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EVENING PUBLIC ' MDaEPHIIiADELPHIA. WEDNESDAY SEPTEMBER 27.- 1022
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Why Tribune Advertising
Sells Train Leads of
Toilet Requisites
FROM a revenue! standpoint, etucs 3rt8SKfe InfC m liJiflf y tl arttg Mere fecfa$
and fast moving advertised speaalties,particarly toUetaccesseriespaxtbe
dividends.
Ooytem Crisp Drug
Aliik
"Tfe question umatsmw: watch the TruY far met
constantly and as seen as I xte seme mem asm of aittml we
a small quantity at ewes se we are sure te have U just at Princeton,"
C G, Heck, drags, Princeton, 70,
fve have toeevut eww about ar&ctts eshntrwssu m The
Tribune, every day, and mention where they see u tee. I fj
The Chicago Tribune is by far the best paper that cemes here."
W. W. LmpUm, drugs, Ommm, I
In The Chicago Territory tiSe largest single factor m ffie c
dise into "fast moving specialties' is The Chicago Tribune
And here is WHY! (1) In thevast, rich market shown as Zene 7 en tBe teap aBeve
The Tribune has a circulation net equaled by any ether medium. (2) Advertising
in The Tribune sells goods net only in Chicago, but also, in, thousands pi towns
through the five states;
Frem s wealth of evidence that proves this claim, wfl
select some peculiarly human, interesting and distinetnne;
testimony te present en this page.
Netice the questionnaire reproduced in an adjoining
column. This was sent te druggists in all communities
throughout Illinois, Indiana, Iowa, Michigan and Wis
consin except a few of the largest cities Chicago, De
troit, Indianapolis, Milwaukee, Des Moines. Out of the;
2438 druggists outside Chicago who replied
70 read The Chicago Tribune
76 feel the effect of advertising
campaigns in The Tribune,
Only tYes" or "Ne" answers were called for, but many
volunteered such significant comments as the follewing:
"Curtain goods, mithexxt The Tribune ads, would be HJte a
wagon without a pair of horses."
HodeovaTs Pharmacy, Oxford Jet, Iowa.
mTt surely does. In fact when we see anything advertised in The
Tribune we immediately order it."
Central Drug Stere, Ddaean, Wis.
"Te, most assuredly. Customers see it advertised m The Tribune
and ask us for it. On many items which I see advertised in The
Tribune, ! stock in anticipation of calls for same."
C A. Hill, Prep, the Sargent Drug Stere, Ottumwa, la.
Ne doubt of it; as seen as they step advertising sales drop off. I
had a Utter from you some time age en this and have watched it
since en a number of different things, in fact as seen as they begin
te advertise, we stock up."
May-Parker Drug Ce Independence, Iowa.
mtt ware doe. Net afraid te stock any new thing adver
tised in The Tribune, even before having a call for it, for
I knew that someone is going te call for it."
Ell Lodege, drugs, Wyoming, Iowa.
T knew f does. 7 watch the advertising very carefutty and gen
erally stock these articles wliich are advertised."
B. P. Fendig, drugs, Rensselaer, Ind.
Yes, we have noticed it very much with important toilet articles
nd hair nets." T. E. Capen & Sen, drugs, Ottawa, III.
Yes, net only w a general way, but we have saute specimc
stances where calls for merchandise were directly caused by Tribune
advertising." W. H. Hagebeect, drugs. Lake Perm, Jaw
"7 knew it does people bring in tiie ads!
Central Drug Ce.
"Yes, we feat the effect of every
she cntcage tribune has ever put en;
great opportunity for the manufacb
toilet requisites."
City Drug Stere, W.A. Burten's Sens, Preps Jfftekett, Ind.
acturer of medicine
ftY$s, because our customers are Tribune readers and decidedly the
best doss of trade we have." Kranane Drug Ce, Story City, Iowa.
" Absolutely t We hear such remarks as: 'It was advertiud in
The Tribune, se it must be all right!"'
J. A. Metier Drug company, Boscebd, Wis.
"Helps. When we read the Rotogravure section Sundays we al
ways have calls for specialties advertised."
Hansen-Bach Pharmacy, Stevens Point, Wis.
Tes, very much. Especially the Rotogravure section."
' Frank J. Pfan Jr drugs, Lincoln, III.
ml de. Especially in the Photo section."
!F. E. Green, drugs, Atlanta, III
"We can often trace results direct te Tribune advertising."
The Public Drug Ce Bluffton, Ind,
"Yes, a common phrase, 'I saw the ad in The Tribune."'
J. McErvin, drugs, Macomb, IU.
" Yes, hove heard customers say. 'Sew it m The Tribune.'"
Walter R. Fex, drugs, ChandXermOe, Itt.
" Yes, customers very often when calling for advertised products,
say they saw the ad in The Tribune."
Frank 11. Niemeyer, drugs, Behndere, IU.
"Most of our best sellers are advertised in The Sunday
Tribune."
P. D. Roark, drugs, Macomb, IU.
The Chicago Tribune regards advertising as a fink in
the chain of merchandising, net as an end in itself. Te be
successful, advertising must bring about economies in
distribution. It must serve three groups (1) assist the
manufacturer in selling te the retailer at a profit, (2)
assist the retailer in selling te the consumer at a profit.
(3) give the consumer better value for his money than
he could get if the goeds.were net advertised.
Te assist national advertisers in thus advertising suc
cessfully in The Chicago Territory (Zene 7) The Chicago
Tribune has built up an elaborate merchandising service.
The backbone of this service consists of trained MEN.
The Tribune has thirty men trained net only in advertis
ing, but also in merchandising. Every one of them has
directed sales campaigns in The Chicago Territory and
knows by repeated contacts with jobbers and retailers
what can be dope and hew te de it. A letter or phone call
will bring a Tribune man te your office te discuss what can
be done te increase your sales in The Chicago Territory
BtgEi
NEWSPAPER
The Tribune's new BOOK OF FACTS will be mailed te any telling
organization requesting it en business stationery. Address our
Eastern Advertising Office, 612 Fifth Avenue, New Yerk.
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This Questionnaire Was Answered by 2,138
Druggists in Zene 7 Outside Chicago
lT:BMxv 4e yea tax uee of yer 4rtrtliei5 tpeclaltieit H
Rxrt ebale .sm of 1" KA ((hNW-O .
Soeead efeotce - ex )eWt fi ' ft xS I
t. De 7C" raid 1b Qdcttt Tribes, Aliter ly 9t SvadMft I
r V tjfrr " I
J. De yea tellrv aAveriitlng In Tb CMcaje Trttnre faalpt th
tile of ih dvtrtiae fcrandi la jemr ccasueltyT
$ Vw Kju. .glu3e4v- c&, w I
Ten PaMAX.kW - , I
Seventy per cent of them said they read The Tribune. Seventy-six
per cent said that advertising in The Tribune helped
the sale of, their merchandise.
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