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EVENING PUBLIC LEDGER-PHltADEIMIA, MONDAY, OCTOBER 10, 1021
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A Wonderful Sales Recerd Which
Advertising Helped te Make
Despite Bad Business Conditions
The following recent statement by
Jehn Wyckoff Mettler, President of
the Interwoven Stocking Company
(largest makers of men's socks in the
world), is one of the most remarkable
stories of the period of readjustment.
It is an emphatic indication of possi
bilities when goods of genuine merit are
backed by bread, businesslike selling
and merchandising methods and a sound
advertising policy. Mr. Mettler says:
"During the first six months of the
year mere Interwoven socks have been
sold and shipped te merchants than
during the first half of any previous
year in the history of this business.
"During the first six months of this
year the demand for these socks has
rapidly increased month by month,
and during June incoming immediate -delivery
orders were heaviest of all.
"There would be nothing unusual
about this record were it net for the fact
that this year during the same period
the average hosiery mill operations
were far below normal.
"All Interwoven mills have been
running full blast continuously through
out this half-year period and have pro
duced the largest output they have ever
turned out, and yet during the same
period we have sold and shipped every
dozen we have been able te produce
and have net been able te supply the
demand."
In a later statement (October 3) Mr.
Mettler says:
"The record made by Interwoven
during the first half of 1921 holds true
te a still greater extent for the third
quarter, which shows an even larger
increase ever any previous year."
One of the Interwoven methods of overcoming un
favorable business conditions is the use of increased
advertising, and the principal feature of its advertising
policy during the past year has been the continuous
use of color pages in The Saturday Evening Pest.
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA
The Ladies Heme Journal
The Saturday Evening Pest
The Country Gentleman
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