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business
which
advertising
problems
can help
Seme manufacturers still think of national
advertising only as a physician for a young
or a sick business. '
Otte Eisenlohr & Brethers, Inc., however,
have furnished Philadelphia an example of
a business which, although healthy and al
ready grown strong without advertising,
employed it te gain greater strength.
In 1918 Otte Eisenlohr & Brethers, Inc.,
began their advertising in THE SATURDAY
EVENING POST and have continued it ever
since.
Mr. G. J. Eisenlohr, the president, says:
"Founded in 1850, this company has be
come the largest independent manufacturer
of cigars, and its chief product Cince
has become known in every section of the
United States.
"We had long been advertisers in a modest
way. The time came when we felt that we
could strengthen our already successful
business by advertising nationally.
"We had in mind primarily
(1) Te ,spread our sales mere evenly ever the year.
(2) Te insure that our increasing production
should be absorbed proportionately by all of
our distributors.
(3) Te make easier the opening of new territories.
(4) Te popularize new packings and larger units
of sale te the consumer.
(5) Te emphasize certain unchanging qualities in
Gince Cigars.
"We selected THE SATURDAY EVENING
POST because it offers among national pub
lications unusual quality at a reasonable
price. We felt that, because. Cince holds a
similar position among cigars, the public
must appreciate such an association of
standard values.
0
"We believe that our four years of constant
advertising in The Pest has been a highly
important factor in making the sale of Cince
Cigars during 1921 the largest we have ever
had in our history of mere than 70 years."
There are ether Philadelphia manufacturers, already suc
cessful in various industries, whose very success has laid
the best kind of a foundation for national advertising.
We shall welcome an opportunity te confer with them.
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA
f
The Saturday Evening Pest
The Ladies' Heme Journal The Country Gentleman
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