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A Business of $200,000 for His
Stere Last Year in a Village of
971 Inhabitants
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CURTIS M. JOHNSON
President of Jehnsen 5c Sens, Hardware Dealers. Rush City, Minnesota
"We wish the manufacturers of every
article in our store would advertise te
the farmers," writes Curtis M. Jehnsen,
merchant of Rush City, Minnesota.
"The bulk of our trade is with farmers.
They are the best buyers en earth,
but they have te be shown. That's
where advertising helps.
"The advertisements of our lines in The
Country Gentleman go en working for
us after we lock the store at night.
"Our store slogan is 'What Yeu Get At
Jehnsen's Is Geed.' Te live up te that
we carry the widely advertised lines
because they are always dependable
and are the most in demand."
Farming is fast becoming modernized in standards and requirements but the
fanner remains a close reckener of market values. He has faith in The Country
Gentleman as a reliable business guide. Its growth in ten years from 25,000 te
ever 800,000 circulation is the proof. This confidence of the farmer is an incal
culable asset te advertisers and, as Mr. Jehnsen points out, a direct aid te the
merchants handling their goods.
7e COUNTRY
GENTLEMAN
The Curtis Publishing Company, Independence Square, Philadelphia, Penna.
The Country Gentleman The Saturday Evening Pest The Ladies' Heme Journal
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