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Hew Can a Manufacturer
Judge Where Permanent
Markets May be Built?
a.
Sales quotas may be measured by Curtis Circulation
mere accurately than by population figures
In some communities a larger percentage
of families have the intelligence and means
te express a conscious choice of merchan
dise than in ether communities. Hev,
then, can the buying power of a commu
nity be judged?
Curtis Circulation enables a manufac
turer te measure the varying buying
power of communities.
Where Curtis Circulation is high in pro
portion te population, a manufacturer of
geed merchandise is likely te find sur
plus sales opportunity, and where Curtis
Circulation is low in proportion te popu
lation, it is a fair indication that the com
munity is subnormal in its purchasing
power.
Fer Curtis Circulation has been obtained
by a vast sales organization which has
sought out in every city and county these
who are able and willing te buy Curtis
Publications for their quality without
price concession of any kind.
A community with a high percentage
of Curtis Circulation furnishes a mar
ket which yields te aggressive selling,
while one which appears subnormal in
Curtis Circulation lacks initiative in
buying.
We shall be pleased te mail te any manu
facturer a pamphlet giving the exact cir
culation of each of the Curtis Publications
in every county and in every city of ever
1000 population in the United States.
Curtis circulation covers virtually every city, town
and hamlet in the country, and reaches that class
in each community which has a determining influ
ence en the sale of merchandise.
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA, PENNSYLVANIA
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The Saturday Evening Pest
The Ladies9 Heme Journal
The Country Gentleman
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