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fc ' BVEN1N& PUBLIC LBDGBE-PH1LADELPM1A, mVHtDAY. ' VfemktiXWfifiW r - " - '-IJ
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em 14500 a $110,000 yew
A CERTAIN ahampoe manufacturer Invested $6,500 for
fete metfatt beginning In The American Weekly. Hie
appropriation for 1923 in $110,000.
The most EXCLUSIVE
lHE most exclusive in the sense that
Ne ether one medium reaches 3,500,000 families in America,
Ne ether one medium reaches 22 of all the people in America that can be reached by the
printed English word.
Ne ether one medium concentrates its circulation in the twelve most populous sections
Ne ether one medium offers advertisers the opportunity of using a full size newspaper page
in COLOR (three colors and black) in a magazine eagerly read weekly in mere than one
out of every Ave homes in the country.
Ne ether one medium in the advertising world has shown such huge growth m se short a
space of time a growth that is the direct result of such responses secured for advertisers as
have been entirely without a precedent in the whole history of modern selling or advertising.
Frem $32,000 te $120,000 a year
THE appropriation of a feed product has in
creased since 1920 from $32,000 te $120,000 la
The American Weekly.
Frem $44,000 te $88,000 m year
A WIDELY advertised face cream doubled
fcs IflO appropriation te $88,000 in The
American Weekly for 1922,
"EXCLUSIVE" is the em word that adequately describes
the tremendous sales-making energy of the American
Weekly a medium that has the largest circulation of
any periodical published a magazine that is intensively
read by every member of the family in no less than
three million Ave hundred thousand homes.
By the test of actual experience, by solid evidence of
results obtained, the full color pages of newspaper size
which the American Weekly offers advertisers have
proved te be the most successful unit of publicity yet
That advertisers have been alive te the possibilities of
this mighty sales force at their command, is evidenced
by the tremendous increases in space used in the American
Weekly amounting, in some instances, te a thousand
per cent a
mnM Furniture TR
gHlf TcvthPaste HI
These graphs strikingly illustrate hew ten
leading advertisers have increased their
appropriations in The AmericanWeekly
Fran 15,160 te $94,665 a year
A FURNITURE concern tried out The
American Weekly In 1920 with $5,160.
This year's appropriation has been $94,669
Frem $12,000 te $66,000 a year
THE manufacturers of a teeth
paste invested in The American
Weekly in 1920. $12,000, in 1921,
$23,000, in 1922, $30,600. Their
1923 appropriation is $66,000.
An Cigarette j
Frem $16,000 te $60,000 year
IN 1920 $16,000 was spent en cer
tain cigarette. This year $60,000 is
being invested in The American
Frem $4fi00 te 138,400 ytar
THE appropriation for a well known face powder in
The American Weekly in 1920 was $44,000, Fer 1923
It is $138,400.
Bmmw A DruqPreductiL.
Frem $80,710 te $120,000 m year
THE manufacturers of a high grade per
fume spent $80,710 in The AmericanWeekly
in 1920. Since then their appropriation haa
been increased 50 ? te $120,000.
Frem $22,000 te $120,000 a year
THE makers of a toilet soap Invested in The
American Weekly in 1920, $22,000. In 1922,
they Increased it te $60,000. Fer 1923 their
appropriation has Jumped te $120,000.
Frem $33,200 te $142,101 a year
A SALES agency for certain standard pharma
ceutical preparations has jumped from $33,000
in 1920, te $142,101 in 1922 in The American
And these are only a jew instances of the record increases made after thorough tests of the giant salespreducing power of The American Weekly for products of every type
IT IS obvious that such tremendous increases could only be based en
RESULTS. It is proof unquestionable that tremendous mass circula
tion, concentrated en the great centers of mass population, does bring
unprecedented results. And it is the best evidence that shrewd adver
tisers have proved that the use of FULL COLOR PAGES OF FULL
NEWSPAPER SIZE is the most powerful means of moving mer
chandise ever placed at the disposal of manufacturers who seek, or
have obtained, a distribution nation wide.
The American Weekly is issued with the Hearst Sunday newspapers in the following cities:
NEW YORK- American BOSTON -Advertiser MILWAUKEE-Telegram SEATTLE-PesMntelligencer
ROCHESTER-Americcm DETROIT-Times WASHINGTON -Times SAN FRANCISCO -Examiner
evtj a rT tot a: r"unrAfir xiijj&t?-: att axttta m j me tth n
oiiviveii-AfrwrtiiMi- viiivrxvv-nciuiu muiHuwi rA. Avru. xx jcwg"" we n0ULi)--bxaminer
THE AMERICAN WEEKLY a. j. kebler, Manager New Yerk, 1834 Broadway; Chicago, Hearst Bldg.
Read by 3,500,000 families"! you want te see the color of their money use 'color'" A. J. K
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