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TTO PITTSBTJKGr DISPATCfi,- SUNDAY, APELIi 28, 1889.
"X'V
1ERE' IS THE SECRET.
hy You AreCoaxed Into Beading
v - Newspaper Advertisements.
JHOW THE! ARE MADE ATTRACTIVE
..Etories of Borne of the Feats of Judicious
Advertising.
A 'CONTEST BI PITTSBUEG JOURNALS
Everybody reads newspaper advertise
ments. It is useless for you to deny it.
Staid, critical professional man as you are,
you know that on more than one morning
while comintj to town on the cars, some
bright, witty or startling headline among
the advertisements has attracted your atten
tion as you "were in the act of turning over
the pages of The Dispatch, and that be
fore yon began a perusal of the "latest from
Oklahoma," or the "Washington news, for
' cither of which you were actually shifting
the paper to see, you gave way to curiosity
and really glanced over the "ad" to see
what the caption meant.
Possibly it was not mere curiosity. The
headlines may iave been "New Handker
chiefs," and that may have reminded you
that you intended several days ago to refill
yonr handkerchief case. At any rate, you
must confess you were guilty of reading the
advertisement I
XNTEBESTIXG TO BEAD.
It wasn't dull reading, was it ? No; you
had found that out before. Once or twice
when you came over from New York by
aay von nuished your novel long before
reaching Pittsburg. Then you picked up
The Dispatch again, and although you
were sure you had read all its news in 'the
morning, a second gleaning revealed lots of
Interesting little items you had missed. Bat
afterwb.il e you found yourself reading the
"Topical Talker" a second time. There
were still 100 miles to travel. For a wonder
you knew none of the passengers well
enough to strike up a conversation. A
snooze was out of the question, because the
train was on that heavy mountain grade
from Cresson down to Johnstown, and the
vibration from the tightly-locked brakes
was awfuL "Without knowing It yon com
menced reading the advertisements. There
was more of interest there than you had
ever before realized. The hour passed very
quickly.
But did you ever stop to think of the
practical results of one of these big double
column or full-page "ads?" Ton might
imagine it was simply an experiment of the
advertisers to put it there. Or, no, von
could scarcely think thatwhen you recollect
that you have noticed the same firm's ex
tensive advertising regularly every few. days
lor a year or two past.
"That must cost money," you reflect.
tVHX IT PATS.
"Well, we should say it does. Ton would
Scarcely believe the figures which a dozen
of the greatest houses in tbis city could
show you on their books as the price of
their year's' advertising in daily papers.
"Then advertising must pay these mer
chants," yon conclude. ,
"Now, it was on this very point that a
conversation between Mr. S. L. Fleishman
and a representative of The Dispatch
turnedthe other day. Fleishman & Co.'s
new stores on Market street are among the
very best advertised in the city. There
porter with his instinct for catching "some
thing new," and with the lesson of experi
ence that the "something new" must be writ
ten np in a vivacious, taking wayinorder to
get people to read and enjoy it, suggested
the remark addressed to Sir. Fleishman
that therein lies the trick of successful ad
vertising. To show how this merchant un
derstands that trick, confidence will not be
violated by citing some of the results ol his
advertising.
"Gentlemen with Small Feet" was the
line in bold characters over one of his ad
vertisements in The Dispatch recently.
Such persons were notified that in unpack
intr boxes at the store a lot of No. 9 and 9
socks had been discovered. These were
unusually small. They were a size not
often inquired for, but in less than a ieek
the whole SO dozen had been sold. The ad
vertisement accidentally ran in the paper
one day longer than intended and the result
small-footea men continued to call after all
the socks had been sold.
PBOOP THAT PEOP1E BEAD.
Just before the last Presidental election
day the house started an "ad" with the
startling words: "Up Salt River," and then
remarked that as many gentlemen were soon
to make this long journey, prices in trunks,
bags and gripsacks had been reduced. The
result was wonderful. There was a perfect
rush of men to the store on election day.
All (brought trunks or grips, but amusing
as it may seem each explained to the sales
man that "they were for friends."
When "Robert Elsmere" was at the
height of its popularity, Fleishman & Co.'s
bookbuyer in the Fast sent home 200 copies
to be sold at 60 cents each. "Am afraid
you sent too many," telegraphed by Mr.
Fleishman. But he simply put the name
of the book in the advertisement in bold let
ters. In six weeks he had sold 5,000 copies
to Pittsburgers.
"Early strawberries spring radishes,"
was the way the Fleishman "ad" began in
display types in The DISPATCH on April
lfiV The next two days actually witnessed
an immense influx ot people to the store.
They really believed a fruit department
had "been added to the emporium. Of
course they were only artificial strawberries
and radishes, and the next day's change in
advertisement was headed, "It was only a
joke of ours," followed up with a moral.
FORESIGHT AXD NOVELTY.
During a period of excitement in the oil
market one of their advertisements began
with the words, "Bulls and bears in a
china store," and then explained that their
firm had bought heavily in china and pro
posed to bear the market.
It is this catching the eye of the public
byta timely, humorous or mystifying style
of composition that makes adver
tising immensely profitable. By adapt
ing new ideas in advertising trade is
actually created in dull times. Giving
away artificial flowers in the appropriate
season was one of the cleverest of all con
ceits. By reason of advertising this scheme
Fleishman & Co. did more business in the
first two days of February than they did in
the whole of that month two vearsaco. There
is always more or less literary merit in a
well-written attractive advertisement Mr.
S.Xi. Fleishman is certainly master of the
art, his pen having furnished one of the
larcet New York publishing houses with
two volumes of ti an stations from the German
if Heine. Mrs. Fleishman's translations
from the German are also in book form.
Bnt to cap the climax, and test the full
value of advertising, Fleishman & Co.'s
latest is certainly an enterprising idea.
As will "be seen in their advertisement else
where this morning, they propose to pre
sent to all purchasers who will send or bring
them at time of purchase a clipping of their
advertisement from one ot the papers, hand-
tome souvenirs, graded in value
according to, amount of purchase.
These presents lange in value from $1 to
20. The experiment begins May 1 and
lists until May IS. A clipping of the ad
vertisement must be handed to the firm in
every instance. THE DAILY Dispatch,
The Stjsday Dispatch and several of
, the other daily and weekly papers are
listed as the journals in which
You will find the advertisement. Fleish
man & Co. will note ip. a large book the
paper from which each clipping is taken.
Thus they will learn which advertising
medium benefits them most. The contest
promises to be exciting, even from a disin
terested public point ofview.
Dbess laces The best line of chantilly
and guipure flouncing! yet shown, also
some specially desirable new designs in
drapery net, opened this week.
.arwrsn
HTCUS &HACKE.
C v"
THOSE PARK PICTUEES.
Heir and Why the Panels Got Into Snperln.
tendent Hamilton's Office.
A. morning paper yesterday alluded un
kindly to the placingof the Phipps con
servatory panel paintings in the private,
office of Superintendent Hamilton, where
they could not be seen by the general public
visiting the conservatory. To this, as to
everything else unkind that may be said
about so good and generous a man as Super
intendent Hamilton, there is an answer.
Tn the disposal of those paintings some
degree of judgment and taste had to be con
ceded to the artists themselves. The sug
gestion to paint such pictures for just such a
place came from Mr. A. S. wall, who
recommended that they be on wooden panels
and affixed to the walls of the office. It was
in accordance with this suggestion that
Superintendent Hamilton had the wooden
panels made and sent to such artists as had
been designated by Mr. "Wall. This is Su
perintendent Hamilton s explanation oi tne
matter, and iow anybody conld desire him
to have done differently under the circum
stances is difficult to understand.
To show that Superintendent Hamilton
states the case just as it is, it may be added
that Mr. A. S. "Wall corroborates it entire
ly. Moreover, Superintendent Hamilton
says that it any artist is not satisfied with
such location of his picture, he will be
pleased to place it in the hall of the conser
vatory. 0NLT THE SECOND DEGEEE.
HoIIownr'a Plea as to the Slaughter of
Slater ! Accepted.
The trial of Thomas Holloway for the
murder of Adam Slater was concluded
yesterday afternoon with a verdict of mur
der in the second degree.
"When court opened George Elphinstone, '
Esq., counsel for Holloway, opened the case
for the defense. He ontlined the case by
stating that Holloway cut Slater's throat
while temporarily insane. Mr. Elphin
stone offered to call any physician and have
the head of the prisoner opened and ex
amined to prove that, as Holloway had
said, "something bursted in his head" at the
time he cnt Slater.
Holloway was put on the stand. He de
tailed the killing, saying that he remem
bered nothing from the time he cut Slater
until he found himself in jail the next
Monday.
"When court reconvened, after dinner, a
consultation was had by the counsel of both
sides, and it was decided to accept a verdict
of murder in the second degree. The case
was so stated to the jury, and they showed
their concurrence by at once rendering that
verdict
Holloway was remanded for sentence.
PREPARING TO PARADE.
The Memorial Day Committee of the G. A. B.
Takes Initial Steps.
The Memorial Day Committee, represent
ing Posts 3, 41157, 206, 230 and 259, held a
meeting yesterday evening in the Mayor's
office. An organization was effected by the
selection of H. H. Bengough, of 157, as
chairman, and Hillis McKown, of 259, as
secretary. Comrade Henry Breed, the sec
retary of the committee last year, called the
meeting to order, and in a feeling and
earnest manner referred to the loss to the
committee by death ot their colleague,
Sidney Omohundro. The committee de
cided to abandon the joint parade, formerly
held on Memorial Day. Subcommittees
will be appointed and announced at the
meeting of the committee next Saturday
evening.
Post 41 is making great preparations to
join the parade in the East End on Tuesday
next, and the commander is desirous of the
comrades all reporting for duty on that day.
EITERS EIB1KG SLOWLY.
JL Xcir Steering; Apparatus Pronounced a.
Success After Trial.
It still continue:) to drizzle a little, and
the rivers are rising slowly, bnt rivermen
do not believe it will go higher than barge
water. Most of the coal men have a tow or
two of coal loaded waiting for water. The
Browns have two; O'Neil, Jenkins, Snea
den, Ed Boberts and "Walton each one.
The Frank Gilmore and the packet
Sherley arrived yesterday morning. The
Sherley left again in the afternoon for Cin
cinnati with a good load of freight and pas
sengers. The Scout also started down the
river with a raft The Joe "Walton will
leave light in a day or so.
The new steering apparatus on trial on
the Alice Brown is a great success. It
works by hydraulic pressure, and is the
invention of a man from the Columbia
river. It does away entirely with the
steersman.
A GAUZT TRANSACTION.
Two Fairs of Imce Curtains Get SeTernl
Persons in Trouble.
Frank Miller and Mrs. P. P. Zimmerman
are charged with conspiracy before Alder
man Cassidy by H. M. Nurse, of the Union
Installment Company. It is alleged that
Miller secured two pairs of lace curtains
from the company, valued at $18, and sub
sequently sold them to Mrs. Zimmerman.
As they had not paid for them, the company
tried to collect the money or secure the
goods, which they were unable to do,
Miller in the meantime left the town, and
after suit was brought, an attempt was made
to arrest Mrs. Zimmerman; but she adroitly
evaded the constable that had been sent to
arrest her, and is still at large.
A "Worthy Charity Encouraged.
At the third meeting of the Board of
Managers of the Young "Women's Boarding
Home, the members were greatly encour
aged by the liberal donations of money and
household goods. The home is large, and,
while some of the rooms are beautifully
furnished, there are many others whose
emptiness would appeal to all those who
have tender hearts for the hard-working
girl with meager pay.
The Siberian Instructor.
It may be taken for granted that to
morrow evening's lecture by George Ken
pan, under the auspices of the Pittsburg
Press Club, in Xafayette Hall, will be
highly entertaining and instructive. Much
as the well-posted public have read from his
writings, they will miss more, if they fail
to hear his lecture on "Tent Life in Si
beria." Undoubtedly the hall will be
filled with people.
Saddle and Driving Horses.
Just received thirty head of driving and
saddle horses, comprising the best com
bined horses that Kentucky can produce,
two finely-matched carriage teams, two fast
pacers and several fast trotters. This lot of
horses are the speediest road horses that
have been brought here this season. They
are all fashionably bred, being the gets of
such stallions as Egbert, Iiightwood,
Crumbles. Denmark. Harrison Chief.
"Woodwards, Ethan Allen, Mambrinu Clay,
etc, etc The Arnheim Live Stock Co.,
Limited, have also in their stables 25 head
-of general purpose horses ; also 75 head of
draught and pit mules, all sizes. This is
without doubt the largest and finest selec
tion of horses and mules that has been in
any stable in Pittsburg for many years, and
anyone wishing to purchase a horse or mule
would do well to call at the stables of the
Arnheim Live Stock Co., Limited, 52 Sec
ond avenue, Pittsburg, Pa., before purchas
ing. Elevator to Studio Door.
Histed's new Studio, -B5 Fifth ave., is the
finest west of New York.
Cabbiaoes of various styles Three
quarter coaches, coupe rockaways, depot
carryalls and phaetons of all kinds, suitable
for use of private families, at Thos. 8.
tu .,, mi-so xxua arc, xi. xi,
STILL LIKE A PUZZLE.
Divergent Opinions of Various Classes
as to the White Act.
T
AMUSIHG ECHOES SET AFLOAT,
One of Which Embraces a Beer Pipeline
Down to Chartiers.
ARE PROHIBITIONISTS GETTING SHAKI?
Notwithstanding the lugubriousness of
much oi the comment picked up on the fly,
there are some grotesqnesTeatures about the
speculation indulged in regarding Judge
"White's local option. There are more dis
tricts that will be "duller than at any time
since the epizootic in 1872." It is said that
"some people will commit suicide as a re
sult of blasted hopes," and that others have
"determined to put their effects in such
shape that they cannot be touched by any
legal process, and then stock up and sell in
defiance of law," hoping to make enough
money in a short time to pay them for a so
journ at Claremont
It is said, also, that some people in this
frame of mind have already made transfers
to their wives, but the persons reporting re
fuse to give names. A proposition has been
made to "Wainwrights "to run a pipe line to
Chartiers;" but the projectors haven't got
an answer so far.
HOT GOING TO BE SO BICH.
An observant lawyer, who isn't pledged
to any party, but who doubts the wisdom of
the passage of the prohibitory amendment,
btates that a year's observation has con
vinced him that the saloon keepers, as a
whole, who have gotten license, will
not make as much money out of the
monopoly as they expect He states that
he knows a score of men who drank rather
heavily a year ago, and who, during the
past year, missed several hundred drinks
each, simply because they had to go several
squares after it They were not regular
"soaks," and did most of their drinking on
account of companionships that had been
fostered in certain localities. "When these
were broken- up by the abolition of the
saloons they were not always renewed, and
frequently other affiliations were formed
thatwere not cemented by intercourse where
the flowing bowl went round.
THE MIGHTY DOLLAR.
Some Prohibitionists have been encount
ered who, of late, have begun to think pro
hibition may, alter all, be a mirage. They
are anxiously asking opinion as to whether
the passage would hurt business, and there
are instances, and numerous ones, where
the buzzard dollar has been put into one
hopper of the scale and conviction in the
other, and the former at present appears to
have more specific gravity than the latter.
The liquor men can bank heavily on the
help of filthy lucre in the ranks of some
who have talked prohibition for years. Of
course it isn't dollars versus principles with
all professed Prohibitionists, but party lines
will be more or less shattered, and the love
of money is almost aa strongin the rural
regions, at least in some of them, as in the
cities.
TOWN TAIK!
The Bargains nt Thompson's New York
Grocery -Prices for This Week Will
Astonish Ton.
5 cans Fine Sugar Corn 25c
4 cans Good Tomatoes (3 ft. cans;. . . 25c
4 cans Good Peas 25c
6 cans Blackberries. 25c
6 lbs Turkev Prunes 25c
5 lbs French Prunes.....". 25c
4 lbs Evaporated Sliced Apples 25c
4 lbs Evaporated Apricots.. 25c
5 lbs Evaporated Peaches 25c
3 lbs Large California Plums 25c
5 packages Corn Starch 25c
3 packages Fruit Puddine 25c
8 lbs Kingsford'sLarge Lump Starch 25c
12 boxes Bag Blue 25c
5 boxes Concentrated Lye 25c
1 lb Choice New Hops 25c
1 lb Navy Chewing Tobacco Mc
1 lb Pipe" Cut and Dry Tobacco.... 25c
4 quarts Navy Beans 25c
5 lbs English Currants 25o
3 lbs Large Raisins 25c
4 Bottles Ketchup 25c
12 bars Good Scrubbing Soap 25c
Ivory Soap, per bar 4c
Star Soap, per bar ; 4j
Lenox Soap 4c
Acme Shoe Polish, per bottle 12c
Boasted Coffee, per lb 22, 25 and 28c
HEnglish breadfast, Young Hyson, Oolong
and Japan Teas at 18, 20, 25, SO, 40 and 50
cents per lb.
Goods delivered free to all parts ot both
cities. To those living out of the cit? will
prepay freight on all orders of 510, 515, 520
and upward. Send for catalogue.
M. B. Thompson,
301 Market st, cor. Third are.
Fob carriage repairs and painting we
have the cleanest and best factory in West
ern Pennsylvania, as our place is free from
sulphur and smoke, which are very in
jurious to varnish while drying.
Thos. S. O'Neil & Co.,
6821-5825 Penn ave., E. E.
Elevator to fetudlo Door.
Histed's new Studio, 35 Fifth ave., is the
finest west oi New York,
All-black embroidered China silks,
suitable for mourning wear, 24 in. wide,
51 25 a yard. Hupus & Haoke.
MWESU
You can buy 50 delicious imported cigars
for 54 60 at G. "W. Schmidt's, 95 and 97
Fifth Ave. .
Stylish Snltlncs.
The largest stock of fashionable suitings
and trouserings will be found at Pltcairn's,
434 "Wood st tvsu
CHANGE IN MAKE-UP.
CLASSIFIED
ADVERTISEMENTS
That heretofore appeared on
this page of THE DISPATCH
will be found on the Eleventh
Page, in the Second Part of
this issue.
The Wants, For Sales, To
Lets, Business Chances, Auc
tion Sales, etc., are placed
under their usual headings on
the Eleventh' Page. Adver
tisements handed in too late
for Classification will be
found, on the Sixth Page.
Tbo Prohibition Crnze.
From the Journal of Commerce,
New
York, Wednesday, A
Annl 1'4:
The
excite-
ment in those States where an effort is mak
ing, or has been made, to incorporate what
is known as the "prohibition principle" in
the organic law is beyond all precedent
Those who favor the movement comprise
the well-meaning fanatics (we use the word
in its proper sense) who really believe that
tiJb cause of temperance can be promoted
by legislation designed to prohibit the sale
or even the manufacture of intoxicating
drinks, and their selfish allies who know
that restrictions of this character cannot be
enforced, but who are willing for form's
sake to vote for the attempt in order to gain
political power through the alliance. The
party opposed to the movement includes
not only those whose business and habits
would be repressed if the rule was enacted
and enforced, but also a large body of men
whose pecuniary interest and appetite are
neither of them at stake, bnt who lor vari
ous reasons condemn the contemplated ac
tion. There are not a few who would really ap
prove of the prohibitory legislation if it
could be enforced, but who know from all
their experience and observation that the
attempt will not only result in failure, but
will drive the liquor traffic into a position
far more injurious to the morals ot the com
munity than that which it occupies under
prevalent restrictions and who oppose it for
tbis reason. They are not restrained by
any sense of the wrong and injustice of such
an arbitrary use of power, and they would
gladly compel theirneighbors by sumptuary
laws to conform to their own views of what
is proper for them to eat or drink, if the
tyranny was practicable. But they have
sense enough to know that it is utterly im
possible under any form of government to
enforce a restriction of this character.
If only one-third or one-fourth of the peo
ple of a given community iavored the use,
more or less habitual, of intoxicating
drinks, it would not be possible for the
other two-thirds or three-fourths, by the
utmost efforts of the human will embodied
in penal enactments, to limit the indulg
ence. No law can be enforced that is not
sustained by the great body of the people.
It is difficult to secure compliance with a
statute the principle of which everyone,
not himself an offender, most heartily approves;-
but when a sturdy minority in any
community believe a law to be unjust and
oppressive" the attempt to enforce it must
utterly fail.
In reeard to the effort to prohibit the
sale, and hence to limit the use, of ail forms
of intoxicating beverages, including beer
and cider, now classed with wines and
liquors in the interdicted list, the advocates
of the measure have something more than a
protesting minority in the way of their suc
cess. If any one will compare the enormous
consumption of such liquids, as given in
official tables, with the total of the popula
tion, he must come to the conclusion that
even more than a mere majority of the peo-
Ele of every State in the Union are in the
abit of indulging in the use of such stimu
lants. A canvass of any community, made
by one who can go behind the scenes and
learn the actual facts, will confirm this
statement If any will ask why then a ma
jority of any town, city or State can
be found to vote in favor of the
prohibitory enactment, we can only
answer him in the words of a
leading citizen of Atlanta, Ga., who told us
plainly that he and his associates did not
propose, when they voted for prohibition, to
limit in any way their own use of such
beverage, but to render it more difficult, if
not impossible, for the negroes and idle
vagabonds of that prosperous city to fill
themselves with liquor at every corner, to
the great detriment of the peace ana welfare
of the community. There are many who
hope by some legal enactment to restrain the
young, the unwary, the idle and the vicious
from debauchery and consequent crime, who
would indignantly resent any restraint of
their habits in this direction. "
"We desire in closing to refer to another
classwho are opposed to all sumptuary leg
islation of this character, quite independent
of the question whether or not it can be suc
cessfully enforced, or whether.if it could it
would be desirable to secure the result at
which the measures are aimed. This class
is much larger than commonly supposed,
and includes the most valuable citizens to
be found in any Commonwealth. They are
men who would guard the rights of minori
ties and who hold the sacred principles of
personal liberty far above the possible good
to be effected by any scheme of temperance
reformation. The tyrannies of the world
have all rested on the plea that it was neces
sary for the public well are to violate the
liberty of the individual. There are natural
rights which for the safeguard of social order
the individual, when he becomes a mem
ber of society, may be called upon to sur
render ,to the common good; but there are
certain inalienable prerogatives which may
not be claimed or impaired upon any pre
tense whatever.t No plausible argument or
specious reasoning can really place any pub
lic benefit above the maintenance of that
personal liberty which is essential to all
true manhood. It was on this theory that
among our sturdy ancestors every man's
house was his castle; and no plea of public
safety could overcome the prevalent instinct
that within certain recognized limit', per
sonal libertv was a greater boon, and held to
be more sacred than reverence for a statute.
It is on this ground that moral reforms
cannot be safely.intrusted to remedial laws.
The loss of liberty, bold as the statement
may seem, is a greater calamity than the
prevalence of vice. "While lreedom is
maintained, evil may be kept in check by
at least an outward homage to virtue; but
when that is lost there is nothing to arrest
the descent to a lawless anarchy. It is a
very common outcry when vice or immoral
habits affect a community that there ought
to be a law, not only to punish,
but to prevent such disorders. If
one-half the energy spent in invok
ing and endeavoring to obtain special
legislation for such reforms, were devoted
by its advocates to the use ot moral forces
for the same r reat end, the work would often
be accomplished without any further strug
gle. It is not true, as many claim, that the
cause of temperance can no longer be ad
vanced by the use of means that have been so
successful in the past The difficultv is not in
any want of efficacy In personal appeal
and moral suasion, but in the impatience of
the reformers, and the consequent substitu
tion of force for reason and argument And
even this is misdirected. The drunkard is
no longer treated as an offender to be re
claimed or punished, but as a victim to be
pitied and coddled, until his offense is con
doned, and the whole weight of reforming
enginery is turned upon the instrument of
his debauch. And here, instead of the gos
pel of love, which is the only agency that
can touch the springs of the human heart,
the reformer must have an armed police and
a penal statute. These can be justified only
on the assumption that all use of intoxicat
ing beverages is criminal, and may of right
be prohibited and punished. Such an as
sumption is a mere impertinence as long as
so large a portion of the community deny it
by both precept and example.
"While such denial lasts the reform must
be confined to the restraint of drunkenness,,
which is the excessive indulgence of a com
mon appetite. To this good work law can
give no strength, and an attempt at the use
offoroein the way of restraint onlv pro
votes resistance and leads to greater excess.
Inebriates can be reformed, but to tell them
they are the victims of an incnrableappelite
is a direct bar to their recovery. The young
may be induced to avoid all undue self-in-aulgence
in stimulants by proper teaching,
enforced in a spirit of kindness, when arbi
trary restraint will only lead to open revolt,
or secret evasion of the arm of authority.
To say that "all moderate drinking is mod
erate drunkenness" is to utter a falsehood
in the face of the brightest example of
human perfection the world has ever seen.
But to teach that a check an appetite is due
to every consideration that can possibly
affect human conduct, and to train a gener
ation to such habits or self-restraint is to do
all that can be done effectively for a reforma
tion in the interest of temperance.
BiiACK Goods Some specially desirable
lightweight summer fabrics, silk and
Intel's hair grenadines, side bands, frlena
and brocade effects; entirely new designs
this season. Htjgcb & Hacks.
irwrsa -'
NEW ADTEBTIEMJ5TS
$10 AND $12.
TEBANDTWELVEDOLLARSDITS
A LITTLE PIE FOR i GMT TALI
The variety is large and includes very desirable
styles of Cheviots, Cassimeres, Flannels, Serges and
Corkscrews in correct styles of Sack and Cutaway
Suits.
Our entire Spring Stock of Suits and Trousers is
ready, and is a gathering that is making a good re
port, and will be heard of more and more for every
excellence, every beauty and every reasonable
price.
FINE SUITINGS.
S16 OO SIS OO,
18 OO 18 OO
20 OO " 20 OO
22 OO 22 OO
"Fit, Style, Quality, Workmanship all go with
any Suit. The price affects nothing but quality.
Superior quality adds to the cost. The plain gold
ring, while good, is not so valuable as the one set
with a diamond. You understand.
' ELEGANT TROUSERINGS.
$2 50 $2 50
3 00 3 00
4 00 4 00
' 5 00 5 00
Made in a style that challenges the finest Mer
chant Tailoring "Work, which ordinarily you cannot
get except at extravagant prices. We have struck
the keynote of popularity by giving the highest
grade of goods at moderate prices.
CHILDREN'S SUITS.
-100 different styles at $3 00, $4 00, $5 00, $6 00,
B7 00
BOYS' SUITS.
50 different styles in Cutaway and Sacks at
$a 00, $10 00, $12-00, $14 00.
FREE FREE
With each Suit sold in our Boys' and Children's De
partment goes a genuine Spalding Baseball and Bat.
EISNER
; PHILLIPS
Clothiers, Tailors and Furnishers,
CORNER FIFTH AVE. AND WOOD ST.
See It! Pnrckselt! Read It!
A BRAND NEW BOOK, "MARY, THE QUEEN OF THE
HOUSE OF DAVID," by Rev. A. Stewart Walsh, LL. J., New York.
Note the UNSTINTED PRAISES it has received at home and abroad.
From Eev. A. H. Noeceoss, Pittsburg Fe
male College.
February 2, 1889.
Your "Queen of the House of David" Is a
nineteenth century book. It shows MARVEL
OUS PROQES3 toward the new age for
woman. It cannot but help on to that age.
There are two sublime conceptions in tbebook,
and these are well sustained by the author's
Illuminated style. Fir3t,the miracle of the
House of David: Rizpah resolved in Mary the
vulture slain, the woman crowned. Second,
THE WOMAN SWEETLY DEVOUT. GLOR
IOUSLY HUMAN. FULL ORBED IN
MOTHERHOOD. Blessed woman. We Join
the author in building the Queen a shrine as
veil as a throne not exclusive, but popular
and universal, since we all bow down to her.
From Db, R. I. Taylor, President of Beaver
Coljege, Pa.
February 12, 18S9.
It is written in a charming style, and is
worthy a place in every family. The author
weaves into the narrative so many of the lead
ing facts ofBibllcal history and so vividly por
travsthe character of a noblewoman that the
PERUSAL OF THE BOOK WILL BRING
TO THE READER GRATIFYING AND
lastdng results.
State Superintendent of Schools, Hon.
E. E. Hiobee.
March 1L 1S89.
1 have read with GREAT INTEREST AND
PROFIT your beantif ul book. The author has
a keen historical sense, and handles his mate
rial of fact and fiction with skill. The moral
and religious tone of the book is most excel
lent, and the careful reader will gather from
We have recently purchased- ALL RIGHTS to this extraordinary
book. It will be sold by SUBSCRIPTION ONLY. We want only
intelligent, active men and women to solicit for it To these we will give
a good salary or commission, as preferred. Call or address as bel ow.
PUBLISHED EXCLUSIVELY BY
KEYSTONE PUBLISHING CO.,
PITTSBUEG-, IF.A..
Office Rooms 45 and 46 Eisner Building; Corner Fifth Avenue
and WtolStceet.
ap28-54-an
its pages renewed impulses toward Christian
Divine, and a new sense of the sweet Influence
Jof a Christian woman and mother.
Mes. Gov. Gbat, Indianapolis, Ind.
, April 11. 1889.
Your book HAS BEEN READ WITH
MUCH PROFIT AND PLEASURE I
heartily commend it as a worthy addition to
current literature, and it sbonld be in every
family. The book is of rare merit. The
style of composition is CHASTE AND ELE
GANT: the subject matter is treated in a
manner to make it interesting and instruct
ive; the morals taught are elevating and Chris
tianizing. From Rev. T. J. Leak, Allegheny, Pa.:
February tf, 1SS9.
I have read the work and desire to say that I
HAVE BEEN DELIGHTED with the
BEAUTY OF EXPRESSION that character
izes its pages; have been DEEPLY INTER
ESTED in it as a story, and am in roost hearty
sympathy with its aim, "The exaltation of
womanhood." I am sure that the public will
be greatly pleased with it.
From Rev. Joseph Coos, Boston, Mass.
It ought to have wide circulation and use
fulness. IT IS VIVID IN DESCRIPTION.
SOUND IN SENTIMENT AND SCRIPTURAL-IN
TONE.
From The Indianapolis Sentdtel, Ind.:
An entrancing book. It stands at the head
of its class, and outrivals all the fine composi
tions that have entered the field of religious
romance in recent years.
j
!
NEW ADVERTISEMENTS.
FIRST IN LOW PRICES!
FIRST IN
FINE
-AND
PRETTY
FIRST IN THE HEARTS
STANDS
This is a fact to which thousands of
template the purchase of Furniture or.
LJWy. nK0 .r
Our Furniture Trade
Has been large beyond all expectations this spring. Every day shows a big
increase in onrsales, and this right in the face of the bitter complaints about
poor business on the part of many furniture dealers. Logic offers bnt one argu
ment to account for this state of affairs, and here it is in plain Anglo-Saxon:
OUR SUPERIOR GOODS! OUR MATCHLESS .PRICES.'
"We will keep right on, too, to supply the housekeepers of Pittsburg witii
Furniture of all kinds at from 20 to 25 per cent below all competition.
Farlor Suites, JLibrary Suites, Sitting Boom Suites,
Folding Beds, Bed Lounges, Parlor Chairs,
Center Tables, Sofas and Divans, Bedroom Suites,
Chiffoniers, Dining Room Suites, Sideboards
Wardrobes, Book Cases, Extension Tables, Dining Boom Chairs,
I . . ..S. -. . . . f -y . ,.
Our Carpet Business
Has oeen unusually lively thi3 spring. So large, indeed, have been our sales that
they would have left nothing but empty shelves in every other house in oar line
in this city, bnt in our gigantic stock the effect is hardly noticeable. 'There in
nothing old, nothing shopworn, nothing shoddy in our Carpet Boom, bnt every
thing looks as fresh as a daisy, as lovely as a rose. This is the result of our quick
sales and our consequently continuously changing stocks. The same may
also be truthfully said about our Drapery Department. Wish you would take a
look at out goods before buying elsewhere. "We have
Body Brussels, Tap. Brussels, Boy at Wiltons,
Velvets, Moquettes, Ingrains, Three-Pigs,
Mattings, Oil Cloths, Linoleums, Mats and Bugs,
Lace Curtains, Plush Curtains, Portieres,
Window Shades, Curtain Poles,
mm
IG GOODS
KEFBIGERATOKS, ICE CREAM FREEZERS, TI2TWARE, "WOODEIT
"WARE, STOVES, RANGES, QTJEENS"WAEE, LAMPS, ,
CUTLERY, SILVER"WARE, BRIC-A-BRAC,
CLOCKS.
GRAND ASSORTMENT
"We show none bnt the most reliable and celebrated makes, and sell them
actually for less money than you have to pay elsewhere for inferior makes.
Dry Goods! Ladies'Beaded Wraps! Men's Clothing!
Complete assortments; new styles; dependable qualities and low prices. If
yon like this combination, then come in and see us. You will find everything up
to your best expectations.
Joy Can Pay Cash or Buy on 'Credit, ,
Just as it suits you, and in either case yon can rely on a bie saving of money. "
This is not said for effect, but is a straightforward business statement that we ara :
willing and anxious to prove, if you will call at our store.
iTsT. -bU -fa-i
923 and 925 Penn ave.
NEAR NINTH STREET.
Store Open Saturday Nights till
GOODS
STYLES!
OF SHREWD HOUSEKEEPERS!
our patrons can testify. To all who con v
Carpets, the following -will be of interest:
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KITCHEN
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OF BABY CARRIAGES. 1
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10 o'clock;
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