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EVENING PUBLIC LED(kR PHILADELPHIA; SATURDAY. DECEMBER 23, 1022
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Organ and Christinas Carels at
WANAMAKER'S store closes at 5:30 WANAMAKER'S
WEATHER
Mostly Cleudy
WANAMAKER'S
P; liana aim uimi
,,. an(! nrun unMtle Ht Noen
Stere Opens at 9
rrnmPfSw-Wr
Chime ",1
Giving, Giving, Giving Is the Thought in Every MindIt's
Frem the Writings
of the Founder
It Is a Pleasure te Remember
, a Day in Edinburgh
with Dr. Horatio Benar, the poet preacher of
Scotland, who wrote much that still prolongs
his useful life. This for example:
"He liveth long who liveth well.
All else is being flung away;
He liveth longest who can tell
Of true things truly done each day."
What are we here for if it be net te make
life easier and sweeter for all .about us?
J
Signed
Qyfamwfc.
DURING
CHRISTMAS
WEEK
Almest Everybody Visits
Wanamaker's
It's holiday time and folks must go sight
seeing.
One of the sights of Philadelphia surely is
the great Wanamaker Stere.
Yes Te Be Sure, Visit
Wanamaker's!
Be sure of your welcome, even though you
are only passing through the aisles, or showing
friends the sights of the Stere ; a welcome which
is net "put en" for appearance sake, but which
is the spiritual cornerstone of this whole great
material structure of service;
Be sure of complete comfort in going about
and seeing, perfect security even for the little
children you may bring with you te enjoy the
great Tey Stere and the ether wonders of
Wanamaker's (no roomier, pleasanter, better
safeguarded store in creation for the little folks
te visit!).
Be sure of mingling with the best kind of
people, whether friends or strangers te you
(and that does make a difference, in atmos
phere and in ether ways) ;
And above all, be sure of the substantial
value of the goods displayed en every side,
whether you mean te buy them today, next
week, next month or never.
'
Walk into Wanamaker's with absolute
assurance that you'll net walk out of it over
reached, overcharged, disappointed or dissatis
fied with its merchandise.
Christmas did net ''bleed us white" of
worth-while goods, despite the most tremen
dous season of holiday selling in our history.
New, fine stocks were flowing into our store
houses, and our shelves, and our counters, while
the last of the Christmas gifts were going out,
and even earlier.
Werth-while goods are all that we deal in.
We have no scrap-tables heaped with fearful
and wonderful assortments of odds and ends
which "missed fire" as Christmas gifts and
are geed for nothing else.
"Sure-fire" buying and selling is what
has made Wanamaker's Wanamaker's. We
cannot keep some people from buying trash,
but we can and de keep all people from buying
it here.
Behind the Smile en Every Face Yeu Meet
There's Gladness in the Air and Mere People Than Ever Are
Realizing What a Great Thing' This Yule-Tide Is, With Its
Santa Claus, and Its Thought for Others and Their
Happiness, and Its Cleser Fellowship
1
But the Biggest Gift That Can Come at Christmas-Time
Is the Privilege of Being of Use te Seme One Else
ALL day today, from earliest morning and far into the night,
Wanamaker delivery trucks will be chugging along city streets
and suburban reads, laden with the last of the Christmas gifts for
which the doers of the homes are se gladly opened and hands se
eagerly outstretched.
One could hardly think of a higher privilege for a great busi
ness organization than te work se closely, se intimately te make
happy the greatest home festival that the American people celebrate.
TXUT It's Been Christmas Here for Weeks
-- and Every Heur a Pleasure
People, people everywhere. Thousands and thousands of people
from the Main te the Eighth Fleer and down again te the Down Stairs
Stere.
People of all sorts. Big people and little people; city people and
people from out-of-town; young people and old people; men and
women and children unnumbered; people of every profession in life
but predominantly these who belong te the splendid profession of
MOTHERS, and who are cheerily shouldering the whole family's
shopping.
Frem the packages under nearly every arm and the smiles that
radiate from every face one can guess hew few have come en an
errand for themselves.
nnHEY Came Alene, Perhaps, but Have Left
- With q, Thousand Friends
Fer where there is se much of Christmas there is bound te be'
the warmer feeling of friendship.
They have met in the Grand Court, have thought the Christmas
decorations magnificent and have gloried in the soft, rich waves of"'
melody that roll from the many gilted threats of the Great Organ.
Sweet carols of Christmas were played and the people have
joined in the singing the most unusual kind of carol music ever
heard all unrehearsed, its background the massive walls of a huge
and humming business house, its singers strangers te one another,
casually met, "like ships that pass in the night"
VET Bound Clese in Spirit and Sympathy by the
Music of Christmastime
But most of theirucame mainly te de their Christmas shopping
in the pleasantest and quickest way, with the best return for their
money in permanent satisfaction.
And the store has 'endeavored te serve satisfactorily.
We believe that when the presents purchased here are taken
from the gift table and put te the test of use the new slipper worn,
the new gloves drawn en, the new books read, the new lamps lighted,
the new piano played it will never be said, "T'm sorry I went te
Wanamaker's."
There was no effort spared, nothing overlooked te make each
Christmas gift the best. Every market in the world, every corner
where human energy and human ingenuity are producing things was
searched in this relentless quest for the best.
Of course, human relations are net yet perfect, even human love
is full of flaws, and se are the things that mere humans produce, but
the gift things here are the most perfect, the most flawless te be found
en earth.
And we aue glad for our confidence that no matter what gift
was purchased herefrem a grand piano te a child's toy, from a mag
nificent circlet of diamonds te a pound box of candy it has been of a
quality that neither seller, giver, nor recipient need blush for.
Se with a serfse of having done our best te help von de your
best te make ethers glad, we say
JLferry Christmas
Ml te All
and te All a Good-Merrow
New the Christmas happiness turns te ether corners. Mansions
en the glassy boulevards where handsome limousines roll, great estates
looking proudly down upon the whole country-side, little cottages
nestling close te some mountainside as if for warmth, or lowly place
in the shunned streets et the city are all akin as Christmas Hears.
There's one feeling everywhere and everybody's helping te
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A ND It Would Be Lets of Fun te
Peep Inte Most of These Hemes
Everybody flying about with arms full of gifts, white paper rus
tling, scissors snip-snipping and getting mislaid in the transfer from
hand te hand;
The best tyer of bows in the family having her hands full, es
pecially with the lovely, glistening ribbons of silk or tinsel unraveling
tee fast, as it always dees:
The Christmas seals threatening te give out (as they alwavs de)
until somebody saves the day (as is always done) by discovering in
an overlooked corner an unopened box of the prettiest ones of all
("Don't you knew, we came across them that Wednesdav in Wana
maker's?"); Somebody catching sight of a gift she or he was never, never
meant te see until twenty-four hours later and then registering an
elaborate obliviousness which would de honor, te a girl sitting en a
perch, who sees with the tail of her eye a boy coming along the street
te call en her;
Somebody else seized with an ail-but-fatal lapse of memerv as te
where he, she, has stewed away the most important gift of ail, and
the whole busy group amiably dropping work te go whele-heartediv
into the search (invariably successful);
Gifts pepping out of Wanamaker gift boxes, gifts being pepped
into them; ' '
Such priceless freightage of Christmas geed will going into each
box, each package, however small, and however uncestly its contents
as te make it worth its weight in geld en the kind of scales that really
count J
What a day is the day before the da. before Christmas!
Only two clays eclipse it in importance, and we have just named
them above.
QO It Gees at Christmas,
the Whole Land Over
Stores are crowded, jammed, busier than veu w ish thev were
There are people everywhere, all laden with bundles, all in a hurry
all tired out, but all happy. '
There's a hubbub in homes, everybody's get tee much te de,
everybody wishes it was all ever-yet everybody's glad there is a
Christmas, even though it comes but once a year.
Merry Christmas te All
Says Wanamaker's
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