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EVENING PUBElO mDGEHlHtTJAEnPHr WEDNESDAY, iTANTTAllY Sfc, 1!)2t
.
O-d&zin 8'rw jn s$
III H ji B IBB tlr'Jj
own
Am w "" " ' des f'ttlres to be marie into TrirI'NBS. Tke were cut durtn; !e n inter and floated XlLWmilSSS
iMMi'U T KSmiy '''-" " "lt W("tr tn hf !Pn'z ihnds- Th(!t ' 2 " tfr' '-w ,v '":u ln' (ltuns " 'f smi m,!l $K "wk 'Miv W
rafifeffi!'! v -'$5? '" '' tnttr of the picture, where the are cut to 4. foot lengths, dropped tit the water comeor Yfo Vi'P.lM'
MmmSii "S - tvi'i'h Pa" out of the picture at the left, floated for a mtlt down the roan and then ovtr the doit, K 'k'.V WL Wm
MEaBJlSa v tumbling, nto the bold, if tiaitinz steamer. &.a .1$x. imWy
U k s A
WiWRewaxd j 1
! HGHIERS : t
1 This slogan was adopted at JT ffl4(t
h a recent sales convention of itra. iCttllto-
JL ChicagoTriihine salesmen, j . 7.
Jm celling organization request- ' frofP
Jj K Jj ing it on business stationery. , JffiifMMps 'x
UT OFF from the world by snow
and ice, several hundred men in dis
tant Canadian forests arc chopping
down trees from which Chicago
Tribunes will be
made in 1921.
In a wilderness
on the north shore of the
Gulf of St. Lawrence, far
down toward Labrador,Tn k
Chicago Tribune is carry
ing out a great work of pio
neering and development.
The earliest French explor
ers sailed along these shores.
During the intervening cen
turies migrations from Europe
Jiavc swept past them to pop
ulate a continent with more
than 120,000,000 people. But through all
the years these virgin forests of the far north
east lay untouched, from the Gulf of St. Law
jrence to the Arctic ice fields.
A rocky shore without harbors, no settle
ments, high tides, a stormy gulf, long and
ecverc winters, combined to make profitable
timber operations almost impossible. Jn the
face of these obstacles Th k Chip a g o
Tribune purchased 500 square miles of
forests and undertook to develop its own
lupply of pulp wood.
Dams have been built, flooded out and
jrcbuill; a power house has been constructed,
washed away and rebuilt; docks have been
torn to pieces while under construction, but
others have taken their places. Setbacks and
discouragements have been
jnanv, but success has (i
jially been achieved.
Last fall the St. Law
rence was dotted with
quaint schooners, manned
by hardy French-Canadian
sailors, beating down the
river, and gulf, laden with
food, clothing, tools, build
ing materials and other
equipment tnr-Shelter Hay
and Haic de Ccdrcs. Thcs'
arc the towns created
by The Chicago Tri iun i. operations.
Th k TRinrNF. must sec that before r.avi- taking paper out of the market or raising
gation closes each vcar sufficient supplies the price bv competitive bidding, Tub
arc received at these points to maintain Chk ago Tri i;i;n i. is materially increasing
twelve hundred people and more
than a hundred
i Z f CHICAGO TIXI11UNE
w r o j." I V y ecu I
TM$ map iAotui tilt lotatiin of'Vnr Cincno Tsiittnk'i
ttnhr frsptrtt't. On th Gulf cf St. laivrertri, at
Skitter ?.iv. ahtut tixtiin hundrtd m.lrt from Chicago,
it a Thibi si ttmbtr tract cf abiut i; ijuare milei cf
ftrttt. vevtntypvt intttt witt. at Bate Jit Cedrn, n
arothtr, t9ntatnt absvt 17$ tjnari mlit. Tnr.TRIR
UNTt'i paptr nill 11 at Tkaritd. tear Niagara, falli, in
M hxmr lift-hand nrmr cf thi map.
horses during the
six months that
they arc isolated.
As the trees are
felled, they are
trimmed of branch
es, sa'wcd to 1 2 foot
lcngths.anddraggcd
by horses through
deep snow to the
frozen streams. In
the spring they are
floated down to tide-water, cut
to 4 foot lengths at the saw
mills and loaded on steamers which take
1 I ' '
t .ju "i:j-
SaHLRM .
n-Jv55'!Si'M''-u,c:o-:,--.j
-C irsvj-wji'r , w.iA'T,-,ii'ri
the production of
newsprint.
The economic in
dependence of Tn b
Ticq frttghttrt iytnjr tn thr harbir at Sht'.ttr fi&y
loadtrg htwx far Tiir. TmnvNt't mill. A firt vh
men chetft uttd Hi a du faith boot, ad a nitr
full of ftppitei ffttn Qutbfc art tn Mit ndt c' thfn.
7"Au cisr 11 built oi .! tilanti and ua tni'ru-ttd
or.lx tijfi the grtctrit difficult 'i lie "jj.v ':'iftf
n th farecund tamu the io daun m i4-.
('n irAon Tri bur
parallels independence
of editorial stand, of
news-gathering facil
ities, and of advertising
policy, which have
combined to estab
lish this great news
paper in its unique
position.
The five leading states Illinois, Indiana,
Iowa, Michigan and Wisconsin which com
prise Th r. Tr i rcn i:s market, constitute the
largest, best balanced, most desirable sales
unit in the world. The Chicago Territory ha
one-sixth of the population of the country, but
it producer, one-fifth of the manufactures,
onc-nfth of all crops, and one-seventh of ail
minerals.
This wonderful market has grown swiftly
trom a prairie wilderness to its present
power. During three generations of inde
pendent, efficient service, Tiir Chicago
Tri hi r has developed with the country.
It i an integral part if the life f tha
77H7 f :t ipn
(tar. h ought tr nhcanir '". 11 4 ,. , Vi . tit St
I inirrtt Thill ttorn itiuir : 11 itigii u( 1 )tl
fia i 1 tSi portagf. -u'ht'f thf j Mil "i' u ,i ja,
'.vhith 11 tuiiti tivt'jt tm!ti n ,1 rs h' it .ij 1'fj,',
f ut 11 r.Mon uAh diintr thi'i it 'i iiir. 1 rjiim.
I Ait Ope at Bait dn C.td'tt, iTfT3!'"VT,i riih" et'i'ttrv 300 fin !: 1
Gh! And quarttr cf a mil iaik om the It it tractuaV. zt up of thi hi. It
tlio'a.f in thi photo abevt I:i tatf i r 1' cvivtyor .kt f.iati thi hgt
from th' tazvmiH to thi dtcti a mtlt itui tu thort.
them across the Gulf, up the St. Lawrence,
through thcCirand Lachinc
.ifil other cana's, then the
le'i'jth "f L.ikc Ontario and
;i thcW'olland Canal tuTti r
'. iiw A(.o Tr 1 iu- r's paper
itm! 1 at Thorold, Ontario,
irn: Niagara FalL.
The evtraordinarv efforts
o'- I nr t mi i,i Tw 1 in-v'
t" tic ; ','p an independent
iu'' ''.vru ''.ipnlv '.v i c- that.
iH'tw it h and in-.; its cior
111111' '' rli in .-irci,at'on
anil ,i.'- 1 , t is n u dr
priinur -mailer publn n .1 : rincr. Far from
)
, .1 HT. ! . 1 r
?&mp4r
E i J .. ai - ' -' TWC.r .tCAl --
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I S j- -J Tj
fej.
' .Aid,f... . !
-u- -s m is. .
;- i;,v; r1bf-r-"nfit1 .' Ht--t rR
-ttajEg!.,- -rjsg
x -1 fc tfiajis'i
Jigsaw
yl1.
: ;.x,
MJ
?SZ?JrrW
1
UJtU.
Ait.it- 'rrf' a fin in"'
Tlt'p- ' r fi Tb fi, rg j ,i- u,
v 1 1 aift'f
ii-h ir I'nimg ttt.st tjpt of h71.11
.1 !.' u;i iter 1 i! Tn
!-. -5r cii hull ef tit tmptiin mj
people thr .uhonr the middle west. Onc
rtfrh oi :ii; inmilics in The Chicago
Territo-v cM-tJcr T11 r Triiu'sf a
ilaily cn-cmm'. I.ankcrs, manufacturers,
ir. e'-chants, m professional men in
rt'H'isp'njs o( 1 1 -.a' 1 ! - and cities rank it as &
1": -ine-- 'k c.--- it.
-Ta
V W CTHWI 1
:JS
npHE CHICAGO TRIBUNE'S tremendous pa-srisc is -.n nibble for rhc
A upbuilding of any reputable business. The advertising columns of Thr
Chicago Tribuxk have made fortunes for many men and are today more
efficient than ever. Ch ic i;o Tri nvsv. expens are ready to give practical advice
to manufacturers; to siiow them precisch how ro link Cmicacjo Tribune
advertising with the spirit of 1 9 2 1 the spirit thar 1921 Will iczicird Fighters.
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i K ST 41
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DM THE WORLD'S GREATEST NEWSPAPER
aa
Eastern Advertising Office, 512 Fifth Avenue New York City
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