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EVENING PUBLIC LEDGEB-PHIIAJ)EIj1PHIAu THTJBSDiff. flpyKTOEB - 4 fl'02fl
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Geal Region Excursion
TO
Wilkes-Barre & Scranton
Stepping nt Maucli. Chunk, Shltc Haven and Ashley
SUNDAY, NOVEMBER 7th
Sprclnl (rain IrnVf Hemline TermUml It 00 A. SI. Stepping sti
Celambln Are., Hnntlniilen Rt.. Witynii 4atlnn. IBn and Jrnklntewn.
nrtnrnlnjr tcnven Hrrnntnn 7100 1'. SI., VUkennarre. 7130 P. M.
Ticket mar lie purchaurd prier te ilatt t excursion.
tcA ROUND A
fJ-OU I TRIP ;
Wnr Tax " Oe Additional
mr Philadelphia & Renins Ry.
4AJ
Witn
PAene
Overbroek
3396
If you are looking for a real home one
that inspires pride of possession you will
be interested in these artistic, solid all-stone
residences.
Merris Estate in the Most Desirable
Section of Beautiful Overbroek
Commanding an unsurpassed view of the
surrounding , country. Convenient te
churches, schools, golf and country clubs.
Only twenty minutes by meter through
Fairmount Park te the heart of the city.
Choice lets in this section for sale. Inspec
tion by appointment.
MORRIS WOOD, Manager
64TH STREET AND CITY AVENUE
m
"The Greatest Weakness
American Advertising"
(Be sure te read the -above article)
TABLE OF CONTENTS
of Boek Sixty-fdur of Knowledge for October, 1920
Taking the "Writer" Out of Copy Writer. A Writer
Unburdens His Seul. Is the Fiction Writer a Fact Writer?
Auther-Advcrtisingmcn. The Reader and the "Writer."
The Errer of a Professer. Is Preaching "Argument"? The
Greatest Weakness of American Advertising. Tire Talk
that Tires. The Superlative. Getting in the Ring of Truth.
Write ter the Ass. The Difficulty in Being Simple.
Anether Smash at Brevitj The Calf Path. The Principles
of Booklet and Catalog Writing. The Merchandise and
the Idea. A Catalog Problem. The Artist in Business.
Thoughtless Letters that Lese Business; or, Hew Net te
Sell an Automobile. The Recipe. "Backing Up" the
Advertising. Inquiry Treatment. Hew Net te De It.
Every man that sells anything, by mail or male,
can get Knowledge without obligation and without
charge by simply asking for it. Use coupon if mere
convenient.
THE DANDO COMPANY
Fu-r.ishing a Specialized dd:crttsing-SelItng Service te Manu
facturers, Wholesalers, Jobbers and Retailers
533 N. Eleventh Street, Philadelphia. Phene: Poplar 195
Fer
Friday
Store Hours, 9 te 5:30
Gimbel Brethers
. MARKET 1 CHESTNUT ! EIGHTH 1 NINTH
Thursday, Nev. 4, 1920
Fer
Friday
All Our Beys Winter Clothing Reduced
Save Third or Mere Stocks Were Never n Better
Condition for Giving Yeu Great Values
m $6.45
1000 fairs Men's "Perfection"
SHOES Reduced te
New fall style, In dark corde calf; dressy narrow narrow
tee English last, or conservative style. Save 'a third
at $6.45.
r Shoes at $8.90
BrOfflie - Oxfords at $8.90,
6 $11.75, $13
Reduced Popular Styles for fall and
winter. Dark brown tan.
Werk Shoes Reduced; of pliable tan
or black leather; full double vtscelized
(water-proofed) soles; new $6.45.
Beys' Shoes Reduced, sturdy kinds for school, save fourth
te third at $2.95 and $4.95. Black or tan. Extra heavy
leather soles. Gimbels, Second fleer
$15
Here's the time for parents of beyt te outfit the young fellows and te save at the same time en the best boys'
clothing made I
Materials are expertly selected. Making is expertly done. Wear long service is worked into the clothing,
making it the most economical in the long run or, rather, the long wearl
Beys' Extra-Trousers All-wool
Norfolk Suits Reduced te-
Single- and double-breasted. Beth pairs lined.
Beys' All -Weel Norfolk Suits 1 O Eft
Reduced te ipl&.Ol
Beys' Norfolk Suits of Tweeds and Worsteds,
at $20 and $25
SAME, with extra trousers, at $25 and $33.50. Ages
9 te 19.
Little Bdys' Suits and Overcoats
Reduced te $7:50, $8.75 and $10
The mestvanted models and colorings, with the
little tallery finishes mothers like. Ages 2yi te 10.
Large Beys' Ulsters and Ferm-Fitting
Coats Deuble-breasted at $18.50, $25,
$37.50 and $47:50
Snappy styles, of fleecy, "lefty" coatings.
Patrick Mackinaw "Mankato", at $15 and $19.50;
and "Great Patrick", at $17.50 and $23.50.
Oregon City Mackinaws, at $8.75, $10 and $12.50.
. Gimbels. Third fleer
gl4-L. Please send Knowledge te .
pj KL -
if
'lnJAMF
&mi
v- ai-au ta
298 Women's and Misses'
Fur-Trimmed Suits at $47
Savings Run Up te Half
And you don't have te "wait two months for
prices te come down." They are down right
new; right here. And these Suits are wonderful
literally wonderful !
Twenty styles in women's sizes.
Fifteen styles in misses'.
Duve.t-delaines, yalamas, broadcloths, tinsel-tones.
The fur cellars either of squirrel or nutria
or sealine (seal-dyed ceney).
And 2.67 Suits
witeut at $38.75
Save Third te Half
Thirty styles in women's sizes. Fifteen styles in
misses'.
Silvertenes. Tinseltenes. Broadcloths. U. S. Serges.
And the real suiting tricetines.
Blues and Browns Mostly, in Beth Groups
and Levely Silk Linings
In each group :
Women's sizes : 34 te 44 bust-measure. And some larger sizes for
women who come early.
Misses' sizes 14, 16, 18 and 20 years.
fbels, Salens of Dress, Third fleer
i -
i w
"I Mk
mTkt Shadow
f tU rest"
The fact Out thvn's be pUcr til
home mfc wamJctre of many
men at yrstmUy's "annual clean
ing Umc." There' no excuse for
a home turned tepsyturvy tcxUy
hcn cleaning's doee the, PRE
MIER wmy.
37 Suites of Dining - Roem Furniture in
Sixteen Designs Half -Price and Near It
n the Furniture Stere's Adjustment Sale specials Dining Roem Suites that we shall dispose of
At Practically Pre-War Prices
Of some suites a few of most, iust the one suite. All are rare bargains. Anrl in nrtHitinn
payments can be arranged for in sums easy te meet at income periods. Twe examples of the
great values.
4-Piece Queen Anne Dining ) dJOCA
Roem Suite. Half Price at J ipiOU ,
a
Making Heme a
Ne -Man's Land
yy-
HTHAT'S when dud cussed
nnd sought his club, when
the kiddies were sent te
Grandma's, and home was no
fit place te 1 ve in. That was
cleaning time of yesterday.
Today. PREMIER. First
Among Cleaners, makes the
home a "fit" place te live in
end every day of home life
mere enjoyable.
Why Because PREMIER
cleans house as no squad of
husky, broom and - duster
wielders ever could de it.
Carpets, rugs, drapes, fur
nishings ure made spic nnd
span in u hurry. And with
out the necessity of employ
ing outside help.
Yeu should prefer PREMIER
because of its most powerful
suction. It is the only cleaner
at any price which has the
revolving rubber - fingered
comb, se necessary for pick
ing up lint nnd litter. Then
there are ether features. PRE
MIER brings you these advan
tages at less than you pay for
ether cleaners, which de net
provide them.
PREMIER'S low price saves
you ten dollars, and premier
service insures you lifetime
usage of your cleaner. Ser
our electrical deulers today.
Try the PREMIER in ydur
home clean a rug with it.
Use the attachments and
ask for deferred payment
terms if you prefer.
IT"" li ejLJ r-.- ff . ' filO
ire
Wonderful Suite, as illustrated, Ce-inch buffet,
54-inch top extension table, targe china closet and
serving table, dull mahogany.
l-'our pieces, $2b0.
4-Piece Leuis XV Dining Roem dJQ7C
Suite. Half Price at - - J $0 f O
l VAFemnit
mK f Din
Ha from eat
KM 9itlrt
HI ' " ir i ' i I
V
ELECTRIC CLEANER.
the rnEJIir.lt Is sold hr Iradlnc elcvtrlc
bops and dralers
THE PHILADELPHIA ELECTRIC
COMPANY SUPPLY DEPT.
130-132 Seuth Eleventh Street
u u
t ()
Suite as illustrated,
Leuis XV design, 66
inch buffet, large china
closet, 54-inch top ex
tension table, beautiful
closed serving table,
American walnut.
Four pieces, $375.
JUST HALF PRICE.
Gimbels, Sixth fleer
Limited Let Be Sure te be in Time !
Aeolian Vocaliens Reduced.
. ?,he i1.6 192 Vocal5en Catalogue will net show these two styles hence the makers decided
te quickly dispose of remaining stocks at these reduced prices:
Special Price, $110
Pay as Little as $S Down
Special Price, $135
Pay as Little as $5 Down
Musically and mechanically there is te be no change.
Sold en Easy Payments
This is an extraordinary opportunity te own a high-class Talking fachine en very easy terms
First Payment May Be as Little as $5 ,
The widespread popularity of the Aeolian Vocalien Machines is the best of geed reasons for your
uemg prompt te secure one for your home.
Get One New if Yeu Plan a Christmas Gift for Your
Own Heme or Seme Other Heme
The number of the models te be disposed of is limited
compared te the number of these who will want te own one
of these exceptional bargains.
New $110 (been $135); and new 13S (been $165) en
easy terms.
almbeU, Hardman xU, Btvcnth fleer, also SnJmay Bter.
tfwvwwwww
Gimbel Brethers, Philadelphia
Without obligation en my part, please
Klve full Information rcgardlnc Aeolian
Vocaliens nnd easy terms of payment. ,
E. Ii. 11-4-20
5000 Standard Belvedere
Seamless Bleached
Sheets Reduced te
$1.63 and $1.73
Fine firm quality strictly first. Sizes 72x90
and 81x90. Gimbels, Second fleer.
1000 Porcelain Table
Tops, at $2.95 "Seconds"
Cheaper than
table oil-cloth!
With slight im
perfections. Size 25x40 inch
es. Gimbels, Heuse
Furnishings, Fifth
fleer
MMsmmM
Subway Sales 1000 Dresses
at $20
JustHalf-PrJ.ce
rfk ' tilth Lm
911 lW'Wm
m UflH 7i r'fi '3 . h Wi I
OEM VflB l, ' in- W i I 11 Y?Fi 1439k
S9vl I'll V lr
sSHr u 3mi'
Three of the Dresses at $20
and
1000 Coats
at $23
Just Half-Price
Coats, Wraps, Ceat-wraps
and Wrap-coats!
Mostly silk-lined.
Plenty with huge fur cellars.
And such variety as veleurs,
bread cloths, silvertenes. tin tin
seleones, belivlas, Suede cloths,
Chamois. And silk-plushes.
Browns, blues, greens, ox
fords, black.
Every size, including extra
sizes 1
Gimbels, Subwav Stere
Women's sizes misses'
sizes. Alse extra sizes.
Velveteens embroidered
in geld or silver. Or ribbon
laced. Tricetines beaded, silk
embroidered, wool em
broidered. In " carpet "
style or Bulgarian effect
or in delicate traceries.
Satins. Jerseys, Georg Geerg
ettes. Tricelettes. Crepes de
Chine. Charmeuse.
J ri
r
Three of Uu Coats at $23 I J
a. ittit-t t i JJ.J- -tjiiii!irtiiif. i ,xr j
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