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.EVENING PUBLIC LEDGER PHILADELPHIA, FRIDAY, JUE 16, 1922
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Parden, Sir
This $12-50 is Yours !"
He picked out a beautiful all-wool serge suit made of the kind
of cloth that you don't find in anything but expensive.clethes".
The suit was tailored like all Jeseph Hilten suits'ebeying
the last detail of fine tailoring!
Fit of course, it did ! It was built te de that It met every
requirement of custom tailoring.
But that is getting away from the story the'stdry of $12750
we did net own, we did net want, and asked this man te take.
When he walked into our store he asked for a $50 serge suit
"Yes, sir!"
Then he tried en several models. When he came te the
one he liked best he put down five $10 bills. He had asked
for a $50 suit and he laid down the money te pay for. it.
And then our salesman-handed him .back $12.50.
s
HATS this for? I asked you
for a $50 suit.
"That's right! That is a $50
suit But this $12.50 is the difference be
tween what Jeseph Hilten charges for a
$50 suit and what ether stores charge."
When this man said, he wanted a $50
suit, he was thinking in terms of what ether
merchants must ask $50 for. That is what
guided this Jeseph Hilten salesman into
giving this man the suit he wanted a $50
suit for $12.50 less. ,Or, in short, a $50
suit for $37.50.
That $12.50 is the profit any ether mer
chant must make, the profit he is entitled
te and the profit you must pay him. That
$12.50 is the profit Jeseph Hilten stores de
net have te make, de net want. That $12.50
is the difference between cost and selling
price.
But Jeseph Hilten sells clothing at
cost
Ne, there is nothing miraculous in that.
It is simply a policy of manufacturing our
own clothing in our"ewnfactories,wid sell-,
ing these goods at wholesale prices te our
own stores. It is in these wholesale prices
that Jeseph Hilten profit is made, depend
ing upon wholesale i volume net retail
prices for profits. -
Isn't it obvious, then," that the lower the
prices for which each Jeseph Hilten store
sells its goods, the mere goods will the
Jeseph Hilten chain sell, and the mere
goods the chain sells the mere business the
wholesale department does?
That story is ,the story that affectsyeur
clothing bills. It is the plan that saves
money for you just as soundly as it makes
money for us. It is the plan that has built the
largest retail chain of stores in New Yerk.
New, test this plan yourself. Come in.'
Select a $50 suit and when you note the
price tag you will see it reads $37.50. -
Ask for a $37.50 value and the price tag
will never read any higher than $25.
s.
- Just decide you want a suit Consider
what it would cost you elsewhere then
come here and buy it for less.
HERE'S proof of what Jeseph Hilten value
offers you in suits that feature every
wanted fabric in a wonderful array of
colors and weaves.
The tailoring is all that a custom tailor could put
into a garment. In fact, the only difference be-"
tween the custom tailored method of making a
suit and the Jeseph Hilten method is the lower
price you pay.
It matters net whether you prefer the censerva
tive, or styles that tend the ether way. Here the
stocks are replete and you will find the suit you
want. Here are styles priced at
$19-50 $24-50 $29-50
and prices up te $55
Let your first visit te this store save you the money
that ether stores must make.
The Convenience of a Charge Account Gladly i Extended te These Whe.Prefet.lt
Our Only Stere in Philadelphia
ive have no connection with any
store operating under similar name!
Hilten
1332 Chestnut Street
Next te Garrick Theatre
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