J
ftviTt ' . . . .
W.
EVENING PUBLIC LEDGER-PHILADELPHIA. MONDAY, OCTOBER 30. 1922
if. ' -
w
&'
r .
SD,
P .
t . ,
it
is
ff
.'
L
$&
m..
44
We Overcame a Custom
as Old as the Industry"
&A
::'::'?':BHH
--.
V'
"Wftifcr awrf fummcr. teheteva- th? read conditions, the irwi en Goodyear Cord Tires delivers Us earse ''.'
J pvnttuaUj. Oar Qoetfytar Cent-tqulppeJ tract carriti ISO tuns of milk a month, making a 40mtla trip tfifi
i ' AftafMcyofe try day,7S of tht may ever hlllv reeds thbt Uitattr art almost irppassetff te selid-tireii
- ' vthkUs. ;jm year's: ftaulbig, it has missed fasten tlay. Itterries lftrc Htm. as much as a Ham andwatfen .
. .'could,, ttul tfit hrtttr service It mtkns peijWn hat thtu&Ud our customers., Tfw additional freight, tee
,' I 1" haul tar Mfcfttere frequently pays the expenses of an lAtire trip. 77.e fishienmg action of the CerAt"
lUj S.!pewett,fkttaal ami holds down repair bills. Ovr Geedyiar Cords have averaged 13.000 milts,
' and their complete usefulness has always bten brought out for us it the regutartf provided Service of
.f)'riotunvetion furnished by the Goedvvjtr dealer"Jekn Rogers, Dairy Farmr, Eden Prairie, Minnesota
$.&
C(.,-fSw 'K X. .",!
'
' ;" - TJPECIACLV in the ki nd of bsulmg that tiemiiid
i',r ..",-'JCs dtilyyuuejy of difficult reai conditiexn, Ge&d-CmJ-'
'?, t 'Cord Truck fire rfemenurte thlne of t5.r
4 ,'-; ''IttnldU trtctire power, trouble-free activity, snd
T w , V-rpenWttrenth.
Tbir.ita 6etismd and built vuiitxhtly for tlie work
,- ,.!;"' ..: Mul.i Jim. - ... .l. .-j : tt .u. J
'iiMd&qiremli teft fteldsil down farm Une. JJsry
v 'V' Jv'ihlett the tntek, the dnvtf and the lead, endtfifj'
4V
M -
j, protect imprerra nwai.
, Oewdyw CwdTVudeTIra are tnide by the two-cure
pftxcM. for greatei tr-ngth aeJ longer life. They
ate heavy Jml thick thryttjh ihe besri, where canary
porureiUo often develop aknr They hAvc a ttni jh
and hstineply conttrucuen.exclurively Geedyear. 'fheir
'AllAWather TreJ net eaty secures trarriia in the - ,
hWett eoies hut at all time puts the full itrcngth
e! the tire under the lead,
Aetna! experieacet of farmvj with motorized luuling ',
en Gr3yer Cord Truck Tiki h reperteH te thwe
fatererd byTh"; GoedrearTiiT 4: Rubber Company,
Akren, Ohie, and Let AnirJea, California.
-- i
kf
GO
'ti Lktkwswwtr evf
"In a recent test of our farm paper advertising THE COUNTRY GENTLEMAN
returned four times as many inquiries as any ether publicatien9
writes The Goodyear Tire & Rubber
Company of Akren, Ohie, in telling
hew it pioneered the pneumatic truck
tire for farm use.
"The solid tire, always having been used
en trucks, was regarded as almost a
fixed part of the equipment.
"The Country Gentleman was our
strongest force in changing this situa
tion. "We chose it for our largest advertising
effort because we felt it reached
farmers whose buying practices set
the standards in their communities.
"And we used our advertising in it ef
fectively te convince supply stations,
dealers and manufacturers of both the
merits of the new tire and the assured
demand.
'The merchandising service thus obtained through our
advertising in The COUNTRY GENTLEMAN represented
just se much plus value which would net have been pos
sible with a publication of less influence in the farm field.
COUNTRY
GENTLEMAN
97R?
The Curtis Publishing Company, Independence Square, Philadelphia, Pennsylvania
The Country Gentleman The Saturday Evening Pest The Ladies Heme Journal
P
MT1
a a
9
m
lriit nrY-JMi BMBmVi f V')A '"'
UxtitUH.
ii!l,
; . i