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Five
Millien
Circulation
ll
The Saturday Evening Pest 2,225,000
The Ladies' Heme Journal 1,925,000
The Country Gentleman
Total Curtis Publications
850,000
5,000,000
(Fbtaty Ustui)
These five million copies of Curtis Publications influence
the purchases of these who determine the
(markets for most manufacturers
The unit in buying is the family rather
than the individual. In the United States
.
there are 24,351,676 families. But net all
of these families are able te cheese their
goods by brand or quality; some lack
money, ethers lack ability te read under
standing, still ethers de net appreciate
quality merchandise.
In 1919 only 5,332,760 individuals de
clared incomes in excess of $1000. Since
in some families mere than one individ
ual declared an income of $1000, the
number of families represented by these
returns is somewhat less than 5,332,760.
Furthermore, of the families with incomes
of ever $1000 a certain percentage can
not be included in the market for selec
tive merchandise, because of inability te
read understandingly, heavy demands
en income and lack of discrimination in
buying.
Taking all these factors into considera
tion, it seems probable that the market of
most manufacturers is determined under
ordinary conditions by less than five
million families.
Curtis circulation covers virtually every city, town
and hamlet in the country, and reaches that class
in each Community which has a dominant influence
en the sale of merchandise.
'
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA, PENNSYLVANIA
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The Saturday Evening Pest
The Ladies' Heme Journal
The Country Gentleman
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