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CLOSED ALL DAY
STORE CLOSED ALL
WANAMAKER'S
WANAMAKER'S
STORE CLOSED ALL
WANAMAKER'S
TOMORROW
DAY TOMORROW
DAY TOMORROW
. j m
Twe Stories of the Great Things Wanamaker's Helped Bring Abe
t.
I
II
When We Can Only Win Anything
by a Fluke
or any species of a flim-flam it is better far te lese, even
if it be te lese big.
An experience of years as merchants, leads us te
say this emphatically.
There is no lasting benefit from anything received
by falsehood or fraud.
It means muddle-headedness te undertake it, and
shows the lack of a rudder.
ISiffned
July 81, 102S.
JMSHIONS, as Madame Has Known Them
Frem 1873 Until 1922
1873 Walking Costume
FASHIONABLE Women
Dress Foolishly Nowa
days? Never!
That is hardly ever.
Of course, they wear whatever
is fashionable and always will.
It was a lady of the court of
Leuis XII of France, away back in
the 16th century, who sighed:
"Alas! for the majority of women
a dialogue of Plate could net held a
candle te a conversation with a dress
maker." But if you held a conversation
with a dressmaker nowadays, she
will tell you that the modern
woman "will net stand for" things
that cripple her freedom of move
ment, her enjoyment of sports, her
case and self-unconsciousness at
social functions, or, indeed, things
that require tee many conversa
tions with the dressmakers !
Neither will the laundress. She,
tee, is a modern woman, and one te
be reckoned with.
FASHIONS Reflect the
Times,
and every feminine garment I see
today in Wanamaker's where
nothing unfashionable is carried
shows that practical women both
demand and receive practical gar
ments, such as the old-time dress
reformers would have hailed with
songs of thanksgiving.
The reactionaries and croakers
who today inveigh against the
"felly" and "vanity" of the dress
of the much-abused f-l-p-r are the
selfsame ones, believe us, who, if
living at that time, inveighed
against the dress reformers!
The Wanamaker underwear salons
'Ms Summer are abloom with bloomers
-bloomers for women, bloomers
for schoolgirls, bloomers as a mat
ter of course, for the wee girlies'
sturdy playfrecks. But even the
people who remember that this new
taken-for-granted garment was
named for that much-derided
woman, Mrs. Amelia Bleemer, may
jet remember that one of her
Queerest" notions for mere practi
cal styles of dress for her kgx was
"the narrowing and shortening of
women's skirts!"
ffify
I, in the same kind of swelter-
ing July days as these, have had
my tender youthful neck tortured
by murderously boned and buck
rammed "choker" cellars en Sum-mer-'Svash"
dresses. N
I have many times seen tod
dling two andtthree year old babies
trip and fall ever long, full dresses
that reached their ankles.
When I see en the tables of the
Children's Stere in Wanamaker's
the piles of pretty, sensible bloomer
dresses, creepers, rompers, even
overalls, for the wear of frolicsome
girl-children, I remember Marien
Harland's story of her own baby
days, when, coming tearfully te her
nurse te show a pair of pathetic
little knees, bruised and bleeding
from a fall en the gravel walk, srie
was told primly:
"Little ladies haven't any knees;
their feet are pinned te the bottom of
their pantalettes!"
Hew often have I seen
anguished small boys essay te navi
gate, and even carry en the sports
of their age and sex, in skin-tight
trousers! or try te spend a long,
happy day in the country without
rumpling a wide, stiff, starched
"sailor" cellar that would have
driven any genuine Jack Tar te
mutiny !
0
, Starch! What Crimes
Were Committed in Thy
Name
before we all came te simply going
te Wanamaker's and ordering cot
ton or silk crepe rompers for our
baby, comfortable crepe underwear
for ourselves!
Commencing with her very
initial garment generally a light,
easy union suit (often of the ath
letic style in Summer, always
procurable here in Wanamaker's)
the dress of the most extrava
gant devotee of fashion today is
mere sensible than that of any of
her many-skirted foremothers.
Ge into the Wanamaker Corset
Stere today and you will find that
Fashion prescribes just the kind of
easy-fitting, comfortable corset,
comfortable te the natural figure,
that Fashion once forbade, in the
dark ages of the "hour-glass"
figure.
While I never submitted per
sonally te the fierce embrace of the
"hour-glass" corset, I tried one en
once only once and found out
hew a large chicken must feel in
a small coop.
TjiASHION Herself Is a
- Capital Dress Reformer
the only one we will listen te !
and she new has led us forward te
such features as you'll find in the
fashionable stocks of the Wana-
The first, a
1 nnmnAav.
once put up with and were put up in.
A Ise the story
jljL it hn Ann
she for home-loving America in general and Philadelphia
an indication of what it will de this year.
maker Salens the low tops, the
longer waist-lines, the straight hip
lines, that spell liberty, give youth
ful silhouettes and distribute any
superfluous flesh in a rational
manner.
Wemenvused te come here and
buy their corsets ever the counter.
Then the garment was taken home
and the woman fitted te it.
New the women ask, "Where
is the fitting room?"
TKrHWD Ge Back te Backs
Like They Used te Be?
Net I, who can remember my
peer, patient young mother sitting
down with the separate "bodice"
of a supposedly "cool wash" dress,
tightly lined, closely fitting, in
humanly boned, and removing
every blessed bone before the laun
dry get the garment, then as pa
tiently replacing each instrument
of torture !
Net I, who have seen laun
dresses, whose long-suffering like
doesn't exist, at the ironing beard
ever the family ruffles like these
en little sister's much-puffed and
frilly frock, these en Mether's
fussy overskirt, and last of all, the
wide formidable ruffles that dis
figured small Senny's best blouses !
Net I, who can go today into
Wanamaker's (no better place te
observe the fashion trends) and
knew that whatever smart confec
tion in millinery I may buy for my
head, it will be light of weight
made of soft silk, of horsehair or
some fairy straw-like timbe; and
whatever new, fine frock I may
cheese from hundreds of charming
Midsummer models, it will slip en
easily, fasten conveniently, will be
of a practical length or lightness,
and, however rich or beautiful its
trimmings, will net be overloaded ;
while its draperies, if any, will be
only a graceful side-pleated or fly
ing panel, or a cleverly arranged
sash.
Summer Smartness from
Wanamaker's 1922
Natural-cnlercd pongee (rimmed with
blue crepe de chine.
refreshing narrative en the practical
- ax nhxemed hv a
,WSJJ . - -
of a wonderful event in furniture, bringing forth what
in thphnst tn make furniture better - finer and few eKfien-
t
rhe Great August Furniture Sale
Starts Next Thursday
Our whole stock of furniture will be offered in this sale.
At the time of writing nearly 20,000 pieces are here, and mere
than 20,000 at our immediate command.
Prices will be remarkably low, bringing economies greater
than can be found anywhere else. '
HP HE Wanamaker Half-
Yearly Furniture Sale is
acknowledged te be the su
preme business event of the
season by these who should
surely knew best, the furni
ture trade all ever the world
and home-makers mere or less
all ever the United States
The public confidence will
find itself justified this Au
gust in a sale which will over
top the only competition a
Wanamaker Half-Y early
Furniture Sale has te meet
the Wanamaker Half-Yearly
Furniture Sale that went be
fore it.
The power and standing of
this Stere in the furniture
market insures advantages in
qualities, varieties and sav
ings that no ether store can
duplicate.
The Wanamakcr Sale is
net merely the greatest fur
niture sale IT IS THE
FURNITURE SALE.
Practically everybody
understands just what that
means.
If net, this coming August
Sale will leave no room for
doubt.
It will make it absolutely
clear te everybody of geed
common sense why the Wana
maker Furniture Sale has be
come a national and some
thing of an international
event.
The furniture itself will
supply the proof. It is the
clinching argument.
There is furniture here for
every home in which geed fur
niture is needed. Ne matter
what kind, providing it be
furniture of geed appearance
and sound construction, it is
in this sale in a variety away
beyond anything te be found
elsewhere and at the lowest
prices consistent with quality.
And en Thursday, July 27, every item in
he marked at the August Sale price.
woman who remembers what her sdxMi
, ..j
TJ AIR Stuffing in All the
" Overstuffed Pieces
When we set about making
this improvement many peo
ple told us "it can't be done."
But we had it done.
Even the lowest -priced
overstuffed suit in the sale
will have a filling of clean
curled hair.
This is by far the best ma
terial that can be used for
filling overstuffed furniture.
TT lias a quality of resili
ence, and it has wearing
quality you knew hew it is
in hair mattresses.
As compared with mess, or
with tow, it is vastly superior.
And, of course, there is no
comparison te be made be
tween it and the trashy stuffs
used in se much se-called over
stuffed furniture.
Please remember that in
this coming August Sale
superior hair-filled overstuff
ed furniture will be offered
for prices as low as ethers ask
for tow and mess filled furniT,
ture.
This is just one of the im
provements we have brought
about in furniture.
Then will be your opportunity.
ways women dri
4
in particular and
IN fact, the interest aroused
in furniture by Wana
maker Half-Yearly Sales ha$
re-acted beneficially upon
the entire cabinet - making
business of the country. A
fact illustrated in a gradual
refinement of designs, of re
cent years, and a mere intel
ligent reaching out after new
and finer and mere beautiful
effects.
In this sale is a representa
tion of all the recognized
schools of cabinet design such
as you cannot possibly find
anywhere else.
lTO matter what period
one may prefer, what
price cue may want ie payer
for what room one may want
(he furniture, it is in this sale
at a supreme advantage.
Yeu will be delighted by a
walk through the various di
visions of the stock. Alto
gether they make a truly
magnificent exhibition, with
warehouse duplicates back of
every suit and piece en tht
floors.
Taken as a whole, the as-,
semblage is probably the'
largest and finest ever offered
at retail.
the vast collection will
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