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These Are Days of Opportunity for
Philadelphia Manufacturers
When competitors relax
intensive selling is doubly rewarded
In times like the present, great re
adjustments occur in industry.
In practically every industry we see
today new leaders coming forward by
right of intelligent and determined
salesmanship.
Products which sold freely in a pe
riod of strong demand, but which lack
the support of an aggressive selling pro
gram, drop back.
This is what has been happening in
one branch of the house-furnishing
industry.
Most of the manufacturers of a cer
tain product, sold to average homes,
suspended their advertising and selling
efforts early this year. These concerns-several
of which are in Philadelphia-argued:
"Business is flat and
we might as well lay low and save
expense."
One of the leading companies saw
in this very situation its opportunity.
Instead of reducing, this company not
only kept up all its previous advertising
and selling activities, but greatly in
creased them.
The results for 1921 to date are:
Sales in January . . . . $600,000
Sales in February . . . . 600,000
Sales in March 910,000
Sales in April 1,250,000
Sales in May 1,350,000
These steadily increasing sales are
far ahead of sales not only in the cor
responding period of last year, but of
every other year in the history of the
company.
A similar story is to be found in the
u nderwear field, in silk, in vacuum clean
ersin almost any field you examine.
There is buying today. There is busi
ness to be had not enough in every
industry to keep all producers busy, but
in each industry enough to keep sev
eral aggressive leaders ' going full
blast. Someone is getting it getting it
by taking advantage of the timidity or
enforced relaxation of his competitors.
Are you ?
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA
The Ladies' Home Journal
The Saturday Evening Post The Country Gentleman
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