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fiVEftINC PUBLIC tEDGfeR-PHILADELPHIA, FRIDAY, AUGUST 12, 1921
Organ Plnys at 9, 11 and 4:50
Chlmei t Noon
WANAMAKER'S
WANAMAKER'S
WANAMAKER'S
WANAMAKER'S
WEATHER
Unsettled
The Wanamaker Store Will Be Closed All Day Tomorrow
For
Jw
Home
JL k
veryfooety Wit
This Page About the Wanamaker Great August Furniture Sale
erest
A Bewildered Traveler
After Nightfall in
the Everglades of Florida
might easily become entangled in a morass
and find it difficult to reach solid ground.
There are many persons so conceited
and self-confident that they do not think
it necessary to ask advice of the
experienced before plunging into streams
of all sorts of novelty business schemes,
patent inventions and organized company
undertakings that sooner or later
demonstrate that they arc overboard in
the sea of speculations, swimming after a
"will-o'-the-wisp."
By and by they will be stripped bare
and be victims of a vicious hopefulness.
Signed
August 12, 1021.
Oipmi
THE business of life is to a large
extent the making of better
places to live in. When this ceases
there is something wrong. When
people show a particularly active
interest in the making of better
living places, that is, better homes,
it is a sure sign that things in gen
eral are on a safe and sound basis.
Just now there is a tremendous
amount of home - bettering and
home-furnishing going on, and it is
a very good sign of things.
We cannot remember ever to
have noticed so much interest being
taken in the furnishing and refur
nishing of homes.
In this August Furniture Sale
we are selling more furniture, both
in quantity and in money value,
than we have ever sold in any
August sale on record.
This is not told bv wav of boast
ing, but to show you that, so far as
a great retail business movement
like this is an indication, conditions
generally must be very sound.
But primarily it all goes to
show that the opportunities in the
sale must be very good ; and indeed
thev are.
The Joys of Castle Building
TTOME-PLANNING and home-
idealizing are always a pleas
ure, even if one's ideals never be
come anything more tangible
than so many "castles in the air," or
"castles in Spain" or elsewhere.
We know people who have
managed to overcome a tendency
to nervous sleeplessness by just
planning and building and furnish
ing castles of that kind, not that all
the schemes call for castles, but just
homes after one's own heart.
You would be surprised at the
number of these dreams that are
"coming true" as a result of this
August Furniture Sale.
The People's Own Sale
TT SEEMS to us that no sale ever
appealed so to the people.
And of course it is they who
count.
In planning it, we never failed
to keep the customers' needs in
mind; we have tried to make a sale
solely from the customers' point of
view, and there is every indication
that we have succeeded.
The customers' point of. view
calls for many things.
First of all, it calls for merchan
dise of the kind that carries the sub
stanqe of quality and value for the
money which is to be paid for it.
The customers' point of view
calls for likableness in looks and de
sign and decorative detail.
It calls for service and beauty,
for monev, value and furnishing:
value.
And it calls for the kind of
economy that really saves one's
money.
The fact that we have never
sold in any August Sale so much
furniture to so many different
people in so many different places,
some of them thousands of miles
apart, is a pretty good proof that
the stocks in this sale are the kind
that meet the requirements of the
customers' point of view.
The fact that this is the great
est sale from the customers' stand
point is the only reason why it is the
greatest sale in every other respect.
For a sale can . never become
larger or greater than the people
want it to be; and the people will
always make that sale greatest
which serves them best.
They know why they have
made this sale what it is.
Anybody can learn who walks
through the different furniture
floors.
The Wonderful Showing on
the Fifth Floor
T OOK AT the display of li ing--'
room, library and individual
furniture on the Fifth Floor, Chest
nut Street.
As a collection this is recog
nized by furniture men to be the
finest, most tasteful and most inter
esting in the country; and, of
course, it is the largest.
Every piece in the magnificent
assortment, no matter how rare,
exquisite or luxurious it may be, is
marked at a real, substantial reduc
tion in the August Sale.
You will notice how many de
lightful individual pieces and sets
there are here, most of them repro
ductions or variants of some beauti
ful old models. This surely is the
place to come to, not only for the
great, overstuffed suits that delight
one by their soft, downy, luxurious
embrace, but also for the uncom
mon, the elegant, the individual
things that give character and
atmosphere to their surroundings.
The bedroom and dining-room
suits, on the Sixth Floor, are noted
for three things the incomparable
varieties included, the attractive
ness of the different types, and the
certainty that no matter which vou
may buy, vou are not only gettine:
"value received," which means
sound alue, but effecting; a grood
saving at the same time.
Whether you consider the dining-room,
the bedroom, the living
room or library furniture; whether
you consider mahogany furniture,
walnut furniture, hand-painted fur
niture or upholstered furniture,
there is no stock of furniture any
where else in which it is so easy to
find the furniture one likes, because
there is no stock that holds so much
of the likable kind at the lowest
prices, all essentials considered.
John Wanamaker Philadelphia
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