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We considered athletic underwear
seasonal until we used
year-round advertising in
The Saturday Evening Pest"
Last year the Tepkis Company ran
nearly a million garments short of
demand. Again this year they will
be oversold although production
has been mere than doubled!
et the Tepkis trademark was un
known before 1919.
This is hew Leuis Tepkis, President
of Tepkis Brethers Company, sums up
what national advertising has done
for Tepkis Athletic Underwear:
"Although 1920-1921 brought a great
business depression, sales of Tepkis
Athletic Underwear have increased
by an astonishing total since we be
gan all-year-round advertising."
This growth was achieved first, by
making an athletic union suit of un
questioned merit; second, by pricing
it at one dollar, which meant unusual
value; third, by adding te the combi
nation of quality and value the power
of national advertising.
Streng displays in The Saturday Evening Pest every month in
the year form the backbone of Tepkis National Advertising.
1 Mr. Tepkis says: "Our experience has been that The Saturday
Evening Pest reaches net only the buying public, but also every
factor in the trade the jobber, his buyer, sales-manager and
salesmen the retailer and the retailer's salesmen."
We should like te discuss with you advertising and its application te your business
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA
The Saturday Evening Pest
TheLadies ' Heme Journal The Country Gentleman
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