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EVENING PUBLIC IiEDGERP<ilBEl;PHlA, WEDNESDAY SEEMBER Ti
wy7?p
V
'pry:'?lF iy.
What's ComingThis Fall?
fyow u ste just how
Babson't Stiic will make
and sale dollars in tht
various departments of sour
men oastness. tear out tht
MEMO noti and hand it
r secretary when you
' the morning's maiU
Will sales pick up?
How about prices, up or down?
Will we see a boom m business?
Babson's special letter on the Fall outlook gives
you the plain, unbiased facts on the present
situation, and forecasts coming conditions with
remarkable accuracy. It contains information
of vital importance to every executive.
REPORT ON REQUEST
This Barometer Letter and booklet "Increasing S'rt
Profits" i available for distribution to interested ex
ecutives, grails.
Tear out the Memo-Hen and hand it to your secre
tary when you dictate the morning's mail
AfrriAikorBuUfl(n 34WO
W.Cr BAB SON S OrtrVnfiaUon
Weltesley Hills, 82, Boston, Mass.
(Suburb of Boston)
TAt Larcttl Organisation of Du$intt Arfeisers in tXt VTtrU
CLIP OFF HERE- -
MEMO for Your Secretary
l
i
Write Roger V Babvm. founder of The Dabson Statistical I
Organization, Wellesley Hills. . Mass , as follows. Please J
end me it copy of Dullttioinvo booklet, "Increasing '
MtPrutts'jsrttii.
'yo
CopUs
Free
en request
DECIDE WHETHER
The Present Railroad
Situation
marks a turn in the financial
affairs of the roads is facili
tated by the reading of our
Circular PL-435 detailing this
subject. New York Central
Railroad is used as an example.
WALTER J. SCHMIDT CBt, CO.
Members Consolidated Stock Exchange of Nco York
PHILADELPHIA Ki WALNUT STREET
NEW YORK 30 BROAD STREET 319 FIFTH AVENUE
2lroit0MnirlX
rCAPITAL5500,00O00U
( SURPLUS (EARNED) N
II $2,000,000.00 Jl
YsSlxlh&Sprbig6ardeay
VHsPHILADElPHlAW
1871 to 1921
WHEN A CHILD
Is born your Will needs
revision. If you do not
provide for the child, the
Law must, and your Will
must be revised, perhaps
in a way which you
would not choose.
By appointing the
NORTHERN
TRUST COMPANY
as Executor and Trustee
your family or other
beneficiaries will have the
benefit of experience cov
ering a period of
Fiftv Years
Dividend
Return
of 10
Backed by a capacity
business with earnings
running well in excess of
dividend requirements
and selling for only
about one-third of book
value.
That sums up briefly an
"Investment Opportunity"
reviewed at length in our
Bulletin PL-69.
Copy sent upon request,
without obligation.
CuflRLES-HClflRKSDNsIs,
66 BROADWAY NEWYORK
TELiBOWUNO GREEN 4020-26
A Steady
Record of Earnings,
since incorporation in New
Jersey in 1912 during which
time agual interest charges
have neen earned on an aver
age over 3lA times, 5.24 times
in 1920 and over 5.47 times
for the first six months in
1921 is one of our reasons
for recommending the 7
Secured Gold Notes of the
Havana Electric Railway,
Light & Power Company due
September 1, 1926, and con
vertible at an attractive price
Into the long-term mortgage
bonds of the Company. We
offer these Notes at a
Price to Yield 7
Write for detailed description
' Hemphill, Noyes C5i. Co.
Jlfambsrs Now York Stock Etchanio
Franklin Bk. Bldg., Philadelphia
New York Bo, ton Scranton
Buffalo Albany Syracuse Baltimore
The Shipping
Stocks
Our current Weekly Re
view contains an exhaus
tive discussion of the ship
ping situation.
The outlook for shipping
stocks, as we see it, and
the future of the industry,
are points brought out.
Interested investors may
obtain a free copy of this
review upon request for
Circular No. 158, accom
panied by 2c for postage.
MOODY'S INVESTORS SERVICE
i' us m ry rrn u
1124 Real Eitate Trait Blsg.,Pbila.,Pa.
1 irk
Hoston
v. hieairo
I
$500,000 Issue
A long-established manu
facturing and engineering
corporation doing a na
tional business desires to
increase its capital stock.
Correspondence invited
with party who can dispose
of $500,000 issue.
. C 116, Ledger Office
or ready refer-ence-this
meaty
booklet explains
what constitutes good
brokerage service
market terms and
definitions
and many other
Koints which will
elp you in your
stock market trans
actions. Copy of
Traders Handbook
given without obligation.
Ask for TU-iSG
Also ask for latest news on
stocks you arc following.
Seaboard Air Line 7s, 1923
Wcatern, N. Y. & Pa. 1st 5s, 1937
Buenos Aires Gs, 11)215
Lehigh & N. Eng. Gen. 5h, 1954
ARTHUR C. RICHARDS & CO.
DREXEL DUILDING
ikUl Im. 70i Kejetoo.i Mala 0711
1 THE DAILY NOVELETTE
Susan Jane' Lease
I "SUSAN JANE GIFT SHOP"
THESE words painted in a vivid violet
on a soft blue background, startling
but not inharmonious, greeted young
Dr. Lester Clark when lie arrived at
Inst nt the objective of his long trip
to the East. They were on n largo
wooden sign Miut swung alongside the
door of his father's old office on Beverly
avenue, in his old home town of Spruce
hurst. I.erter Clark had not actually lived
in Sprucehurst for a decade or so. First
he had gone away to college and medi
cal school, uitli only vacations spent at
home. He recrhed lilt medical degree
In time to enter the army as n surgeon
nt the beginning of the war. His father,
nl.l Dr. Clnrk, had died while Lester
n In France, nn aunt had closed the
liiuiip. dlpoed of the furniture in
.forage or nt tlio second -hand Mores,
mil after the war Letter had not hur
ili'd honip again. Now he had at last
-(cured his discharge, nnd. though
uvcslty did not force It for his father
hm! left his only son a rather comfort
able fortune Lester wns determined to
go back to the old home town of Spruce-
Sena' for circular describing
an o"i closed first mortgage
bond due in ticcnty years, with
sinking fund, and a property
value of far in excess of mort
gage debt.
Reed A. Morgan & Co.
WcKt End Trust Bldg., Vhila.
MrmWs of Hip Phllft Rtnck Kh
NEWBURGER,
HENDERSON & L0EB
Members New York and
Philadelphia Stock Exchanges
1410 Chestnut St.
Parsix" Bros. & Co
I nve itment
Securities
1421 Chotnut St. Philadelphia
GE0.A.HUHN & SONS
KTOCKK AND HONttS
MtmbrrR of th FhllnritlpMa, J,Yw
ork ond CMracn Ktoek Exchange
N'rw York Cotton Fifhane
Commlaalon Orders Executed In
Alt the Principal Markets
Liberty Bonda nought and 8old
llrllrvar Court Hldir.. 1418 Wnlnot St.
N. Y.. Ill nroHrtwnT. Atlantic City.
mtnnrtor Ilotrl
hurst to begin again whero his father
had left off.
The old house which had belonged
to Lester's mother and had, therefore,
been kindly willed to Lester's aunt was
tcnflntless, Lester hnd heard. He had
come back to Sprucehurst without visit
ing his aunt in the city, bent first on
buying the house through her agent and
then settling down at his father's old
stand.
Lester Clnrk stood looking rather
blnnkly nt the Susan Jane Gift Shop.
Just beyond the pile of gay wools he
caught sight of n neatly coifed chest
nut head. The head was bent as If Us
owner was Intent on flue work. Doubt
less, this was Susan Jane. ,
When Lester took time to think his
feeling of disappointment and annoy
ance with this Susan Jane person was
softened. It had all been a mistake.
The agent had let her In while waiting
for developments. He would simply
go to the ngent and Susan Jaue would
hnve to find new qunrtors. It wns his
office. It adjoined the old Clark resi
dence on Ilcverly avenue, which was
vacant.
So Lester Clnrk went to the office of
Qulek & Snell before taking time to
look up any of his old friends In Spruce
hurst. Sir. Qulek wns embarrassed.
Still he felt sure that within a day or
so matters could be ndjusted. Miss
.Innc Susan Jane would b told.
Doubtless sbo would see the situation
nnd would want to open her shop some
where else.
"But would It be a case of want to?"
ntked Lester. "That Is, of course, she
has no lease."
"There is some sort of lease," ad
mitted Mr. Quick. "That Is to say,
sou see Miss Jano rather Insisted ou
it. But she will see how things ore.
You sec, your aunt first told us to go
ahead and dispose of the place as we
could and then after receiving your
letter, Mr. Clark, she wrote In and
inld, 'Don't rent the house!' We sup
posed, of course, thnt she wanted to
occupy It herself. She didn't say any
thing about the office wing and so we
went nhcad."
It was later In the day that Mr.
Quick had called on Susan Jane and
received her firm refusal to vacate the
prcmlies, nnd after Lester hnd returned
to the renl estate office, thnt they looked
up the lense. It wns made out for three
yenrs. There seemed to he no elnuse
thnt might be used as a lccr to oust
the young storekeeper who had started
business in the doctor's office.
It was on Lester's third cnll that
first day, after they hnd read through
toe lease with the greatest (crutlny,
that Mr. Quick seemed to see a way
out.
"Of course." he said with a mild
smile on his face, "it isn't likely that
Susnn .lane will remain In business as
it were Indefinitely."
"In't she ranking it gn'"
"Thnt iin't it. She rc.illj f.crm; to
be doine very well. The noint is thnt
Miss Jane Is more than commonly at
tractive. I know of two I might sny
three young men who wouia marry
her tomorrow if she consented. I dare
say there are more. She is not of a
yielding nature. You might know that
from tho way sho stuck out about va
cating. It wouldn't be easy to per
suade her. Still "
''Are you still a bachelor, Mr.
Quick?"
Mr. Quick's confusion ns he admitted
that ho was led Lester to surmise that
ho was ono of tho three he had men
tioned a moment before.
"Well, go to It," laughed the young
doctor. "I'll give you a caso of silver
for a "wedding present only you must
not be many months about It."
It was Just ns Dr. Clark was about
to leave tho office that Quick called
him back. He was stroking his bald
head reflectively. "I was only going
to nsk you," he said, "whether you
were not also single. It might be, you
know, thot Miss Jane would prefer
medicine to real estate thirty years
to forty-five."
Lester iaughed. Storekeepers wore
not in his line, but he did not want to
give Quick offense by sa)lng so.
Still It was preposterous. Even if
she did hnve tho lease, what was a
lease compared to the fact that this
was his office that the memories and
associations of old Dr. Clark were all
connected with this little building?
Lester decided that he would try to
appeal to the sentiment of this un
yielding Susnn Jnne person If he could.
Susnn Jane proved disarming. Thero
was nothing the least aggressive or
stubborn in her appearance. She stood
before him as ho explained, her
shadowless blue ejes opened round,
looking strnlght Into his. They were
disconcerting, those eyes, nnd ns Susan
Jano stood there tho picture of trust
ful Innocence ho did not know whether
tho renl Susan Jane beneath was
laughing at him; whether sho was
about to yi eld to his request, or
whether she was really flirting with
him Just a" little. Tho effect was thnt
Lester Clark didn't carry out his er
rand Just ns he had planned It. when
ho had finished his explanation Susan
Jane laughed, a spontaneous, easy
laugh, like that of a child, and Lester
found that ho was laughing with her.
When he left ho shook hands, and
with a boldness unlike him, held the
hand nnd drew Busan Jano a step nearer
to him as he looked again Into the blue
eyes. "Be n good girl, now, and give
up the lease," Tie said.
"When are you coming again?" sho
asked.
"Tomorrow.' he said, and they both
laughed. He was almost out the door
ond turned hack. "I have heard that
you may :iue,to give up, anywny." he
said. "Mr. Quick Bays you will prob
ably get married."
"l'crhnps I slinll," said Susan Jana
hs she closed tho door after him.
Dr. Clark's courtship was a quick
one. His days were spent In pursuit
of Susan Jane, fathoming those eyes
nnd waiting for the intoxication of her
inugh, ond a: night after he was awuy
from her be used to steal time from
thinking of her to make plans about the
office when he had his sign in place of
tho violet and blue one. He proposed
within n week of his return to Spruce
hurst. Susan Jano accepted. The next
day ho gained her promise to be mar
ried within the month.
"Then the lease may bo destroyed,"
t
he said'. "I can go nhcad planning my
office. "
Susan Jano said no, She ncueven
ausan iano nnii uo( " j. ;
that women should have n .profession
as well as men. She would certainly
not give up her little store. Dr. Clark
could start his office In the main house.
It wns after they wcro married that
sho gave up tho Miop, sold out W U
stock nnd settled down to housotj5
u ill I m. i umil l WUIU pcoDle In -. si
that tho only reason you married tai 1
was1 to get mo out of my shc-n ' -i 1
--It llll . - . . .'
sniu, uiuugn, ui course,
FARM AND GARDEN
FARM AND GARDEN
A Collection of 8
Beautiful Peonies
for Only $7.50
Experienced planters know the
wonderful blooming qualities of
the peony, its lavish and exquislto
coloring and easy cultivation. It
is perhaps tho most docoratlvo of
earfy flowers grown.
Dtlow la a vcll collection of twoolra we offering for fall planting. Tnk ad
vantage f thla attractive offer now and aaeare jonrartf aood blooms next wlnr.
1 Princess Beatrice $135
1 Wilhelmlna .,.. 1.00
1 Madam Emile Golle 1.60
1 Fcstlvn Maxima 1.00
1 Madam Iloquct 1.25
1 Due de Wellington 1.00
1 Ednlia Superba 1.00
1 Mmo. Calot 1.00
$9.00
If you bought thee pamtelr. they would oeet you 19.00. V are offerlnc the
anUr eight for only IT. B0. And don't forrot tbat every oue of tt-w roots baa been
teatad and proven In our own Nureerlea. Send us your order today, and aek for our
new rail CAtalop.
B. F. BARR & CO. (Keystone Nurseries)
1""r 107, LANCASTWl. "
The
First National Bank
of Boston
Capital, Surplus nnd Profits
$37,500,000
Foreign Exchange Explained
fc for Free Booklet F-2
Wm. H. McKenna&Co.
221 South 15th St, Phila., Pa.
Hell I'hone: Locuat 177S
New York Poteraon
"
PHILA. & READING ,
Ext. 5s, 1933
MORLEY, WOOD & CO.
333 Chestnut Street
Mrmher- V. V. A I'li'li. Steele Kxrh'a.
' 4
1 had no i.
tentlon of doing otlicrwisc." - I i
a, .jj 1 1 3 rife jiiiiiifliH
v I UH.L L MmmimwmU
alaaaaaaaalalaaaaaaaaaaaaaaaaaaaaaalaaaaHtaaaaalaaaaaaaaaaiaaaaDBSaaaaaalH
HraMHHHIanisiBHSijHBBBaSHHsncfMHH
BM ' Send for our Factory Floor Engineers, MhH
H6 They arc experts In all floor problems, and ffGSmwM
IHI their advice and suggestion is yours upon IjHBH
jB request, without obligation. l&QaHl
RH Kreolite Floors actually outlast the mSgnM
MgRH factory. sSBBifl
rplKBB They are laid with the tough end exposed pf&SjH
PpfP$ The Kreolite . Filler binds the Patented mWgSm
S Grooved Blocks closely together, and fMWt
Empfill forms a solid, Arm, lasting foundation. M$mm
fWm Kreolite Wood Block Floors are partic- KM
RwlpfHa ularly adaptable for use in machine shops, W$jjMm
tWMMm foundries, warehouses, loading platforms, pt&IPfffl '
KJSm area-ways, roundhouses, paper mills, tan- IprfMgl
Ewfc neries and stables. fjlpcfB
fe!5Y?i Tliey can be laid over old wood or pffiMj
LJj concrete floors without interfering with fJl
V$&Ji production. 'Mpm
3S Call our Philadelphia Office, Locust 6469. fMm
t! THE JENNISON-WRIGHT CO. K '
I The Jennison-Wright Company, Toledo, Ohio
mim&ivinwMimmammmmmtmmmmmmmmKammmimumtMmmBmmmimmmwamMmmaanmnmJ
. J
P
Manufacturers Who Are Now
Advertising in Chicago
May Be Helped by These Facts.
C. S. PATTON & CO.
3D niF.TM'T KT.
BANKERS
urrr..ire to
b,WI.i:K ST hN.HON
llnndi nml Storks bmiElit nml ftold
Member I'lilln. Ptoelt Kxrlmnge
AVAILABLE
SKITIIMIIKR 1STII
Man 3A eare KxDerteneed etenoic-
rupher prlvnte aecretary and treaaurer
of corporation familiar with Investment
aeneral arcounttnc preparation of flnn-
inl itat-ments State and Federal tax
o-i- c in. i.r.ixiKit nrricK.
AUTOMOBILE
INSURANCE
I.inKKTY MI'TI ,I, INM'KASn: CO.
rim"' I rrt.t CD"n 20.22 Sn. IMh f
GEO WKENDRICK 3rd S CQ
IfarJiora
WKNWIli
Membera NT
Pl-.tla Stock Eichs
aannujmA
Biil.t hrrnee 6-110
Key 1 Hire 3SSI
HVAVTIAl.
I'UiMllMAMA LKM11AJ. 1IKKUINO Ct).
ild lilj irunt Company. Trualce unUer
the m rik iK of the Penn Ivonln Cnur.il
Brewlnc Company, dated October SB 18U7.
invites prnpoeala for the sale to the said
Trum-ie of nil or any part of fifty thousand
dollars (llft.OOO) of bonda aecured by the
aid mom-age. propoala to be addreaeed to
the ald Truetea Kt Ita office. Noi. 830-331
Chestnut street Philadelphia, to ha opened
and acted upon Thuredujr, September is
1021. nt 12 n'rloek M.
KIDKLITV TllfST COMPANY Truitee
Wlf P OEST. Prealdent.
Phl'n1lphU Aumiat "0 2021
PrnlKiMnla
sv i.rn pitorosAi.s
in. t Pennalv jnla
Pa , for reservoir Plans
ul on ce oi uremtcuv
QUO H 1DKLL.
170.1 Chestnut at
nr.i KIVKD SKPT
vuiB8 i.aureiton
anu
apeclflcatlona
Bnerlnl Notlra
tZXjr UEUHUK II. ULCIIAhAN CO.llPAM
3 Hpeclal Notice to Hlockholdera
Notice Is hereoy arlv.n that, by a reaolu
tlan of tho Ooard of Directors of the Ueor4-
PHILADELPHIA OFFICE
WIDENER DUILDING
Telephones : Bell. Locust 4730
Keystone, Race S881
BALTIMORE OFFICE
433 EQUITABLE BUILDING
Telephone: St. Paul 8451
"" Direct Private Wires " '"
NewYotk Chlctta Boiion HhilidtlphU
Jones &. Baker
Mcmbcn New York Curb Mat ktt
ti Miu.h&nin comennr
of the stockholders of the aal
be held on Friday, Brptemli
11 811 A M
special aneetlnv
Id mpany wli
v. JV1
at thi crlncloal nfflca of th
companj 4l"( bansnm street j-nnnaeiphla
to taKe action on ine rpptovdi or uieupprov.
l or and to ote lor or aaainst trie pro
l.l un-
aed
rmti tnereavA oi ine caoiiai miiick or aa.j
corporation from $12'. not) tu IKOuoo.
CHAKLES L. KINSLEY.
Seciatarr
cAnnor.i. it .villi .Ma.
Bollcltor.
XpeeUI Meetlnaa
KSS- M1TIIK I" HKIIKHY
" a sinclnl ineetlnK of thi
OIVKN THAT
n sinclnl inretlnK of thi Stocliholdi'ra of
Pennslvanw nk nnd iruat uimpinv will
l,e held n Frlilav. Beptember 33. 1031, fflt
1 P M (t ihe MnnufiicturerH' Cluti N W
liirner llroad ind Walnut Ktr.te Phil idei-
nlila. for the purpose of iictlrur upon an
mre nr-nt for the "lie of pmnlscii N w
rorntr Oth and W ilrut Birnnts, Phllndel
phla unil I'pon an Biir.nnent for the truna
fer of 11 f tho imsl of the orporatlfin
in lonmrterHlmn of th" pment of Ita do
msitniK .ind unon other ti'rmn aet forth In
pr -menth l jnownteil nt said meeting
oili a if t'i I' n1iv ' '""'' '" ,n" mean
ill e nt th offtr rf Win l I-els Er ,
1110 Hal Kt itn Truit llullrtlnK Phlladel
phla and trKnuictlnu auch other bualntas aa
iroperly may cumo tfore the meotlnir.
igr order of th, Prealden.
WHILE Chicago is the fourth largest city in the
world, it is almost as simple as a village to
cover for distribution and check-up, and certainly
the least expensive of any city of this magnitude
to cover with advertising.
This is due to two factors: First, it is a city
that divides itself into natural zones. And second,
it is a city in which a single newspaper The Chi
cago Daily News reaches seven out of nine of tho
entire English reading population.
Perhaps the most dangerous lure to the na
tional advertiser lies in the fact that T,he Chicago
Market, which is Chicago itself, is the center of
so vast a population in the cities and towns in five
states surrounding Chicago, which are known as
"The Chicago Territory." There are sixteen mil
lion people in this so-called Chicago Territory,
scattered over a radius of about 400 miles, and all
very largely influenced by what is bought and sold
in The Chicago Market, proper, which is Chicago
itself. The advertiser is often urged to try to
secure the patronage of the whole sixteen million
people of The Chicago Territory before he has
secured the favor of the three million people in
"The Chicago Markee itself.
The result is like the result to the man whose
eye was bigger than his stomach.
Very few advertisers who thoroughly cover
The Chicago Market irsf ever fail to win the pat
ronage of the remaining thirteen million people
in The Chicago Territory. And very few adver
tisers who fail tocover The Chicago Market thor
oughly first ever get anywhere with these thirteen
million surrounding people.
Chicago is the Hub, both in population and in
influence. And it's the Hub that turns the Wheel
not the Wheel that turns the Hub,
Practically every dealer in all of the sur
rounding towns that go to make up the thirteen
million outside people of The Chicago Territory
either has an office, a representative or some con
nection in Chicago itself through which he knows
exactly what products are going over in Chicago
-and what are not.
If you have covered The Chicago Market
thoroughly and your product has found favor with
Chicago's three million people, you don't have to
worry about the dealers in that outside territory.
They are just as alive as you, and they will be
coming to you before you can get to them.
Now the only way to cover The Chicago Mar
ket itself is to concentrate all your advertising fire
on Chicago. Chicago's enormous population is
buying every day. And on every buying day The
Chicago Daily News is reaching seven out of nine
of them.
You couldn't have an easier, less expensive
city to cover, and there is no other city in the
world that can give you such enormous immediate
sales volume as well as territorial influence when
once you have thoroughly covered it.
So when you are ready for your middle west
ern sales activity, there are just two things to re
member: First, that you must thoroughly cover.
The Chicago Market proper, which is Chicago it
self, before you attempt to cover The Chicago
Territory, which is the 400-mile radius around
Chicago. And second, that in that Chicago Mar
ket proper any newspaper that reaches seven out
of nine of all the English reading population is not
a factor to be overlooked. And in Chicago that
newspaper is THE CHICAGO DAILY NEWS.
Bacraurr.
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