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EVENING PUBLIC LEDaER-PHILADELPHIA, WEDNESDAY, MABCH SO, 1021 ;
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Witt Reward
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Be Inspired byThese
Fighting Salesmen ofiqzi
HT A CONVENTION of Chicago Tribune advertising:
salesmen, held during the last few days of December, 1920,
this slogan was adopted as the basis for work during the
ensuing twelve months: 1921 Will 'Rgward Fighters. It met
with instant, national recognition. Hundreds of letters were
received by The Tribune, pledging other organizations to battle under
the same standard. The Tribune, on January 1 5, offered ten rewards of
$100.00 each for the best examples of successful salesmanship in the face
of present discouraging conditions. Incidents were invited which would
illustrate the absolute truth of the slogan 1921 Will eward Fighters.
Brains without work are deadand so is work without brains. The
winners in The Tribune contest did not beat their heads out against
stone walls neither did they let stone walls stop them. Persever
ance, determination and courage were dire&ed by brains. Necessity
proved mother to invention in almost every case. In four instances
newspaper advertising was a big factor in solving the sales problem.
The ChicagoTribune Also a Salesman
THE FACT that The Chicago Tribune sells
more than 450,000 copies each week-day
morning and more than 800,000 each Sunday
morning will indicate that The ChicagoTribune
knows something about selling. More than
25,000,000 lines of ChicagoTribune adver
tising sold last year constitutes another testi
monial to the salesmanship of The Tribune's
organization.
But the important thing for you to Icnow is that
The Chicago Tribune itself is a salesman a
super-salesman that you can hire to work with
and for you. It is a salesman calling regularly
in one-fifth of the homes of Illinois, Indiana,
Iowa, Michigan and Wisconsin.
The Chicago Tribune is a salesman that
works in close harmony with all other salesmen
helps the manufacturer sell the dealer, helps
the dealer sell the consumer. The Chicago
Tribune is an up-to-date, 1921 fighting sales
man, ready to help your sales organization to
go over the top this year. You owe it to your
fighting salesmen to give them the co-operation
of fighting advertising in this powerful newspaper.'
TenRghting SalesmenWho
Woo. CmCAGo'EuBUNEPrizes
MRS. ALICE M. B L, who found that her Virginia Hogs
would not bring as much on the market as it cost to raise them.
How she entered into competition with the big Chicago pack
ers and won is told in her letter.
J. L. BLAKE, on the other hand, was selling Canned Goods in
Southern California for one of the big Chicago packers. How
he turned a cancellation of a five-case order into a nj;w order
for'8 3 cases makes good reading.
JOHN S. EDMUNDS of Chicago had a big order for China
Dinner Sets cancelled. Fast thinking, quick action, co-operation
between merchant and manufacturer, resulted in the sale of the
entire original order and an additional carload as well.
MRS. G. L. GIBSON met the "Buyers Strike" wHbn Ken
tucky jobbers announced that they were all loaded up with
Corn Flakes for which there seemed to be no call from grocers.
She cleared their warehouse for them and new orders followed
as a matter of course, v
J. C. HUNT found dealers in New York towns overstocked
with his Kitchen Cabinets, local factories closed, business at a stand
still. But he soon got big new orders from grateful merchants.
LOUIS C. JACOBSON had to sell a Chicago mail-order
house on buying more Advertising than ever before in the face
of greatest depression. He did it and it paid.
WILLIAM F. MOLLOY was threatened with cancellation of
an order for Grape Juice because his customer could buy for less
elsewhere. But he held the order and made two friends.
T. R. SHAW was told by his firm to sell Soap lots of it.
Grocers in his Illinois territory wouldn't buy, so- he sold it
through a clothing store and advertising.
HARRY W. WALLACE met a grocer who said he couldn't
buy Soi:p or Beans or Ketchup because trade was dead in his part of
Massachusetts. Wallace showed him how to bring dead trade to life.
ROBERT D. WHITE created business for himself and for
his customer by demonstrating that women in a small Kansas
town would buy Ea6tcr Dresses in January.
. A pamphlet has been published containing these vital mes
sages of victory from men and women on the firing line of
business. A copy will be mailed to any one who sends a
stamped,return envelope (size No. 10) to the Business Sur
vey ofTHECnicAooTRiDUNE. Any oneof these examples of
1921 Fighting Salesmanship may have within it an idea or in
spiration which you can use to enormous advantage this year.
cs3S
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THE WORLD'S GREATEST NEWSPAPEPflfl
Circulation More Than 450,000 Daily 800,000 Sunday
18
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New York (gity
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