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The Test of a Publication
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Frem an advertisers standpoint the circulation
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of a magazine has three dimensiens:
First
Hew many copies? Five million copies of Curtis Publica
tiens enter American homes.
Second Who receive them? Discriminating people in every city
and hamlet. People who are able and willing te pay the reg
ular price for Gurtis Publications regardless of ether offers.
Third The third dimension Of circulation of a periodical is Atten
tion Value Attention given te its literary and its adver
tising pages.
A periodical received but net read
can impart no value through its ad
vertising pages; one which is read
only casually can exert little influ
ence in building markets.
Gurtis Publications, by the character
of their editorial appeal and by the
sincerity of their purpose, have wen
their way into the confidence of
their readers.
Every issue challenges its readers'
attention.
Every issue presents a unique op
portunity te obtain, through its
advertising pages, thoughtful con
sideration for worthy products.
The Circulation of Curtis Publications
5,000,000 Copies
The Saturday Evening Pest
The Ladies' Heme Journal
The Country Gentleman .
Total Curtis Publications .
(Ftbtutry Uiutt)
2,225,000
1,925,000
850,000
5,000,000
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Curtis circulation covers virtually every city, town and hamlet in the country,
and reaches that class in each community which has a determining
influence en the sale of merchandise.
i
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA, PENNSYLVANIA
The Saturday Evening Pest
The Ladies' Heme Journal
The Country Gentleman
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