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EVENING PUBLIC LEDGER PHILADELPHIA, FRIDAY, APRIL 1, 1921
Organ plays at 9, 1 1 ami 4 :R0
ChlmfN nt Noon
WEATHER
Utiscttlcd
WANAMAKER'S
Store Opens at 9
WANAMAKER'S
Store Closes at 5
WANAMAKER'S
I i J l l L ! : 1
It Is Fashion Goods That the People Will Be Wanting Tomorrow
Some People Are Very Slow
in Gutting Their
Wisdom Teeth
Wlicn this Grand Depot Store was being
planned and even up to 1875, when the new Store,
preparing to open here, was being much talked
about, you'll find that the new undertaking was
universally condemned.
If you do not believe this, ask any of the old
residents still living, whose memory will be as
good as that of the writer.
They will tell you that the worthy
storekeepers of small stores were up in arms
against "any such store." Proof exists that they
organized to break down the credit and to create
' public opinion to not support the venture of "a
man that had gone crazy." But the excited
feeling kindled against the enterprise rose to
its fullest height when the store's first
announcements were made of
The New Kind of Store
Fifth
stating a different and entirely new basis of
storekeeping from any then existing as follows:
pr8t The Store was a place to visit, to
enjoy, without any obligation to
buy or to be asked or questioned.
Second The vast area of space, allowed the
many kinds of merchandise
displayed made it seem more like a
museum than a Store.
ftird To be able to get such a large
variety of articles under one roof
was not only a convenience, but a
great saving of time, strength and
shoe leather.
Fourth People could have goods charged
on monthly accounts, which was not
the custom fifty years ago.
All merchandise was guaranteed
trustworthy and everything was
returnable, not for exchange, but for
the cash to be refunded whenever
in same condition as wlien
delivered.
One price only was fixed and marked
in plain figures and no deviation
allowed.
Seventh An entirely new innovation was
introduced in providing public
comforts of free rest rooms, toilets,
telegraph and postal facilities and
package and baggage checking
rooms, without charge.
This entirely new business program, based
upon a mutual interest and equal rights between
the storekeeper and its patrons, was hailed
with delight and confidence and it initiated a
new basis of shopping, to the great relief and
comfort of everybody, which we have improved
upon as the years rolled on.
It is needless to say that the above
announcements shook Philadelphia business
interests more than a thunderbolt.
These reminiscences arc quite natural at this
period of our history of sixty years on Market
Street.
Sixth
Signed
April 1, 1021.
Qtifr
The Conservative Suits Which
Nine Out of Ten Women Prefer
are the very excellently cut, well-made suits of tricotinc, serge and
Poirct twill, usually in navy and black, though occasionally in sand
wlornnd tan. Such suits UBunlly have linings to match, arc self-bound,
braid trimmed, or trimmed with rows of buttons; they huve string bolth
and link buttons and tuxedo fronts, unions' their other features; and
there arc sizes 34 to -1 1 in the lot, so that both slender and full-figured
Women will be fitted.
Prices, ?37.G0 to $47.50.
(J'lmt Floor. Outrun
Delightful New Silk Frocks
for Young Women Are $32.50
Shining tufTetn.i and soft, lustrous charmeuscs aro the
fashionable silks which make thn dresses, and they arc in ntivy
blue, black, tan and brown shades.
Tito styles just as pretty aH they can be there are ruffled
frocks, frocks with eyelet or heavy embroidery, pretty two-toned
combinations, quaint light bodice frocks, with cordlngs and tucks,
and they 'most all, of course, have low necks and short sleeves.
Any girls who wear U to 20 year sizes will find them well
worth coming to see.
fStoond l'loor, Chrfttnnt)
Parisicnne Corsets of Summer
Weight
A plain white batibtc is topless, with silk elastic bection, free hips,
ttrong boning and long skirt, $11.50.
One of figured material in designed for tall figures. This has a
ww top, a long skirt nnd tells at $11.75.
, A Dink batiste model has an Kmpire top, a long bkirt with eyelets
M(i a lacer below the front ateol, $12.
A pink flowered silk batiste with low top, $18.50.
lr.fr jI,,rnqU,8ilC'al" l"lti6lc', P,nk lowered and very dainty for even-
m.. iVi" ,wo,,", making appointments for fittings please note that
e morning hours nrc the best ?
(Third l'loor, Chentnut)
Fitted Traveling Gases
at $37.50 for Women
AjumI .if dul1 b.lnek ,on8 Brain leathor, with padded lid,
wuuie catches ami locks untl shirred pockets in tho cndB.
equipped wtth shell-flnlsh ccllulo d toilet articles.
i:cu 18, 20 and 22 inch. s-
(Main Moor, Chestnut) 9
silk lining,
TE Ah LY exquisite
' French blouses may
be had for much less
than most women sup
pose imafine palling
$13.50 for a simple stifle
all made by hand, or $15
and $18,50 for others
with the loveliest of
hand embroidery! As a
rule the material is of
batiste.
Find I h c m in the
French Room.
(Thlrit l'loor, Clintniit)
Quite the Prettiest
Bolivia Wraps
at $67.50
Just arrived is n new style that
you would hardly know whether
to rail a wrap or u coat. The
sleeves arc decidedly on the WTap
order whilo the general lines nrc
those of a coat. Tho back has
an Inverted panel nnd two pleats.
More decidedly n wrap is
another model with embroidery
in the back and two loose simps.
The skirt part is slightly gath
ered at the waist line.
Both in tan, brown, Copenhagen
and black.
(Flrl Moor, Cenlrnl)
Women's New
Sports and Sailor
- Hats
Sailors arc more popular than
ever! There nrc dark straws and
light ones, fine straws nnd coarse
weaves, plain colors and two
toned effects, high crowns nnd
low crowns, wide nnd nanow
brims', mushroom effects nnd
straight sailors. There's remark
ably good choosing between $4
and $8.
Ready-to-wear and sports lints
novelty lints and pull-on hats,
hats that need little or no trim
ming at all, and others with gay
bands aro in many becoming
styles at $4 to $5.50.
(Second l'loor, Climlniit)
Fashionable Spring
Shades in Fine
Velour Coatings
They nrc the soft tans, browns,
blues, rnnging from a light por
celain blue and Copenhagen to
navy.
It is these shades that arc so
much in request for new wraps
and coats nnd for the very much
worn capo. In a beautiful qual
ity all-wool velour, 54 inches
wide, the price is $3.50 a yard.
(First l'loor, Chmtnut)
New A Dainty
Pump of Patent
Leather and Brown
Buck
One of the most captivating,
bits of footwear and even in the
large sizes it looks a mere "bit"
this Spring. A slender, grace
ful pump of black patent leather,
with trimming and inset strap
of dark brown buckskin. Turned
soles and two-inch Louis heels.
Tho prico is $13.50.
(I'lmt Floor, Murkrt)
First Knitted
Swimming Suits
for Women
They nrc knitted wool jersey,
sleeveless, of course, nnd both
styles have skirts. One is a one
piece model with the skirt at
tached und belt run through
strnps. It conies in different
colors with colored pipings.
The other stylo is in two parts,
tights and a colored jersey.
Both kinds of suits nrc marked
$12.50.
(Flriit Floor, t'nntrnl)
Best Shoes for
Growing Feet
Cut nnd fashioned in such
a way as to fit without hamper
ing tho growth of young feet.
Children's White
Buckskin Shoes
Soft whito buckskin with
broad, soft toes that havn no
boxes to press on little feet.
Turned soles. Pearl-buttoned
or laced. Stars 2 to -I'i at $4.
Sizes 5 to 8, at $4.75.
The same ttjle with a little
heavier flexible welted sole;
size3 C to 8, at ?(.
A broad-toe white buckbkin
with welted sole in stacs 8'i to
II ib $8; und in sizes Ilk- to 2
is $10.
Patent Leather
Pumps for Youny
Girl
A comfortable, correct-looking,
plBln pump of pqtcnt
leuthcr with welted solo and
ono-iiu'h heel; sizes 2 to 8 nt
$8. A himllar model with
turned solo at $0.50.
(Writ Floor, Market)
SUCH SPLENDID DJMJNG-ROOM
AND BEDROOM SUITS AT A
SAVING OF 40 PER CENT
There is no mystery about
the things that make for char
acter in furniture. The first
prerequisite is a sincere pur
pose on the part of the one who
makes it to make it well.
Practically everything else
depends upon this, because sin
cerity of purpose presupposes
a determination to select only
the best woods and to put them
together in the most staunch
and workmanly way, after the
designs and decorative stand
ards that have been approved
by the judgment of generations.
The furniture in the sale that
we arc holding is surely furni
ture of character. It is made
of fine selected woods walnut
and mahogany.
It is stable and dependable
in construction.
It is true to the best, stand
ards of design and it is hand
some in finish and decorative
detail.
The offering of so much fur
niture of this fine class, con
sisting almost entirely of dining-room
and bedroom suits, at
a saving of -10 per cent is un
precedented at this time.
The stocks-on-hand of four
manufacturers arc represented
in the collection.
It is the largest collection of
such suits we have ever known
to be offered at such a saving
from market prices.
To anybody needing a dining
room or a bedroom suit of char
acter and excellence it is hardly
necessary to say more; except
that it is best to choose while
the choice is so wonderfully
good.
Men, Keep This in
Mind !
Only Spring suits and overcoats of the
finest kind are good enough for the Wana
makcr Men's Glothing Store to sell, and the
proof is surely here.
Men's Spring suits, $32 to $65.
Youths' suits specially modeled on youth
ful lines, $28 to $35.
Men's Spring overcoats, $35 to $65.
(Third l'loor, MitrkM)
Men 's Fine Shirts in a
$2.35 Clear away
One of those periodical disposals of odds and ends of
Wanamakcr shirts that many men aro always on the
lookout for.
This brings about 1500 soft cuff, plain neglige Bhirts
at a price far below what any of them have been selling
for.
There arc shirts of satin broche. line imported Man
chester madras and other madras, and unusually good
quality percale.
At $2.35 each it will pay u man well to outfit him
self in shirts for the whole summer.
(MmIii Floor, Market)
(Fifth floor, Chrntmil)
Broadcloth Silks in 150 Patterns
Don't confuse them with broad
cloth. These nrc n tub itilk in
broadcloth weave one .of tho
most popular, desirable and dur
able silks wc sell for all purposes
(rlrnt l'loor,
for which a wash silk is desired.
Choose from 150 patterns, in
cluding white and stripes, in
many color combinations and
weights,
a yard.
ChrMnut)
02 inches wide. $2.50
c- - 22513y
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twyHDIS IPAffilK cUthinf wiw tw jt(UA AflSCITffffiHIMttfl
The London Shop
for Women
New Books
"Well, Why Not?" by Thomas
L. Masson. $1.50. A book with
variety which can be taken up
nnd dropped again and enjoyed
all the time.
"The I.ove of Long Aro," by
Marie Corelli. $1.75. A collec
tion of stories full of sentiment.
"The Guarded Heights," by
Wudsworth Camp $1.75. Thn
story of a mnn who makes a hard
light for money and position.
"The Wrong Twin," by Harry
Leon Wilson. $1.75. A new book
by tho delightful author of
"Ruggles."
"The Shield or Silence," by
Harriet T. Comstock. $1.75. An
other Virginia mountain htory.
(Muln l'loor. Thirteenth)
Ucady-to-wcar top coats for
women arc mndc up in the
London Shop from soft, im
ported tweeds and cheviots.
They are cut on absolutely
mannish lines, single nnd
double brcusted, with raglau
and set-in sleeves, and they
arc in gray and brown and
green heather mixtures. Prices
of these aro $40 to $50.
A few capes some with
waistcoats of tho same mn-
(Thr (iHllery,
tcrinls are here also at $40
to $85.
Ready - to - wear suits of
tweeds, worsteds and cheviots
are in browns, grays and
greens, with a few brighter
colors. Among the6c is a par
ticularly good golf suit, which
looks like any other suit on the
street but has extra fullness
across the shoulders to per
mit of free motion when
swinging a club. These suits
are $85.
Chrilnut)
Caramels, $1
a Pound
Smooth, rich caramels in
tempting flavors. Wc make them
in our own Candy Kitchens.
Chocolate straws, 70c a pound
crisp jackets with creamy
chocolate fillings.
U"n StnlrK Murr. Chrntnut)
Men's 50c Neckties Are
Beautiful
" It haB been a long while since 50c bought the kind of tics wc are
showing this Spring. Among the smart regimental stripes and polka
dols in particular tho selection is fine.
Of our $1 neckties, the bcRt thing that any one could think of to
.,ay is that they urc twice as good as the 50c tics.
(Mnln l'loor, Market)
Men's Fine London Caps
Halved in Price
Lincoln-Dennett Scotch tweed caps in browns, grays and Lovat
greens. One-piece top styles in a good, full shape and just what men
want now for golf and motoring.
Now $2, which is half of their recent price and a third of th
original.
(.Muln l'loor. Market)
For the Man Who Needs
Handkerchiefs
$6 a do.cn for extra-size handkerchiefs of sturdy Irish linen, with
plain hemstitched hems, quarter and half-inch widths.
$8 a dozen for handkerchiefs of exceptionally good quality linen, in
plain hemstitched style.
50c apiece for colored handkerchiefs in colors to suit the masculint
taste.
(Went AUIe)
The Day and the Suits for the
Boys
Norfolk suits in a splendid choice of cheviots, worsteds and serges,
all modeled on the finest lines and made with the extra care that mcaM
so much in looks, service and satisfaction.
Sizes for boys of 8 to 18 years at $16.50 to $U5.
(Second floor, Central)
Shoe Shades in Silk Stockings
Women of fashion like their
hosiery to match the colors of
their shoes. But so many new
shades appeared in the new shoes
that hosiery manufacturers have
no.t yet caught up with the de
mand. At Wanamaker'a it is a diffor-
First l'loor.
ent story. We made unusual
provision for just such an emer
gency. Here you will find fine
stockings, silk to the top, at $4
a pair nnd in the following col
ors:
Polo gray, shoo gray, castor,
russet, Russinn cnlf, nut brown
and Afticnn brown.
Murki't)
3000 Pair of Silk Stockings at $1.55 a Pair
First and second grnde goods and under ordinary circumstances
the first grade would be more than double this price.
Full-fnshionod stockings, blnck, white and colors, silk to the top.
(Went .Male)
Young Women's New Plaid
Skirts at $14.50
Attractive wool plaid Bkirts, in
the popular box pleated style.
Tho material is of soft, fine
wool; the colorings include black
and white, tan and brown and
(hrrnni) l'loor, rhmtnul)
navy and tan mixtures, and the
skirts are well made.
Lengths from .'12 to :io inches,
and waist measures from 25 to 20
mencs.
Ready for Spring in the Great
Gardening Store
Most fascinating corner of the Store now for outdoor lovers is the space act
aside for all the garden things bushes and trees and seeds and bulbs, hedges and
plants and roots, and the things to work at them with.
The best in every instance that we can get for you. No use gambling with a
thing that may grow. Wanamakcr customers want, we know, the things that surely
will grow. These arc that kind.
Flower and Vcyetablc Seeds
Best and most thoroughly tested kind3 of
about every flower and vegetable seed known to
tho gardener, including the choicest nasturtiums
and sweet peas.
Rhubarb roots, 15c each. -sparagus roots,
lie each, $1.75 per hundred. Onion sets, yellow,
loe quart; white, 20c quart.
For a Smooth, Green Lawn
Wanamakcr lawii grass seed for evergreen or
shady lawns.
Hone meal, lawn enncher and plant foods.
Garden implements and accessories, including
lawn mowers, lawn rollers, rakes, sondes, shovels,
trellis, hose, watering pot., trowels, guard wire
for flower beds, shears, cultivators and hoes.
California Privet Hedging
A good t-tock of sturdy, hen'thy plants, which
will thrive with little euro.
Oiip-Ycar-Old 1'lnntc
The Color Is the
Thing When It
Comes to Veils
About nine women out of ton
want a colored veil or at least n
veil with colored dots, and there
is no doubt about their effective
ness with tho new hats.
There aro both the colored
rlottcd veils and the colored veils
with woven designs in new todav
at $1 and $1.50 a yard.
(Muln l'loor, Outrun
Narrow, White Kid
Belts
Some havn nmokod pearl
buckles, soino have kid-covered
buckles, apd others have novelty
buckles.
COc to $2.1)5.
Now the "Prince of
Wales Hook"
appears on women's umbrellas
which are among our smartest
novelties. The short hook handle
jh of malacca wood anil tin- -lunik
also is wood, the ribs hac white
tips and the colors of tln line silk
covers are green, blue, purple and
brown. Price. $12.fi0.
Umbrellas ha lug imported
handle tops representing (lugs'
heads arc favorites also. Price.
sia.eo.
(Mnln l'loor. MnrUcH
Kinbroidercd Net
Plouneings
aro silk net, embroidered in self
colored silk, and tho colors nrc
ecru, gray, mahogany, brown and
nnvy. Widths arc .'14 to ao inches,
PriccB, $2.25 and $2.75.
(n Floor, Central)
Rosebushes, 60c each; $6.50 a dozen
On receiving the bushes, do not place them in
the cellar, but soak them for an hour in water
and then plant, putting the junction of the root
and tho bush one inch below the surface of the
ground.
Magna Charta bright pink.
Mr. John Lalng light pink.
Paul Ne.ron large deep rose.
P. Cam. de Rohan deep red.
Killarupj pink or white.
l,a France light pink.
General Jack lnrk red.
Fran Karl Dnii-chki pure white.
(irus an Teplit bright j-carlet.
American Hcaiity red.
Ulnch Brunner cherry red.
Knron Honstettin dark crimson.
Baroness, Rothschild pale rose.
Soleil d'Or.
Dorothy Perkins pink rambler.
Baltimore Belle wliite ramblet.
Yellow Rambler.
Dean Hole flesh pink.
Betty shaded golden yollou,
Kxcolsa red clusters.
Ktoilc de France? crimson.
Hennosa pink.
K. A. Victoria pearly white.
Harrison's Yellow.
Ophelia shaded salmon pink.
Red Radiance.
Sunburst golden orange.
Mme. Caroline Tcstout.
Hardy Shrubbery, 35c and 50c each
Deutzin I tall and dwarf xarirties), Spiroa,
.Mock Orange (white), Forsythin (golden), Lilac
(Dili-pie and white), Althcn I red nnd white),
Snowball, Weige'a (pink). Clematis (white).
Honeysuckle (bush and climbing varieties).
Fruit Trees and Vines
Apple, prar ( Bartlett and Seckel), plum (Bur
bank and Abundance), cherry (Montmorency,
hnrly Richmond, Wiud-or and OxhcarU SI ..()
each; peach (Brllc of Georgia und F.lbei-tn),
$l.'-5 each. Grapevines (Concord, Niagara,
Moore's Karlyl, tiOc inch.
Itcrry Rushes, Wc to .Wc
Currant (Victoria and Fay's ProliHc), rasp
berros (Cuthbert), blackberries (Ward), goose
berries (Houghton and Downing).
Ruths for Immediate Planting
Dahlias, true to color; calndiums in two size;.,
peonies in named varieties.
12 plants
100 plants
1000 plants
12 plants
100 plants
1000 plants
Two-Ycar-Old Plants
$1.25
50.00
$1.50
8.00
70.00
- -t: 7--
(l'ourtli l'loor, Mirl,rt
SfS-
(Main l'loor, Central)
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