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National Advertising
is local advertising in each of
a
thousand
communities
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WlH-Att yfcTM-'
The modern advertiser informs his sales
force of the actual proportions and scope
of his advertising campaign by reducing
it te terms of separate communities.
Seme companies sup
ply te each salesman
loose-leaf .forms, one for
each city in his territory.
An example of such form
is shown here.
Armed with this in in in
iornatien,Xhe salesman
enters the city prepared
te give the merchants
facts about the advertis
ing in the one place ,in
which the merchant is
interested, and te make
apparent te him the true
economy of national advertising.
He also knows, from
;8tate. ...... Klbhlgaa
'City...... ... : 0rta4 Hapida
'Population 1120 Canaua...v... 137,634
Cut half the mtlve whita fanillea 12,158
'Circulation of our advertising
in ladies1 Hene Journal in thia
cnaunity...
'Total cost for yaar of our
advertising in thia community
(aix color pages).. ....?
4,475
$149782
'Estimated volume of
'department store' buelnaasA
in Grand Rapide (1920).... V.. $117347,000.
Estlaated veiuae of ealaa
in our lina (1920) $226,940.
Saleeeari'a quota in thia ectmunity $43 000.
Our euetoDera and proepocto:
Friedman-Spring D. 0. Ce.
, Herpolsheieer Ce.
Paul 8taketee Bena
Chat. TranJtla & Ce.
fUraburg D. 0. de.
Xneeetu8tatiatiaa and Inveatigatiena ahew that" en
tha average one-half tha native white faBillee represents
the bulk of tha purchasing power for aelective merchandise.
Tha figure given ara ealy for the city proper. Our ad
vertising also reaehea tha eurreundijig territory from
which tha trading population of the city aterea ia drawn.
the sales quota figures, just hew much
his jjiinimum orders in that city must be.
Te assist manufacturers and advertis
ing agents in the preparation of such
figures, The Curtis Publishing Company
is issuing in pamphlet form, detailed
statements of the exact circulation of
each of its publications in each county,
city and town in the United States,
and of the combined cir
culation of all three Cur
tis publications in each
county.
These statements were
compiled by an actual
count of subscribers and
sales copies a task which
required the services of
100 clerks for a period of
five months. They are
accurate and complete,
and represent only full
paid circulation, obtained
without premiums, cut
rates, clubbing or install
ment offers.
The thorough and in
telligent use of such circulation figures as
these will be of service te every national ad
vertiser in making his campaign mere pro
ductive. A copy will be sent upon request
te any manufacturer or sales manager.
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA
The Ladies? Heme Journal
The Saturday Evening Pest The Country Gentleman
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