af ?y IL ' t & --, In ! 5 ' ill tBtt :m M M i 6$s Wte ' t I: MB .1 I I I l.ii i rra &. Mjfte .fLi tVM ai a twi fjil ii u 11 j liJK'V II 3. Mff 3I II '!' It r 8 i v PrlPIiVi'i-.ir'S'ltJ-iJB Vi'it-i'jr i:iA.,-J.rW.,-.Vii.i-.s!vy Uyiv-..rJ lSrWTlmAj..UiAl i",'' 1 'iVl4!,.'t .V.m TmnmMIBiBV! .v.x;l-,i'f:nHIBiiiHBH EVENING PUBLIC LEDGER PHILADELPHIA, MONDAY, JUNE 19, 1922 i ' '-" 44 A scene at the Van Wert County (Ohie) Fair, typical of the part the automobile plays in farm life today. Farmers Buy 75 v V I .V of the Goods We Handle" writes Geerge N. Lockridge, president of the Kansas City Automobile Supply Company, distributors of automotive equipment. "Dealers in agricultural towns are our chief market The best sales argument we can make te them is that an article is nationally advertised. This means its quality is established. "What we need most is advertising te the farmer. Every progressive farmer in our trade territory has an automobile. In fact, sixty-two per cent of Kansas farm ers own cars. "Replacement parts especially should be strongly advertised right new. A big new business in these lines has opened up te accessory jobbers. ''Manufacturers of our lines can reach the farm trade - through THE COUNTRY GENTLEMAN. We find that advertising in a Curtis Publication is both a certificate of quality and an assurance of demand." COUNTRY GENTLEMAN The Curtis Publishing Company, Independence Square, Philadelphia, Pennsylvania The Saturday Evening Pest The Ladies9 Heme Journal The Country Gentleman clne LA'Ak. '- il t ,n Pi T v . , . m. .M ...yttfif w,..y P . , ..,, ttvft wl...' - - f