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:'.:i- '" V ' EVENING- PPBMO fcEDGEiaiCAPElli-nWBDkkgf) " JraH jJBM A '" J' ;i'"
READING DEALERS PUT
ON SHOW NEXT WEEK
.Z-i.Si
i':i
With Space Doubled in
' f ....
I.'V iVflfl) HnUdinir. I n-Stntn.
ISJ.v .f Jir. dju.. 7P7...
lTV , . MiW 4 n i-iuw uh;
Jfeu&it
OPTIMISM PREVAILS
b 'i '
; ' -' Dy JOHN .1. GARVIN
i. Wlier Aula Oewlp and 1'nrm Nw
:. TtcjulhiP. Pa.. .Tun IS
WIIILB rl,l,a(,clPnln ' enjoin? the
if : Rui. annum vUiinrr Kliy llliuwi""
pim onew ana nil that h cveni of tins
Cfmrncter menns te eemmcrclnl nml in
.diifttrial nctlvlties, Rending, the eepltiil
of Berk's County, nml one of the No
tion's lending Industrlnl nml ngrlftil- I
,turnl communities, is settlim rrndy (
welceme tln ferrnnl opening of tin
Rending Autninebl'c Shew next Mnn
lny, Jannnrj 151. Imniedintely fellow luj.'
the close of the Philadelphia hIiew.
Under (he nusplees of the Heading
Aufe Trnde Afsocintien and the tirele-
effort of .1. Miller Knlhaeln president
mid ii. . i.utz,
tJMti
i v" v ir4 v'H
. llP
l .-!
P ' -!
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rv&-HWjpH-HV ji---B------i
BUSINESS ON WAY
BACK ON TIPTOES
Prosperity Returning, but Net
WitlvBang, Says Cole Head.
Increases Shown
WORKERS WILL SURVIVE
J. MILLER UALUAC1I
By .1. .1. COLE
rrraldent Cela Moterc.f Company
BUSINESS Is ceminc baek, but net
with a bang. It has had n hard
night, and is sneaking back en tip tee
with its shoes in its hands. Fer n while
reports generally were peiudmiHtlc. New,
for the most part reports from erer
the country are mere cnreurnglnir, nnd
here and there we hear of eeneeniH that
i are netunlly showing an Inereaie ever
1020.
Take our own company for example
Our October HhlpmentH were 100 ner
rent ever October of last jear; No Ne
1 vetnber exceeded November of last enr
b 00 per cent, nnd December bv nil
per cent, niese increases arc mntle In
will see, this week Are se much better
than any you have ever seen before.
In pausing, let me nssure you of one
thing the nutomebila market is net vet
saturated and it Is net going te be for
years te come,
Decrease Noted '
in Aute Thefts
Continued from Fe One
having recovered mere cars than she
hnd stolen. ,. ' " -
The Pacific Coast cities kept tip their
3 early geed work af recovery. There
were 4877 cars stolen in Les Angeles,
Han Frunclsce, Oakland, Portland nnd
Henttle. nnd 4175 recovered. The un-
recevercu cars wcre 10.4 per cent of
the total stolen, or approximately f0
per cent of the average for the coun
try. Pcnneylvania suffered 10.-173 thefts
during 1021. It Is reported that 'JOO-l
of tbcic tn.ichincs have been recovered.
The rrcerd shows that the low-priced
cars were favored by the thieves. One
hundred .and forty-eight caw of one
make were Ktolen en the satne day end
only two high-priced machines were
taken en that dnr.
The figures compiled from official
sources for the tweuty-elght cities for
which the N. A. D. A. has thrcc-yenr
statihtlcs. are as follews:
WINTON SHOWS LATEST
One Chassis Size, With 132-lnch
' ' Wheel Base
The latest WInten Six IS' n one-
chassis-sfee car, With 132-Inch wheel-
base, mounted with n large variety of
etfen and closed types of body, including
seven-passenger touring, sport teurlngV
four-passenger sedan, elx-scven-pes-senger
four-deer llmousine sedan, six-seven-pasecnger
French llmousine,
four-passenger victeria and. seven,
passenger three-quarter llmousine,
The T chassis is' equipped with six
cylinder Wlntelt design meter, detach"
abla heads, easily accessible, the cylin
ders being of 3'i-inch bere and r'i"
lhch stroke. The S. A. B, horsepower
rating Is 83.75.
Heme ether mechanical features in
cludp high-tension magneto, two-unit
starting system, operated by gear te
flywheel; full floating rear axle, worm
and gear type of steering, etc. Extra
long springs arc provided front nnd
rear for easy riding.
CONVENTIONAL HAND
CONTROLS ON PREMIERS
.
Magnetic Gear .8hfte .Furnished at
' ExtralCbarge
In addition te a number of mcchnnlcal
advancements jn the new line of Premier
cars the company announces that all
models In the future will have thp con
ventional hand control ns standard
equipment. The magnetic gear shift la
furnished nt extra charge.
A toeinplcto- line -of open and ele.,i
models is produced. An advance" Btcp In' 4
perfecting the. system employed 'In prep.'
crly vnperlzlng the gasoline before it '
enters the carburetor nnd te secure
proper enrburctien Is new applied te
all new Scries 0-D Premier cars.
Reflnemtnts Include large, well
mounted beVrcl type headlamps In place
of the ferme:4 Duplex type. It Is mntle
ns n twe-pnsscngcr roadster; five-pas.
sengcr touring; seven-passenger tour
Ing ; coupe and sedan en a chassis 120
inches long,
vitprnfnrv ( rnnuiirnr.
til 1022 Reading Automobile Shew I den wth the denier This 13 ns It should , fnre of thp fact that 1020 was the ec- .v Yerk .
will, without debut. be tin- biggest and i bi end bgReht yenr in our history. ' dmSu0 "
t wicii season nun uj nusnirs
Increases, the flehl gets larger, com cem com
tctitlen grows keener, and lit t0
Jt will be the strong that will urlve
nnd the weak won't be able te stand
the strain."
Spare W Deublel
II. C. Lutz has been holding the sep
retar.v-treusurership nortfelio for tev
cral jenrs nnd it has been due te hi
f
best this community has ever sen
Jn previous sears the greatest draw
back has been for want of hpnec. but
R large building, which Is te be devoted
te the automobile business, was finished
in tlme for the show.
Twe floors aggregating :i total of
20,000 square feet of fleer space enables
the Reading Automobile nnd Arccsj-erv
Dealers te display their mcrchaiidit3
in n waj never before possible
la prcAlens sears the ctilb!t hnd
te be rraiumed Inte less than !)")()
square feet, n difTcrruic that means
wonders In nrmngiug an exhibit of
this hind.
President Hard Worker
.T. Miller Knlhnrh, jul rernnllT ir
1ectcd president (f liir .Beading Aute
Trade Aw-oclntien. fm 1022. i- lii-nding
rery effort te make Hip 1022 mmseii
the bC't ever experiptippd bj the mem
bers of thp ssocliitieu. II" is aim
ing te ghp it n geed Mnrt b giving
the public an nutomeblle and apces-rr
show that will cri'itle n iIpmtp for ti'-wer
cars and ncepsserles that Increase the
comfort and pleasure of metering
Asked what he thought of the bui'
AUTOMOBILES
Stelen
IP 111 1020
... e.B.r
... 4,4(7
.. a, 48i
. .,834
.. l.flSS
... 1.(11)1
1.51'S
mi mere nrc eneugu oilier siniunr .ivi.i.,.h
Instances te show conclusively that i i.e An.ele .
business is much better. It has net vet ! W! .CHK'
..... .. . , i. . .- . I'eriiana. ure. . .u
reroveree, out u is convalescing, jiut is nn'r 1.440
It headed tewnrd normal? Personally, I Fan Kranciace .. 1.834
hope It never gets back te normal, in g.'attf" . .' .". "
iiih inn ni'cciueu sell"!" ei vne worm. Indlanapera
Mint ue you mean ey normal
What Nermal Means
If normal means "as things used te
aggressiveness nnr nnr snows nnci ein.;r b(?i" )r wetl(I bp n Pntnstrephc for the
I e outs hi wuipii tup Hi-au ng Aim. iracip lltomebile business ever te become
I A4wniMntii.n inu hitnii intftrcwtnil lifivn . . . . ..... .. .. ..
... ..,.. .. . ... " : : v nnrinui. wen in yuu wniu te see me
I UUUH MJ Miri'l'HSlui. .U ruHL III!' ur.-il (imp enCP
ion zrr.-u wiumi ii inciiiir ini' ntnunrr
mere. Iipii n dpaler could
mmi nnytliing en vIippIs. just se Hip
meter would s-tart . when no real salps
inanship was reuuired, and the order-
speakltig nlmut iIip tiiriheeming tnker get fat and liii'iuiipetent because
the going wns HO PHSJ .'
llesistnncp is wlnit makps strpiigth,
and the snips rpMMiiii' p hew being en-
inent of the liitprpts of tlip A.ii'intien
nnd lis lupmbcrs.
In
Automebili' Shew. Mr. Lutz mid:
"If wp hnd spaces for 300 purs pr-.
hop would bp Idled. I he Rending nn
ncss dlirln? 1021. Mr. Knlhmli rnnlieil
that "ncwennlly he had no room s, , opportunity te visit nil diplays.
complain, and that en nn average ether "nusinens during 1021 was m't geed
dealers had met with much success that in all lines of the nutometivp industrs
rrinde the rlsht side of their ledgeis leek Itt-nillng occupies nn envinblp pesltlun
gced. in tins ipspect. While ether seitlens
"Ar te prospects in 1022,. Iip con- ' were decrying the peer times, this pom pem
tinued, 1 believe that Indications petm numity because of its great diversity of
r te sales e hetter cars and net e man industry enil agricultural pursuits, en-
nutil nutomeblle show is becoming I" be peiintered is making the automobile in
nn event that is looked forward In with dustry Mrengcr than It ever wus be
ns much interest as any of the big feri. It is geed for salesmen te have
town shows i tj tight for business. It is geed for
"This sour our spuce Is double that factories te have te light for business,
which wp havp ever hnd before. In pre- It makes salesmen think harder and
chilis ps we had te split our shows, work harder; and It makes factories
the passenger cars one place, and build better cars. I knew that the meter
trucks at another. This ear we have tt car of 1022 Is the best in the history
under one reef nnd ener every one the of the world. hen you go te tnc au
tomebile Shew this week study the cars
en pjchlbit, and seu will see what I
mean.
Weak Cars Are Going
Ne, 1 don't want te see the automo
bile industry get buck te wheie It used
te be. This tivrled is ridding the in
dustry of these .he were neer strong
tloiten
gait Ixke City
(inUlanU. Calif.
Omaha, Nb
Columbus. Ohie
Cincinnati, e
Oklahoma Clu
Altian. .V. Y
Jlurtale. N y
Ni-uperl, It. I
rnrli l'a
Oraml KapMs
Itlrhirend, V
Daten. Ohie..
Louell, Mas'
t?anvlll", Ind
Total?
1.S41
1,4!.
1,031
1,002
77rt
7(10
78t
MO
8.'0
1111
1.111
II Id
l
III
Isft
i(i7
-JS
:'
7'J
r..i7u
n.vT
3,8110
.,t)4U
1.034
ill
403
S38
l.lbd
788
1.008
1,1 i-g
4 SO
fid.
no I
1)114
MJ
V."',
.sn
S7
7411
IS
s
5fU
lis
HIS
m
43
nrcer(f
tein mife
n.i-i
a.447
g.BVl)
l,7tU
1,303
704
1,378
1.187
1. till I
114 4
l.SOS
(102
fise
73S
733
fil!7
873
'I3
70
101
700
n
a
137
mi
.13
17
. (18
.717
4,840
..nea
1,703
l.lu'J
341
418
031
1.100
841
nun
833
207
f33
IHO
(107
278
273
133
70
B07
12
R
230
113
217
7
4(1
j. of them. I fpel that In the future manu- abled business te keep going ahead n enough te earry respensihilits
facturers will hnve te put forth n greater tiMial llciu'e 1022 held out xriy bright
effort te br lid ns geed nn niitemnbilp. pie-pects for nil.
as It Is possible te build, in the various "l'veiy day during -hew week ha
price classes, and that manufacturers been set apart for eiiip particular or-
with the necessnrr canital, the nm.t nni '.ii'ien Slendav. for the Chamber
efficient organization, an Impartial of Commerce ; TuemIuv . the Rotary I they nre going te emerge from this
sales distribution plan, the iiet nilver- ( luli: edncsuas. Klwnms. iiiur-uas. little unpleasantness stronger man ever
tising plans, and last hut net le.T-t. tue thp unman s and guetn t luus; i ruins . Ami nil this is geed ter tnc ministry
I'lic weak cars are going. The weak
factories arc going. The weak ilea lets
nnd salesmen uie going. Geed cars, j
geed factories, geed dealer-! and geed
Milcsmcn are having no seiioustreuble
. 33. BOS 30.010 21,740 21,273
iwrux'ovuiiKe
inie- S7R5--20 ppr rent nf numtv-r alelsn
1U20 S773 2I iT ufht of nunituT Ktel-n
STANLEY ONLY STEAM CAR
AT PHILADELPHIA SHOW
Beiler Over Kerosene Burner Devel
ops Steam for Power
The Stanley Is the only .stcntu car
shown, having been built as such since
1800. It is made in one chassis size of
l.iO-inch wheclbase, with live beds
types, viz , five-passenger touring,
sqvcu-pnssunger touring, four-passenger
coupe, seven -passenger sedan and n
new twe-pusfenger lendster.
The power is developed bv innMii"
steam from wutcr in a holler ever a
kerosene burner, the operation taking
place without involving moving parts
nnd Independently of the pngitip nml
making pesslblp the storage of neuer
above immediate requirements, the
power being eontrelled b n throttle and
applied te the rear aIe through a two-
using pinnn. mm insi uui imi. n-n-i. i m- iuc iiiiinu m iiiiii v1""" ' mu-, i iiu.. .iui 1111 nn? i puuu nu nre muhhiij , -..ii,i ,iui .! .,-i., . i
one that gives the ear owner the most, the Hks. and Saturdas. the Reading I s n whole, and ler the user of meter ;' X.' . , "1;?""', ' ",M'( "''''
........ '"- f.-..- l'k. ..... ., ,,(, Xyj f 1 j .-
honest for honest dollar vnlne anil a i Automobile Club. Te the club turning i cars,
Teal service will get the maximum busi-'eut the large-t attendance will be pre-
Bess. I seated a handsome prize. The Trade
i "And further, the gre.ue-t bugaboo Association has also arranged te pre-
tat confronts every new car dealer, tnc sent a prize te the boy nnd girl, mem
If slnnrlc te irnsen that bnsiv tniinu. "-T u-.e umi I.arniiei le it.
facture implies the slighting of quality I
It also Is reasonable that, where there i Reductions Frem $150 te $1150
nre mere cars than prospects, u Price reduction en twenty-live of the
It- aecessity of trading In used cars en new beis of the Heys and (lirln High Scheel, manufacturer is going te make the bet leading models of passenger' automobiles
p ones, has come te the point where for the be-t casus en the Automobile product of which he is capable that's in the hist sear bine tanged fteiu $loll
the nint(Uiacturer must sniue tins uur- snow. the principal reason wn.v tue iars jeu te mj.iii
t
mT F P -JW
In.
p
m
iw
The Ten
Proven Units
MOTOR
Continental Red Seal
CARBURETOR
Rayfield
STARTER AND
IGNITION
Delce
B VTTERY
Exide
CLUTCH
Berg & Beck
TRANSMISSION
Brown-Lipe
UNINERSAL JOINTS
Spicer
AXLES
Tim ken
RADIATOR
Feddcrs Silver
5TEERING GEAI
Geinmer
Netice te Dealers
As all this territory is new open,
Mr. W. B. Richards will be in con
stant attendance at the Philadelphia
Automobile Shew te receive appli
cations for territory nnd te explain
the class A, B and C financing plans
Sec Mr. Richards before leaving
the Shew I
njuut'tu'f Ovt: "II hj lh crnwd? Oh,
I net, it's the Moen Beeth' Much obliged.
That's what I was hekivg for.
The growth of MOON business
makes it necessary for us
te appoint additional agencies
The dealer who is looking for a
clean cut contract for the sale of a
car of unusual distinction and attract
iveness will, in fairness te himself,
carefully investigate the Moen at the
Automobile Shew. He will also be
deeply interested in the liberal fi
nancing plans under which Moen
Cars may be sold.
Nationally and locally, the Moen
organization is one with a record of
which te be proud. The great
popularity of the Moen Car de
mands a big expansion in our organi
zation many new agencies must be
appointed.
This same expansion makes it neces
sary for Moen headquarters te se
cure a mere commodious location.
Mackin Meters Inc., therefore, wish
te announce that en and after March
1st, 1922, they will be located at
855 North Bread Street, Philadelphia.
l
IjH . H-k
liUtnin iiifiiiiiiin ' HVKk
udl X Bj
Itl
Nothing bizarre just refreshing dignity and
grace. Conceded wherever shown the 1 922 leader
among smart meter cars. Moderately priced.
Space 7 Aute Shew
LA ROCHE MOTORS CO., 1214 North Bread St.
mJL 1 W. I IT m m 1 'I
fmrwvli . 1 I iL v f I I
3 " lfe Car with a Lenger Life
NggEnm
At
the Shew!
. Tle New Studebakcr Cars, new
en display at the Shew, insure a
continuance of Studebalcer leader
ship in motorcar VALUE.
In the New BIG-SIX you &et the
wonderful performance of its 60
horsepower meter, the roominess
of its seven-passenger Studebaker
built body, its unusually easy feear
shifting, and. steadiness en the
read at all speeds.
There is distinctiveness of ap
pearance in its beaded ed&e body,
tailored top, massive head lamps,
graceful cowl parking lamps, and
Loek for These Features in
60-H.P., 37ax5-in. meter with detachable head,
Dry plate disc clutch which makes the shifting, e
fcears unusually quiet and easy.
Intermediate transmission.
A new seven-passen&er body mounted en a
sturdy chassis of 126-in. wheelbase, with
heavy beaded edfee, graceful cowl, larger end
higher heed; built complete 'in Studebaker
plants.
New one-piece rain-proof windshield that fcwes
ftrreter vision. Windshield wiptr. Cowl
narlinn lights, miniatures of headlights, in
comers of windshield.
THE STUDEBAKER SALES CO. of Fhila.
047 North BreBil Street Poplar 8400
N'W Servite Station, 13 IG Poplar St. (Juat off Bread) OPUN LVCNINCS
THIS IS STUDEBAKER YEAR
clear-vision, one-piece rain-proof
windshield.
But basically, the New BIG-SIX
is the same dependable car that
contributed much te making 1921
a Studebaker Year.
If you pay mere than the price of
theNewBIG-SIXy ou may buy mere
weight, but is is impossible te &et
finer materials or better workman
ship. Its lifcht weight and the use of
the highest quality materials, con
tribute in making the New BIG
SIX the greatest 7-passenger auto
mobile value en the market today.
the New Bi-Six at the Shew
n ventilator, operated trem Uasn. (Jeurtrsy
light en drtver'a left. Tenneau light with
Missive and artistic headlights with improved
deflecting and diiiUsing lenses.
Deep, luxurious cushions upholstered in hand-bulled
genuine leather. Large plate glass window
in rear of tailored top.
Teel kit in pocket ou left side of driver, locked
wiihsama key that tits transmission lock and
ignition switch.
33x4Hlnch cord tires.
v '
J
$1785
f, e. 6. ZJrfreil j
Open Can, $1785. Closed Cars, $2785
Prices F. 0. B. Factory
Get your Pointemeter at the Shew
sserivn, ni'u.Knx
4t -- . -
MANOtl llMJAf.i:. IV.
II I Illl- I
IliMlpInu
l(lltriiliitii,f 4 llrffiii- (.ermuntnn
IlIUlKll.. """ ...I -.,,,. . tl llnlllnmrn Ar. IjIIIMIeMIIO
KVbIIW. I "llOV KV.MH rd.neV V-l" ""'
HAnBIS IHOY A tl.AltK !W7 N. Ilrea.l HI. l'hlladfll'liU
reni.iiAir.il, ma m.in Moteh t,e
STIll-'i.". Uiilmil St,, Wf.t I'lilln.
r
i
.J. !
WWfc 3
Moter Cars
The car of the ten proven units.
DM North Breed Street
MACKIN MOTORS, Inc.
JAY J. VANDERGRIFT, President
tasKPH W. kACKIN, Vice Pretident.
Telephone Poplar 1425
WM. B. RICHARDS, Secretary
a1
KPX' t X
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