VUBQPEiAN AFFAIRS
tßr the Atlantic Cablc.l
monait.
r SitUc epattlato
1 ‘ April 22 —The London Pott Of to-day
wbljr orgim-bas on elaborate
on the Cuban question, In which
ppmetdions that It is asserted that President
- fsnnt has a longing eye npon Cuba and would
Ko SnwUlloK to district the attention ot
tta*people of the United States from watch
inir the ooorso of Internal affairs by a war
wUh some foreign Power. A conflict with
boats oMsnot leave any doubt respecting the
Issue, unless England and Francs should inter
fere/A blow dealt at Cuba would be tantamount
to%ow d o ealuowsrda the whole of the W.a.t
Indies, and the acquisition of Coba ntlßht bofol
lowed by that of Jamaica and Martinique. The
samO*paper quotes tbo recent acqutslUons of
tenltory by the United States as proof that it
! wants to acquire by piecemeal all the possessions
hold by European Powers In that latitude, and
would natuiaUy commence by Cuba because It
boionge lo lha weakest of the Powers having
setttemtnts in the West Indies. France and Kug
land will doubtless determine whether those de
signs against Cuba will bo tolerated, or aid Bpaln
in retaining her colony.
The French press has agitated tbo question
much In the some tenor, and special meetings of
the French Cublnet were held on Tueediy and
Wednesday, which resulted In a special envoy
being eent last wight to London with des
patches referring to thepresont complication of
oV lheBpanl«h loan of .£8,000,000 was launched
here to-day through tbo medium of J. 8. Morgan
&00.. and lB meeting with good snccess.
3lie AppreuckiuK iranilta of Venus.
< The Loudon, Daily ifeiot says:
“An.lmportant question has been raised re
specting the two transits of Venus which wore
dtaensied at the Royal Geographical Society tf
fbw Wet-ka ego. It maybe remembered that
Commander Davie, la describing the propara
■ tiouswhlch wire to be made for Antarciic expedi
tions to observe the transit of 1882, quoted tho
'. statement made by the Astronomer Royal, that
the transit of 1874 will, bo wholly nnsulted to the
' partlcolar mode of observation he was consider
. Ing. - This statement has now been called In
- question. M. Polseux, a woll-hnown French
maibemaUelan.and Mr. Proctor, the author of a
treatise on the planet Saturn, have, by indepen
« dent processes, arrived at the conclusion that as
‘ tronomers oannot do better than to apply to the
< transit of 1874 the old-fashioned and simpler
mode oT Observation wblcb Mr. Airy had rejected
as unsuitable. ,
Pnlseun names places where the difference
Of the duration of transit Is as mnch as thirty
minutes, whereas the greatest Interval by the
Astronomer Royal’s method Is bnt twenty-two
minutes. But Mr. Proctor goes much farther
tbsit this. Indeed Fulseux’s reasoning is hardly
sufficient, as Mr. Alry-has shown, to establish tho
superiority of the simpler method. Mr. Prootor
shows that by attending only to the particular
appearances which observers are required to
watch, the superiority of the simpler method Is
much more strikingly exhibited; and not only so,
bnt that the trsnelt of 1874 Is shown to bo clearly
superior to the transit of 1882, and also to the
famous transit of 1769. The appearances referred
to are Whst are called the Internal contacts of the
planet with the son. All calculations of the sun’s
distance have been founded on observations of
tho moments when the planet is just fully seen
within the disc of the sun, after Ingress, and be
fore egress.
“Neither Mr. Airy nor M. Pnisenx seem to
have paid sufficient attention to this circum
stance. It now appears that whereas the great
est observed difference of duration was less than
twenty-four mtnuteß in 1769, and will be bnt
twenty-eight minutes at the outside in 1682, it
will bo possible to And places In 1874 giving a
difference of fully thirty-six minutes. The full
mathematical details of the correction are pre
sented In the monthly notices of the Astronomi
cal Society, and ihe next number of the Quar
terly Journal of Science will contain a more pop
ular statement of the facts which are in question.
Fortunately there is still time to make prepara
tions for applying the simpler mode of observa
tion suggested, should astronomers decide that
Mr. Proctor’s statements are valid. Antarctic
journo} 8 will have to be made to the very sta
tions discussed by Commander Davis six weoks
ago." .
CITY BUfiLBIIN.
Allmed Hotel Thieves.— Two men, who
gave the names of William Harris and James
Taylor, took lodgings at the Merchants' Honse,
Noe, 413 end 41& North Third street, last night.
This morning, abont two o’clock, the porter en
gaged In the establishment heard a noise In the
apper part of the honse, and discovered one of
the men prowling along an entry. The pro
prietor of the honse was awakened, and the two
men wore passed over to the custody of Police
men Cribb and Taylor. A pair of nippers were
found on Taylor, and on eaoh of the prisoners
were foußd money and articles which were after
wards identified by dilfercnt boarders in the honse
as having been stolen from their rooms. In the
apartment which bod been occupied by the pri
soners, a lot of ekeleton keys were found. Har
ris and Taylor will have a hearing at the Central
Station, this afternoon.
An Isipostob. —An Individual who presented a
very pitiable condition, posted himself at Sixth
and Slokeraon streets yesterday, lor the purpose
of soliciting alms. One arm had apparently
been cat off and tbe other arm appeared to be
lame. An examination by a policeman showed
that the fellow was an Impostor. Bath arms
were found to be in good condition, bnt thoy had
been tied op so as to deceive unsuspecting cttl
aens. Upon finding that Us trick had been dis
covered the swindler raD, but was pursued and
captured. He gave bis name as A. J. H. Garre
pate. He had already succeeded la getting a
poneh pretty well filled with pennies. Ho was
stnl to prison by Alderman BonsalL
The Oeihob-Sebeebs' Rush.— The crowd of
office seekers at the Mayor’s office this morning
was larger than It has been since tbe first few
weeks In January. Four or five appointments
are made dally, and this, of coarse, causes a de
sire on tbe part of all other applicants to look
after their Interests. Hence the rush overy
morning. To-day tbo gathering on the sidewalk
In front of the office becamo so large that It was
found necessary to detail officers to keep a pas
sage-way opetf lor pedestrians.
Found Dbowned.—An unknown white man,
aged 35 years, was fonnd drowned at Girard Ave
nue Bridge, last evening. He was 5 feet 10 Inches
high, with sandy hair, Bmall goatee and a mous
tache. He bad on a black-ribbed cloth sack coat
and pants, knit jacket, maroon colored shirt,
white shirt, light summer pants (striped), and
boots. The Coroner took charge of the
Stolen Bonds Kbtbkbud A package, which
had been receivtd by express, was delivered at
the office of tbe Beneficial Saving Fund Asso
ciation, at Twelfth and Chestnnl streets, yester
day. When tbe package was opened it was
found to contain a portion of the bonds which
were stolen from that Institution several weekß
ago. The value of the bonds thnß returned U
$400,000. /
Attempted Robbeby. —This morning, about
two o’clock. Policeman Grace captured a black
fellow named Samnel Shipley, who was at work
In an attempt to pry open the basement door of
the realdenceof Hon. Samuel J. Randall, on
Fourth street, below Spruce. Shipley was taken
before Aid. Carpenter, who sent him to prison.
Absaultino a Newsboy.— Charles Eckert was
arrested yiaterday.at Front and Mead streets, and
taken before Aid. Dovltt, on tho charge of having
assaulted a newsboy. It Is alleged that be kicked
tbe youth. He was committed to anewer at
Court.
Th« Latk John Lawlor. —A meetiner of lour-
BaUsifi will be beld this afternoon, at 3 o’clock,
jjlhjroomsof ib e Press Clabof Philadelphia,
No. CO? Walnut street, to take action In reference
to tne death of John Lawlor, of the Sunday
IhspafcJi. . 9
. 8l» Vib» '
morning about nine
ocloott Wacenbtower'fi furniture manufactory,
on«ot>w evrsetj below Becond, was slightly
ttuvi chimney 6 tta “ eß or f glnoltd ,fom a
' AjrmnmsoßTOttß Rom lß ,.y._j ameß ltoynolds,
IttUiDK from New Yprk, was arrested this morn
iDg OpOU too,Cuftfßo tyf. atumptlog to eater a
: 6toW-Ott Spruce Street, libove Proot, by prylar
open ft back; door. He w w committed for u
' iurtber hearing by Aid. Ken.
House Robbrrv.— Tho d welling of 8. Manpay,
at Rising Sun village, Twenty-eighth Ward.; was
entered by breaking open a back door,last night,
and was robbed of a few articles of silvor-Ware.
Mad Dobs —Beveral of the Po’loe Lieutenants
r ported tbts mornlßg.tbat mad dogs had been
Biotin their tUstrtQts yraferday.- . ,
Bow sadly- but ot jotot with those beautiful
spring days must that man feel who is still going
shout in bis unseasonable and sombre winter
garments. Nature has put on her spring suit,
and all afo rejoicing In her improved appearance,
and men should keep pact) with her in this
leepeet, and mako as great an. Improvement in
their own personal appearance, which they can
cosily do by simply donning a bran new suit of
Oak 801 l Spring clothes. There is no excuse for
not doing to, for the prices are exceedingly low
at Wanamaker& Brown’s.
Mb. Louis Mbvbb, the well-known music
dealer, has r* moved io a fine new store, No. 1418
Chestnut street, opposite Bomer, Colladay &
Co.'s. Be has a fine stock of American and for
eign music. Be 1b also agent for tho beautlfal
Munich photographs of the Goethe and Schiller
galleries, &c. See his advertisement in another
colnmn.
B. Scott, Jr., will sell this evening, ot quarter
before 8 o’clock, ot the Art Gallery, No. 1020
Cbestnnt street, a number of Crystal Medallions,
Oil Paintings, &c., tbe balanco of the catalogue.
As every painting will be sold without reserve,
wo advise our readers to attend.
CITY NOTICES.
’Twas kvbhibg
when a weary traveler might have been seen dragging
bimielf along the rough and rugged road leading to a
quiet Utile hamlet nestling among the hills of Penn
sylvania. , ... ..
The golden beams of the petting can tit op the scene
in quiet pplendor, and filled hta emit with holy peace.
Slopping for a moment to take a View of the beantlfnl
panorama, he slowlv resumed his tlro-omo Jouraoy,
until coming to an did f.rgotien graveyard,at the out
skirts or this obeenre village,bo entered the crumbling
gateway, now fl ltd with rapk weeds and straggling
wi'd flowers, and, turntog to tho right, bo sought a
rndo »rnve in tbe southeastern corner of this 'dilapi
dated city of tho dead. Finding with mnch dlflicuUy
tho object of bis search, he, with uncovered head
knelt beside ihe mopp-covcred slao, and with his knife
removlrg the mosß which yoars of neglec’. had spread
npon the'cold, discolored marble, he road by the faint
light of the setting sun ibis
EPITAPH.
Hf.be lies the aonv or Jounht Noahs,
Who, when he lived among the folks, Bought
all bis clothes of CnaBLES Stokes. He died
from eating artichokes. When lying on his
dyln g bed Ho to his friends around him said.
Before X lenve this world of woo, I mast tell
you, neighbors, where to go. In Cuebtnot
street, Eionx Tw>pTY-rol:ii, You’ll find
Ciiaiu.es Stokes’s Cj-othiho Stobe. Now,
if you want to look your best, Iu Stokes »
clothes yon mast be drest. His cut and in ,ke is
f,.r übend Of any In tho land, he said;
And faiber, I, and all our folks Always dealt
wiib C li ahi eb Stokbb. Hls prices, you will
(Ind, ci mpare Wl’h the lowest anywhere.
He died; yes, honest John is dead.
(to I'RAI. WITH SIOKPS. IsABT WORDS UB SAID.
Thb Amkricak Combinatios Buttos-uolb
*nd bi wing Maoqimslb the family machine after all,
hat
"SUITS AI.Tj PURCHASERS."
flail ard see It, at the S. W. corner of Kleve th and
Chestnut streets. _ __
Three Cheers fob Helweo !
The man who labore seditiously for the soles of his
fellow-men is eminently entitled to high considera
tion. bnch a man ie William H. Helweg, the accom
[i.irhed Bootmaker, 635 Arch street. He fashions his
leather upon eclontltic principles, and the result la, he
never falls to suit his customers. There is a certain
L-rnce about Helweg’u Boots not to be found In those of
other makers.
Just Kkceived —One case more of the genuine
• Jorepb” Kid Glove, our own importation; 300 dozen
choice shades, only SB cents per pair—every pair war
ranted—at A. & J. B. Bautuolomew'b
One-price Dry Goods and Motion House, No. 28
North Eighth street.
200 Pieces New Dress Goods opened this
week. Mixed and rintn Poplins 81, 87,44, 60 to 76
cents. Btriped Dreas.Goods greatly reduced to close
stock at
BanniQLOMKw's, 28 North Eighth street.
Beware of Ackid Teeth-Bi.eaciiing Prepara-
tions
that destroy the enamel. Sozobont Is a delicious
vegetable compitund. wholesome as spring water,
thn' simply romoves their impurities, protec's thorn
irom decay, lends fragrance to the breath, and keeps
the gums elastic, freßh and may. '
Go to OAKFOnna’, under the Continental, for
'oar Spring Hat.
Corks, Bunions. Inverted Nalls, skillfully
treated by Dr. J. Davidson No. 810 Chestnut street
Charges moderate.
The Best.
Ail First Class Druggists, Fancy Goods Dealers and
Hrocers, pronounce Colu.te & Co.'e Toilet Soaps
flic best.
Bpring Hats—Spuing Hats.
Charles Oakford & Sons, under the Continental,
have opened their immense Spring stock. The most
beautiful styles and best goods can be had at Oakfords’.
Dkafubss, Bxjhdhkss add Catarrh.
J, Isaacs. U. D.. Professor of the Bye and Bar
treats all diseases appertaining to the above members
with the utmost success. Testimonials fpom the most
reliable sources In the city can be seen at this office.
No. 800 Arch street. The medical faculty are invited
to accompany their patients,as he has no secrets in his
practice. Artificial eyes inserted. No .charge made
for examination.
Quiet and soothe the pain of children teething—
Use Bower’s Infant Corffiai. Sold by all Druggists.
Surgical Inbtrumknts and druggists' sun
dries.
Snowmen & Brotuxb,
83 Bonth Eighth street.
ulletin.
BAftl>A -Brig Union i’, Tufu-88d hhds molaa«e<> 40 tea
do S A W Welsh.
MABINB BCimm.
FORT OF PH 11. A DICTjPHIA—ApriI a
ear ike Marine Bulletin on Inside Page.
ARRIVED THIS DAT.
Bt«iunf»r Monitor. Jonee, 24 hours Irom Now York, with
mdse to W M baira & Go. ...
bte&wer Bichard Willing, Cundifl, 18 hours from Balth
more, with rodeo to A Groves, Jr.
ling t nionT, Tulte 12 day* from Sagua, with iboUbsjb
to 3 a W Welsh. *'
CLEARED THIS DAY. , , ,
HaikKcbt Porter, Nickels. Sitka, Alaska. Audonried,
Norton a < o. _
Oris G W I.hAFO, Bacon. Key Weak d*
Schr J U W White, broith, Boston, do
bchr Dingo. Clark, Bath, do
flchr E A Hooper, Hooker, Lynn, do
Sobr Sarah Loutsa, Patterson, Richmond, do
Bchr Mary Price.» orpuson, Plymouth, do
Schr Jas t eger, Ely, Barbados. Henry L GilL . „
dchi E J Beraty. Meredith Ipswich, J KommeLJr, A Bro.
Scbr Clara banyer, Sawyer. Portsmouth, do
Schr Vapor, J bntrn. New London, do
Scbr R ItR No 46. Tomlin, do do
Schr Clariara Allen, Bale, Bristol, do
Bchr Robin Hood, Adams, Mvatlc. do
Bohr Marla hosanna, Palmer, Salem. do
Schr J Burley. Sanders. Providence, Slnnickaon of Co.
Schr Llazlf, Frombei. Greenoort. do
Schr Wm WUbod. Jenkins Salem. do
Scnr John Walker. Walker. Norwich, do
Barge Blue Bird. McGrodey. Hudson, do
Correspondence of the Philadelphia Exchange.
LB WEB. Dzu April 21-10 PM.
Brig Mary Grace, from St Johns, PR. for Philadelphia,
arrived at the Breakwater this at to mo on. Pilot boat M
II Grinnell reports haviDg rupplied with pilots, barks
t-astrice. Irom London; Ntptune. from hiogstoa via Key
W* st and Nassau; brigs Favour, from Cette; Form, from
Trinidad, and Cypress, from Cardenas, all for Philadel
phia.
The following vessels from Philadelphia passed to eea
this rooming: Ship island Ho ne, for Musquash; barks
horthtrn Queen, for Hamburg; Annie, for Rlslnore;
brigs E A Bernard, for Cardenas, and Nellie Mowe, for
oporto.
Pilot boat Henry Cope landed at this place this after
noon the captain and crew of schr Norwalk. Irom New
York, bound loath, in ballast, which is on Brandywino
bhoals full of water. JOSEPH LAFBTRA,
MEMORANDA
Ship Italia, Whitmore, ljjo days from San Francisco, at
New k orb veeterday.wich whoat, Ac.
Steamer Eagle. Greene, eleared at New York yesterday
for Havana.
Bark Zulma, Hewitt, at Havana 10th Inst, from Buenos
Ayrcr.
Paik Burnside, Pendergrass, from Bhanghae 19th Deo.
at New York yoeterday, witn tea.
Bark Warren, Averiil from Buenos Ayres 18th Feb. at
New York yesterday, with hides, Ae.
Bark Grace Redpnth (Br), Both ford, from Montevideo
14lb Feb. w itb bides, Ac. at New York yesterday.
Biig Geo B Berry, Bradley, at Matanzaa 16th instant
for tDifl port
Schr Ocean Wave, Baker, hence at Providence 21st Inst,
fchrAH Learning, Brown. Lena Hunter. Perry; BP
Tasker, Alien; Lamartine. Butler; jos.mblno,Phlnney.
for thin port, and W l 1 * Burden. Adams, for do or N York,
sailed from Providence 2letinat.
Bchr Brandywine. Corson, hence at Fall River 20th lost.
Schr Catpor Holt, Shoe, sailed from Pawtucket 21st
insL for this port. .
' achj.tl Crofkey.Kattof. hcnflfl atßostdnSUt Ihstri „
Bchr B C Bciibocr, Dosne, hence at Boston aisttnst
bchr Ward J Parks, Friend, cleared at Boston 2lat Inst,
for t'an Ftonclrco.
bchre T Biiiulckron, Dickerson, hence for Gloucester;
Jas Allderdico Wtilotte. and Trado .Wind, Lloyd, hence
for Bostoh, at Holn ea* Hole 20th lust. ....
bchr M H Read. Bormon. hence at N Bedford 20th Inst.
BcbioHannihal. <'ox, and D'Aolbot, Packard,henoo at
Portsmouth 19lh im-t, . .
Bchr J Hay, Hathaway, hence at Warebam Mihlnat
bchr L&zle D Bmalu Tloo, from Provldenoo for this
port, sailed from Now London 20tli lost
THE PAIfcV EVENING BULLETIN/—F 1 ML*LA. FltliMY.' 1869.
OHBOMO EXPOSITION.
JAMES S, EARLE & SONS
lOBEISG 4LMB WIUBKOOIOB
FBSB DALIiBGIT OF nfllNlfai,
Sie CHESTNUT STREET.
Now open.anextr»mehr interesting exhlbllloiurrepared
to explain the method of producing thromor.ana to show
their reuittikable fidelity to the originals, glyiog a full
answer to the oftrepoaUd question, *‘Wh.t are
chromost*' With this view are placed, «f<t« bv Me,
eeveral prominent otiglnal paintings, and the ebromos
from them, for careful comparison, amoi g which are:
Wblttlir’s “BAREFOOT BOY,"
Bleretadfe “CALIFORNIA SUNSET,"
Lcmmen'a “POULTRY YARD,"
Tail's "GROUP OP CHICKENS."
“ “GROUP OF QUAILS,* 1
Brlcher'j AUTUMN IN WHITE MOUNTAINS,
Mrs. Lilly M. Spencer** "BLACKBERRIES," and others.
At present are cxp' red in the show vi fodow. on Chrst
nnt street, iho original painting and chrome of LAKE
Ll ZhtiNF, by TnebeL Copies of this and all other
chi on os always for sole t*y special arrangement we
now make a noJablo reductioii in the prices of PRANG’S
CBROMOB. as follows:
Group of Cblckene.or Quells, each............ $8 75
Six Americ-n Lacaecßpfcß,each..... ... 118
Autimn. Keanus Creek 4 GO
The Poultry Ya*d 8 76
Coirepai-A Magdalen 7 60
The Bid's Playg bund 4 60
"A tiirnd Id wood” 4 64
Easier Morning.. .. 7 60
Whittiei's "Baicfoot Boy" 875
Huiillght in Witter POO
Bieretadl’a Califoral*Sunset.. 7 50
Hoftbsinaßtonn 6 0S
The Two friends.... 4 60
The Upton cions 51eeper.. ..............i... 460
Boyhood of Lincoln 9 uo
Ciown ot New England 1125
And all others at the eamo rates. Full lists, and prices,
and Prang's ' JOURNAL OJf POPULAR ART." on ap
plication.
NOW ON FREE EXHIBITION
AT
EABLES’ GALLERIES
AND
LOOKING-GLASS WABEROOMB,
©l6 CHESTNUT STREET.
YO SEMITE VALLEY, by Thomaa Hll!. ■
GOLD WOKDB, by OoDstaut Mayor.
THE BOYHOOD OF LINCOLN, by Eastman Johnson.
THE CROWN OF NEW ENGLAND, br Geo. L. Bro im.
SI NSET IN CALIFOBNI A. by A. Bieratadt
TBE REEF OF NORMAN'S WOE. by E. Moran.
COA6T OF NANTUCKET, by Wm. T. Etchants.
And other very fine
AMERICAN PAINTINGS.
Also, a Special Exhibition of
Bierstadt’s Eruption of Vesuvius 1868.
ADMISSION TWENTY-FTVE CENTS.
OUB FIRST
RETAIL OPENING
OF
TRIMMED HATS,
BONNETS
AND
French Millinery Goods,
HABCH 31, 1869.
THOS. KENNEDY A BRO.,
No. 729 Chestnut St.
THOMPSON REYNOLDS.
Importer, Wholesale aud Retail Dealer In
Straw and Millinery Goods
FRENCH FLOWERS. FEATHERS, &a. tta.
N. W. corner £tffbtn anti Vine Streets,
B. r. a. hiatil I* II iuADELFIM t,
aplt-lmru
BLANK BOOKS.
The Largest Stock and Greatest Variety of
FULL AND HALF-BOUND
BLANK BOOKS,
MEMORANDUM, PASS,
COPY BOOKS, Etc., Etc.,
To bo found in thin City* is at the
Old Established
BLANK BOOK MANUFACTORY
OF
JAS.B. SMITH &COJ
No. 27 South Seventh Street,
PHILADELPHIA.
Office and Salesroom, Flrst-Vloor.
Waierooms, Upstairs.
mb22-mw-f-Bmn>s
W. H. HELWEG,
BOOTMAKER,
NO. 535 ARCH STREET.
All the latest New York and Philadelphia styles
of BOOTS and GAITERS always on hand and
made to order at short notice.
tnhS3 tu f Bmrp
qf.hmantown dwelling to rent, fur-
Hu? Dished. 19 rooms, all cltv conveniences, within live
■iiimlnnte, of depot; situation high and pleasant; good
yard. WIU be rented either for four months orooe year.
Aiplvtuon to C- KMdbo ninwi
ap23 4t* Next Depot. Germantown.
M GERMANTOWN.
TO LET, FURNISHED. 4 „
One of the moat beautiful places In Germantown 1 20
minutes by rail:6minutes to station or tiie passenger
can,. U,va of 10 acreH^P^ry^ajc-ho,^.
206 South F >urtb street
TO KENT—THE FOUR STORY RESIDENCE.
■B 1338 Booth Broad street.' Apply to GEORGE BEE
-ISB Q£aS‘l , 826 8. Fonrth atreot ap23fit»
CHEBTNUTIIILL.—TO RENT—A COMMODIOUS
15 House, furnished, commanding a beautiful vlowi
:u within a few minu'eu* walk of the depot. Apply at
436 Walnut street, second story fiont ap2l B»rp*
* FOR SALE-DWELLING 861 NOttTH BROAD
BnTrtrcct; lot 18 by 6u; modern improvements; good or*
Ku del; prico, with easy terms. s#,ooo. Apply to J. W.
HAVENS. feW North Broad street, or to Rov. A. BIAN*
CEDAR CAMPHOR
U Obe»prat, Pieataantoat, moat Doiirabla u dofonos
BRalrat Curanss-MOTna. Drugglata overywhero soil tU
TBEOD, 8. UABBIS, Bacccaaor to Horrtj A Gliiomuß
P&etucor, Boaton. 000. and Urgor. apStU
IDILUNEBY GOODS.
RTATIONEBIi .
800 18 AND SHOES.
TO BENT.
FOB SAIiE.
HOW TO ADVERTISE.
Tbe following conversation occurred between the editor
of this paper and H. T. Hdmbold, drugglat, 691 Broad
way.
Editob.— •‘Doctor, I understand tbit you advertise in
more than two thousand uonspapore.”
Doctob.—"Yes, *dr, Of tho four thousand paper* pub
lished in tbe United States, I advertise tn two thousand
seven hundred."
Editor.— "it is really astonishing, doctor, how you can
make it pay, and how you manago to keep the account of
all of them, keeping tout advertisements In tho positions
agreed upon, make tho neceseary changes, etc."
Doctob.— "Well, sir, I will explain tho matter, and
entei into a fow details wbicji may interest yon. Bomo
eighteen years ago I had a small drug store in tho city of
Philadelphia, and at that timo manufactured my iluld.
extracts. They had bnt a limited sale, and it required
considerable effort to bring them to the notice of phy
slcians. 1 waa tolerably successful ultimately, and they
were very generally prescribed by medical practitioners.
At this timo extracts were sold in bulk—by tho .pound -
as ‘paregoric,' 'syrup of equtUe,* and other compounds aro
sold, My business increased in this way, but tbe protec
tion afforded me waa flight A druggist, receiving a
pbjeiciat’fl prescription for my artide,for instance, would
In many cases, substitute that of his own manufacture
thereby causing difficulty between tho praotitiouer and
myself. My intereets.becamoso completely Jeopardized
that I concluded either not to sell to dealers in balk, no
tify pbyeicians of my determination, and be satHfied
to remain an obscure druggist in the upper part of o large
city, tr adopt some entirely different method My mind
was considerably exercUedtts to what i>lan was tho belt
to adopt. I was awnro of the singular prejudice existing
in the mlnd« of practitioners and ‘high-toned druggists'
against advertising rem«dies, uDd, in truth. I then had
but limited mesne at my command to experiment In
‘printer’s ink,’ w hen, one blight morning, while I was
fitting in my store waiting for customers, the Rev. Mr.
Apia latrpi
t cinn.ol Philadelphia, happened in, and sold, ‘Doctor,
you have a nice littlostoro, and seem to be doing a fair
businessto wblch I replied in the affirmative. Ho then
remarked, ‘Doctor, this ts a business I think would suit
me. 1 presume I could emplov a competent druggist, de
vote some of my iparo time to looking ufter the business,
and thus ruak. it pay. What think you?* The idea at
once flashed across my mind to sell out, and I «aid I did
uot suppose be would have any difficulty tn carrying out
his proposition. He then inquired the amount 1 would
H .jl out for, überoupoa 1 named a sum, and he accepted
i he offer. Tho negotiation was no so jner concluded than
j began to lookout for anew place, and, with a few him
dred dollars ae my cash capital, was not long in finding
a tmall office, at 310 Chestnut street. Philadelphia,which
1 rented, opened, and mido realy for buslr-ess in a few
days. Advertising to me was a new and untried field j
nit. with the small capital !ef», 1 determined to know
md that quickly—Demerits and value; for ev. n at that
>aily date I was no hand to loit.’r, and 1 concluded to
Lnow in a montu. 1 manufactured a small stock and
expended all my surplus oath -amounting to about
s2.txo —in that short period. My experimental pro
ine worked admirably, and from that time I con-
Miiued to succeed, and increased my advertising In a cor •
responding proportion. On these principles I have man
aged to enlarge and expand my business, until it has
assumed its present magnitude.”
Editor.— " But, doctor, how do you manage about the
making of contracts, the payments to publishers, etc!"
Doctor.— “Oh that is a simple matter. When I have
fa ids to spare I Invest the money in extending my name
and business, just as a man does who purchases real
estate or cultivates* farm; and I consider the investment
equally good. In eviry respect. Nor do I ever attempt to
make contracts without the meins to make payments,
any moro than a good farmer would think of cultivating
his soil without the funds to pay for cultivation.”
Editor.— "But,'doctor, you have not yet exactly an*
Bwered my question; w hat I wish to know more particu
larly is. how you make your contract?, and hiw you
know what profits are derived from the different
source*?”
Doctor,— "Well, these are questions frequently asked
of me io my place of business, on the street, or wherever
1 may happen to be. It is one of the firs* questions asked
by bnsines» men, and, moreover, I seldom open my dally
correspondence witto ltfindicg (wo or:throe lettersrela
ti eto the same subject, some going so far as to ask my
views of the value, as advertMog median s, of the dlf
ferent papers 1 patronize. These writers always receive
civil replies. Bat, while we are on this themr, Mr.Edltor,
perm’t me to relate a little incident that occurred to me,
and which I frequency relate to those* with whom I am
familiarly acquainted. It happened about fifteen years
ago, while I waa yet young in the business. To com.
mence: I chanced to be in the city of Washington, on
my way South, and, as usual, was deslrouß of progressing
on my Journey as rapidly as possible. It was about flro
P, , when 1 arrived. 1 did not wait until after dinner;
I wasted to know the proprietor of tbe leading papor in
the capital, and to make a contract for advertising; so to
Mm i straightway proceeded. He was out riding, 1 was
Informed, and would not return to his office again that
day. I inquired for his residence, and, this ascertained
I determined to see him that night, •» X desired to leave
early on the morning of the following day. Dinner being
over, 1 started ont In search of Ur. Walloch. Now, Mr.
Editor, I presume you are acquainted with the said Mr
Wallach, of the Washington Evening Star . If you are
not, permit me to say that he is a gentleman well worthy
of yoaracqu&lntance: but to the interview. Finding
Mr. WsShth at home, 1 presented my card, and related
my business. Bis reply was polite, but pungent, and to
the point, in something like these words: This is not my
office, sir; I can be foond there from 10 A. M. toB P. M.«
end my elerks attend to advertising.* ‘But, Mr. Wallaoh,'
I remonstrated, 'that is all very well, bat I want to know
fyOti. 1 wish to leave In tho early morning train, and 1
know you will accommodate me.’ 'Well, what do you
want, sir, in the way of odvertiting?* I* ho wed him the
epace. for which be immediately named a prlee. and
which I accepted as quickly. After closing the bargain,
be remarked, 'lf you had left this over until morning you
could have had it for one-half tho sum—yes, probably for
less than half, if you had fought hard.' 1 replied. Tf
(hat Is tho cose, prebably I had bettor p ly half-yearly, in
advance?* Ho guessed that wae a good idea, and I paid
for the whole six months in advance; but, remember, 1
knew Mr. WaUacK"
Editor —"Doctor, do you mean to state that you pur
sue this liberal couaee with all the papers in which you
advertise, and are yon acquainted with the publishers of
twenty-seven honored papers ?**
Dootob.— “With the proprietors of all the leading
papers, and the majority of the others, I enjoy a perso
nal acquaintance, and te each papers as the Kits York
Herald, Weekly Tribune. and Independent, I have some,
times paid from fifteen hvnlred to three thousand dollars
for the Blngle Insertion of an advertisement, knowing
that In such cases the amount of space occupied, and the
Importance ol the transaction, would necessitate an In
terview. On one occasion I offered the sum of FIVE
THOUSAND DOLLARS for a page In tho Sew York
Herald. The offer was accepted, but afterward de
clined. on account of press of matter, notwithstanding It
was double the usual advertising rates. This was at the
time of the fall of Richmond. To conclude, I always
prefer dealing directly with publishers; friendly rela
tions once established, 1 have no (ear of accepting their
best rates."
Emtob.— “Well. doctor, I guess I shall have to follow
your advice, and eee Mr. Wallach. I am pleased with
the Interview* and whenever inquiries are made regard'
lug the value of the Bomb Jolbnal, as an advertising
medium, you meet freely give the rodolt of iour expo*
rlcnce with that paper.**
DOOTOB.—' 1
P. P.-Editor proceeds to hla sanctum, puts In print
tlie entire conversation, end, fearing that the doctor may
take umbrage at his action, takes 4Uo precaution to mall
Mm a marked paper. apaiwfmtf
“This 1 promise to do with great ploasure.* 1
SEASI NABLE: SPECIALTIES.
ENGLISH AND
INGENUITY AND ORIGINALITY.
CBKVIOTB, MELTONS and BANNOCRBURNS, new Mixtures end Designs.
PIQUE. GRANITE and DIAGONAL COATINGS. , ,
ELEGANT BTBIPEB—Rare beaulicß of deßlgne and colors, for Pantaloons.
WHITE and BROWN DUCKB, ond WHITE MARSEILLES, for Vests, mode up la new style.
DOUBLE-BREASTED FROCK COATS, popular for street wear.
HALF-DRESS MORNING OOATB, convenient for general uso.
BUSINESS COATS, English stylo. Jaunty garments.
SACK COATS, tastefully cut. Coming Into fashion again,
AND
MANY OTHER NOVELTIES OF MATERIAL OR MAKE,
TOGETHER WITH
All Immense assortment of everything pertaining to tho
CLOTHING TR A DE,
CHESTNUT STREET CLOTHING ESTABLISHMENT.
JOHN WANAMAKJER,
gig and 830 CHESTNUT STREET.
N. B.—This is a NEW Establishment, jnsl opened, in the largo Brown Stone Buildings, formally
Homer, Colloday & Co.’s, and strangers will de well to look In at 11, If only for cariosity’s Bake.;
apisti . r-
THE THEBMOMETER IS ASCENDING,
ROCKHILL & WILSON’S
GREAT BROWN STONE HALL
The Business Thermometer of Philadelphia,
IS BEADY FOB THE MILD WEATHER,
Ample Gash. Capital,
Abundant Store Room,
Prolonged Experience,
Ghoioe Locality,
And everything necessary to carry on the business of supplying the constantly tncroadng
demand for first-class Clothing, with
clinging lo u“, as the Ivy to the vine, and with
rushing In multitudes, and wishing they had always come before.
ROCKHILL & WILSON
again invite tie public to keep on eomlng, and supplying themselves, cheap for cash, at the
GREAT BROWN HALL
003 and 605 CHESTNUT STREET.
_ap£2 . - - , .. 1 ' """ 1
GEO. J. HENKELS,
CABINET MAKER,
1301 and 1303 CHESTNUT STREET.
"Fstablislied. in 1844.
tel Bmrj 9
I. LUTZ,
FURNITURE,
121 South ELEVENTH Street.
A LARGE ASSO KTMENT OF
FINE GLASS FURNITURE
At Bit derate Prices.
ppSQ Imrpft
FURNITURE.
T. & J. A. HENKELS,
Having REMOVED to their
ELEGANT STORE, 1002 ARCH 8T„
Are now Rolling flrBt*clMS FURNITURE at very reduced
price*.! mhSMinrpJ
na«PETMI«C, AC.
SPRING. 1869.
LEEDOM & SHAW,
910 ARCH STREET.
We are now receiving a very large stock of new Roods tor
SPRING SALES,
Embracing all the new styles of
OABFBTIHGS,
FLOOR OIL CLOTHS,
MATTINGS, &C.
lrhsuin ml -
~ TNT>IA~ BUBBEtt ~MACHINE'“BELTINGr'OTEAM;
JL Packing How, &e. ... „ , ~, nf
Engineers and dealers will find a fall
Goodyear's Patent Vulcanizedßubber Baltins, Paoklng
tiiw. io_ at the M anufaoturor’e Hoadquartors,
aßCbc.tnuUtrooL^
N.8.-We have now on hand a largo lotof^Si«
Ladles’ ana Misses’ Gum Boots. Also, every variety auu
style of Chun Overcoats.
FRENCH FABRICS
MADE UP WITH
AT THE
WITH
The Finest Goods,
The Most Tasty Gutters,
The Most Polite Salesmen,
Tho Largest Stoolc,
The Lowest PvloMb
OLD CUSTOMERS
NEW CUSTOMERS
ihe. as.
CLOTHUIO>
JONES’
ONS'PRICE
CLOTHING HOUSE.
604
MARKET STREET,
PHILADELPHIA.
First Class Ready-Made Clothing, suit
able jor all Seasons, constantly on
hand. Also, a Handsome
Line of Piece Goods for
Custom Work.
GEO. W. NIEMANN,
Proprietor.
OABHUOIISi
BEnnufl maoHiWEg.
anddiors, |jurncis.nak«rs, Hunufoo.
/Surer, of UJotUinjr, Boots, Sboes.doc.,
/win find It to Ibcir Interest to use our UNRIVALLED
»Va«;1?INE TWIST and the ’’Milford LlneirThread. 1 *
Manufactured expressly for us from the boot materiafl
end warranted a superior article.
fßUmMiMiirnwrcniiPur.
Manufacturers and Proorfetois of the SINGER SEWING
-/ MACHINE,
No. ItOO vHtsrMTTStreev
mvaivrn T HOB. K. OBEB. Agent
FOB BALE—A VALUABLE NEWFOUKD
sa*«£'9\ liind Dog.
' Apply nt3U9£pruce street