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A store for the People, with the People, by the People, where the multitudes may assemble and feel at home, may come and go
at will, a charming store, where fair treatment is assured, and where absolutely correct business methods prevail.
The great doors of this beau
tiful store will be thrown
open to the public and our in
vitation is hearty and cordial
for you to attend.
I Mil IK Willi I IIMMW i
History of the Firm
THK proprietors of Scrunton's (Jrcat
Department Store are not strang
ers to this city. Jonas Long, the founder of
the firm, began business in WllkesBarre in
i860 and by persistent and painstaking at
tention to business laid the foundation for the
great Wilkes-Barre House of wnich this vast
enterprise is tne outgrowth. The Sons, who
constitute the present firm, took up the work
so skilfully begun and by frugality, diligence
and a strong desire to please won for them
selves a patronage unexcelled by any similar
establishment in this State.
This Grand Achievement,
TrHli culmination of long studied plans,
J- will be accepted by the people in a
spirit worthy the undertaking.
The business methods of the firm are
liberal and just and their influence will stim
ulate a friendly rivalry in Business circles
that will be beneficial in the buying and sell -ng
of merchandise.
r DRE5S X
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SORANTON TRIBUNE
The Firm's Principles
FAlRNhSS to their patrons is the first
thought in the conduce oMhis busmen.
They will not misrepresent their own goods,
nor will they permit clerks to misquote others'
goods; every article will be offered upon its
own merits and the firm's strong guanntee
stands back of every piece of merchandise in
their store.
Polite Attention.
THIS Great Establishment will be de
voted to the inteiests of the people.
An army of salespeople to wait upon you in
telligently and devote their time to your
wants, and be helpful ad' isors in making
your selections.
The Class of Goods
to Be Sold.
ONLY Dependable Goods are carried by
this store. The best products of the
world will be here. There will be a distinc
tion between the cheap goods sold by many
and the good, reliable articles sold here at a
cheap price. This system will revolutionise
business methods, but when it is understood
that guaranteed goods may be bought at sudi
low prices the benefit will be appreciated.
XJ"
S WHITE " AAlLOR MflO A
i 7
oons
JLs Ul J. Is 3
DECEMBER, 1897.
Everything You Need
Under One Roof.
THE powerful chain enclosing this an
nouncement tells you of the many
classes of merchandise that may be obtained
here. It will never be a oart of the business
to allow accumulation of old stocks; low
prjees will make quick selling. Forty-five
departments, each a complete store in itself,
with its wares admirably displayed, will add
interest to the visitor and make shopping a
pleasant pastime.
Store System.
ALL the modern improvements de
signed to make shopping easy have
been installed in our up to date system.
A Grand
&
Musical
Entertain
ment will be
Given During
the Evening.
-SEWIWG "X
Sw
The Pneumatic Cash Carrier avoids
delays in making change.
The Transfer System, whereby cus
tomers purchasing in sevcial departments,
settle for all at one time, prevents worry or
loss of packages during shopping.
The Delivery System.
A LARGE number of wagons insures
prompt delivery of goods. Regular
trips will be made to all sections of the city
and goods will be delivered free to convenient
points outside of Scranton.
The Elevators are convenient and make
all floors easy of access.
The Cafe' will be located in the base
ment and will be conducted in a first-class
manner.
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