, avenue.
Rewaid.
ifno iii'tt'unTrou iiiii:.r sn cowh-
tlon of tho paitv or parlies who stole the
canvass from m.v lco boat on l.ako Scranton.
Jay tiould.
Becruits Wanted.
xW
wantid rm r s mim: Aiii.n hodiit),
uimi irrlcil men between ages ot 21 and .'3;
citizens of United States, of ood eluract-r and
tcmpeiate habits, who tan speak, lead and
write Kngllrh. Heciults specially desired for
seivlcc In Philippine l'oi Information applv
to ltccrultlng Ofilte, 121 W joining avc, Scran
ton, l'a.
Furnished Booms.
imi-NMII'I) liOOM I oh itr.vr. J Of TU OV
0110 of tho principal avenues on the hill,
r. it.
Vnuted To Buy.
WANTIID-SI'COM) HAM) SLOT MACMIM S;
must be In good older, state particulars a
to male and prlie AdJrc3 I.. M .'moral de-
llverj, Scranton, Pa.
Beal Estate.
11 MH HWI' IIHIV "f III YIMI I'll
bi.lldlng in inning or si Unix 11 irnputv tu
ellv or eutinti, call upn 'I. llaikett, Hell
IMiitc- Ilialti. In Price building, 01 wrltu Inni,
7 T HACKliTT lTS IIMlffMNS IV lIUMMIVs
and itsidinee luipnllcs in all pans of the
cit). Olilce In Price bulldlrg.
If YOU IIAVf. I'llol'HItl'Y TOR Itll.M', Sfll
Hackett, P1I10 UiIMIhk,
IV YOU HAVE PltOPIIItlY I'OIt s'tl.I', MX
Hackett, Price bulldliy.
IK YOU HA VII 1'HOPFKTV TO INMJltl', hill!
Hackett, Price building
W, T. HACKHTr HUS. sKM.s. HUMS, IV
cures, exchanges, appialto and cuic-i leu
property, OfSe-o iu Price bulldintr.
'CONTENTS OF
FOR FEBRUARY, 1901.
PftRO
FItONTISPIECr; 1
EDITOniAI.. COMMENT, Augusta
Prcscott 2
SOMETHING WORTH READING. . 3
THE STORY OP TEDDY, Frances
A. Schneider 4
THE FLOWER CUltL OF WINTER S
DOROTHY'S LOVE AFFAIR, Frank
Sommets g
A STUDIO AFFAIR. Jcannette
Hays 7
PARIS FASHIONS, Anette Rlerdon
Reed 8
NEW YORK FASHIONS, Helen
Orcy-Pngc I
THE SHIRTWAIST LUNCHEON,
Augusta Pmscott 10-11
ARTISTIC COUNTRY RESI
DENCES, Herbert C. Chlers....M
LEARNING TO ACT, Helen Teny..l8
THE INTELLIGENCE OF WOMEN,
Susan D. Anthony 13
THE TOOTH OF TEMPTATION.
Hnny Germnlne U
LITTLE SALLIE'S SURPRISE,
Augiibta Prcscott 15
THE HOUSEKEEPER, Margaret
Hill Canfleld 16
THE HOUSEKEEPER 17
BETWEEN EDITOR AND READ
ER, Editor-in-Chief 11
ROSE HAWTHORNE LATHROP'S
WORK 19
Fashions can only be secured in
Fiiiily?s
AT THFIR STORE
510-5B2 Lackawanna Ave
CALL AND ASK FOR A COPY.
Dona
With memorandum space
on each leaf,
gc Eadho
Just for a day or so.
Reynolds Bros
Sutioners and Engravers.
Hotel Jermyn Building.
For Bent.
kvwvvwvvwvv
I.A.MI.OKI). Shi KINO 'll.N NfS Oil IKNANIS
seekln,' Hone's suouiil rce vv. 1. naekn,
Price bulldlnr.
ir urn 11 u: on kpict to hwi: a ya-
out stcre, oltlce, barn, Iioum or tljt, '
v T. Iloekett. the Iteil Estate Dealer In Price
building, and h" will m.miii a tenant for jou.
w. t 1iAtKi.1T 11 s sToitis. OFnci:i,
bains, houses Hats, and fatloij space-. Olflc
In Price building.
IIIIW IIIIAIH) IT. NTH. MX ItOOMS AND It TH
In "l.obeik building." Sic Hackett, Price
building.
V. T. II(Ki:n HliS SI.I.LS, MINTS, IX
sures, exchanges, appraises and cares fe r
proprrtv.
toil m.M hl.MHII IIOUM!, centrally locate!,
ihvcn re ours, medcrn lm rovements; 1'con
cmiv htfaui beat, rent -.'(l Inquire 404 Connell
building.
I Oil ltr.M'-)l,I HSrAUI.IMIKf) CbOTHlN'll
house stand In lunkhamiock, I'1, One of
Ihe best, occupied as uch nineteen years; pres.
cut tenant iciuoud lo New- York; ponseHccion
April 1st next Vddiess W. S Kut?, lunklan
nock, Pa
For Sale.
ion si.h i'i ACitis 1.000 n.tr hmivv-
tlon, "among tlm plnrK," include beautiful
lake til rlgblj-ttve acres anil trout stream, both
well .locked, also lumber manufacturing plant,
water (OO) power; full lonipleinent of mschlnerj,
lore, blie'ksmltli shop, housin, bairu, etc., all
in excellent 11 pali. Onlj four miles from station
on Hanley branch of Kile; suitable for busir.es.1
asjotlallon developmert. C.ood reason for sell.
In,'. Great bargain. Addici, Lock llox H., Mil.
ford, l'lke loimlj. l'a.
FoTf S U.II-DOl ni.II llOt'Sfl, 1223 Wt.
burn sticct Inqulie ot Mary Molt t'oktrr,
State I ollee, Pa.
ion sn:- ruTMi lioitsK, wuaiiT 1100.
(iuirantccd to be tound and gentle. 61)
I), an stitet.
run si.i.- 111111,1. os- rini.10 (sQUAiik,
lll.es IIji 1 e. 11 MrCarluey, Attorney,
5llkeislliiie, Pa.
rollllirv liuiur, lull lie natj sti- ,c-3vi.-m, ,
peissilnn ut once, Inquire, or address V. II,
Hiivsill. 1) I II CI-' olllri-, b-raiiton.
Board Wanted.
nOAIll) 55NTIID-lOn 1IIIIKH ADULTS AND
one small child. In respectable Jewish fsm.
Ilj-, living ir. first-class neighborhood. Huts
price. W A , Tribune oftlce.
Miscellaneous.
UMllNHKIPs, ITIIHMUV, MACIUNlSrS AND
Hectilctans New 40 pape pamphlst contain
lut questions asl eel bv llxamlnlpg Botrd ot
lialnecrsj sent free. Geo, A. Zcller, Publish
er, St. Lculs, Mo,
1111
CALENDAR
PADS
roil hMII-A l'AHM Ol' fai ACRKS; SO ACIU.4
Improved; Vj mile Irom 1'ietoryvllle; about
twertv minutes walk fiiun Kejstonc Acsdrmj;
very slglitly and pleasant location for
i '