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EVENING PUBLIC tLEDGERpaiUAPELPHIA', MONDAY OCTOBER irJl
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The farm families in our trade
territory have greater buying
power than these living in town
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CHARLES HAINES, Merchant, of Sabctha, Kansan
writes Charles Haines, merchant, of Sabetha,
Kansas.
"Our trade comes from a radius of sixty miles, three
fourths of it with farmers. They ask for the best
because their reading has made them familiar with
standard lines of goods, and if you don't carry them
they will drive elsewhere.
"That is why nationally advertised goods sell faster
and easier than these which have te be introduced
ever the counter.
"The time is here when the same principles that
make a success of a big city store will apply in a
country town."
The farm trade is a steady asset for a merchant be
cause farming knows no shutdowns or strikes. It
is the nation's biggest business. This year Mr.
Haines5 own state grew mere than 100,000,000
bushels of wheat new wealth te be poured ever
the counters of the country.
THE COUNTRY GENTLEMAN reaches ever 800,000 families interested in
farming, the automobile-owning, business-man type of farmer. It offers an un
equalled introduction into a great buying field.
'TSe
COUNT
GENTLEM
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The Curtis Publishing Company; Independence Square, Philadelphia, Penna.
The Ladies' Heme Journal The Saturday Evening Pest The Country Gentleman
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