j in - fYiTCi -- n r1v tf I , EVENING' PUBLIC LEDaEKr-PHIi;ADlDnPfflA MONDAY, DECEMBER 12, 1021 it HBBBBWBWMWBBBBIIPZIISSiSS'w"1 "Our retail merchandise sales totaled $970,348 last year in a town of 2640 population." Se writes the Hand Trading Company of Pelham, Georgia. Seventy-five per cent of this was with farmers. "One has only te take a trip through Seuth Georgia te see hew the farmer is advancing. He is improving his farm and building a better home, with modern comforts and conveniences. He owns an automobile, has a telephone and often electric lighting and water systems. The rural free delivery brings him the daily newspaper and his own business publication. "As a result we new must carry the nation ally advertised goods te held the farmers' trade. Last spring we missed the sale of some talking machines because we did net have a certain make, widely known because of its advertising." THE COUNTRY GENTLEMAN festers these things which make for farm prog preg prog ressceop diversification, power machinery, better marketing and a viewpoint proportionate te the importance of farming, the world's largest and most essential in dustry. It is the business publication of ever 800,000 families interested in farming. It offers the advertiser the most favorable introduction te a great and growing trade. 'Tffe OUNTRY GENTLEMAN The Curtis Publishing Company, Independence Square, Philadelphia, Penna. The Country Gentleman The Saturday Evening Pest The Ladies' Heme Journal - ' tv ui -i . ' 'K i .b T ii in in J TI'M'. I W' " l'B mnmmn