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EVENING' PUBLIC LBDGERr-PHlCABEIiPHlA,' SATURDAY. DECEMBER 24, 1921
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WEATHER
Rain
STORE CLOSED
ALL DAY MONDAY
WANAMAKER'S
WANAMAKER'S
WANAMAKER'S
WANAMAKER'S
We Have Marched With Yeu and Rejoiced With Yeu
Through the Whole Glorious Christmas Campaign and
When Yeu Ge Heme Tonight and Trim the Tree
The Christmas Week Closing
Today Is the Finest
in many respects that we have ever had. The
keen sagacity of the people was evidence that
what they wanted was here and that the
qualities were sure te be right and that we
were trustable te price everything properly;
and their enthusiasms kept the Stere up te
its full capacity of service every hour of every
day.
The outstanding fact is that our Stere is
what the people have taught us te make it, and
that we have skillfully interpreted their wants.
We shall net attempt te pay te our patrons
new gratefulness with old thanks.
The geed people who served behind our
counters and in our salesrooms, and the
hundreds mere' in workrooms upstairs and
downstairs, in completing the daily
transactions have worthily done their part.
Signed
December 2,, 1021.
Q-jmm
The Farewell Performance
of Marcel Dupre
Organist of Notre Dame Cathedral, Paris
will be in the concert te be given in the Wanamaker
Stere en the Grand Organ next Thursday evening
at 8:15.
M. Dupre will be associated in a notable program
with M. Charles Courboin, famous Belgian organist.
Tickets are complimentary. They may be had for
the asking at the Concert Bureau en the Main Fleer
near the Moter Entrance. .
The Week After Christmas
Will Be a Great Time in This
Stere
Different Frem Elsewhere
One of the old-time trade habits was te have
a rummage week after Christmas.
It was a sort of scramble week.
All the odds and ends and bargain and tern
things were gathered together and piled up for
a bargain sale. .
If you leek carefully through the papers
you may find the same sort of thing is still done
in some places.
But net in this Stere.
This Stere rates the intelligence and dig
nity of the purchasing public higher than that.
We never buy junk at any time ; and, selling
nineteen-twentieths of our goods tee fast te
make hard knots of congestion and undesirable
accumulations, we would really have hardly any
thing te offer, any one who came here te seek
half-values or near-values in an after-Christmas
bargain scramble. But we have FULL VAL
UES, fair prices and undepleted stocks in almost
any line of merchandise that could be inquired
for.
Net even the toy shelves and tables will be
found swept bare. On the contrary, the jolliest
and the SQUEALIEST place in the whole Stere,
the one that will yield the most and the purest
' entertainment te the square inch, during this
coming holiday week, will be the Great Tey
Stere, te which you must be sure te bring the
children te share the joy and see the sights and
create the sounds.
The Fashion Salens, the Yeung Women's
' Salens, tee, will be full of new, beautiful, exclu
sive garments appropriate for the Winter fes
tivities te come, and in fact, all social or business
occasions.
And se en, at every hand in the Stere; real
merchandise, net flashy odds and ends used te
"fill in" and make a show until the geed stuff
arrives. ,
The geed stuff has arrived! Yeu cannot
come here se early that you'll net find it ahead of
you, waiting your inspection and able te stand
up under it.
and Fill the Stockings
after the great errav store has put en its nightcap and
gene te bed, remember that the whole reason for the 1
existence of this enterprise is te be of just such service
te you as it has been through these past busy weeks.
Tomorrow will bring us our sixty-first Christmas in
the business .life and in the home life of the great city
of Philadelphia.
It was net such a great Stere when it started back
yonder in 1861 as it is today, and Philadelphia was net
such' a great city.
It was a little store in one room, 30x80 feet, and
when it first opened nobody paid much attention te it
and a great many people laughed at it but it had a
great purpose.
Philadelphia then was a city of a little mere than
565,000, but today the Wanamaker Stere is spoken of and
written of as the greatest retail mercantile establish
ment in the world and Philadelphia, if net in population,
is still in many respects the greatest city in the world.
The great city and the great Stere have grown up
together and there is agreat confidence between them.
One hundred and eighty years age there was a mer
chant named Benjamin Franklin, who had a little shop .en
High Street (new Market Street) where he net only
printed beets, but also sold, as his advertisement said,
"imported books and perfumed soap, legal blanks and
Rhede Island cheese, Dutch quills and live geese feathers."
Philadelphia then had a population of between twelve
and fourteen thousand people.
What if Benjamin Franklin should come walking up
Market Street today and find this great building en old
time "Centre Square!"
Christmas shopping is a great thing. It is an institu
tion of new-a-days. It is much discussed backward and
forward but, however pungently the humorists may write
and however joyously cartoonists may draw, it is the
modern world's greatest pleasure of the year and the
most universal.
It is the best habit of the American people.
It has come te mean the occasion of social festivity
because it can be se delightfully done.
Shopping amid surroundings mere than comfortable,
shopping te the accompaniment of splendid music, and
many voices singing, including one's own, if one wills!
Shopping under the gracious radiance of lights, that
serve net merely the practical purpose of honestly dis
playing the qualities of the Score's merchandise, but sub
consciously feeding the eye and uplifting the heart with
the cheer that NOTHING but light can convey!
When would it ever have been thought of, had it net
been inaugurated by this New Kind of Stere, many years
age?
'IfMsisssSSssSir
Where, in any place in any city, does it assume the
aspect and the importance that it does here in Wana
maker's in Philadelphia?
Today, among all who are able te reach here, the
gayeties of the Christmas time are confessedly incom
plete if one does net "get toWanamaker's'herete join
in the cheerful bustle of activity and te meet all the
world and his wife among t'he happy throng of folk of all
ages and all degrees that passes through these spacious
aisles. t
Hew welcome they are!
Our hospitality and service te our guests de net both
begin and step with gay decorations, flags, lights and
music, pleasant as these features are.
Te walk into our house andall ever it and out of it
without buying a penny's wertli is your privilege.
The store as a spectacle is a free gift te all our friends!
But when you walk through it and see all that is in
it and realize what it means, please de net go away with
the idea that this is a finished thing. There is a new
greatness for Philadelphia near ahead and the Stere must
keep up with the city. What has been accomplished here
grew out of plans that had their beginnings sixty years
age. The plans for the future are greater than the plans
of the past.
A great thing may be conceived ever night, or even
in the snap of a finger, but in tlie carrying out of it time
and toil almost without limit may be necessary.
Sixty hours en the wheel is the average time required
for polishing a rough diamond into a stone blazing with
light .and beauty.
After keeping it sixty odd years en the wheel of
endeavor, we still keep polishing and working te perfect
ing this store, and relying for its pre-eminence upon
deserts, net favor or tradition.
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