Newspaper Page Text
' ' 't'i,i!i
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ja vvwv iv jf?1
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Jem Wanamaker, Noted Merchant,
Continued from t'atr One
Leeks that lmil been mi Inspiration te
Jiim during his lung career. I
.s Ills strength decreased he was
re ui poll fil te Keep te liU boil, when) lie
kad been for tlie lust tlirre weeks. '
, Thoughtful of Nurses i
, During i.i! ."i.-i fevi days Mr. Wnnii- i
jmakcr npparriill.i realized tlint hlsdiijs,
were numbered. Hut the knowledge did i
ji6t disturb bis cheerfulness and seren
ity. He was brave te lliu last. In
)iitf Intervals of consciousness be was
nelitldeiate and thoughtful of the nurses
mid ethers looking after bis comfort and
indicted that tbe eel their proper re.-t.
Mr. Wanamaker bad been ac lie In
)ild business affairs up te the time In
vns stricken. lie spent much of lest
ntlntcr In Flerida and was in this city
ftll Fiitnnier hard tit work, with the
exception of an occasional day ut the
cnshere. lie was alvvajs an rurlv riser
nd usually was In hi -tore before
jifi doers were npened for business
Only u week age. when his condition
showed such marked improvement that
ids physicians ceased Issiiiiiz bulletin ,
!Mr. Vinnamaker talked of il.c southern
irips he usually made around tvrm- v
lier 1. Fer n time be thought he would
ni able te cruise in Flerida ihis w,u
ter in bis houseboat
Ne plans have been mad fur the fe.
jiernl jet It is Known, however,
that Mr Wanamaker will be buried at
the quaint little eenietcrv of the Lpice
jml Church of St. iliimi.- the I.css, Mce
town lane. Falls of ihe SebuilMll.
Mr. Wanamaker's wife was buried
there, and also their seu. Themas. wl
I'liilt a memorial chapel at N. .lames
Mr. Wunamekcr was bmn in this
city July II. lSSb. of I reneh and tier-
nan nncestrj. although his ten-hears iiad
lived In this count rj tinee the middle
of the eighteenth centurj.
Of Huguenot Anielrj
tie was (he eldest of the -even . ln
li'ei of .Mm Nel-ei) Waiininu!,ei- His
inethcr was Lluuberb l'. Keeberv.
n-rger. a descendant of a l rencli J
liiguenet. who came p. America befeu' !
1 7.-.O. I
Mr. Wanamaker i father wa.- a dc- ,
!:'nil.int of a Palatine fami! . who left
Germany during th" religion-- persecu
tiens there from l.eO te 1 -10. Tie
merchant s grandfather w.-ib Jehn an-
iimaker, a tanner, of Hunterdon
County. N J., who moved t.. Dajten.
)., in lSl.i. ami ub"equetitl te Ie"-
iUhke Cennty, Ind.. where lie died
"Father had a brickjard in 'the
Neck,' " said Mr. Wanamaker. tpeah
lug of bis early life, "and 1c made
peme money, but never had the ability
te sae an We ere in the leiuity
of Iindreth's seed farm ami old
Irard'j- ceuntr box. neferc I went
te school tn the morning and u.'rr re-
turning in the evening I would turn tlie
bricks en their edge e let them dry. but
J never worked in the brn-Kvard reju.
lirl). The first money 1 reccie, wa-,
i-eren copper cent", which "cemed te gi.
me un idea that If I was ever te de bet
ter than father I would hau te learn
hew te save.
.Moved te Indiana
,.t ... i. ..ii....
eied te Indiana ,
was thirteen ear" old my
i fancy te fellow his father
father took a
te Indiana, and the whole family started
out for Fert Wayne, tirandfnther lived
iifty-five miles from berf Wun in
Kosciusko County. In a bg but or cabin
In the midst of the we,.il". It took us ,
four days te go there uver the corduroy
"That winter I set trap" and bunted '
for 'coons, fees and ether wild anl-
m. lis. My peer mother nearly cried her
even out te L-vt home in her mother
:t rlilladclphia. Hie ne.t jear vvc
packed up and came all th.-.r distance
back again, and 1 went into a bnektere
nt a dollar and a quarter a week.
Grandfather remained West."
Even when a toy Mr. Wanamaker
dreamed of being a merchant. And
rrcn in bojbeod he apprecinte-d the value
if advertisement. He publNhed Kvery.
Jiedy'b Journal, which bus been described
n. "a hodge-pedge of odd bits and ikibs
of original matter. Alter he was in
Hie bookstore for some time he left that
out of temper. The people like.) him.
the proprietor liked lilm -md when he
began te bell eletlling the eiisteiners
liked him. lie was considerate u
their Interests. U treated them e
that when they came again tliev would
be apt te ask. "Where is Jehn?"
While at Tower Hall his health
declined. Tuberculosis was feared and
be went te Minnesota. Kuturning from
t'ie West, he joined the e'd 1'reshv
lerian t'luirch which then steed at
Ilrnud and ansem streets, lh
said later, lie was the first p.ud km
retar.v of the Y. M. '. A. in tin
"I would have become a minister."
be said, "but the Idea clung te mi
mind that I could accomplish iimp- in
the ame domain of morals if I became'
n merchant anil n.-qtiiied means and in-
"I de net knew that I have regretted
becuniing a merchant instead of a min-
ister. for the .i.p..Mtl..n t- he n ...in-
ister was net - eveiwh. lining with
..... .1.... :. w
nuence with leliuw merchants.
..- .11111 U H..l.ll' llH'MII ., . I 1II1IL.-1 .
l.n, I ......t.l i.e. .. .......I niu,.f .linn,
cares and troubles If I had gene Inte
(lie miiiMrj instead of surreiindiiig
ni.ise.lf willi the, responsibilities of n
fctrAt Bx!,np,,t iUl"
The basis of Mr. Wa.mniaker's whole
fortune was his first savings of SIHOU.
1'J P .'Ulil lllll I '11 lill lllli-' II (-
.. r.nt nt l,l,.i ..-iik 1 1 kllll.rv f 1-11.1. till'
Y. M. V. A.
Start of Hig I-'ertiinc
"I saw that if I was te become a
r'erk, however efficient, and stay a
clerk. I never could use mv mind and
at it'll, Jl r. lianainaner is suewu
In Ihe nr.t panel Is (lie plvdire by
,.,u ,., ,... .. ........ t ", muim, Tower Hal . wn equally ilistmc- men-, wnir. in- u ,. "ils Yerk riercbant remarked nrenhcticallv
heuse-Iiarclav I ipplneett s. HiM.ext J b, 4 met 10(ls Ue c inore erig- opened In the early part of the ajeiiien- . ,0c.rer-e W Child"- I,ul,uct,t0"
position whs lu Ueniiett s Tower Ha , ," ,, ,'V, it .siinm . v.nied writer nial vear. ieerBe vv . eun.is.
,ile a clothing store. J' H J i.n tM hi iV" 'b , Mr WnnnmnKer th.evv all his "Yeu have a great business mau in
"It appeared te me te lead up te the ' .' ' . " .,,1 " h( V ul delphia energies int.. plan- for the. Centennial your city. I icfcr te W miamafcer. He
dry goods trade." he. said. . en' ".rft tn Zi "W. V.."' i:Sp5,.tI., l.'hl in thU . y in 11. "" b? a greaer merchant than I ever
.Seldom Out of Temper in the f.n-m et six-Ineh square peste.s nnd was I.um d ,y aim night leek ng Ul', or t;e ,u" uc' ..
' . .... .. .... .ii . .. .... 'I'l. ..!.-... ..ffei- inniiv ilelM. eeiined.d will, t leir Trnlav the si'JIi en the nnamaUcr
11-m VI Mlm he was i w'1 hrli'' ' ' V. - ' "- '" ';"'V ,fili';. "f " !f "fir H"' ll lll,hn.nt in New Yeik reads:
.. .,''UI' . , , 'i ,.'." 'T.7r.: what " -l"" ei-.Mt. laised the iirsl inill.en dollars ter the , ,nv W.VNAMAKCll
ii n i v .
ter. the Ilev. Dr. .lehin'hamhe.-. took '"'-' ' " ',;., '" .,-i.V. i.: i... . I- ,. .'.. ' ' V" Zi Vt . r.. , lee .... ,:: nilla""limu'
-Wr!;,!;;.., r., f , rr' r -?' '" .s " -tronrUel':;,,!.,,, wjiw'i
Yeung Men's -Christian Ass,, intc, a- aM' 'Vn lX- S ' ,- .elector.
SI 000 ii veur "a lnrre sllm ,,f ..wii.,., as pre.-und. and r. mi e an i mhi . .anuiirv. SN. the went e,l
tl. J '.,...:' .'. . f ...;.. ..... ."" .' i.P.i ,rvf. were ued. lusteiid et four. ., .,,,' i,,,,..,,,. riln .i0r ..,,,. iJccamc l'.isliuastrr General
i ' : : ;sas .
Air .iii:ini.iKrr, .it bks del.. rctcMng a ii from A llllatti .lennlngs Urjan. lie ibepped in bt August te
have a (bat with the noted inrnhant and man of affair.-
will in ciimiini mil approach Migue
retilv I felt te be pe"Mble." J'e aid in
mie of bi iemtni"cence. "When X bad
t)ie .'l!iiin I took Mr. 1'iewu, who nib
"CquentlN bieami tin fiitlier-ln-la" .
mil who had about S'.'nOti. into part-ii.-r-.lnp.
mid fbu". prnetie.ill.v with
s - jntiO. 1 began the clothing buf-itieM."
TUe ..Ml. p.0WM" referred te n
xnla l!r,.wti. the tirm name belns
Wanamaker . Hrewn. Mr. P.ennetf
sweep-" in conducting "Tower Hall
probable iiggeted in them the nnminc
of theli bii"ine"" plan- "Oak Hnll."
It w" at the leuthca-t comer of SUtli
and Market btreets. Tlii" e-tablish-nient
I" .Mil known b that name,
the e'ethlllg bnliu" '.uulr been con-
mued there for man car" by Jehn
" - i -..i ..- Wii'lam II.
Wun.iiuaki - r
It i" new being ioii ieii
bi" nephew . William II.
i e.in-rr Aihertiser
"Oak Hall" was a succes from the
-tart. One of the first things Mr
V.inniii:il:i'r did w :1" te eilEilCC. the bet
cieuiii.K -a.i-.-iiiu.i in- mm. ! ''';:'.''"
h, ,sh(in, ,,, a , t 1;1V sim n
jPai-enc-third the entire capita of
the new concern. As it turned out,
clothing -"alcMnun be knew in Phihulel-
them was vvNdeui in this seeming reck-
jc-ncs. It increased the linn's credit
nnd being talked about adertked their
bii"iiies. It it, said that Mr. Wnna-
maker d-lhered liU tirt order I iti a
wbcelbari-ew . and put the money .3!
m a new-paper adcrtl"ement.
lie was awauc te the value of in-
direct as well as direct advertisement.
Compared with the varied and eten-
"ie sv-ttem of advertlMMiient pursiii'il
ti-liiy by "ucee"fiil mercantile enter-
;.ii-es the methods thirt j car" age
i'Ppear primitive ami vruee. v enun-i
Piennett. the proprietor of Tower Hall.
wri" n noted clothier of his day. and
Mr. Wanamaker -poke of him in after
enrs as "a brlsht advertl"cr." His
announcements appeared in entertain-
ing rhvmes. written bv eue of hi" em-
nleve' known as the ""Bard of Tower
ThU method was distinctive with Cel-
A' V. Vi ii
nnel Hennctt. .ilr. wanamaKcr. wnese
lSalloeiis as Adiertisrinrnth
After a i . a,.-, a si com! pester mod med
istlv stated th.it Wun.imnger &. llrewn
had beuii te sell cietlilng ut Ui.U Mali.
Hefere Imie Mr. iiilam s.ijs. there
were great -igii-. each 100 feet in length,
.ifire.r ,.n .neeinl fei.ee-, limit In n
dozen nlaces -iheiit the .it , particularly
:, ear the lai read 'Liimiii,
Anethei- of Mr. W.iiiainnker's original
device-, since ...pied by many, was te
send up balloons. Te each pur-eu wlie
..,,.i . ...1. l lull einnlev
-tvle of tin- ultra-ceacniug n. uavers.-i
tl.'e ceunlrv ill every direction, -.uttering
advertising matter te the music of
the horn. . ...
In nevispaper ndiertisuig Jlr. l ana
maker was farther in adiame. Tim
statements of store news wire crij. and
unhncknei.'.l and the lir-t artistic 11-
lustratiens ever put i 1 1. , u . i m-i
were used there Se ,i Ii v ,,s i. ridi
of this -.icture work "''' w" rl U'
meu, Shak-sp- mean scholar. Dr. ll-.r-
no. Heward 1 urii'---. treasured il.e
. . I . CI
original ketcl.e- et II
si Vi II
as unions the um-i inn H -i m;. in in
Originated "Ad" l.dilenials
" nrirri r :"" ,nr: T;
11; m the I mied M..t. . nd p,.,,al.l
m h" il;' ; I'''"' diHiii.ei.,Ht
Will. H II.M-i " ""lei I . lie- in -i UOiil
Mseiiieut -editorial iippe-imd m t,e
IM lll.lt I.l.Iii 1 I'. Septenilier I',, lsfi.'i
The little oliterials had then- ..rimn
in an in. ideut in Mr W inamaker
home. lie had been mm from ihe
store for -ev.r.il dav- nnd told It'ilmiin
.. n iinf mnnv leer iiiran. me sue- ui ,wi- . a ... -. .,".-. .ui.i , . ,t- c-i . ....... ..A.A,i x-...
,...- ..... -..,- -. .-" , . . . rr-l. .. . Tl 1 . ... .V. X. .Il-VUIL I.IU.1 .1 UUIl't. .It"
i' i...t. ' ti.r... i.iiii rrt i ii suit i-'irtv iiiui .n i'imv ti urn tier ivniv :i i i i , .t i i . i. i. i .. t
'. til ' Vl"l til l tl"
JOHN WANAMAKFR PICTURED AT FOUR AGES
at uic uiicuuis ei ins uumum career.
uhlcli lie was best known when he
the few showing him f tt proflle
LISTENING TO COMMONER
Wanamaker that lie vat- worried belief In the Importance ei cio.-e inenu-becuii-e
tin advertiMMiieiit bad been ship between tin- cinplevcr and cm cm
ac.theriied for the following da 1 plec. Sugceftieu from the miint of
Hi.m (-en Miggeted that Mr. Wana- department" and rlerl." wen; frequently
maker write one then ti'id ilieie iind , -elicltcd nnd always cheerfully consld censld
"end it te the office. On that s-ame ercd. Ne tjrann of organization ex-
.. . . t ...:.i n. . . . ...II .A..t.t .it . Iln.i
wi . Mr. tnuamauer nan recrnni
inne tihiened from weed cut from!
Abrnhniii Mnceln'.-i birthplace
Mentioning the gift as an introduc
tion. Mr. Wanamaker quoted one et
Lincoln's pithy comment" and with
that ii" u text, wret" his lir't business
Inew lluimiu Nat me
A- an illustration of Mr. Waiiamak-
i. 1.. .( !..... e.iUm.a tl(,
rr" Miewieilj-'O ei unman naiiin-. i. .- ln j s;7 ,,eident of the ( 'onsell-
told of him that be used te f.ii te le te f, ,, , , Kn,iy Cemni.i . be petitioned
che.tnuts in his pocket in the fall nnd(..(l ,;,, fei. t,,e ,,,ilt te build
winter, anil wneu uc met a ' ""ul ""'
. ..... . ..
in town lie we.im mie a ivv, a ... .
nut- into tn- iiMie.-" a.i. ,. ... u.r.M
would go munching abe it the Mere
While, thus bill .ling tip i;"w;fl 1
elntbins b'l- ni'ss be continued his ac-
, v ties in religious work, esee.-iall.v in
,.... i i i .1......
, ,,, i, ,,.. u.,,1,1,1- r.i fti ... i
;.rs.im-d l.c hi S '''. ' '
lwenO-seceiid and l..iinlui.l-. " i m...
which became one et the lartst i ,
...... ... ... ...
v,..n. seetlen nf 110 ciiv. 1 le
jn je,-, tr. Wanamaker took an
1(.,ive part in the Sanitary Fair, held
jn i-r,ean Square, lie was n member of
,u 'cithcii"' Itclief t'emmittee, which
yM uiene and supplies for yellow
fever sufferer' ln tb' Seuth.
public calamity nnywhcif was cer-
f'u (0 ,.j .jjij-t. Mr. Wanamaker's time
n'I)(j Pff0, ts At the time of the Irish
(, ..,,, i, i,e1hm1 n'semhle feed sup-
lles for the sirickeii island. Within
luL st t.v j,ar, iu vai-ed funds ter
flood sufferers m the Ohie Valley and
is ehnhinan of cemmitters that aidtd
?. c,;,ir hv fire
low ns swept hi tire
The site tlie greater pl.t it it at
' . . ,. t , . . " ... .1.1 .
hm-i "i - "' '" "Vt-
' f purchased bv Mr. Wanamaker In
Is. . . hT". h. 'J01"1"0'1 l. '? eItl 1nn'.
"vhania freight denet at 1 hi teeinh an.
Market streets at a cost of about half a
iii.iiiu ....e...... i.;.- " ....! .. '
the sale of women's dre.s go'.-i-. aiid
.'Xpesitliiu .'md was
Hew Stere Was lCuIargcd
In Mircli, 1S77, at which time the
prepertj eegan te i.e.' used ter a .try
goods store, evcepting n narrow strip
a eng Juniper and leiiy street, tnere
was lu, .ellar. Twe low galleries wen.
eie.teil along tin. line et le ly stieet
for worhieoms. und they began by d. -
gi--s te ireep around the entire Lui i -
n,q. r nearl n car iier,.-s am
eieuipipl when the store liegnn its riper-
e.fietis vmis ' -Ui-llKI acres: III l.i. .t
v 11 tiii-lefl ncres. In les ihaii nine
j.ar the store had grown te nr u'v
live times Its former sie. Net the lea-t
important feature of the new atiaii.e
lient was the moving e.f the I'lii-tui.l
-tl-eet entranee twent.i -live; fi et tu-t--
.ml. which brought it oppe-lte te ihe
i.'iifi.' aisle, making a pertcct'v .-ualglit
A..lk through the entire biildiiig te
I Mi .Nev-ruliei' IS, l."i. Ihe l.ne ml -dineiii.
as it was con-ldeH d at tn.it
urn., v.a- tin en n open. At a out et
n.itl Sl.OHO.OtlO the entire fientae
of tlie siure en Chestnut st u n va pur
.based from time- te time n the mum,
he. ami' willing te sell their pii.p.rti. .
A- buslne-M. increased unit .nr mhi
the court te iibanden the small -net
inenilened us n pub'ic higliwav. I be
'our! Inially decreed that the nlbywaj
should be vacated,
.. ....... A.......I..I
One of the principal eicuieiies ei vir
Wanninaker'n success was
a meiueer ui us ,
.-Next no is miew.i ... ..m iui.j ., auumiu. uircer us u nilsiues-t limn, hu
as Pestinaster General. At the rigid Is one of his uiore recent pictures, one of
i t he Is shown III the luldsls el his suiii'ssful tarter us a linsliiiss man. wlilte
LEDOETl PHTLADEETTCTA. TUESDAY,
Dies at the Age of 84
isieii, . caue nnnu '
appeal te tlf- propiieter, and by Mr.
Wanamaker's civil -ervice system aud
plan of marking the records of era
plovers the latter obtained deserved pro
motion. Mr. Wnnamnker -nw the possibilities
of city expansion that existed in the
, northeast and tool; neiu ei a pmu ler
, riviin- meid ti .itiMiertatini te that sCC-
inn delated railway from Orthodox and
- t i.iiiiiiri-i lui i nv it.i.v ." "".i'i
. . , Mlli street
weal vwi- lueii i.iiviwii .11 ei.iie n.vvi
iml ,M , I-rnnkC.nl aie-
,,,,.,, ., ,elllIir,ni terminus
ilt Second and Market streets,
nut the project found little rea sup-
." '.' .."- .............. . 1
innLn !. nln...ii...l .. .nnlili. 'Ilia t!iv
uiaKe me eievaieu a reaiuy. me wuy
i which the Frankford elevated finally
wfls mit nn( hew w x a 0 ratln
jCeMunber 5 of this rear are matters
of recent city history.
Old Emple.ies ICew aided
"Sir. Wanamaker made a leap into
the wholesale trade ln 1S'"7. by buy
in out the buslnes of Hern, Hm
brieht ,t Ce.. pn.iing ?t7.000 n yeni
i-'iitnl for the bui'ding of that tirm at
Llevcnth nnd Maiket stnets.
1'iie of the ideas that entcied the
gieat merchant's, brain, while In: vva"
vet u mere boy. was te the effect that
-, , , , .
"".-"lie "'' " "" I ropueier e
"0,1l1'1 .lnaI;t " s-v ,0 f" ' ''"-y
de business in nnd easy te get out of.'
Anether idea which reached fulfillment
,,.. .,., ., ,,.,, ,i, ,iicrih,.t;n
.'...M ,.x..... ..p. ...e n. ....... .'Ut. v..
"l il percentage et prents te tnese who
,iafl 5,crrP(1 ,m for fcvcn consecutive
' ears. The first year S100.-4S0.0S wa-
divided in this manner and $10,000 set
a!j(ie f01- uic pension fund for theii
A. x. srnwAUT
His public spirited activities drew
the attention et political leaders who
saw in the energetic merchant a vote
getter of unusual ability. Cut public
elliee nail no upprni ier uim.
j ihe m. wn!, 0rf,.re, the Repub
lian nomination f'-r Ceiigrcssmnn-at-
.irK,.. The offer was declined and.
t . e:lrs i;,ter he lefus-ed te become.
til. mdcpeudeiit candidate for Majer of
After tlie election of President Hnr Hnr
risen, Mr. Wanamaker was Invited te
Income Postmaster Oneral. The
Maiiufnctiiiei-s' Club and leading mem
bers of the Xutienul and Stute Cem
mittees urge. turn te accept me umc
After some e-oiisiderutieii he accepted
and subsi .pientl.i served until 1803 as
head nl the I'osteflic; Department at a ,
nine when it was expanding rapidly j
te hcp up with the growth of pepula- ,
lliu. and ijicuased busluess. J
As l'esiiuasttr tieiieral he brought
' about n mere rapid movement of the
mail- an I also established sea pest-,
eflne;, se thai foreign mail could be
-iii-ted aboard ship and made ready for ;
i iiiiinediii.e transmission te .Inland cities
, en arrival in peit. He ilnprpied the
. . .... i I 1 ...! ..t.r.wl tin
I hlll'l' 1 II. MIH I Sl'llll'.. ill... ...kS.l .....
'. lime'ii, of the postal telegraph,
Mr Wanamaker's vision was proved
i,v hi., advocacy of u pestul tavlngs
s.vttem and the parcels pest. When
pewertnl opposition arose against un
laic 1 pe-i idea he said there were.
IN HIS LIFE
I four reasons why the plan was blocked.
Turn lie named the four tug cempntiies
which bad a monopoly of the expres
nrolie Inte New Yerk
hi September, 1M1H. Mr. Wanamaker
purchased the immense busluesa of Hil Hil
eon, Htigbe.M & Ce., at Ureadway,
Fourth tiicnue. Ninth and Tenth, KtrccU.
New Yerk. The price palil was estl
mated te be ever $2,000,000.
Albert M. Hilten, in an cDert 10 1
stave off fullure. bad resolved te Intre-j
dure the nryle of advertising which bail
done se Diueli for Mr. Wunamiiker, and
eugngitl Mr. Glllam, bis advertisement
writer, le go te New Yerk at a large
increase In salar.i. Net long afterward
Mr. Glllam was made general manager
of the firm.
The failure came en August 27, JSOO.
nnd marked an epoch in the New Yerk
drv aoeds trade, llebert 0. Ogoe.ii, a
member of the tirm. was placed In'cbarge
of the New Yerk house.
In ISO" Mr. Wanamaker was In
duced te become n candidate, for the
Fnlted States Senate. Heles Penrose
was the choice of Hie then powerful
Quay machine, and was elected by the
These were the da.iF when Senater;)
were net elected by popular lete. but
b.v the Legislatures of (he seieral
States. Subsequently thin method was
changed by constitutional amendment,
Senater Penrose being the fust Srnnter
from Penns.ilvania te be se elected.
In June. 1S0S. Mr. Wanamaker con
sented te have bis name placed before
the Republican State Convention ua n
candidate for the gubernatorial nom
ination. On the. cie f I he naming of ihe
ticket Mr. Wanamaker withdrew his
name. The late William A. Stene whs
glvcu the noininntlen and was elected
the following November
Toek Interest. In Transit
In 1P01 when street railway affairs
were in a turmoil here and there were
cries raited against what was called
fraiichise-ginbbiiig, Mr. Wanamaker
placed liiiii"clt en the side of these op
posed le the wholesale baiter of the
Here .lis.. Mr. A anaiiiakcr was net
satisfied merely with elciug his oppo
sition te the franchise gift. He offered
$2,500,000 te the city for the street
railway rights leted the Mack Focr Fecr
dcrer Syndicate b.v Councils aud ap
proved b.v Samuel II. Ashbridge, then
Mayer. The city quickly sidestepped
It was in February. 1007, that Mr.
Wanamaker's summer lesblcnee, Lin
denburst, en Old erk read between
Ogontz and Jenkliitewn, was dwtrejeil
by lire, nhe less at Ihut time was, est
imated at $2.riCO.000. The art gallery
was mined, but man of the picture,
world famous treasure", were envcil.
Only a small part of the rich fur
I'Miinxs of the home were rescued.
Subsequently n new l.indenhurst arose
en tbi ruins, mere beautiful and stately
than its predecessor.
Apart from his business, Mr. Wana
maker was busy siipervisins the erection
'Thinking and Toiling
Key te Merchant's Life
Jehn Wanamnker some jcars age
was nsked for a brief autobiography
that would serve as un Inspiration
for .lenng men and women plan
ning a business career.
The request wan mnde by the Y.
M. C. A. at Iliidgeten, N. .1. This
was bis reply:
"Thinking, trying, telling, nnd
trust lug lu Ged; that is till there ia
of my biography,'
of the "New Kind of Stere." the In-
nicnsu "fenr-square ' building which
i.ew houses the many departments of
the buslncst) here.
Taft at Dedication
When the new store-was dedicated in
1010 William H. Taft, then President
et tne unitcu Matei, new uitct Jus
tice, waa an bopercd guest, bis pres
ence Icndln; n national significance te
When the war clouds burst ever Eu
rope Mr. Wnnamnker shared lu the,"
widespread grief and Indignation ever
the violation of Belgium. Again he
showed himself the mau of action. He
set fe work raising funds for the relief
of the harassed subjects of King Al
bert. On November ii!, 1014. almost four
years te the day before the dreams of
fiermaii Imperialism finally vanished.
Mr. Wnnumnker cast off the hawser of
the bteamsbip Tliclma, which sailed
from Deck street laden with feedstuffs
ii ud ether supplied for the Belgians.
In July, 1015, Mr. Wanamaker pro
posed before tbc Philadelphia brunch of
the National Security League that the
United States should raise $100,000,
000.000 te buy Belgium from its Ger
man conquerors with the purpose of
restoring the country te its pieple.
The proposal aroused a storm of dis
cussion in the United Stales and Eu
rope, It was a staggering plan which
Mr. Wunamaker conceived as a method
of stepping the Hew et bleed which was
draining bhirnpc white. Ills plan was
fe furnish Indemnities which later could
bu paid back te America.
Net Impressed by Ferd's bhip
Mr. Wanamaker was net at all Im
pressed b.v Henry Ferd's famous "peace
cruise" which the Detroit manufacturer
beped would muzzle the dogs of war and
chain them 'up securely in a deep sub
cellar. "5Ir. Ferd." be said in December,
1015, "has three things: u mlssieu, a
generous heart and a fat pocxetbeok,
but be has no plan te step -'lie war."
After the. League of Nations plan
bad been evolved from the. Peace Con
ference Mr. Wanamaker expressed Op
position te it. He said ft would lie
better te wait live years for prosperity
than te ndept the doctrine of the
League of Nations as it then steed.
During the terrific slump that fol
lowed the peace Mr. Wanamaker never
lest bis courage and optimism, but
MARKET 'CHESTNUT:: EIGHTH NINTH
We stand with uncovered
head at the passing of that
whose vision and fdeals
squared business with
right; and who gave
America its conception of
large business, done for
the public weal
devised plana te fit bis great business te
tun reconstruction nerled. II. did net
iesltate te slosh prices' nnd write off
r ..I.!.. .....i... 1. .ili.l.l. ti.telfiBCitt
reSUIllUg lOSSCS IU BUIUIUIUU uumuvue.
Ills example was widely, followed.
Lest Wife In" 1920
On August 20. 1020, Mr. Wana
mnker's wife died In u hotel at Atlantic
City, where she had been ill since the
previous eprlng. Mr. Wanamaker and
the ether members of the family were
at her bedside when the end came. She
was a woman of retiring disposition,
"and although her acts of benevolence
were many, they bcldetn bccami known
As the founder of Bethany Sunday
Scheel and Its superintendent up te
Ida dentli be exercised a wide influence
for geed. He became one of the.lead-v
ing figures ln Sunday school work in
the United States. A striking example
of his influence and Inspiration wfis
given In October, 1020. -when he was
elected president of the "World Sunda
Mr. Wanamaker's Interest in educa
tion revealed itself In many ways, net
only by Institutions which he founded,
but In his attitude toward the general
policy of public education. He be
came n member of the Beard of Edu
cation March 11. 1013, and was chair
man of the Beard's Finance CoramitUe
until January 12, 1020, when be re
signed from the committee.
A record of Mr. Wanamaker's busy
life would be Incomplete without soma
mention of the innovations tie made
that infused a new spirit in sto.'ekeep ste.'ekeep sto.'ekeep
leg. One. of them was the creation of
th.j Jehn Wanamaker Commercial In
stitute te add te the educational equip
ment of his empleyes.
Helped Yeung Empleyes
He organized cadet corps for both the
young men and girls in his big estab
lishments, and provided camps for
them. This training of citizen soldiers
was thought out in advance of the pre
paredness wave which elrew thousands
of Americans into camps of the Platts
Mr. Wanamaker nls'e blended music
with merchandising. Besides tbc Jehn
Wanamaker chorus, be planned the or,
ganizatlen of ju.iier nnd senior cbera.
societies aud mlustrel corps among
members of his bterc families. Thou
sands, of visitors carry away memories
of the grand organ in the Philadelphia
store. It was the organ used at the
St. Leuis exposition.
The Mcn.'s Friendly Inn, Ninth street
near Locust, was one of the institu
tions Mr. Wanamaker organized. He
helped te found the Presbyterian Hos
pital and he was a manager of the
University Hospital for years.
In 1010 Mr. Wanamaker financed
un expedition te Alaska, which was
conducted by the University of Penn
sylvania Museum. The expedition
gleaned a rich ban est of facts about
the great Territory In the extreme
Mr. Wanamaker Is credited with
being one of the sponsors, if net the
original sponsor, of the Sesqui-Centennial.
He was made honorary chair
man of the Sesqui-Ccntennial Beard of
City Half -Staff 8 Final
as Wanamaker Tribute:
The flags en nil municipal build
Ings ns w?lL-ns en all the publu
schools, were at half stiff today V
tribute te Jehn Wanamaker.
It was the first tlme in the clLVi
history that such an honor was te
corded a man net heldlnjr high public
Mr. Wanamaker was n member .sf
he Beard of Education and former?,"
headed Its Flnnnce Committee
vu uuuu e, iu.1, no voiced a !.
i & O 1nm t .
matlc criticism of the fair plans, which 1
uu bum erq ueing laid along the Jfnf, Jl
' iuvij ivn.ni ruiuiary lair."
The 1026 exposition, he derive
should be vlolened.as a national ta6Te'
ment, weriu-wida in us appeal and'ef.
feet. The celebration of 150 years-if
American independence, he said, thtmfS
attract the entire civilized world -,
He was net content e cxprcln im.
Ideas, but he acted hlmmlf ' Pt ..'
national attention en the cxneiltlni,'
On July 6. 1021, he had luncheon il th
rrestacne naming nt the White Heitii
and was convinced he had wen till'
President's, hearty support for the
ternrise. . T
A fine tribute was jiven In this hit
April 20, 1021, In .honor of the com'
pie Ien of sixty years of Mr. Wani
maker 3 business life. '
Many officials and n6ted business min
were nt the testimonial luncheon, which
was attended by the State Supn
?eurt in a body Letters of cenmtil
tntlen were read from President HtM
ing. and the cutire Cabinet. Mayer
Moere presided, and Mayer Hylanj- of
New Yerk, was present. The Stab
Senate, tben In session, passed a con
On January 7. 1022, the city i
stiired by n false report of Mr. wana
maker's death. It came from Miami
Fla., and resulted from a confusion of
names. Mr. Wanamaker, then In'tblj
city, was amused at the report and
said he would" have te stay away freu
Flerida if such reports came from there.
Mr. Wanamaker's life was iniured
for mere than $8,000,000. He was en
of the leaders' among the heavily in.
surcd men in the country.
TODAY'S MARRIAGE LICEN8E8
llrma.n Olttle. 412 Mercy Bt.. and Ami
OreKtln. 1443 8. BUi t. ""
Edward Rllrv. 4 MO Snrucs St.. ml 6iuuV
NVlsen. 1807 S. B7th t.
James Colquitt. 1841 N. .Alder ft., ind Hat.
lie Koblnaen. 1341 N,NAldr t. ,
Harry C. Tlieman MeKlnley. Pa.. at! Jean
em l.VlliO!i..3:08 Hurlev st. "
Mnnsur Theman. 00r Federal at. and Uei,
11. bbaheen. 029 Federal t. """'
Hareld l Peek. 1740 Green rt.. and Mat
Earet L. Dew die. Norfolk. Va.
Jehn E. O'Heurke. 3033 Percy 6f.. and Vary
Penders. Allentevvn. Pa.
Jehn J. GutJaW. O.enslde. Pa., and Doreliy
K. Htleert. 2201 N. Mh St. w
Jehn v. Glrard. M."lf Walten ave.. and Es.
ther A. Moen. 4208 Daltlmer ave.
nastnend N. Buseman. 1K3J y. Seltzer it.,
and Esther F. Gru. 1528 IT. Maicher .