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EVENING PUBLIC LEDGEBPHILADELPHIA, MONDAY, DECEMBER 19, 192a.
13
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"We are never afraid te show
goods in the store"
Se writes Themas N. Witten, hardware mer
chant, of Trenten, Missouri.
"Though our store is in a town of 7000 pop
ulation, ever half my trade is with farmers.
It would be larger yet if manufacturers re
alized hew much of the purchasing power of
America is in the rural districts and adver
tised te reach it,
"The largest field for sales of home conveni
ences is in the country. The rural mail route
has changed farm reading and thinking and
the farm family wants better things than a
few years age.
"Missouri has just voted 60 million dollars for
geed reads. Creps are fine. The farming
business, the first te feel the depression, is also
the first in recovering. I anticipate a profit
able future for agriculture, which means a
constantly growing opportunity for the sale of
standard goods.
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THOMAS N. WITTEN
Past President Western Retail Implement and Hardware Association
"It seems te me THE COUNTRY GENTLEMAN opens up a field
in advertising high grade merchandise that has a wonderful pos
sibility in sales making. We find it responsible for many of the
inquiries for our goods!'
cMe COUNT
G E,
T L E M AN
The Curtis Publishing Company,, Independence Square, Philadelphia, Penna.
The Country Gentleman The Saturday Evening Pest The Ladies' HomeLJeurnal
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