Bpl,'': "' " '' EVENING PUBLIC LEDGEBr-PMlLADELPHIA, WEDNESDAY, SEPTEMBER (5, 1922 J,
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1WIS.. SSM08 !Jk -ach a logical unit for
TISSJ m$k sales and advertising
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114
Rank
The CHICAGO TERRITORY
among American Markets
6 -.JBeifcOLV
23.3,
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4 40 0
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Population
THE Chicago Territory (Zene
7), with only one-eleventh of the
area of the United States, has one
sixth of the population.
Crep halite
THE VALUE of crops in The
Chicago Territory bears exactly
the same ratio as its population te
that of the entire country 17.2' '0.
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STUDY the map and charts en this
page, then consider this additional
fact:
The Chicago Tribune, with the
prestige of 75 years behind it,
reaches one-fifth of the families in
The Chicago Territory.
The Chicago Territory is a market
in which New England manufacturers
can profitably develop sales in 1922, net
only because of its wealth, but because
it contains one powerful medium for
sales promotion.
Reaching one-fifth of the people,
The Tribune sways far mere than one
fifth of the purchasing power. In
cluded in its circulation of approxi
mately 500,000 Daily and 800,000 Sun
day, are the most important and in
fluential men and women. Fer in
stance, investigations have indicated
that seven or eight out of every ten re
tailers and jobbers in The Chicago Ter
ritery (outside Chicago)' read (TKe
Chicago Tribune,
Furthermore, The Chicago Trib
une has developed te a point of high1
efficiency its system for insuring the
success of the campaign it carries by,
means of thorough co-ordination of
sales work and advertising.
The Chicago Tribune has mere
than thirty men trained net only in ad
vertising but also in merchandising
in the actual direction of sales cam
paigns in The Chicago Territory men
who knew from repeated contact with
jobbers and dealers in many lines what
can be done, and hew tole it.
Several of these men are stationed
in The Tribune's New Yerk Office at
5 12 Fifth Avenue, New Yerk. One
of them will call en request te discuss
the possibilities for developing the sale
of your products in The Chicago Ter
ritory in 1922.
Manufactures
ALTHOUGH peerless as an ag
ricultural section, The Chicago
Territory produces a larger pro
portion of the nation's manufac
tures than of its crops.
Industrial diversity
MOT ONLY is there splendid
balance between agriculture and
manufacturing, but there is no de
pendence upon any one or two
branches of industry.
wIX
MTHB WORLD'S GREATEST MgWJgPAagrM
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The Tribune's BOOK et FACTS en Markets and Merchandisme win be
Sent te anv Sellincr nreraniTatinn rpniicrt-ifr I- , U,.: .
dress our Eastern Advertising Offices, 512 Fifth Avenue, MnF'Yadt,
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