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EVENING PUBLIC LEDGER PHILADELPHIA. TUESDAY, OCTOBER 24. 1022
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THE THIRD QUARTER OF 1922 POINTS TO
Anether Banner Year for
Business in Chicago
Because of The Chicago Daily News' long 1922 te be, thus far, another "banner year" with
established pre-eminence in the Chicago daily business picking up speed every day.
newspaper advertising field, it is generally receg- The following fi suppjed by the Adver
tized as a faithful mirror of tisj RecQrd Cem an independent audit
ditiens, and therefore peculiar significance and value servjce maintained by all the Chicago newspapers,
attach te its advertising lineage figures, which the tQtal yelume of dj , advertising in all
reflect the state of the great Chicago market. Chicago daily newspapers for the third quarter of
It is gratifying, therefore, that this reliable 1922, and comparison with the figures for the
barometer of business in Chicago clearly shows corresponding period of 1921:
1921 1922
Lines Lines Comparison
The Chicago Daily News . . . 2,695,183 2,873,423 178,240 gain
The Daily Tribune 2,045,416 2,188,635 143,219 gain
The Daily Herald -Examiner . 881,192 913,194 32,002 gain
The Pest 923,662 960,534 36,872 gain
, The American 1,687,110 1,631,293 55,817 less
The Journal 970,452 924,409 46,043 less
fc Figures issued by the Advertising Recerd Ce. and quoted by The Chicago American in 1921.
Te discriminating and experienced advertisers maintains its traditional lead in major classifica-
there is also great significance in the distribution tiens, again emphasizing the fact that business
of advertising by important classifications. The getters in the great Chicago field consider
figures below, supplied by the Advertising Recerd The Chicago Daily News their most effective
Company, show that The Chicago Daily News medium.
This statement for the third quarter of 1922 shows The Chicago Daily News'
leadership in the six day field in the following important classificatiens:
AUTOMOBILES OUT OF THE LOOP STORES
The Daily News First, 150,681 lines. The Daily News First, 164,728 lines.
The next highest score, The Daily Tribune, 124,753 lines. The next highest score, The Journal, 55,001 lines.
BOOKS FOODSTUFFS
The Daily News First, 36,982 lines. The Daily News First, 173,876 lines.
The next highest score, The Pest, 14,479 lines. The next highest score, The Daily Tribune, 108,761 lines.
CHURCHES FURNITURE
The Daily News First, 13,349 lines. The Daily News First, 171,357 lines.
The next highest score, The Daily Tribune, 4,638 lines. The next highest score, The Daily Tribune, 79,886 lines.
DEPARTMENT STORES HOUSEHOLD UTILITIES
The Daily News First, 1,071,029 lines. The Daily News First, 23,014 lines.
The next highest score, The American, 500,386 lines. The next highest score, The Daily Tribune, 9,072 lines.
EDUCATIONAL REAL ESTATE
The Daily News First, 66,889 lines. The Daily News First, 23,009 lines.
The next highest score, The Daily Tribune, 53.136 lines. The next highest score, The American, 20,604 lines. V
TOTAL DISPLAY ADVERTISING ! The Daily News First 28?3,423 lines.
I The next highest score, The Daily Tribune, 2,188,635 lines.
THE CHICAGO DAILY NEWS
First in Chicago
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